Ainfluencer for Ecommerce Brands

Where you sell decides what you can run

Paid collaborations and gifting work for any online brand. Affiliate programs need a connected Shopify or Amazon store, because that is where sales are tracked.

• Paid and gifted campaigns do not need a store connection. A Shopify connection only adds shortcuts, such as starting from a product and shipping from the inbox.
• Connected Amazon sellers keep only profiles in the eight Attribution marketplaces: US, Canada, UK, Germany, France, Italy, Spain and Mexico.
• If you already run an affiliate program on another platform, choose I already have an affiliate platform in the campaign picker. It opens a paid collaboration where you share your own link.
• Brands that sell in more than one place can run all of this from one account, but each connected store or Amazon brand counts against the plan limit on active programs.

What each route costs you, and when

The three routes cost the same kind of money at very different times. That timing, more than the headline price, decides which one a brand with tight cash should lead with.

A worked example, for illustration only

A $60 product that costs you $20 to make and $6 to ship leaves $34 of gross margin, or about 57%. Here is what each route does to that margin.

• Check the commission against your margin before you open the program. On the Free plan the lowest commission you can set is 25%. If your margin is thin, that floor can leave little or nothing, and the plans from Starter up have no minimum.
• New products arrive at a default 15% and you can set any rate from 0 up to, but not including, 100% on each product.
• The platform fee on a paid deal is added on top of the price. The fee on an affiliate payout is taken from the commission you pay, not added to it.
• The fee on affiliate payouts follows your plan for Amazon: Free about 5%, Starter 20%, Pro 15%, Ultimate 3%. Shopify purchases use the 5% default.
• Money you spend on paid and gifted work is committed before you see a result. Affiliate commission is the only route where cost follows sales.

A 90 day launch sequence

Most waits are fixed by the system, so the order you do things in matters more than how fast you do them.

• An affiliate campaign is the only one live on day 1. Do it first, so the 35 day clock starts earliest.
• Invitations to a campaign still under review are held, and deleted after three days if it has not been approved. Send gifting and paid invitations after approval.
• Add a card before you invite or accept affiliates, or the app sends you to Billing. Without a card, affiliate campaigns are paused each night and are not resumed automatically.
• Plan for the slowest wait in the sequence: a creator who sells in week one is paid in week six or later. Tell them up front.

Choose the products you put forward

Creators promote what you list, so the catalogue is a decision, not a default. Every product you switch on is a promise that it is in stock and worth promoting.

• Lead with the products with margin and stock. Switch off the rest rather than letting creators promote what you cannot ship.
• For a paid collaboration on Shopify, start from one product. The wizard can draft the brief and copy up to nine product images in. The product cannot be changed afterwards, so a different product needs a new campaign.
• For gifting, add products from the store or type a name, retail price and image, and list the countries you ship to. Only creators in those countries are matched.
• Check rates after a store update. A store re-import may reset a product to the default 15% commission or turn a deactivated product back on under an active brand. Look at your commissions after big catalogue changes.
• Add a terms of sale file (PDF, DOC or DOCX up to 4 MB) and brand assets such as images and videos for creators to use, on the brand page of the seller app.

Brief creators differently on each route

The same product needs a different brief depending on how the creator is paid. A clear brief also passes review faster.

• Our team sends paid and gifted campaigns back for a thin description, too few visuals, a campaign that looks like a test, an empty About Us on your profile and contact details in the text or images.
• Creators see your About Your Brand text before they answer, so complete it.
• Use the AI helper on a paid campaign for a first draft of the title and description. It works twice per campaign and only for the account owner.
• A paid collaboration has no end date. An affiliate campaign does, and moving the end date later does not reopen partnerships already closed.
• Choose Only invited influencers if you want to control who offers, and leave it open if you would rather creators come to you.

See How to Launch a Campaign.

Discount codes and your landing page

Two things make a creator’s link convert: a reason to buy now and a page that explains who you are.

