How Plans, Limits and Upgrades Work
The full feature matrix, the two limits that bite first, and how to work out your own crossover instead of guessing.
What this guide covers
What each plan actually includes
The full comparison, as the plans are configured today. Everything marked per month resets each month.
| Free | Starter | Pro | Ultimate | |
|---|---|---|---|---|
| Price per month | $0 | $49 | $149 | $699 |
| Collaboration fee | 25% | 20% | 15% | 3% |
| Active campaigns | 1 | 2 | 3 | Unlimited |
| Collaborations with creators | 5 | 25 | 100 | 6,000 |
| Creator username reveals | 5 | 50 | 100 | 6,000 |
| Analytics reports | 3 | 30 | 100 | 1,000 |
| Team members besides you | None | None | 2 | Unlimited |
| Product seeding | Not included | Included | Included | Included |
| Affiliate invites | 5 | 50 | 500 | 50,000 |
| Affiliate email reveals | Not included | 50 | 100 | 6,000 |
| Connected affiliate brands | 1 | 2 | 5 | Unlimited |
| Premium affiliate tools | No | Yes | Yes | Yes |
| Dedicated success manager | No | No | Yes | Yes |
| AI video dubbing | No | No | No | 200 minutes |
The limit most brands hit first is not campaigns, it is username reveals. Five a month on Free, and every creator you want to contact directly costs one. That is usually what sends a brand to Starter.
Seats, where the tier names mislead
Two plans allow nobody but you, and no top-up changes it.
| Plan | People in total | Colleagues you can invite |
|---|---|---|
| Free | 1 | None |
| Starter | 1 | None |
| Pro | 3 | 2, with more at $19 each |
| Ultimate | Unlimited | Unlimited, extra seats $29 each |
You, as the owner, do not consume a seat. A plan described as two seats means you plus two colleagues.
If adding a teammate is the reason you are upgrading, Starter will not do it. Budget for Pro. And note there are no roles yet: every member has the same access as you, including spending your wallet and approving deliveries.
Which plan you should actually be on
Three numbers decide it, and the subscription price is only one.
What you pay creators each month
The fee gap between Free and Pro is ten points, so $1,500 a month saves roughly $150, which covers most of Pro.
How many creators you need to contact
Five reveals a month runs out fast if you are actively recruiting.
Whether anyone else needs access
If yes, the answer is Pro or above. There is no middle option.
| If this is you | The plan that fits |
|---|---|
| Testing the platform, one campaign, occasional payments | Free. Genuinely usable, and 25% on small spend beats a subscription |
| Regular campaigns, under about $1,000 a month to creators, working alone | Starter |
| A team, or more than about $1,500 a month to creators | Pro. The fee saving and the seats arrive together |
| High volume, several brands, or you want the 3% fee | Ultimate |
Work out your own crossover rather than taking a tier at face value. A brand paying creators $400 a month saves $40 by moving to Pro and pays $149 for it.
Monthly, quarterly and annual
Switching up is immediate. Switching down is immediate too, but the money behaves differently.
| Change | When | What happens to money already paid |
|---|---|---|
| Monthly to quarterly or annual | Immediately | Stripe charges the difference now |
| Annual or quarterly back to monthly | Immediately | The unused part stays as a credit at Stripe for future payments. It is not refunded to your card |
On Pro the three prices are $149 monthly, $133 a month quarterly and $104 a month annually, so annual is roughly 30% off the monthly rate.
That Stripe credit is real money you keep, but it only exists as future Ainfluencer billing. Switching from annual to monthly and then cancelling leaves it unused.
Where you will hit a limit, and what it looks like
The limit usually appears as an upgrade pop-up at the exact moment you were trying to do something.
| What you were doing | What the limit was |
|---|---|
| Clicking Let’s Go on a new campaign | Campaign slots. Live campaigns and ones waiting for review both count |
| Revealing a creator’s handle | Monthly reveal credits. You can pay per reveal from your wallet instead |
| Inviting a teammate | Seats. Pending invitations hold a seat too |
| Launching a gifting programme | Product seeding access, which starts at Starter, plus a campaign slot |
| Your campaign was approved and then paused | The plan check ran again at approval and you were over the limit |
Before upgrading for a seat, clear out old pending invitations. They hold a seat from the moment they are sent, and deleting one frees it. Removing an accepted member does not, which is a known bug.
Downgrading and cancelling
Neither takes effect immediately. Both trigger an automatic clean-up when they do.
| Action | When it takes effect | What happens then |
|---|---|---|
| Upgrade | Immediately | Stripe charges the difference, and any scheduled downgrade is cancelled |
| Downgrade | End of the paid period | You keep everything until then, then the limits tighten |
| Cancel | End of the paid period | The card shows Active Until with the date, and Resume Plan undoes it before then |
When it takes effect, anything over the new plan’s limits is removed automatically. For seats the order is pending invitations first, oldest first, then the oldest members.
So if you are downgrading and want to keep a particular colleague, remove the others yourself beforehand. The clean-up goes by age, not by who matters to you.
Choosing and changing a plan
What to work out before you click, and what happens after.
Not sure which plan fits?
Compare the plans, or let our team work out the crossover with you.
