Last Updated: September 22, 2024
What Is BrandBacker?
BrandBacker was developed by GoMakeIt Labs in Brooklyn, NY, with support from the UC Berkeley Venture Lab and Start-Up Chile. They use data and design to build effective tools for brands and creators. Read our complete BrandBacker review to know all you need.
BrandBacker is an online platform that helps brands find influencers to promote their products on blogs, videos, and social media. Their platform allows businesses to reach new customers and keeps track of every interaction like reads, clicks, shares, and likes.
The main goal of this company was to create a platform to improve the way brands and influencers work together. So, they provide tools to help both sides understand their impact and reach; one of them is a database of 30K influencers who have previously created 100K pieces of content. However, the effectiveness of this platform is still in question. Are they really as helpful as they claim?
Brandbacker Review: Pricing & Features + Best Alternative
Brand Backer team managers promise to help you analyze and handle content creation, etc., for successful marketing. Here is what it offers:
BrandBacker Features
Let’s take a close look at this content marketing platform features:
#1 Content Creation
BrandBacker helps your brand gain visibility by showcasing your profile in their directory. Influencers can discover your brand and apply to collaborate with you. The platform also helps you engage with your influencer team by managing content creation, product distribution, and communication across different campaigns and teams.
BrandBacker provides real-time analytics on the performance of the content created by influencers, helping you track reach, engagement, and the overall impact of your campaigns. The platform also scores influencers based on metrics like reach and engagement, helping you decide who to collaborate with.
Additionally, all media and comments from your campaigns are aggregated in one place, allowing you to easily use them for further marketing. The goal is to gather insights on how your brand is perceived, understand industry trends, and keep track of competitors.
#2 Influencer Analytics
There are various ways to collaborate with influencers, such as product reviews, giveaways, video tutorials, social media campaigns, surveys, and live events. You can target influencers from different countries and industries, including lifestyle, beauty, fashion, and more.
The influencer analysis goes deeper into specific topics and keywords that are relevant to your product categories, revealing trends and patterns within the industry. You can also identify key influencers, content creators, and publishers who impact your brand and competitors and understand their influence, reach, and the demographics they connect with.
Finally, it aggregates media related to your brand in one place, making it easier to identify the most impactful influencers and content and to visualize how your brand is being represented through various media.
While BrandBacker is a platform that connects brands with influencers across various social media and tracks campaign performance, it only offers 30,000 influencers and lacks advanced filtering options.
Ainfluencer has more influencers with better targeting features. It provides a vast database of over 2 million influencers and features an easy-to-use interface for managing campaigns and communications. Ainfluencer’s straightforward setup and unlimited campaign options make it an excellent choice for brands seeking a budget-friendly and user-friendly alternative.
#3 Content Showcases
BrandBacker Showcases lets you share content about your brand to engage with customers on your website and social media. These showcases can educate customers by featuring tutorials, guides, and media about your products. They make your website more interactive, encouraging customers to engage with your brand before and after they make a purchase.
You can also use showcases to highlight the community around your brand by featuring content from fans and influencers. This approach provides social proof, showing potential customers how others are using your products. The content helps build trust and can influence purchasing decisions by giving customers more confidence in your products.
BrandBacker Showcases allow you to make the most of your content by spreading it across your website, product pages, and social media. You can create community portals to feature content from customers and influencers, use product galleries and tutorials to educate visitors, and share industry news to establish your brand as a leader.
The process involves using BrandBacker tools to find, organize, and display content. You can collect content from various sources, arrange it as you like, and publish it on your site using simple embed codes.
Brandbacker Pricing
Unfortunately, there is no transparent pricing section. Brands should contact with Brandbacker’s team to get more information about pricing and request a demo, which is time consuming for brands who want to consider their budget before starting any marketing projects.
What if you have a chance to search for influencer without paying any price?
That’s how Ainfluencer can help you accelerate your campaign creation and run it without having to ask several questions about the prices and the features you can use.
