Last Updated: September 7th, 2024
What Is Later?
Later is a social media management tool that’s mainly designed for Instagram, but It also works with Facebook, TikTok, Twitter, Pinterest, and LinkedIn. Here’s a complete Later review to show what it is and how it works.
Later began with two companies in 2014: Mavrck, which became a known influencer marketing solution, and Later, a social media management platform that introduced the first link in bio tool.
In 2024, Mavrck and Later merged into one company with a shared goal: to help people earn a living through their creativity.
Their mission now is to create the world’s first Social Revenue Platform™. This platform will be a place where social and influencer managers and creators can work together on content creation. So, Later provides three main tools: Later Influence™ for influencer marketing, Later Social™ for social media management, and Later Link in Bio™ for linking in bio.
Later Review: Pricing & Features + Best Alternative
Check out our complete review of Later Influence™ to see how it can help your brand! Discover all Later features for influencer marketing strategy.
Later Features
Let’s see what feature Later influence has:
1. Search & Find Influencers
Later offers an Influencer Index, a large database with +10 million creators, providing numerous opportunities for brands to find the right partnerships. You can use Later’s influencer search tools to narrow your options with filters based on demographics and over 20 criteria, such as location, niche, and follower count, helping you find influencers for your brand.
Later offers the following options to find influencers:
- Efficient Searches: This option helps you find influencers in your niche using simple filters.
- No Need for Background Checks: According to Later’s claim, All influencers are pre-vetted, so you won’t need to check their background one by one.
- Discover Similar Influencers: This option allows you to use the “Similar Creators” feature to find profiles like the ones you’re already interested in.
- Streamlined Recruitment: You can handle influencer outreach and communication directly within the platform.
Now.
Although Later claims to check each influencer’s background before entering them into their database, there is no option to see how well their previous collaborations had been. If you want to run an influencer marketing project, knowing the previous performance of each influencer can help you choose the best option.
That’s what Ainfluencer has considered. On Ainfluencer, each influencer is rated for their previous collaboration. Since each brand ranks influencers’ performance after their collaboration is finished, you can easily discover how effective each influencer is.
Want to check this option for free? Sign up on Ainfluencer
2. Manage Influencer Campaigns
Later Influence promises to help you create successful campaigns by connecting you with the right influencers. These influencers can create engaging content, review your products, and share valuable insights about your brand.
Key Features of Later Influence:
- Scale Content Output: Use high-quality content from influencers and share it across all your social media platforms.
- Generate Ratings & Reviews: Collect feedback and reviews from influencers to build trust in your brand.
- Track Conversions: Use trackable codes to monitor traffic and new customers from your campaigns.
- Leverage Influencer Insights: Get valuable feedback and insights from influencers to improve your campaigns.
3. Content Syndication
Later’s content syndication platform claims to help you make the most of your influencer content by sharing it across various social media and brand channels, which can boost your sales.
Later’s platform promises to provide all the tools you need to manage and amplify your influencer content. It allows you to handle and distribute high-quality content easily, increase your content output by finding and repurposing the best material, and use customer reviews to improve your search results. It also helps put your products in front of more people, raise brand awareness, and drive sales.
With Later, you can extend your reach and turn engagement into conversions by syndicating impactful influencer content. This helps build trust with your audience, increasing purchase intent, and gaining better ratings and reviews.
Ainfluencer offers an integrated chat inbox that allows for seamless communication with influencers. This feature simplifies the entire process—from discussing campaign details to handling payments all within the app. You can easily coordinate with influencers, ensuring that the content you’re syndicating is aligned with your campaign goals and ready to be shared across all your platforms.
4. Campaign Analytics
According to their claims, you can see detailed reports on your campaign’s engagement, engagement rates, and conversions directly on the Later platform.
To make the most of your influencer marketing efforts, you can automate your reports to save time, gain insights into how your campaigns affect your audience, and track how well your campaigns convert and perform online. The platform also helps with planning by predicting future performance and showing you accurate ROI and Earned Media Value metrics daily.
Later Pricing
The pricing for Later’s plans requires a request, and it’s based on your specific needs. It offers three pricing plans to fit different needs for influencer marketing:
- The Self-Serve plan,
- The Managed plan,
- The Custom plan.
Later’s pricing plans include the lack of free plan and transparent pricing, which can make it challenging to compare options upfront. Additionally, the more advanced features and services are only available in higher-tier plans, potentially increasing costs for larger teams or enterprises. So, you may consider an alternative.
Unlike Later, Ainfluencer is a %100 free platform designed for influencer marketing, where you can find a large number of Instagram and TikTok influencers. This means you don’t have to spend a lot of money to connect with influencers. What makes Ainfluencer special is that it’s simple to use and affordable, making it a great choice for both businesses and influencers.
Later Reviews: What Do Customers Say About Later
To find out how Later works and if it’s a good investment, we checked various user reviews to learn about their experiences with the tool. There are many reviews of Later on well-known sites like Trustpilot. This is what we found out.
