Last Updated: November 3rd, 2024
What Is Lefty?
In 2015, Lefty was founded by Christian Rivasseau, Roman Berenstein, and Thomas Repelski as a technology-driven influencer marketing tool that connects brands and influencers. Thomas Repelski is the CEO of Lefty and graduated from Stanford University in Management Science and Engineering. He is also the co-founder of Silver Room and OMB Labs.
The company is headquartered in Paris, Île-de-France, France, and has approximately 50 employees. It claims to be one of the top influencer marketing tools; however, to verify this claim, it’s essential to check Lefty reviews, features, and pricing.
Lefty Review: Pricing & Features + Best Alternative
Are you thinking about using Lefty for managing influencer marketing programs? In this guide, we will show you everything you need to know about this tool including features, pricing, and customer reviews.
Lefty Features
Let’s start by checking the features that Lefty provides for its users.
1. Influencer Discovery
Lefty provides a database of over 30M creators across Instagram, TikTok, Twitter, YouTube, Weibo, Douyin, Wechat, and Red. You can use advanced filters such as keywords, audience and influencer characteristics, and influencer KPIs to search for your collaboration match. By viewing their profile, you can gain insight into their audience insights, account statistics, audience interests, performance in past campaigns, etc.
2. Influencer Casting
With Lefty’s influencer casting tool, you can create campaign lists, share them with your team members, set expected posts for each creator, and build forecasted performance reports. After finalizing your casting list, you can launch the campaign and automate tracking and reporting.
3. Campaign Management
After discovering influencers, you can create custom campaigns and invite influencers. Using Lefty, you can automate the tracking and reporting of campaigns by accessing all influencer posts in a dashboard. This allows you to view metrics such as likes, comments, timestamps, impressions, views, and reach.
4. Social Commerce
Looking to increase your product sales and attract new customers? Lefty’s affiliation feature can help you create affiliation programs, convert influencers into affiliates, and track conversions. You can also use Lefty’s feature to create trackable links, identify your top-performing affiliates, and monitor your best-selling products.
5. Data Centralization
Using this feature, you can access all campaign publications by your influencers in one place and sort them by engagement metrics such as impressions.
6. Competitive Analytics
With the assistance of Lefty’s competitive analytics tool, you can identify your top competitors and understand your brand’s ranking in the landscape. Access the KPIs of your main competitors and monitor their campaigns, posts, and influencers.
7. Dashboard Reporting
If you are an organization with multiple brands, on Lefty you can view which influencers your brands have partnered with. Monitor all your campaigns, top-performing content, and reports in one central dashboard.
Lefty Pricing
Unfortunately, Lefty doesn’t provide visible pricing on its website and you need to request a demo for your customized plan. However, according to different sources and customers’ reports on Capterra, their packages start from $590 per month.
As you can see, the cost of service is high for many brands and it can even increase based on the number of active campaigns. If the pricing is high for you, don’t worry! We have a better alternative that is completely free.
Ainfluencer is a free influencer marketing platform with a database of over 2M active creators across Instagram and TikTok. Using this tool, you can create unlimited campaigns and invite as many influencers as you need at zero cost. So if you are looking for affordable Lefty alternatives, Ainfluencer is one of the best choices.
Lefty Review: What Do Customers Say?
One of the best ways to find out how a service is working is by checking customers’ feedback online. So let’s read some of the Lefty reviews together.
- On G2, it has a 4.7 rating score among 35 reviews.
- According to customer reviews, the support team is helpful and available 24/7.
- One of the main drawbacks of this tool is the reporting. Instead of providing actual numbers for reach, impressions, and other metrics, it only provides estimations.
- The campaign management tool assists users in running and managing multiple campaigns simultaneously.
- However, the platform lacks advanced filters to find the right influencers in your niche.
- The interface is user-friendly, making it accessible even for beginners.
- Another common complaint found in many Lefty reviews is the high pricing of the service.
Lefty Pros and Cons
Pros
- Social commerce features
- Available support team
Cons
- Hidden Pricing
- Lack of free plan or trial
- Limited filters
Well, you may need an alternative!
The Best Lefty Alternative: Ainfluencer
As we saw, Lefty provides some helpful features to work with social media influencers and run affiliate programs. But it has some main drawbacks such as unhelpful report data and high pricing. So let’s introduce you to a better alternative with lots of advanced filters.
Ainfluencer is a free and end-to-end influencer marketing platform with a database of over 2M active creators across Instagram and TikTok. With the help of an AI-powered search tool and more than 20 advanced filters, you can find the right collaboration match in a few minutes.
After that, you can view influencers’ profiles on Ainfluencer to check their latest account insights, engagement metrics, past collaborations, and collaboration costs. You can use the in-app chat feature to communicate directly with influencers, negotiate, and invite them to your campaign. Plus, you can create unlimited campaigns and invite unlimited influencers to work with.
In a single dashboard, manage all your campaigns and view their analytics and reports. As a brand, you don’t need to pay any additional fees to the platform and can use all the features for free. So if you are looking for affordable Lefty alternatives, join Ainfluencer for free now!
| Features | Lefty | Ainfluencer |
|---|---|---|
| Database of Influencers | 30K | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | On Request | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Instagram, TikTok, Twitter, YouTube, Weibo, Douyin, Wechat, and Red. |
Instagram, Tiktok |
| Number of Invitations | N/A | Unlimited |
| Number of Campaigns | N/A | Unlimited |
| Campaign Management | No | ✅ |
| Detailed Insights | No | Yes |
Other Lefty Alternatives
Are you looking for similar tools to run social media campaigns and work with influencers in your niche? Here are some of the safe Lefty alternatives to try.
1. CreatorIQ
By knowing the latest trends in your industry, you can ask your influencer partner to join it and boost your content reach. CreatorIQ is one of the Lefty alternatives that provides influencer discovery as well as trend analysis tools. Using this tool, you have access to a database of over 17M creators across Instagram, Facebook, Twitter, TikTok, and YouTube.
Read CreatorIQ Reviews.
2. Grin
One of the known Lefty alternatives with a database of over 38M creators is Grin. Using this tool, you can discover influencers, run campaigns, and access advanced and in-depth analytics of your campaigns.
Read Grin Reviews.
3. Later
Are you looking for Lefty alternatives that support all major social media platforms? Later with a database of over 10M creators across Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest, and LinkedIn is one of the available options. This platform provides features for influencer discovery, campaign management, content syndication, and influencer analytics.
Read Later Reviews.
Conclusion
Lefty is one of the known influencer marketing tools that provides helpful features for brands to grow their customer base and visibility. However, according to Lefty reviews, the reporting feature is not helpful and the cost of service is high. If you are looking for a better alternative, Ainfluencer is the best option.
Using this tool, you have access to everything you need including influencer discovery, influencer payment, campaign creation, campaign management, and campaign tracking in one place. The best part is that it’s completely free.
FAQs
Unfortunately, Lefty doesn’t provide any free plans or trials to test the features. The pricing structure is hidden and you need to request a demo through their website for your plan. However, according to different reports on Capterra, the packages start from $590 per month.
Left is a safe and legitimate platform that has been available since 2015. It provides multiple features for running social media campaigns and affiliate programs.
While Lrfty provides some helpful features to run and manage social media campaigns, the cost of service is high for many brands. Ainfluencer is one of the best Lefty alternatives that provides everything you need for free. Using Ainfluencer, you can discover influencers, create unlimited campaigns, manage campaigns, and track the results.
