Last Updated: November 2nd, 2024
What Is Find Your Influence?
Find Your Influence (FYI) is an online platform that helps connect brands with social media influencers. It provides influencers with tools to manage their campaigns and helps brands track how well their marketing is doing. If you want to learn more about this platform, read our complete Find Your Influence reviews.
Started in 2013, FYI described itself as a top influencer marketing platform created by marketers for marketers. Many big brands in the U.S. use its technology to find influencers, manage their campaigns, and check results. FYI is based in Scottsdale, Arizona, and is led by co-founders Jamie Reardon and Cristine Vieira. It mainly serves brands and agencies using influencer marketing to promote their products. The company runs on a monthly subscription service, with clients like Budweiser, V8, Bacardi, and Best Western hotels.
Now, let’s take a closer look at its key features and pricing.
Find Your Influence Review: Pricing & Features + Best Alternative
The company’s platform helps you find influencers, monitor important data, set budgets for campaigns, and more. It allows you to create and share content, track its performance, and handle payments.
Find Your Influence Features
Now, we will break down FYI’s key features.
#1 Influencer Profile & Search
FYI claims to make it easy to find influencers by offering tools like keyword searches and suggestions based on similar profiles. This helps you choose influencers that fit your needs. It focuses on promoting brands on popular social media platforms like Facebook, Instagram, Pinterest, TikTok, Twitter (X), and YouTube.
FYI works with over 100,000 influencers and has run more than 10,000 campaigns for 500+ brands, generating up to 3 billion views across social media, including blogs.
However, it lacks detailed psychographic data on influencers and their audiences and past collaborations, which limits the depth of the insights you can get about audience behavior and characteristics. The reporting is more focused on content performance and campaign metrics rather than in-depth audience and collaboration analysis. This could make it harder for brands to gauge an influencer’s past performance and audience fit before starting a campaign.
On the other hand, Ainfluencer offers a feature where you can view influencers’ previous work and audience insights right on their profiles. This means you can see examples of their past campaigns and how their audience has engaged with them. It also provides data about their audience demographics and interests. This helps you better understand how well an influencer might align with your brand and their effectiveness in reaching the right audience.
#2 Engagement & Survey Tools
A complete set of tools is available, including customizable surveys, in-platform communication, and pricing suggestions. The survey tool allows brands to ask influencers questions, helping to determine if they are a good fit for a campaign. This method provides an additional layer of filtering beyond what is visible in standard searches.
After identifying suitable influencers, FYI offers a simple process for inviting them through the “Make Offer” button. The platform also allows specifying desired content types, such as Instagram stories, blog posts, or tweets, with rate suggestions based on the influencer’s previous work. These rates can be adjusted if necessary.
#3 Campaign Creation & Management
You can create briefs, list the content you need, and handle payments on your campaigns. Additionally, the influencers’ payment can be made with cash, products, or a mix of both. FYI also provides terms and conditions to protect your brand. Therefore, you can adjust sections about content usage rights and make sure influencers don’t work with your competitors during the campaign.
FYI offers tools to manage influencer agreements. There are standard contract templates, which are also customizable. For example, you can decide how long you can use the content, where it can be shared, and if you can edit it.
When it comes to working with influencers, FYI lets you control the negotiations. You can allow influencers to negotiate things like:
- Payment: You can discuss payment rates, or if you prefer, set a fixed budget.
- Scope of Work: You can allow some flexibility in the content they create or keep it fixed.
- Channels: While the price may be set, you can let influencers suggest different social media platforms to use.
#5 Tracking & Analysis
FYI automatically creates tracking links for campaigns and provides detailed reports, including real-time updates on views and costs (like CPM and CPC). However, it focuses mainly on content performance and doesn’t give information about the audience that was reached or interacted with, which might be a drawback.
Find Your Influence Pricing
Unfortunately, FYI doesn’t list its prices on their website. To find out how much it costs, you’ll need to contact them. So, Wwhy deal with hidden costs from FYI ? There’s a better option like Ainfluencer is free to use.
Find Your Influence Reviews: What Real Clients Say?
Find Your Influence reviews on Trustpilot have an average rating of 2.8, which shows that its customers were not satisfied with its services. In this section, we’ll share some real experiences from users who left reviews on Trustpilot. This will help you decide if FYI is worth your time and money or if you should look for an alternative to it.
An influencer wrote a review saying that FYI took a long time to pay and gave less money than promised. This is unfortunate.
