Paid Collaborations & Pre-Funding
Escrow-backed flat-fee deals and how pre-funding boosts your visibility to top creators.
Yes, funding escrow before the creator starts work is the recommended sequence. Reasons:
- Signals seriousness, creators are more responsive to funded campaigns.
- Removes payment uncertainty from the conversation.
- Triggers the Guaranteed Funding badge on your campaign in the marketplace.
Funds stay protected until you approve the delivered content, see Wallet & Escrow Basics.
Yes, though the mechanism is simpler than a ranking boost: it changes what happens when a creator says yes.
- A creator sends you an offer and you accept it.
- If your wallet is already funded, you pay immediately and they start work the same day.
- If it is not, the deal sits at Waiting Payment, where the creator is not allowed to start work, and the momentum is lost.
Creators who have been burned by unfunded deals learn to deprioritise brands that stall at that step, so a funded wallet earns you speed and goodwill rather than placement.
Fund for the campaign you are about to run rather than parking a large balance. Brand wallet deposits cannot be withdrawn back to your card, so money you deposit is committed to spending on the platform.
You fund escrow first (before they deliver), but the creator only receives the payment after they deliver verified content. The platform holds the funds between those two events. If they don’t deliver, the money refunds to your wallet.
So the answer is both: you commit the money upfront, but you don’t actually pay anything to the creator until the work is verified.
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