• Shoppers see the code only when they are signed in to a free shopper account. Guests see a Login to See prompt.
• Promotions are not part of any current plan row, so the seller app may refuse to create one with a Promotion Creation Limited message.
• A deleted promotion is removed from Ainfluencer only, not from Amazon.
• Landing page. Every connected store gets a public recruitment page. Choose up to three featured products, and hide featured products or brand analytics if you prefer. A Shopify store’s address cannot be changed.
• Share the page link, post it on your own site, or use Share and Embed on an affiliate campaign for ready made banner, widget, badge and email blocks.

Shipping and fulfilment

Shipping is where an ecommerce brand’s own process meets the platform. Each route handles it differently.

• Insurance. On a paid offer you can insure a physical product. You enter the product value and pay a percentage of it, covering a product that is not returned and a creator who never delivers.
• The option that asks the creator for their address does not yet work from the creator’s app for the Shopify flow. Ask in the chat and use Enter a different address.
• Gifting does not use Shopify fulfilment or tracking. Ship it yourself and share the tracking number in the chat.
• A gifted creator confirms receipt, posts, and submits the links, and you can export the whole board.
• Plan your stock for the program. Gifting settings for units and low stock are stored but not acted on, so count units yourself.

Measure each route fairly

The routes report differently, so compare them by what you spent and what you can attribute, over the same days.

• Amazon Reports refresh from a pull at 06:00 UTC for profiles last pulled about three days ago, so a sale can take up to about four days to appear. Each pull covers the last 60 days, so recent numbers can change.
• On an affiliate campaign card the figure labelled Commission paid is the sales your creators drove, not the commission you were charged. Use the Payments page for charges.
• Every report tab has a Demo Data switch with made up numbers. Check it is off before you screenshot.
• Shopify sales recorded before early October 2026 carry no commission and are not recalculated.
• Your plan includes monthly advanced analytics reports: Free 3, Starter 30, Pro 100, Ultimate 1,000.

Scale without hitting a wall

The limits that stop an ecommerce brand are rarely the fee. They are programs, campaign slots, invitations and a Free plan commission floor.

• Starter is the plan that lifts the 25% commission floor and opens gifting. Pro adds a second active store and two colleagues. Ultimate removes the store and campaign limits.
• The invitation allowance is described as monthly on plan pages, while the seller app counts affiliate invitations per UTC day. Trust the counter in the user menu.
• Adding a store beyond your limit connects it but leaves it Inactive. Switch another off first.
• On a downgrade or cancellation, whatever is over the new limits is switched off, lowest selling first, and on the Free plan commissions below 25% are raised to 25% on products and existing partnerships. That raises what you are charged, so check rates before you downgrade.
• Nothing switches back on after an upgrade. Reactivate what you want.

See How Plans, Limits and Upgrades Work.

Questions ecommerce brands ask

Which route should a brand with no budget start with?

Affiliate, because it is the only route where the cost follows sales. It needs a connected Shopify or Amazon store and a card, and on the Free plan the lowest commission is 25%.

I sell on my own website. What can I run?

Paid collaborations and gifting. Track results with a bio link or a discount code, because automatic sale tracking is only for Shopify and Amazon.

Can I run all three at once?

Yes, as separate campaigns. Each holds a campaign slot. The combined paid plus affiliate campaign shows as Coming Soon.

When am I charged for affiliate sales?

About 35 days after each sale, in a nightly run at 03:00 UTC. If your card fails the charge is retried and then waits for you to retry it.

Are returns taken off a creator’s commission?

Do not assume so. Shopify refunds and cancellations are not automatically deducted, and the 35 day hold is the only buffer for returns.

Can I stop a program quickly?

Pause or delete an affiliate campaign from the affiliate campaign list. Gifting has no pause button, so set an end date or ask our team.

Does the platform fee come out of the creator’s pay?

On paid deals the fee is added on top of the price you pay, and on affiliate payouts it is taken from the commission you pay. Either way, you set the amount you spend.