Last Updated: March 25th, 2025
What Is Upfluence?
Upfluence is an influencer marketing platform designed to help businesses find, manage, and collaborate with influencers across multiple social media platforms, including Instagram, Twitter, TikTok, Pinterest, YouTube, Twitch, and blogs. It does not specifically support Amazon or WordPress as platforms for influencer collaboration, but it works with e-commerce platforms like Shopify and WooCommerce.
Founded in 2013, Upfluence is a New York based company that originally started as a blog focused on influencer marketing. After a few years, Upfluence evolved from a blog into a comprehensive influencer marketing platform.
Up until 2023, this platform grew to over 1,000 customers and $11.8 million in annual revenue. That’s why it is among the top influencer marketing platforms in the world. As of now, Upfluence is also located in Lyon, France, and Mexico City, Mexico.
Additionally, it offers tools for:
- influencer discovery,
- campaign management,
- analytics and performance tracking for campaigns,
- E-commerce Integration,
- Affiliate Marketing Tools,
- Strategic Product Sharing,
- Custom Employment Pages.
Apart from all the useful features this platform offers to its customers, it isn’t without any downsides. That’s why we will explore more about this platform in this Upfluence review to help you decide whether it’s the best option for your business.
Meanwhile, if you are looking for a free Upfluence alternative, you can always count on Ainfluencer as it’s completely free to join and has more than one million active influencers on different platforms.
Upfluence Review: Pricing & Features + Best Alternative
The main focus of Upfluence is helping brands and influencers find each other collaborations. In this Upfluence review, we’re going to discuss its features, pricing, and what people say about it. Then, we will introduce you to the best Upfluence alternatives in the market in case this platform doesn’t meet your expectations.
Upfluence Features
To give you a head start, let’s follow up with its features so you can make a more informed decision. This platform offers the following features:
1. Influencer Marketplace
This service allows you to find creators using search filters such as platform, niche, gender, location, audience, etc. The automated budget management tool helps you set your budget and find the best match based on it.
If you work with multiple creators at once, you can manage them all in a single dashboard and keep track of each influencer, such as how many creators have been invited for collaboration, which ones replied yes, and where your price negotiations stand.
To reach out to influencers, you can use the Upfluence email and contract templates to save time while looking professional.
After the product launches, you can automatically measure the ROI of your influencer marketing through links and sales tracking.
2. Campaign Management and Analytics
After finding the influencers, you can use the campaign management tools to run social media campaigns. With this service, you can organize influencers into campaigns, scale your initial outreach, negotiate compensation, automate product seeding, track influencer content, and keep a ledger of influencer payments.
Once your campaign is live, Upfluence keeps you in the loop with real-time performance tracking. It checks each post’s reach, impressions, engagement, clicks, and conversions (for affiliate links), helping you measure ROI with ease.
3. Workflow and Outreach with ChatGPT
With the integrated ChatGPT, you can effortlessly automate tasks like writing social media captions, brainstorming posting ideas, and sending emails and messages. Additionally, this feature makes it easier for advertisers to manage their budget for each campaign, and track their ROI.
Upfluence offers one dashboard for all your workflows, from reviewing the creator’s content to payments. You can also send influencers gifts or products with one click. Consequently, there will be no need to send them emails or direct messages on different social media platforms.
Simply put, Upfluence simplifies influencer outreach with bulk emails, AI-assisted messaging, team collaboration, and response score tracking.
4. Affiliate & E-commerce Tools
Upfluence isn’t just for influencer marketing campaigns, it also works as an affiliate marketing tool. Wondering how? It creates special discount codes and tracking links for each influencer, making it easy to see which promotions lead to sales.
This is a huge advantage for brands looking to track their return on investment (ROI). With integrations for Shopify, Magento, Klaviyo, and Zapier, you can control influencer-driven sales in real time. Plus, you can reward influencers with commissions or gifts right from the platform!
5. Affiliate Management Software
Most advertisers find managing affiliate campaigns challenging. Upfluence offers a full suite of tools for managing Amazon affiliate marketing, letting clients handle every part of their campaigns. It also rewards creators to boost engagement and works well with Amazon systems to increase visibility and sales.
If you’re looking for a platform specifically designed for affiliate management, you should try Algorift.
Algorift makes things easier with real-time reports, customizable tools, and features to discover affiliates. It also streamlines campaign management by automating payments and optimizing landing pages. This platform helps businesses manage affiliates more effectively, engage creators, and boost ROI.
Whether you’re focusing on Amazon campaigns with Upfluence or a broader affiliate network with Algorift, both of these platforms are designed to help you succeed in affiliate marketing.
6. Payments and Contracts
If managing influencer payments feels like a headache, Upfluence makes it easy. It takes care of everything, so you don’t have to worry. Brands can send payment offers, and influencers can either accept or negotiate within the platform. Once the job is done, Upfluence takes care of payment requests and even automates invoice collection. Upfluence works with Stripe and PayPal, making influencer payments in over 120 countries a breeze.
Upfluence Pricing
One of the most significant considerations for businesses examining Upfluence is its pricing model. To know about the cost of their plans, you need to set a time and talk with one of their team members.
