Last Updated: September 9th, 2024
What Is Qoruz?
Qoruz is a new-age influencer discovery and outreach tool launched in 2016. It is an Indian influencer marketing platform designed to help brands and agencies find and collaborate with influencers on Instagram, YouTube, Twitter, and Facebook for marketing campaigns.
Qoruz offers free tools, including a Chrome extension for quick influencer analysis, a calculator for measuring engagement, a tool for checking follower counts, a cost estimator for influencer fees, a profile analysis tool for evaluating potential partners, and a checker to identify fake followers.
Praanesh Bhuvaneswar is the CEO of Qoruz, a company based in Bangalore, Karnataka, India. He has held this position since February 2015. Before joining Qoruz, Praanesh worked at Hindustan Times as a Senior Manager in Digital Services from March 2013 to December 2014. Bhuvaneswar was also involved in launching successful campaigns for brands such as Indigo Airlines, Karbonn Mobiles, and Shine. Praanesh studied at the Madras Institute of Technology.
But how is it? In this article, we’ll check out Qoruz reviews. We’ll review Qoruz’s features and pricing and share real customer experiences. Moreover, we’ll suggest the best alternative to Qoruz for you to consider.
Qoruz Review: Pricing & Features + Best Alternative
By now, you’re familiar with Qoruz. So, in this section, we’ll take a closer look at Qoruz reviews, pricing, and its top alternatives. Enough talking. Let’s get started!
Qoruz Features
Let’s take a closer look at its features:
1. Creator Discovery
You can find influencers that match your brand by using filters like category, location, audience, and performance. Profiles provide essential details such as follower count and engagement to help with your selection.
According to their website, If your usual influencers are unavailable, you can turn to a large pool of similar influencers. This ensures you have other options to maintain your campaigns. Moreover, Qoruz allows you to create influencer lists without needing to gather and organize data manually. This helps compile and share influencer information more efficiently.
You may find some influencer profiles are outdated, and it can be hard to filter and get the most current data. These issues can make it tough to use the platform effectively. If these problems sound familiar, you might want to try Ainfluencer.
Ainfluencer has a large, up-to-date list of over 2M influencers on TikTok and Instagram, so you’ll always have the latest information. Best of all, it’s completely free. Sign up now, and take full advantage!
2. Influencers Profiles & Insights
Finding the right influencers who fit well with brands’ values and goals is challenging. Qoruz claims to offer detailed profiles to see how well creators engage with their audience and what their followers are like. You can look at their audience’s age, gender, location, and interests to make sure they match the people you want to reach.
It promises to let you review creators’ past work to see if they have successfully encouraged their audience to buy products or show positive feelings toward brands. According to their claims, you can take a look deeper into their performance by checking for fake followers, how fast they are growing, and how they compare to industry standards.
You can gather insights from major social media platforms like Instagram, YouTube, Twitter, and Facebook. This helps you understand which influencers are giving you the best results by examining key metrics such as cost per engagement, cost per view, and overall media value.
Moreover, you can find verified contact information, like phone numbers to make informed decisions. This feature helps you connect with influencers easily, negotiate terms, explore barter deals, invite them to events, and more without dealing with cold emails and unanswered messages.
3. Campaigns Reporting
With Qoruz Campaign Reporting, you can create detailed, custom reports highlighting your campaigns’ effectiveness. These reports come with graphs, charts, and various tools to show how well your campaigns and influencers perform.
The tool promises to make it easy to spot top-performing influencers and assess important data like engagement rates and costs. You can share these reports quickly with team members, managers, or stakeholders through links or downloads, making it easier to keep everyone informed.
Qoruz Pricing
Qoruz Flex and Qoruz Brain are tools designed to help with influencer marketing, each serving different needs:
Qoruz Flex is aimed at marketers and agencies who need to manage complex creator programs. It helps with finding and analyzing influencers, managing campaigns, and understanding costs. It offers 3 different plans, including:
- Free Plan: Available at no cost and includes basic tools such as creator search and content inspiration. It’s ideal for freelancers and small agencies.
- Premium Plan: For direct-to-consumer brands and agencies. Pricing details for this plan usually require you to contact Qoruz for a quote.
- Enterprise Plan: This plan is for large brands or agencies. Pricing for the Enterprise Plan is customized.
Qoruz Brain focuses on providing fast, AI-powered insights for brand strategists and analysts. It helps with understanding trends and performance metrics. It offers 2 plans:
- Premium Plan: This includes enhanced search capabilities and detailed costing insights. Pricing information for this plan is usually provided upon request.
- Enterprise Plan: Includes everything in the Premium Plan and adds more extensive support and training.
Unfortunately, the cost is customized and generally requires contacting Qoruz for specific pricing details. Moreover, the Qoruz free plan provides access to basic features. So, if you need advanced features, you would typically need to contact Qoruz directly to arrange a demo or trial period.
But there is a free alternative for you.
Ainfluencer is a free influencer marketing platform that provides extensive features without any cost. It allows you to search for influencers, manage invitations, and run campaigns all at no charge.
This means you can use all the platform’s tools to connect with influencers and handle your marketing activities without worrying about fees. Ainfluencer lets you send unlimited invitations or launch multiple campaigns for free.
