Paid Collaborations & Pre-Funding
Escrow-backed flat-fee deals and how pre-funding boosts your visibility to top creators.
Yes — funding escrow before the creator starts work is the recommended sequence. Reasons:
- Signals seriousness — creators are more responsive to funded campaigns.
- Removes payment uncertainty from the conversation.
- Triggers the Guaranteed Funding badge on your campaign in the marketplace.
Funds stay protected until you approve the delivered content — see Wallet & Escrow Basics.
Pre-funded campaigns get the Guaranteed Funding badge and rise to the top of both the “Most Paid” and “For You” tabs on the creator app. Premium creators selectively browse for verified-funded briefs — the badge dramatically increases inbound applications from top-tier talent.
If a deal doesn’t go through, the funds aren’t locked — they stay in your wallet for the next campaign.
You fund escrow first (before they deliver), but the creator only receives the payment after they deliver verified content. The platform holds the funds between those two events. If they don’t deliver, the money refunds to your wallet.
So the answer is both: you commit the money upfront, but you don’t actually pay anything to the creator until the work is verified.
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