Ainfluencer for Pet Brands

Where pet creators sit in the category tree

Creators choose categories in their media kit, and brands search by them. Pet products sit in two places, so a pet brand searches both.

• The whole Animals / Pets branch holds about 6,300 creator accounts. That is one of the smallest pools on the platform.
• Dogs outnumber Cats by about four to one. A cat brand has the smallest pool of all.
• Pet food creators are tagged under Food, in Pet Foods. Pet Supplies is its own small category.
• Counts are accounts that picked the category, including some still in review. Search shows only active accounts, so expect fewer.

Plan for a small pool

When the pool is small, every reveal and every invite matters, so spend them on the right creators.

• A reveal is permanent for that creator, and hiring a creator reveals them for free.
• You can pay for a reveal from the wallet when credits run out, so a thin month does not stop you.
• Search the Dogs category and the Pets / Animals category separately, and do the same for Pet Foods if you sell food.
• Save good matches to a list as you go. A small pool is easy to exhaust in one search.

See How to Find and Invite Creators.

Filters that matter when creators are few

Use filters to remove noise rather than to narrow a pool that is already small.

• The fee estimate is rough. Use it to avoid creators far over budget, not to set a price.
• Creators you have already invited to a campaign are left out of that campaign’s results.

Pick the route for a product that gets used up

Treats, food and toys are used and replaced, which suits a commission or a small free product more than a large fee.

• Gifting lets you limit one product per creator per quarter, which keeps a small pool from being over-served.
• The gifting wizard has a disclosure option and a tagging option. Switch on both if you want clear labelling.
• Affiliate campaigns skip the manual review and go live when products are assigned.

See How to Run a Gifting Campaign and How to Run an Affiliate Program.

Shipping pet products

You ship the product yourself. Ainfluencer does not buy labels or hold stock.

• The creator picks an address in the app before asking for the gift, and can change it until you mark the card Shipped.
• There is no tracking integration for gifting. Post the tracking number in the chat.
• The creator confirms receipt, posts, and then tells you with the links.

Briefing a creator whose audience owns the animal

A brief for pet content works best when it says what the creator should show, not just what to say.

• Describe the animal sizes or life stages the product suits in the description, so creators with the wrong animal can skip it.
• A campaign needs one uploaded file to be submitted. Every new paid campaign is reviewed by our team first.

Your campaign categories decide who sees it

Creators see campaigns through their own category choices, so the categories you tick are a targeting decision.

• The wizard asks for at least one campaign category. Hashtags are optional.
• In the creator app, Explore has a My category tab that shows campaigns in the creator’s own categories.
• Every week creators get an email of campaigns for them, ordered by brand score.
• For a dog treat, tick Dogs and Pet Foods. For a cat toy, tick Cats and Pet Supplies. Ticking all of them widens the audience and lowers the match.
• You can open a campaign to everyone or limit offers to invited creators only.

What a deal costs, in numbers

Paid collaborations add a platform fee on top of the creator’s price. Here is a $100 offer on each plan.

• The creator receives the price less about 20% when they withdraw.
• The money is held in escrow and released when you approve. If nobody approves, it goes back to your wallet.
• The minimum offer is $10. Gifting charges no fee, and affiliate pays commission on sales.

Questions pet brands ask

Where do I find creators for dog food?

Search Pet Foods under Food, and Dogs under Animals / Pets. They are separate categories.

Is the pool big enough?

About 6,300 creator accounts picked a pet category, and 700 more picked Pet Foods. It is small, so use reveals and invites carefully.

Can I target cat owners only?

Yes, by the Cats category, which has roughly 900 accounts, fewer than a quarter of Dogs.

Can I send pet food abroad?

You choose Ship to countries in the wizard. Check your own carrier and import rules.

Do I have to pay to start?

No. A gifting program charges no fee, and an affiliate campaign pays commission on sales.