Ainfluencer for Food and Drink Brands
Food is eaten and sent again, so the Monthly gifting cadence matters, and the Food branch also holds baby food and pet food creators. This guide covers the nine categories, the cadence settings that do and do not act, and the shipping settings.
What this guide covers
The Food, Drinks and Dining branch
Nine categories sit in one branch, and the branch holds about 19,400 creator accounts in total. Some of them are about eating out rather than packaged products.
| Category | Creator accounts, rounded | Notes |
|---|---|---|
| Food | 9,600 | The broadest food category |
| Drinks | 6,000 | Beverage creators |
| Dining | 5,100 | About eating out, so a weak match for a packaged product |
| Nutrition | 3,500 | Nutrition also exists under Fitness, Health and Wellness |
| Snacks | 2,800 | A close match for packaged snacks |
| Grocery and Gourmet Foods | 1,700 | Shelf products |
| Vegetables | 900 | Produce |
| Pet Foods | 700 | Where pet food creators are tagged |
| Baby Foods | 700 | Where baby food creators are tagged |
- Counts are accounts that picked the category, including some still in review, so search shows fewer.
- The groups overlap because one creator can pick several categories.
- Pet food and baby food belong here, not under Pets or Kids.
A product that gets eaten gets sent again
The gifting wizard offers two cadences, and food is the case that uses the second one.
| Cadence | Fields | Use it for |
|---|---|---|
| One-time | Total units to ship and total program value | A launch or a single tasting |
| Monthly | Units per month, an optional monthly value cap, roll over unused units, pause when stock runs low, and a monthly summary email | A subscription box, a seasonal range or a regular drop |
- A start date is required. An end date is optional, and a program with no end date never expires.
- Total units, units a month, the value cap, roll over, pause when stock is low and the monthly summary are stored but nothing acts on them. Count units yourself.
- The system will not stop requests when your unit count is reached. Close the program, or set an end date.
- Limit one product per creator per quarter if you do not want the same creator to ask again.
Ship from, ship to and the parcel
You ship the food yourself, from one country, to the countries you choose.
| Setting | What it does |
|---|---|
| Ship from | One country, matching your Shopify or Amazon address |
| Ship to | Creators living in these countries are matched. Creators elsewhere cannot request |
| Brand covers all shipping costs | A switch that tells creators you pay postage |
| Send tracking notifications | Stored, but not connected to a tracking provider |
- The creator picks an address in the app. The address can change until you mark the card Shipped, then it locks.
- If a parcel goes to the wrong place, sort it out with the creator in the Ainfluencer chat.
- Share the tracking number in the chat, since gifting has no tracking of its own.
- Rules for shipping food, drinks and perishables differ by country and carrier. Ainfluencer does not check them, so confirm yours before you list a country.
Find creators by category
Pick the category that matches how the creator talks about food.
| Your product | Search these categories |
|---|---|
| Packaged snacks | Snacks, Food, Grocery and Gourmet Foods |
| Drinks and mixers | Drinks, Food |
| Health food | Nutrition under Food, and Healthy Eating and Nutrition under Fitness |
| Fresh produce | Vegetables, Food |
| Baby food | Baby Foods, and Motherhood under Family / Kids |
| Pet food | Pet Foods, and Dogs or Cats under Animals / Pets |
- Use Address ready to ship on a gifting campaign to see creators who already saved an address.
- Handles are masked until revealed. Reveals a month are Free 5, Starter 50, Pro 100 and Ultimate 6,000.
- A creator you have already invited is left out of that campaign’s results.
The gifting board for a repeat program
A repeat program lives on the board, so keep its columns tidy.
| Column | What to do |
|---|---|
| Requested by Influencer | Press Accept, or move to Rejected |
| Accepted, Awaiting Ship | Pack and ship |
| Shipped | Share tracking |
| Received | Wait for the post |
| Completed | Open the links |
| Archived | Move finished creators here to keep the board clear |
- Export downloads a CSV of everyone except open requests, which helps you count units against a monthly plan.
- Changing the products of a live program sends it back to review. Plan your range before you launch.
- A gifting program has no pause switch. Ask our team to pause it, or set an end date.
What a paid deal costs, in numbers
When a creator is worth a fee, the platform fee goes on top. Here is a $50 offer on each plan.
| Plan | Fee | You pay in total |
|---|---|---|
| Free | 25%, $12.50 | $62.50 |
| Starter | 20%, $10 | $60 |
| Pro | 15%, $7.50 | $57.50 |
| Ultimate | 3%, $1.50 | $51.50 |
- The minimum offer is $10. Gifting charges no fee.
- The money is held in escrow and released only when you approve.
Questions food and drink brands ask
Where is baby food?
Under Food, in Baby Foods. Search Motherhood for the buyer.
Where is pet food?
Under Food, in Pet Foods, with Dogs and Cats under Animals / Pets.
Can I send a monthly box?
Yes, with the Monthly cadence. Count units yourself because the system does not stop requests.
Do you check food shipping rules?
No. Check your carrier and the rules of each country.
Why is Dining not a good fit?
It is the category for eating out. For a packaged product, search Food, Snacks or Drinks.
From pantry to post
The food and drink route in order.
Ready to put your product on the table?
Create a brand account and search the Food, Snacks and Drinks categories.