Here’s another comment by an influencer mentioning that after completing a campaign in January, the user still hasn’t been paid by the end of April, and the platform is not resolving the issue. If FYI can do this, the same might happen if you pay an influencer but the platform delays their payment. How can you and the influencers trust them?
Don’t worry! The good news is that there’s an influencer marketing platform that solves this problem. Ainfluencer uses an Escrow system to ensure that payments are secure and guaranteed, addressing FYI’s issues with delayed payments and disputes.
With Ainfluencer’s Escrow system, when a brand agrees to pay an influencer, the payment is held securely by Ainfluencer until the agreed-upon work is completed. This means influencers can trust that they will receive their payment once they fulfill their part of the campaign.
However, influencers are not the only users who are unsatisfied with this brand. According to the following review, the creator has not received any offers or found reviews for the platform. This drawback may hurt the platform’s reputation for delivering on its promises. You, as brand owners, might feel disappointed if FYI isn’t effective in matching you with creators as expected.
FindYourInfluence Pros and Cons
Pros
- Survey tools
- Customizable agreements
- Ability to discover influencers outside the network.
Cons
- Unclear pricing
- Delayed payments and lack secure payment system
- Limited audience insights
- Lacks psychographic data on influencers and their audiences
Ainfluencer: The Best FindYourInfluence Alternative
Ainfluencer is a free tool that helps brands find and work with Instagram and TikTok influencers. You can search for influencers by niche, location, or gender to find the right fit for your brand. The platform connects you with over 2 million influencers, and setting up a campaign is easy.
Ainfluencer lets influencers reach out to you with their offers. You can chat, negotiate, and start collaborating with them directly on the platform. It’s user-friendly, making it great for brands of all sizes.
The platform includes a variety of influencers, from small nano influencers to larger macro influencers. Some key features are:
– A large database of influencers, with 10,000 new ones joining every month.
– Easy campaign setup where you choose the type of influencer you need.
– No limits on offers, campaigns, or invitations.
– Filters to narrow your search by platform, influencer size, gender, and location.
– A built-in chat system for discussing offers and managing payments.
– Access to influencers’ past work and audience insights directly on their profiles.
– No need to share sensitive information like passwords.
– 24/7 customer support for help with any issues.
Moreover, Ainfluencer’s commitment to secure payments and transparent transactions makes it an excellent choice for brands and influencers alike, ensuring smooth and reliable financial exchanges throughout the campaign process.
| Features | Find Your Influence | Ainfluencer |
|---|---|---|
| Database of Influencers | 100K | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | On Request | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Instagram, TikTok, Twitter, Facebook, Website |
Instagram & TikTok |
| Number of Invitations | N/A | Unlimited |
| Number of Campaigns | Unlimited | Unlimited |
| Campaign Management | ✅ | ✅ |
| Detailed Insights | No | Yes |
Other Find Your Influence Alternatives
Now, let’s explore other alternatives to FYI:
1. Grin
Grin connects brands with content creators. It offers tools for finding, hiring, managing, and reviewing influencers and their campaigns, all in one place.
Read Grin Reviews
2. Upfluence
Upfluence uses advanced AI, including ChatGPT, to make managing influencer campaigns and talking to creators easier. Its strong analytics and use of AI give it an advantage over other platforms.
Read Upfluence Reviews
3. BrandBacker
BrandBacker is a platform that helps brands collaborate with influencers to promote products through blogs, videos, and social media. It provides tools to manage content, track performance, and analyze the impact of campaigns.
Read BrandBacker Reviews
Conclusion
We’ve already explained FYI’s features, pricing, reviews, and everything you need to know before using the platform. While it boasts successful campaigns, the platform has faced criticism for delayed payments and limited audience insights.
Moreover, if transparency and payment security are top priorities for you, alternatives like Ainfluencer offer free access, detailed audience data, and a secure payment system, making it a strong competitor to FYI.
FAQs
Search lets you find influencers who have opted in and authorized FYI to analyze their data. Discovery casts a wider net, including influencers who aren’t yet on the platform but have public data available.
Yes, FYI allows for flexible negotiations on payment, scope of work, or platform use. However, brands can also set firm conditions if needed.
FYI mainly focuses on content performance. Audience insights are limited, and detailed psychographic data is not provided. On the other hand, you can use Ainfluencer which provides detailed insights about influencers.