- Growth: Manage influencer campaigns – 1 Seat: Influencer Search.
- Scale: Boost your sales with affiliates – 5 Seats: Influencer Matching.
- Enterprise: Unlock brand ambassadors’ full potential – 25 Seats: Tech Dedicated Set up.
Subscription Model and Starting Costs
- Base Pricing: Upfluence pricing starts at $478 per month for the base package, which typically includes core features for one user seat.
- Annual Contracts: All plans need a 12-month minimum contract, with no option for month-to-month subscriptions. This long-term commitment can be restrictive for smaller businesses or those seeking short-term campaigns.
- Hidden Costs: Some users report additional fees for advanced analytics or extra campaign modules, so it’s essential to clarify what is included in your plan.
Upfluence has major pricing drawbacks. There’s no upfront pricing, so it’s hard to compare with other platforms, and there’s no free trial to test it out before committing. The 12-month contract can be frustrating, with some users mentioning surprise auto-renewals and difficulty canceling. Plus, at $478/month, it might be too pricey for small businesses or startups on a budget.
In addition, only the influencers search tool is free on this platform, which allows businesses to search for specific person or niche.
Other than these plans, Upfluence offers a free Chrome extension that allows you to access influencer profile analytics & contact them directly from your browser.
If you don’t find Upfluence pricing affordable or logical for your business, you can use Upfluence alternative which offers all the features for free.
influencer search, campaign creation, influencer invitations, campaign management and all the analysis and reports you need after you run your campaign are free on Ainfluencer. No need to contact or talk to anyone. Everything is in your hand.
You only need to join Ainfluencer for free.
Upfluence Reviews: What Do Customers Say?
The best way to find how Upfluence is performing is by checking and reading Upfluence reviews. Here is a summary of what customers actually think of this platform:
Overall, Upfluence seems to have a good rating on review websites, as it has 4 stars on G2 and 3.5 stars on Trustpilot. However, despite this rank, it seems that Upfluence customers have faced major problems.
In a recent review on G2, we can see that Chris, a small business owner, says Upfluence hasn’t done anything! Even though he has been using this service for over three months, the tool didn’t help him find the right influencer for collaboration!
David also says this tool hasn’t helped his small business, but that’s only part of the story! He says the Upfluence team has tricked him into signing a yearly contract without telling him!
Another unsatisfied client mentioned the same thing about her small business. She claims that after using Upfluence for six months, they didn’t see any growth in their business or ROI. This suggests that the effectiveness of this platform is being doubted.
Checking the Upfluence reviews, we can see people are not happy with the price of plans and say it’s not worth the money!
Upfluence is complicated, expensive, and time-consuming for both users and creators. Even those who signed up struggled with deep links and payments, making influencer relationships harder to manage.
Upfluence allows direct contact with influencers, which is helpful. However, the stats are not always correct, some features are complex, and lists sometimes disappear.
With all the pros and cons that Upfluence has, it depends on your preferences whether to use this platform or not. Meanwhile, we have listed some Upfluence alternatives to give you more options.
Upfluence Pros and Cons
Pros:
- Extensive Influencer Database,
- Advanced Search and Filtering,
- E-commerce Integration,
- All-in-One Campaign Management,
- CRM and Relationship Building,
- AI-Powered Outreach,
- Smooth Payment Processing,
- Support for Multiple Channels,
- Collaborative Tools and Support,
- Continuous Innovation.
Cons:
- High-high Pricing,
- Limited Customization Options,
- Time-Consuming Outreach Process,
- Lack of Transparent Pricing,
- Forced 12-Month Contracts,
- No Free Trial or Plan,
- Difficult Cancellations,
- Mixed ROI,
- Potential Hidden Costs,
- Inactive Influencer Profiles,
- Limited Free Features,
- Overkill for Small Campaigns,
- Difficult to Learn.
Ainfluncer: Best Upfluence Alternative
Let’s meet the best alternative to Upfluence, Ainfluencer.
One of the main challenges that we checked on Upfluence reviews was its pricing plans, which is not clear. Furthermore, the platform didn’t provide what it promised, as some small businesses didn’t change their growth and ROI.
Ainfluencer is the best Upfluence alternative that is perfect for businesses of all sizes.
It is a 100% free end-to-end influencer marketing platform focused on Instagram, TikTok and YouTube. It has a large database of over 2M active influencers on these platforms, ready to collaborate with different businesses.
Both businesses and influencers can send invitations to each other. Therefore, as a brand, you can create a campaign and wait for influencers to send their invitations or search for influencers based on various criteria, such as niche, country, gender, audience type, and more, to invite them to collaborate.
Ainfluencer does not limit the number of influencers or campaigns for both businesses and influencers sides.
As a brand, you can manage unlimited campaigns, receive requests and proposals from an unlimited number of influencers, and get access to all the platform’s features and benefits for free, without any hidden costs.
Ainfluencer Features
- Influencers List: With Ainfluencer, you can access more than 2 million influencers ranging from 5,000 to 10 million followers across Instagram and TikTok. With the help of powerful targeting tools, you can find your best influencer match in a few minutes.
