Ainfluencer for Beauty and Fashion Brands

What changes when you send a product

Beauty and fashion brands mostly send something creators can try on or use. A parcel adds an address, a country list and a delivery step to every route.

• The paid collaboration wizard asks Are you aiming to ship physical products to influencers? If you say yes, you choose the countries creators must live in.
• The platform’s category list has a Lifestyle / Fashion / Beauty group with Beauty, Clothing, Fashion, Jewelry, Makeup and Lifestyle inside it, plus Modelling and Barber / Hairstylist. Pick from these when you describe your campaign.
• No route ships for you, and gifting has no label or tracking integration.

The three routes compared by cost are in Ainfluencer for Ecommerce Brands.

Build the gifting program

The Product Gifting and Seeding wizard has six steps, and each one saves a draft when you continue.

• Optional creator requirements are a minimum engagement rate, a minimum age of 18, a disclosure rule, tags or hashtags, competitor exclusivity and your own terms.
• The Ship from country must match the address on your Shopify or Amazon account.
• The Managed option is only a label. Our team handles it by hand and the system runs nothing differently.
• Gifting needs a plan with gifting access and a free campaign slot. The upgrade pop-up opens on Launch if either is missing, and the program stays a draft.

See How to Run a Gifting Campaign.

Recruit creators who can receive it

Find Influencers has two filters that matter for a parcel.

• Pick the gifting campaign first. The button then reads Request to send product.
• You can invite only after our team has approved the program.
• Creators can also find the program themselves in the Gifting tab of the app and send a gift request.
• A creator must live in one of your Ship to countries, and the app shows This brand does not ship to that country otherwise.
• A creator needs an Active account to request or accept, and one request per creator per campaign.
• Handles are masked until you reveal them. Reveals are permanent, and hiring a creator reveals them for free.

See How to Find and Invite Creators.

Move each creator along the board

Every creator in a gifting program is a card on a board, one column per stage.

• You see the creator’s shipping address once you accept the request.
• A card cannot go back to Accepted or to Rejected from the board once it has moved on.
• Rejected cannot move back to Requested. Only Archived works.
• Use the outreach message templates, such as Warm and friendly or Short and sweet. They go through the Ainfluencer chat.
• Export downloads a CSV of everyone in the campaign except open requests. Each column’s Export button exports the whole campaign.

Shipping and tracking, by route

Gifting and paid collaborations handle shipping differently, so know which you are running.

• Shopify shipping appears only on a Shopify campaign, after the offer is paid.
• The Send tracking notifications switch in the wizard is stored but not connected to any tracking provider.
• The request address option does not currently let the creator reply in the app. Get the address in the chat and choose Enter a different address.
• A wrong carrier often shows no record. You can edit the tracking number until delivery.
• When Track123 reports delivered, both you and the creator are notified.

Addresses, and what locks them

Wrong addresses are the most common parcel problem, so know when an address can still change.

• If a gift ships to the wrong place, sort it out with the creator in the Ainfluencer chat and with your carrier.
• Do not move a card to Shipped until the parcel is really on its way. The board cannot move it back to Accepted.
• Creators keep an address book in the app. The first address added becomes the default.
• A creator can also share an address through the chat card.

Receipt, the post and the result

After the parcel arrives the creator does three things in the app.

1. Taps Confirm Received, the only stage the creator sets by themselves.
2. Posts the content as the brief says.
3. Taps Tell the brand I posted, ticks the post conditions and pastes the links.

• Post links can be shared only after the gift is received, and at least one link must always stay.
• Editing a shared link does not work yet. The creator adds the right link and withdraws the wrong one.
• You are notified when the gift is requested, received and posted.
• No money moves in gifting, and nothing goes through the wallet.
• The Analytics page lists paid deals only, so check gifting posts by opening the links from the board.

For paid deals, approval releases the creator’s payment. See How to Review and Approve Delivery.

Paid collaborations for a hero product

When a product deserves a fee, a paid collaboration on a Shopify campaign lets you send the product from the inbox.

• The minimum offer is $10. The brand’s platform fee on top is Free 25%, Starter 20%, Pro 15% and Ultimate 3%.
• Payment is held in escrow and released only when you or our team approve. If nobody approves, you are refunded to your wallet.
• A campaign with many products needs an affiliate campaign instead. A paid Shopify campaign is for one product.

See Connect Your Shopify Store.

Plan limits that shape a seeding program

Gifting is limited by plan, and the settings you may expect to act do not.

• A gifting program in review already uses a campaign slot.
• Total units to ship, units a month, pause when stock runs low, roll over unused units and the monthly summary are stored but nothing acts on them. Count units yourself.
• A gifting program has no pause switch. Set an end date or ask our team to pause it.
• Changing the products of a live program sends it back to review. So does moving an expired end date into the future.
• A program with no end date never expires.
• Deleting a program removes it for creators too, including gifts in transit.

See How Plans and Limits Work.

When a request or a parcel goes wrong

A few situations need a different response.

• A cancelled request can look like an open one on the board and still shows Accept. Accepting fails.
• Nobody is notified when a request is cancelled by the system.
• A cancelled request cannot be reopened, even after the account is reactivated.

See What to Do When Something Goes Wrong.

Questions beauty and fashion brands ask

Does Ainfluencer ship the product for me?

No. You ship it and move the card to Shipped. Shopify campaigns can create the order for you from the inbox.

Can I track gifts?

Not inside a gifting program. Share the tracking number in the chat. Paid collaborations on a Shopify campaign have Track123 tracking.

I shipped to the wrong address.

The address locks at Shipped. Fix it with the creator in the chat and with your carrier.

Can I send more than one product?

A gifting program can list several products. In a Shopify paid collaboration you pick products when you send, one unit of each.

Can I limit it to certain countries?

Yes. Ship to lists the countries, and only creators there are matched.

Can I require a disclosure?

Yes. The Recipients step has a disclosure option, along with minimum age, tags and competitor exclusivity.

Why did my program go back to Pending?

Changing the products of a live program needs a new review.