Last Updated: September 11th, 2024
What Is SocialPubli?
In 2015, SocialPubli was founded by Ismael El-Qudsi Saugar as an influencer marketing platform that connects brands and advertisers to influencers. Ismael is the current CEO of SocialPubli, an official member of the Forbes Agency Council, and a writer about influencer marketing. He graduated from Harvard University in Digital Business and SocialPubli was his first startup.
The company is headquartered in Madrid, Spain, and has 11 to 50 employees. SocialPubli claims to be one of the leading automated influencer marketing tools. To determine this claim, it is essential to check SocialPubli reviews, features, and pricing and get to know some of the SocialPulbi alternatives.
Socialpubli Review: Pricing & Features + Best Alternative
Are you thinking about using SocialPubli to grow your brand by running influencer marketing campaigns? In this guide, we will tell you everything you need to know about this platform including features, pricing, and customer feedback.
SocialPubli Features
Let’s start by checking what features SocialPubli offers to users. The platform has two different sections for brands and influencers. Here are the features it provides to brands:
1. Influencer Discovery
Similar to most influencer marketing tools, SocialPubli provides a database of over 500,000 influencers from 30 different countries across Instagram, YouTube, and TikTok. With the help of different filters such as countries, keywords, and follower count, you can find creators in your niche. It also provides advanced filters such as engagement rate, hashtags or keywords used in their posts, similar influencers you already know, etc.
2. Influencer Analyzer
After finding creators in your niche, it’s essential to ensure they are active and have real followers. Using the Analyzer tool by SocialPubli, you can access real-time information about the influencers you want to work with including influencer KPIs and their audience data.
Depending on the package you choose, access to influencer analysis reports may be limited. To access 200 influencer reports per month, you would need to pay $1000 which is quite expensive. So let’s check for a better alternative that is affordable.
Ainfluencer is an influencer marketing tool with a database of over 2M active creators. You can find creators based on over 20 advanced filters and check their profiles to view their latest account insights, engagement metrics, and past collaborations. The best part is that it’s completely free and you can analyze unlimited influencers.
3. Brand Detector
Using AI, SocialPubli’s brand detector helps identify the brands your influencers have collaborated with, allowing you to know your top competitors and analyze their past campaign results. You can filter creators’ posts by collaboration type, such as paid media and organic.
4. Campaign Creation
After finding the right creators, it’s time to run campaigns to reach your target audience. On SocialPubli Boost assistant, you can launch campaigns on different platforms, set the budget, duration, and type of bidding, and track the results in a dashboard.
Unfortunately, you can create only one campaign at a time although you can invite multiple influencers to participate in that campaign. So if you want to run campaigns across different platforms at the same time, SocialPubli is not the best option. But don’t worry! There is a better alternative that is completely free.
5. Results (Affiliate Programs)
If you want to sell products with the help of influencers, you can convert influencer-created content into paid ads on Instagram, Facebook, and TikTok. Results by SocialPubli helps you to run affiliate programs and pay for results, depending on your specific objective. For example, sales, reach, conversions, leads, clicks, etc.
Socialpubli Pricing
Based on the features you need, SocialPubli offers five different packages to choose from. Here is what you can expect from each plan:
- Free – Access 1 influencer analysis and 1 brand analysis per month.
- Startup: $85/mo – Access 40 influencer analysis and 10 brand analysis per month.
- Agency: $750/mo – Access 150 influencer analysis and 40 brand analysis per month. Campaign managers are also available on this plan.
- Analyzer Expert: $1000/mo – Using this plan, you can access up to 200 influencer analyses per month.
- Brand Expert: $2000/mo – Using this plan, you can access up to 200 brand analyses per month.
If you need more, you can contact their team and ask for a custom plan based on your needs.
Socialpubli Review: What Do Customers Say?
Despite SocialPubli being in the influencer marketing industry since 2015, there are no customer reviews of this platform. This raises questions about its quality.
