Plans, Limits & Upgrading
Free, Starter, Pro, and Ultimate, what each unlocks, plus add-on top-ups.
You hit your plan’s active-campaign cap. Limits per tier: Free = 1, Starter = 2, Pro = 3, Ultimate = unlimited. Either close/finish an active campaign, upgrade your tier, or use an add-on top-up.
Four tiers (monthly billing shown; annual is ~50% cheaper per month, quarterly ~30% cheaper):
- Free: $0/mo
- Starter: $49/mo
- Pro: $149/mo (was $299, cut in v2.3)
- Ultimate: $699/mo (was $999, cut in v2.3)
Plus a custom Enterprise tier for large teams with bespoke needs.
Starter is the entry-level paid tier, built for solo founders and small DTC brands running their first real influencer push. Unlocks:
- 2 seats, 2 active campaigns, 25 collabs/month, 50 invites/month
- 25 product seedings/month (huge for gifting-led brands)
- 20% transaction fee (vs 25% on Free)
- Premium affiliate tools, branding landing page, automated payouts, escrow
At $49/mo (or $29/mo annual), it’s designed to remove the Free-plan friction points without committing to Pro pricing yet.
Refreshed in June 2026 (v2.3). The full feature/limit matrix:
| Feature | Free | Starter | Pro | Ultimate |
|---|---|---|---|---|
| Seats | 1 | 2 | 3 | ∞ |
| Campaigns | 1 | 2 | 3 | ∞ |
| Collabs/mo | 5 total | 25 | 200 | ∞ |
| Invites/mo | 5 total | 50 | 500 | 50K |
| Txn fee | 25% | 20% | 15% | 3% |
| Seeding/mo | None | 25 | 100 | ∞ |
Free: not included. Starter: 25/mo. Pro: 100/mo. Ultimate: unlimited. Top-up packs available without changing tiers.
Quarterly saves ~30%, Annual saves ~50% (per-month equivalent). Examples on Pro: $149/mo monthly, $133/mo quarterly, $104/mo annual ($1,249/year billed once).
Annual also unlocks the 90-day pause feature. Monthly and Quarterly don’t have pause.
Seats and allowances behave differently, and seats are the one with a hard floor.
| What you need | On Free | On Starter | On Pro | On Ultimate |
|---|---|---|---|---|
| Extra team members | Not possible | Not possible | Buy extra seats at $19 each | Buy extra seats at $29 each, on top of unlimited |
| Extra username reveals | $1 each | $1 each | $0.75 each | $0.50 each |
| Extra analytics reports | $1 each | $0.75 each | $0.75 each | $0.25 each |
Top-up packs for invites and seedings are offered alongside these, in fixed bundles, when you hit a limit.
The row worth planning around is the first. Neither Free nor Starter allows a second person on the account at all, and no top-up changes that. If you need a colleague in the account, the smallest plan that works is Pro, which includes you plus two.
One-time purchase, attaches to your plan, invites never expire. Best value scales with pack size: +1,000 invites at $169 is 42% off the per-invite cost of +100. Use this when you hit your monthly cap during a launch push and don’t want a permanent tier upgrade.
One-time purchase, attaches to your plan, adds to your monthly seeding allowance. Best value: +250 pack at $249 (36% off). Use this for launch months or holiday pushes where seeding spikes well above your tier’s baseline.
Quick decision rule:
- Top-up if you hit the cap once or twice during a launch or holiday push.
- Upgrade if you hit the cap repeatedly month over month, OR if you want a lower transaction fee, more seats, or higher collab ceiling, top-ups don’t change those.
Annual-only. Annual subscribers can pause for up to 90 days. Monthly and Quarterly cadences don’t offer pause, if you need flexibility, switch to annual at upgrade.
Free: 25%. Starter: 20%. Pro: 15%. Ultimate: 3%. On $1K of spend, that’s $250 / $200 / $150 / $30 in platform fees. The Ultimate vs Free spread is $220 per $1K, usually the single biggest argument for upgrading once you cross ~$5K/mo in collab spend.
Cadence-based: Monthly = 3-day, Quarterly = 5-day, Annual = 7-day. The refund applies if you haven’t materially consumed the value (sending a few invites alone shouldn’t disqualify; the window typically closes once influencers respond and you interact with offers). Outside the window, cancellation stops the next renewal but doesn’t refund the current period.