According to one of the experiences, the user was automatically switched to the most expensive plan after the free trial ended, even though they hadn’t chosen that option. It got worse; the user was unable to cancel or receive a partial refund for the upcoming month.
Here’s another comment pointing out the same issue with canceling subscriptions. Moreover, the user highlighted that Later does not offer options to switch from a yearly to a monthly plan or provide refunds for unused time.
So, Later has a major drawback with its refund policy. The other customer claims that Later automatically renews subscriptions at the end of each billing cycle. Here’s another Later review that emphasizes this issue:
As mentioned below, users are charged for multiple accounts without the accounts working or syncing properly. Support responses are automated and unhelpful. So disappointing!
The other drawback is that Later has unresponsive and poor customer service. Their support consists only of automated responses, offering no real assistance.
According to Later reviews from real users, this platform doesn’t seem worth your money or time. It’s not reliable, especially considering it charges for membership and has a problematic refund policy. You might wonder if you can trust it, and honestly, it seems like a poor choice. Things have gotten worse. If you run into any problems, you won’t get much help from customer service. They just send automated replies instead of real assistance.
Overall, you need an alternative!
Ainfluencer: The Best Later Alternative
Ainfluencer is a free platform designed to make influencer marketing on Instagram and TikTok easy and accessible. It allows you to find influencers based on specific criteria like niche, location, and gender, so you can quickly find the right fit for your brand. Setting up a campaign is simple, and you can connect with over 2M influencers across both platforms.
One of the standout features of Ainfluencer is that influencers come to you. You’ll receive offers and proposals directly from influencers in your niche, and you can negotiate, make payments, and start collaborations easily. Unlike some other platforms, Ainfluencer lets you manage these interactions effortlessly.
The platform is ideal for small to large brands. The influencer list also consists of nano to macro influencers, making it easier for all types of companies to find an influencer for collaboration. Ainfluencer offers a wide range of useful features, including:
- A large database of influencers, with 10,000 new influencers joining every month.
- Easy campaign creation where you can define what type of influencer you need.
- No limits on the number of offers, campaigns, or invitations you can send.
- Smart filters help you narrow down your search based on size, platform, gender, and location.
- An integrated chat inbox that simplifies communication, from discussing offers to handling payments.
- Access to influencers’ past work, brand collaborations, and audience insights, all viewable in their profiles or within the chat.
- You don’t need to share passwords or sensitive data to use the platform.
- 24/7 customer support to assist you whenever you face any issues.
Ainfluencer is your go-to tool for effective and stress-free influencer marketing. Give it a try and see the difference it can make for your brand!
| Features | Later | Ainfluencer |
|---|---|---|
| Database of Influencers | 10M | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | On Request - No Free Plan | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | TikTok, YouTube, LinkedIn, Facebook, Twitter, Instagram, Pinterest |
Instagram & TikTok |
| Number of Invitations | N/A | Unlimited |
| Number of Campaigns | Unlimited | Unlimited |
| Campaign Management | ✅ | ✅ |
| Detailed Insights | Yes | Yes |
Other Later Alternatives
By now, you’ve learned all you need to know about Later features and its best alternative. Here, we’ll provide a list of the other Later competitors in the market:
1. Intellifluence
Intellifluence helps brands connect with influencers. It has over 180,000 influencers and offers different pricing plans. These range from a free option with limited features to a more advanced and pricey plan with more options.
3. HypeAuditor
HypeAuditor specializes in finding influencers and checking for fake followers. It is known for having better tools for discovering real influencers than Later. However, it doesn’t provide clear pricing information.
Read HypeAuditor Reviews
4. Grin
Grin offers tools to manage content, find creators, and build relationships with them. The downside is that Grin doesn’t publicly share its pricing. You need to contact their sales team to get details on the cost, which might not be ideal for smaller businesses or those just starting out.
Read Grin Reviews
Conclusion
Later is a tool for managing social media, mainly for Instagram. Although it has useful features for handling social media and influencer campaigns, Later reviews show that there are so many complaints about its pricing, customer service, and refund policies. So, we introduced the best Later alternative to help you make an informed decision.
Ainfluencer is a great alternative to Later. It offers a free platform with a large database of influencers and easy campaign management. With Ainfluencer, you get straightforward pricing, unlimited invitations and campaigns, and reliable customer support.
FAQs
Yes, Later takes your data security seriously. They follow important regulations to keep your information and content safe.
Later is for:
- Creators and Influencers: If you love making visually appealing content and want a tool to help plan and organize your posts, Later is for you. It’s designed for people who value a strong visual presence on social media.
- Small Business Owners: If you run a small business and need help managing your social media, Later can assist by scheduling and analyzing posts. This frees up your time for other business tasks while keeping your social media active.
- Digital Marketers: If you rely on data and analytics to guide your social media strategy, Later offers detailed performance reports that can help you fine-tune your approach and improve your results.
Later is a solid choice if you want an easy-to-use tool specifically for Instagram. However, if you need advanced features and detailed analytics across multiple social media platforms, you might want to explore other options.
