How to Launch a Campaign
Choosing a type, writing a brief that passes review first time, and the upload step that actually submits it.
What this guide covers
Picking the right type
Four cards, and only two of them lead anywhere for most brands on their first campaign.
The picker. The greyed card is not yet built.
| Type | You pay | Choose it when |
|---|---|---|
| Paid Collaboration | A fixed fee per creator, minimum $10 | You want content and reach, and you want it this month. This is the default starting point |
| Affiliate Campaign | A commission on each sale | You have a Shopify or Amazon store connected and a card on file. Without both, this card just sends you to the affiliate dashboard |
| Product Gifting | Nothing but the product | You would rather send stock than cash. Needs Pro or Ultimate |
| Paid collab + Affiliate | Not available | Marked Coming Soon |
If you already run an affiliate programme somewhere else, pick Paid Collaboration and share your own tracking link. On the Free plan an external affiliate programme is a documented rejection reason, so that route needs Pro or above, or a funded wallet.
The check that happens before you type anything
Clicking Let’s Go runs a plan check. If you are at your campaign limit, nothing is created at all.
| Plan | Campaigns you can hold at once |
|---|---|
| Free | 1 |
| Starter | 2 |
| Pro | 3 |
| Ultimate | Unlimited |
What counts towards the limit is anything you are holding: live campaigns and campaigns waiting for review. Drafts, rejected campaigns and expired ones do not.
A known oddity: the upgrade pop-up fires on Let’s Go, before a draft exists, even though a draft would not use a slot. If you only wanted to start writing, free a slot first by pausing a campaign you are finished with.
Building the brief, one question at a time
The wizard asks one thing per screen and saves each answer, so you can stop and come back.
What should influencers do
Post your existing content, create and publish, or create content for you only.
Who you want
Follower range, gender, countries, languages. Narrow filters mean a smaller visible pool.
Shipping a physical product
Answering yes makes you pick the countries creators must live in.
How long the post stays up
Negotiate per offer, permanent, or a set duration of at least four hours.
A link in their bio
Optional, with your product URL.
Who can send you offers
Only invited creators, or anyone. Invite-only is quieter but much slower to fill.
Title and description
Use Templates, or the AI writer, which you get twice per campaign and only as the account owner.
Platforms and formats
Instagram Feed, Story or Reel, TikTok video, YouTube video.
There is no start or end date on a paid collaboration. It stays on the marketplace until you pause or delete it. Creators propose the posting date in their offer.
The step that actually submits it
Your campaign is not submitted when you finish the wizard. It is submitted the moment you save the upload step with at least one file.
| How many files | At least 1, up to 10 |
| Images | JPG, JPEG or PNG, up to 8 MB each |
| Videos | MP4, WEBM, WMV, AVI, MOV, OGG, OGV or MPEG, up to 100 MB |
| Caption | Up to 2,200 characters and 30 hashtags, no contact details |
| About your brand | Up to 1,024 characters |
If your campaign still says Draft, this is almost always why: the upload step was never saved. A draft is invisible to creators and is not in anyone’s review queue. You will get reminder emails at 24 and 72 hours.
Review, and the twenty reasons it comes back
Every paid collaboration is read by a person before creators see it. Affiliate campaigns are not reviewed; they go live when you add products.
The most common reasons a campaign is sent back, all of which you can avoid before submitting:
A thin description
The single most common. State the deliverable, who you want, the product and something about your brand.
Not enough visuals
Creators scroll past campaigns with nothing to look at.
It looks like a test
Placeholder text, or an unedited template.
No About Us on your brand profile
Creators read it before accepting. An empty one reads as low effort.
Contact details in the text or the images
Emails, phone numbers, URLs and QR codes in campaign images are all rejected.
Barter only, or a third-party affiliate programme
Needs a plan upgrade or a funded wallet.
Fixing one is quick: click Edit on the card, change what the email cited, and saving sends it back to the queue automatically. You need a free campaign slot to resubmit.
After approval
Three things happen, and one of them can undo the others.
It goes live on the marketplace
Creators can find it and, unless you chose invite-only, send you offers.
Held invitations are released
Anyone you picked during setup is invited now, in the grouped invitation emails that go out at 06:00 and 18:00 UTC.
The plan check runs again
If you are now over your limit, the campaign that was just approved is paused immediately, and you are not told.
That last one explains a common confusion: you get an email saying your campaign was approved, and then find it Paused. Pause another campaign or upgrade, then switch this one back on.
Editing a live campaign
Any edit that goes through the wizard sends an approved campaign back to review, and it disappears from the marketplace while it waits.
| What you do | What happens |
|---|---|
| Edit and save the upload step | Back to Pending Approval, invisible to creators until re-approved |
| Edit a rejected campaign | Back to the queue automatically |
| Pause a campaign | Hidden from creators, frees nothing until it is closed or deleted |
| Your brand gets suspended | Every live campaign is rejected with the reason Owner suspended, and returns to Pending when you are reactivated |
Existing offers and deals are not affected while a campaign is back in review, so an edit mid-campaign does not disturb work already agreed. But new creators cannot find you until it is approved again, so avoid editing during a push.
From idea to live campaign
Every step, including the two that are not where you expect.
Ready to launch?
Create your campaign, or let our team walk you through the brief on a quick demo.