SocialPubli Pros and Cons
Pros
- Supporting major social media platforms
- App version for iOS and Android devices
Cons
- Limited influencer database
- High pricing
- Lack of customer reviews
- Lack of in-app messaging tool
Well, you may need an alternative!
The Best SocialPubli Alternative: Ainfluencer
While SocialPubli provides some helpful features to discover influencers and run campaigns, it’s not the best option. The cost of service is high and you can only run one campaign at a time. It also doesn’t provide an in-app messaging feature to talk with creators directly. So let’s introduce you to an affordable alternative with more and better features.
Ainfluencer is a free and end-to-end influencer marketing platform with a database of over 2M active influencers across Instagram and TikTok. With the help of an AI-powered search tool and more than 20 advanced filters, you can find influencers in your niche. Next, you can view each influencer’s profile to check their past collaborations, latest account insights, engagement metrics, and collaboration costs.
After finding influencers, you can chat with them inside the platform and invite them to your campaigns. You can create multiple campaigns at the same time and invite as many influencers as you need to them. As a brand, you don’t need to pay any additional fees to the platform and can use all features for free.
Ainfluencer will keep the collaboration cost on its trusted escrow system before delivering it to influencers. Once you monitor the campaign results, influencers will receive their money. So if you are looking for a safe and affordable SocialPubli alternative, join Ainfluencer for free now!
| Features | SocialPubli | Ainfluencer |
|---|---|---|
| Database of Influencers | 500K | +2M |
| Filtering | Keyword Search | AI-powered search engine/
More than 20 filters |
| Pricing Options | $85 to $2000 per month | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Instagram, YouTube, and TikTok |
Instagram, Tiktok |
| Number of Invitations | Unlimited | Unlimited |
| Number of Campaigns | N/A | Unlimited |
| Campaign Management | ✅ | ✅ |
| Detailed Insights | ✅ | ✅ |
Other SocialPubli Alternatives
Are you looking for SocialPubli alternatives? Here are some safe options, but keep in mind that none are free.
1. Traackr
One of the SocialPubli alternatives that provides analytics about influencers, their past controversies, and engagements is Traackr. You can discover over 7M creators across different platforms, create multiple campaigns, and track the process on this platform.
Read Traackr Reviews.
2. Captiv8
If you are searching for an advanced tool to run affiliate campaigns, Captiv8 is one of the best SocialPubli alternatives to try. This platform offers multiple tools to help you through every stage of your affiliate campaign, from planning to optimization. The influencer discovery tool can also connect you to over 30M creators across Instagram, Twitter, YouTube, TikTok, Pinterest, Twitch, and Facebook.
Read Captiv8 Reviews.
3. Grin
With a database of over 37M active influencers across Instagram, Facebook, TikTok, YouTube, and Twitter, Grin is one of the known SocialPubli alternatives. It provides different features such as creator search, influencer analysis, content management, campaign reporting, and relationship management to work with influencers.
Read Grin Reviews.
Conclusion
While SocialPubli is one of the known names in the influencer marketing industry with over 9 years of experience, it has some main drawbacks. With a limited influencer database and the inability to run multiple campaigns at the same time, it’s not the best option. In this article, we discussed everything you need to know about this platform to help you make a better decision.
If you are looking for an affordable alternative with a wide range of advanced features, Ainfluencer is the solution for you. Using this tool, you have access to a massive database of influencers, can create multiple campaigns, and work with hundreds of influencers for free.
FAQs
SocialPubli provides a free plan to test the features and you can try the plan using your business email address. However, you can only discover and analyze one influencer using the free version.
Based on the features and number of influencer analysis searches you need, you can try different packages. Their plans range from $85 to $2000 per month.
If you want a free SocialPubli alternative to run multiple influencer-based campaigns at the same time, Ainfluencer is what you need. Using this free tool, you can discover over 2M Instagram and TikTok influencers, create and manage multiple campaigns, and track the results for zero cost.