The subscription pays for the software, not for influencer responsiveness, which is human and outside the platform’s control. Within the refund window (3/5/7-day per cadence), you can refund the software fee. Outside that window, no. The fix for low response rates is broader targeting, better briefs, and pre-funded campaigns.
Credit/debit cards, PayPal. Pricing is displayed in USD on the website, but Stripe automatically offers a EUR option (and many other local currencies) at checkout based on your card region.
Yes. Enterprise / Custom Solutions covers bespoke seats, integrations, white-glove onboarding, API-level customization, and contractual flexibility for large agencies, multinationals, and brands that need more than Ultimate offers. Contact sales via the “Meet our sales team” CTA in the upgrade modal.
The full comparison, as the plans are configured today. Everything marked per month resets each month.
| Free | Starter | Pro | Ultimate | |
|---|---|---|---|---|
| Price per month | $0 | $49 | $149 | $699 |
| Collaboration fee | 25% | 20% | 15% | 3% |
| Active campaigns | 1 | 2 | 3 | Unlimited |
| Collaborations with creators | 5 | 25 | 100 | 6,000 |
| Creator username reveals | 5 | 50 | 100 | 6,000 |
| Analytics reports | 3 | 30 | 100 | 1,000 |
| Team members besides you | None | None | 2 | Unlimited |
| Product seeding | Not included | Included | Included | Included |
| Affiliate invites | 5 | 50 | 500 | 50,000 |
| Affiliate email reveals | Not included | 50 | 100 | 6,000 |
| Connected affiliate brands | 1 | 2 | 5 | Unlimited |
| Premium affiliate tools | No | Yes | Yes | Yes |
| Dedicated success manager | No | No | Yes | Yes |
| AI video dubbing | No | No | No | 200 minutes |
The limit most brands hit first is not campaigns, it is username reveals. On Free you get five a month, and every creator you want to contact directly costs one. That is usually what sends a brand to Starter, rather than the campaign cap.
Three numbers decide it, and the subscription price is only one of them.
- What you pay creators each month. The fee gap between Free and Pro is ten points, so $1,500 a month of creator fees is about $150 a month saved, which covers most of Pro.
- How many creators you need to contact. Five reveals a month on Free runs out quickly if you are actively recruiting.
- Whether anyone else needs access. If yes, the answer is Pro or above, with no middle option.
| If this is you | The plan that fits |
|---|---|
| Testing the platform, one campaign, paying creators occasionally | Free. Genuinely usable, and the 25% fee on small spend is less than a subscription |
| Running campaigns regularly, under about $1,000 a month to creators, working alone | Starter |
| A team, or more than about $1,500 a month to creators | Pro. The fee saving and the seats arrive together |
| High volume, several brands, or you want the 3% fee | Ultimate |
Work out your own crossover rather than taking a tier at face value. A brand paying creators $400 a month saves $40 by moving to Pro and pays $149 for it. Upgrading for the fee alone only makes sense above roughly $1,500 of monthly creator spend.
Nothing immediately, and then an automatic clean-up at the end of the period you already paid for.
| Action | When it takes effect | What happens then |
|---|---|---|
| Upgrade to a higher plan | Immediately | Stripe charges the difference straight away, and any scheduled downgrade is cancelled |
| Downgrade to a lower plan | At the end of the current paid period | You keep everything until then, then the limits tighten |
| Cancel | At the end of the current paid period | The plan card shows Active Until with the date, and Resume Plan undoes it before that date |
When a downgrade or cancellation takes effect, anything over the new plan’s limits is removed automatically. For team seats the order is pending invitations first, oldest first, then the oldest members.
So if you are downgrading and want to keep a particular colleague, remove the others yourself beforehand. The clean-up goes by age, not by who matters to you.
Yes, in both directions, and the two directions behave differently.
| Change | When | What happens to money already paid |
|---|---|---|
| Monthly to quarterly or annual | Immediately, through the upgrade pop-up | Stripe charges the difference now |
| Annual or quarterly back to monthly | Immediately | The unused part stays as a credit at Stripe and is used against future payments. It is not refunded to your card |
On Pro the three prices are $149 monthly, $133 a month quarterly and $104 a month annually, so annual is roughly 30% off the monthly rate.
That credit is worth knowing about before you switch down. It is real money you keep, but it only exists as future Ainfluencer billing, so switching from annual to monthly and then cancelling leaves it unused.
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