Ainfluencer for Kids and Family Brands
Family, Kids, Motherhood and Toys are four different creator pools, and baby food sits in another branch altogether. This guide shows how to choose between them and which gifting requirements suit a product for children.
What this guide covers
Four categories, four different creators
The Family / Kids branch has four working categories. They are not interchangeable, so pick by who decides to buy your product.
| Category | Creator accounts, rounded | Choose it when |
|---|---|---|
| Family | 10,700 | The product is for a household and the creator shows daily family life |
| Kids | 3,600 | The product is for children and the creator’s content is about them |
| Motherhood | 3,500 | The buyer is a parent and the creator speaks as one |
| Toys | 1,400 | The product is a toy and the creator reviews or plays with them |
| Other | 700 | Nothing above fits. Use sparingly |
- Baby Foods is not here. It sits under Food / Drinks / Dining, with about 700 accounts.
- Family is about three times the size of Kids or Motherhood, so it gives you the widest search and the least precision.
- Counts are accounts that picked the category, including some still in review, so search shows fewer.
- A creator can pick several categories, so the same person may appear in more than one.
Searching without over-narrowing
Start with one category, read the profiles, then add a second search rather than stacking filters.
| Filter | Use for |
|---|---|
| Categories | One of Family, Kids, Motherhood or Toys per search |
| Location and language | The countries you ship to |
| Gender | Only if the campaign really needs it |
| Quality | Great, Good or OK |
| Followers | Nano 100 to 10k up to Mega over 1m, or a custom range |
| Address ready to ship | Appears on gifting campaigns |
- Open the full profile before you invite. It shows reach across platforms, the gallery, ratings and reviews and audience details.
- A handle stays masked until you reveal it. Reveals a month are Free 5, Starter 50, Pro 100 and Ultimate 6,000.
Requirements that matter for a children’s product
The gifting wizard lets you set conditions that creators must meet. A product for children is a good reason to use several.
| Requirement | What it does |
|---|---|
| Minimum age 18 plus | Limits recipients to adult creators |
| Disclosure | Asks creators to label the post as a partnership |
| Tagging or hashtags | Asks creators to tag your brand or use set hashtags |
| Minimum engagement rate | Sets a floor on how engaged the creator’s audience is |
| Competitor exclusivity | Asks creators not to promote a competitor |
| Custom terms | Your own wording for anything else |
- These are conditions the creator agrees to. Ainfluencer does not check the product itself.
- You can also limit one product per creator per quarter.
- Safety standards, labelling and advertising rules for children’s products depend on your country. Check them yourself before you ship.
Which route fits a family product
The same product can go three ways. Match the route to the price and to how often it is bought.
| Route | Typical fit |
|---|---|
| Gifting | A free toy or product for an honest post. No fee, and plan access starts at Starter |
| Paid collaboration | A fixed fee for one post, paid into escrow before the creator starts |
| Affiliate | Commission on sales, with products from your Amazon or Shopify store |
- Gifting lets you set a monthly cadence with units a month, a monthly value cap and a limit of one product per creator per quarter.
- Units a month and the value cap are stored but nothing enforces them, so count units yourself.
- A paid collaboration costs the price you agree plus a platform fee: Free 25%, Starter 20%, Pro 15%, Ultimate 3%.
From request to post
In gifting the creator asks, you accept, you ship, and the creator posts.
| Stage | Who moves it |
|---|---|
| Requested or Pending Acceptance | The creator asks, or you invite and they answer |
| Accepted, Awaiting Ship | You accept the request |
| Shipped | You move the card |
| Received | The creator taps Confirm Received |
| Completed | The creator tells you with the post links |
- The creator’s address is shown once you accept and locks when you mark the card Shipped.
- Share the tracking number in the chat. Gifting has no built-in tracking.
- If the brand or the creator is suspended, open requests are cancelled by the system and cannot be reopened. Accepted gifts continue.
Your campaign categories decide who sees it
Creators see campaigns through their own category choices, so the categories you tick are a targeting decision.
- The wizard asks for at least one campaign category. Hashtags are optional.
- In the creator app, Explore has a My category tab that shows campaigns in the creator’s own categories.
- A toy brand ticks Toys and Kids. A baby bottle brand ticks Motherhood and Family. Ticking every category widens the audience and lowers the match.
- You can open a campaign to everyone or limit offers to invited creators only.
What a deal costs, in numbers
A paid collaboration adds a platform fee on top of the creator’s price. Here is a $200 offer on each plan.
| Plan | Fee | You pay in total |
|---|---|---|
| Free | 25%, $50 | $250 |
| Starter | 20%, $40 | $240 |
| Pro | 15%, $30 | $230 |
| Ultimate | 3%, $6 | $206 |
- The creator receives the price less about 20% when they withdraw.
- The money is held in escrow until you approve. Without approval you are refunded to your wallet.
- The minimum offer is $10. Gifting has no fee.
Questions kids and family brands ask
Which category should I search for baby food?
Baby Foods under Food / Drinks / Dining, which has about 700 accounts. Search Motherhood too for the buyer.
Can I only invite adult creators?
The gifting wizard has a minimum age of 18 plus option. Use it if you want that condition.
Does Ainfluencer check product safety?
No. Check the rules for your product and country yourself.
Why does Family give me so many results?
It is the biggest of the four categories, with about 10,700 accounts. Try Kids or Motherhood for a tighter match.
Can I send one product a quarter to each creator?
Yes. Switch on the limit of one product per creator per quarter in the Recipients step.
From category to first post
The family brand route in order.
Ready to reach families?
Create a brand account and search the Family, Kids, Motherhood and Toys categories.