Qoruz Reviews: What Do Customers Say About Qoruz
Now, it’s time to explore Qoruz reviews. Unfortunately, detailed reviews for Qoruz are not abundant on major review platforms. Here are some of the Qoruz reviews on G2. However, feedback from users provides valuable insights into the platform’s limitations.
One recurring concern is the difficulty with filtering and updating information.
Aside from that, users have stated that Qoruz may provide inaccurate data.
The other users highlighted that Qoruz doesn’t provide reports for Instagram Stories. Moreover, the campaign reports don’t get auto-populated.
The other client said that they can’t get detailed stats, such as demographics for YouTube. In addition, some of the creators’ profiles are outdated. The worst part is that the Qoruz creator search bar doesn’t work on some profiles!
To sum it up, the most frequently mentioned drawback is related to filtering and accessing up-to-date data. Users consistently point out that these issues significantly impact their ability to effectively use the platform.
Qoruz Pros and Cons
Pros
- Scalability
- Sizable database
Cons
- Unclear Pricing Plans
- Inaccurate Data
- Few Filtering Options
Now, do you think Qoruz fulfills its promises? Is it worth your money and time? If you consider an alternative to it, let’s read the following section.
The Best Qoruz Alternative: Ainfluencer
Ainfluencer is a great tool for finding and working with Instagram and TikTok influencers—and it’s free! With Ainfluencer, you can easily search for influencers based on their niche, country, gender, and more. This makes it simple to find the right fit for your brand. You can set up your campaign quickly and connect with over 2M influencers on TikTok and Instagram.
What’s special is that influencers will reach out to you! You’ll get offers and proposals from influencers in your niche, and you can negotiate, make payments, and start working together. Ainfluencer works well for both small and larger brands and is ideal for nano- to micro-influencers.
Here’s Ainfluencer’s secret weapons:
- Huge Influencer List: With over 500,000 influencers on TikTok and Instagram, ranging from 5,000 to 10 million followers, and 10,000 new influencers joining every month, you have plenty of choices.
- Easy Campaign Creation: Setting up a campaign is straightforward. Just define what you’re looking for, and you’re ready to go.
- No Limits: There are no restrictions on the number of offers, campaigns, or invitations you can send. Explore as much as you want.
- Influencer Invites: Contact influencers freely to get your campaign noticed and start discussions.
- Smart Filters: Use filters to refine your search by influencer size, platform, gender, and country.
- Built-In Chat: Manage everything from offers to payments in one place with our chat feature.
- Influencer History: View an influencer’s past work, collaborations, reviews, and audience insights directly on their profile or in the chat.
- No Passwords Needed: Keep your social accounts and personal information safe; no need to share passwords.
Ainfluencer helps make your brand’s dreams come true. Give it a try today and take full advantage for free!
| Features | Qoruz | Ainfluencer |
|---|---|---|
| Database of Influencers | 300K | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | Free Plan + Unclear Pricing | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Instagram, YouTube, Twitter, and Facebook |
Instagram & TikTok |
| Number of Invitations | N/A | Unlimited |
| Number of Campaigns | N/A | Unlimited |
| Campaign Management | ✅ | ✅ |
| Detailed Insights | No | Yes |
Other Qoruz Alternatives
Let’s take a look at the other Qoruz’s competitors:
1. Upfluence
Upfluence offers many features, especially for brands looking to create campaigns focused on content and user-generated content (UGC). However, some people find it pricey. If you’re considering using it, check out our detailed review to see if it’s a good fit for your needs.
Read Upfluence Reviews
2. Grin
Grin is an influencer marketing tool designed mainly for e-commerce businesses. It connects directly with e-commerce platforms and includes features like managing influencer relationships, reaching out to influencers, tracking results, handling gifting, collecting content, and managing affiliate payments. However, it doesn’t have a feature for finding new influencers.
Read Grin Reviews
3. AspireIQ
AspireIQ is a platform that helps brands connect with influencers. It offers various tools, including finding and managing influencers, contacting them, tracking campaign performance, sending gifts, collecting content, and handling affiliate payments.
Read AspireIQ reviews
Conclusion
While Qoruz offers tools for discovering and evaluating influencers, it comes with limitations, especially when it comes to data accuracy, filtering options, and costs. On Qoruz reviews users have reported difficulties with getting up-to-date information, and some features, like detailed Instagram Stories reports, are missing. Additionally, Qoruz’s pricing can be complex and often requires contacting the company for quotes.
In contrast, Ainfluencer addresses these pain points by offering a 100% free platform that provides all the essential features needed to find, connect, and collaborate with influencers. With Ainfluencer, you can easily search for influencers based on various criteria, invite them to your campaigns, and manage everything without worrying about fees, limited features, or hidden costs. This makes Ainfluencer an appealing alternative for users seeking a more straightforward and cost-effective solution for influencer marketing.
FAQs
Yes, Qoruz offers several free influencer marketing tools to help you find the right influencers for your brand. These tools make it easy to onboard influencers, analyze their profiles, and measure engagement. However, it is not considered a free influencer marketing platform as you need to purchase one of its plans to be able to use all its features.
Ainfluencer is a powerful and user-friendly alternative to Qoruz. Ainfluencer offers a comprehensive set of tools to help you discover, connect with, and manage influencers that perfectly match your brand’s needs.
Currently, Ohad Hecht is the CEO of this platform. The company has changed CEOs many times since its foundation in 2008. If you want to know more about the complicated history of Emplifi you can read about it right here.