- Campaigns: Brands can effortlessly create campaigns, defining their influencer criteria and niche preferences. The platform’s matching algorithm connects them with the most suitable influencers, streamlining the quest for the perfect partnership.
- Content Creation: Ainfluencer offers brands four distinct avenues for collaboration with influencers. They can engage influencers for content creation, utilizing their creativity to craft captivating videos and images.
- No Limits: Ainfluencer places no limits on offers, campaign creation, or invitations to influencers. Also, you can use all these tools without paying a penny.
- End-to-End Communication: Built-in chat features allow seamless communication between brands and influencers. Everything happens within this well-designed inbox, from receiving offers and evaluating past work to making payments and leaving reviews.
- Influencer Insights: Brands gain access to influencers’ past collaborations, reviews, and audience insights. This option can help businesses discover influencers who are more effective in specific campaigns.
So, if you want to collaborate effectively with creators in your niche, sign up on Ainfluencer for free now and have access to a vast network of more than 500,000 creators.
You might still be wondering how Ainfluencer generates its income. Let’s clarify this to avoid any confusion.
Influencer marketing platforms typically do not charge brands directly for their services. Instead, when a brand pays an influencer for a collaboration, the platform takes a small commission from the transaction. This allows the platform to sustain its operations while providing value to both influencers and brands.
| Features | Upfluence | Ainfluencer |
|---|---|---|
| Database of Influencers | +3 M | +2 M |
| Pricing Options | N/A - No Free Trial | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Amazon, Instagram, Twitter, TikTok, Pinterest, YouTube, Twitch, and WordPress. |
Instagram, Tiktok |
| Number of Invitations | 1 on Basic Plan | Unlimited |
| Number of Campaigns | 1 on Basic Plan | Unlimited |
| Campaign Management | ✅ | ✅ |
| Detailed Insights | ✅ | ✅ |
Other Upfluence Alternatives
There are other influencer marketing tools you can use instead of Upfluence. Check out other Upfluence alternatives:
1. Grin
In the case of managing influencer marketing campaigns, Grin can be one of Upfluence competitors. It focuses on influencer relationships and campaign management for e-commerce brands. Is Grin your best option?
When it comes to managing influencer marketing campaigns, Grin is a strong competitor to Upfluence. Designed specifically for e-commerce brands, Grin focuses on building authentic influencer relationships and streamlining campaign management.
2. AspireIQ
Aspire positions itself as an end-to-end solution with services and platform integrations, while Upfluence focuses on providing software tools for influencer discovery and management driven by data and analytics.
Aspire (formerly AspireIQ) positions itself as an all-in-one influencer marketing solution, offering tools for influencer discovery, campaign management, and performance tracking. It competes directly with platforms like Upfluence by providing strong features tailored to businesses of all sizes, from small startups to large enterprises.
3. Traackr
Traackr’s AI capabilities and global reach make it a good option for enterprise brands. It offers Influencer relationship management and campaign tracking tools.
Simply put, Traackr is a cloud-based influencer marketing and relationship management platform designed for enterprise and mid-sized businesses. This platform is mostly known for its global reach and advanced analytics. Traackr is particularly well-suited for industries such as beauty, fashion, consumer goods, and technology.
4. Captive8
Captiv8 is an influencer marketing platform that connects brands with influencers across various channels. It offers a large influencer database, campaign management tools, and analytics. However, it comes with high pricing, starting at around $2,000/month, and lacks transparency with its pricing.
5. StoryClash
Storyclash is an AI-powered platform that helps businesses grow by connecting them with influencers. It makes finding and working with creators easy, whether you’re running a campaign on Instagram, TikTok, or YouTube. With a database of over 120 million influencers, Storyclash lets you search for creators based on different criteria like location, follower count, and engagement.
However, it lacks a free plan or free trial, and its pricing is hidden, requiring you to request a demo to learn more about the costs.
The following video includes the top Upfluence alternatives:
Conclusion
Different platforms are helping you connect with your niche influencers and grow your audience through collaborations, and Upfluence is one of them. In this article, we reviewed at Upfluence features, pricing, and customer reviews. Also, we introduced you to a better tool that is free, and everyone can use it.
Ainfluencer is the best Upfluence alternative with over 2 million influencers on Instagram and TikTok. This platform simplifies creating content for products, raising Brand awareness, and driving sales. It is 100% free and does not charge subscription fees. Want to test this platform?
FAQs
If you want to collaborate with social media influencers or run influencer-based campaigns, Upfluence can help you. Upfluence uses AI to help you find creators in your niche, collaborate, make payments, and analyze the results in the app.
This platform doesn’t provide any free plans (However there is a free extension that helps you view the profile details of influencers). Based on your needs, you can talk with their team and choose a plan. These plans differ in the number of active influencers in a campaign.
There are over 3 million influencer profiles on Upfluence with a collective reach of 82 billion followers. However, not all of these creators are active and you might find many accounts that you can’t reach out to.
No, Upfluence is not a free influencer marketing platform. It is a paid influencer marketing software that offers various pricing plans depending on the services and features you require. It also doesn’t offer any free trial. Instead, it has a demo for its customers to check out its features before purchasing it.