It’s free to join Ainfluencer, whether as a brand or influencer. All the features are ready to use without having to pay a price or request a demo. So, brands can easily use the platform, search for influencers based on their preferences, especially their dedicated budget, and create as many campaigns as they like.
All and all without paying a penny. Isn’t that great?
Check it yourself…
Brandbacker Review: What Do Customers Say?
There are very few reviews about Brandbacker on various websites. For example, there are no reviews on Trustpilot, and only a few reviews have been posted on the G2 website. It seems unusual that so few people have shared their experience with the platform. Let’s take a look at the available comments.
One drawback of Brandbacker is the limited variety of products available for bloggers to review. The focus seems to be mainly on skincare items, and it lacks a broader range of products.
According to the following BrandBacker review, all interactions happen virtually, and the user wishes they had more personal connections with the people involved.
On the other hand, Ainfluencer provides a chat feature that makes it easy to communicate with influencers. This tool helps you manage everything in one place, from talking about campaign details to making payments. You can smoothly work with influencers to make sure the content they create matches your campaign and is ready to be shared on your platforms.
The other user mentioned that users are not notified if their application is not approved. Additionally, some companies take a long time to respond or may not get back to users at all.
Now, let’s summerize all the pros and cons of Brandbacker.
Brandbacker Pros and Cons
Pros
- Real-Time Analytics
- Content Aggregation
Cons
- Limited Influencer Database
- Lack of Advanced Filtering
- Unclear Pricing
- Limited Product Variety for Bloggers
Well, you may need an alternative!
The Best Brandbacker Alternative: Ainfluencer
Ainfluencer is a free tool that helps brands easily find and work with influencers on Instagram and TikTok. You can search for influencers based on things like their niche, location, or gender to find the right match for your brand. The platform connects you to over 2 million influencers, and setting up a campaign is straightforward.
One of the best things about Ainfluencer is that influencers reach out to you with their offers. You can communicate, negotiate, and start working together directly through the platform. It’s a smooth process, perfect for brands of all sizes.
Ainfluencer has a wide variety of influencers, from small-scale nano influencers to bigger macro influencers, making it easy for different types of businesses to find a match. Some of its helpful features include:
- A huge database of influencers, with 10,000 new ones joining each month.
- Simple campaign setup where you choose the type of influencer you want.
- No limits on the number of offers, campaigns, or invitations you can send.
- Smart filters to refine your search by platform, influencer size, gender, and location.
- A built-in chat system that makes it easy to discuss offers and manage payments.
- Access to influencers’ previous work, brand collaborations, and audience insights right on their profiles.
- No need to share any sensitive information like passwords.
- 24/7 customer support to help with any issues.
Ainfluencer is a great solution for making influencer marketing easy and efficient. Give it a try and see how it can help your brand grow!
| Features | Brandbacker | Ainfluencer |
|---|---|---|
| Database of Influencers | 30K | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | On Request | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Facebook, Pinterest, Linkedin, Twitter, Instagram, and Youtube |
Instagram, Tiktok |
| Number of Invitations | N/A | Unlimited |
| Number of Campaigns | N/A | Unlimited |
| Campaign Management | No | ✅ |
| Detailed Insights | No | Yes |
Other Brandbacker Alternatives
Let’s consider other alternatives to BrandBacker:
1. Influencity
Influencity is an option in the influencer marketing industry, offering strong search features similar to those found on other platforms but at a lower cost than BrandBacker. While it might not have as many features as some other tools, it focuses on key functions like finding influencers and tracking their performance, making it a good choice for businesses that want to keep costs low while still getting the important basics.
Read Influencity Reviews
2. Later
Later is a platform that’s easier to use and more focused on visuals than BrandBacker. It’s especially good for brands that want to create content-focused campaigns. Later helps users plan, schedule, and analyze content, making it a great choice for visually-driven platforms like Instagram.
Read Later Reviews
3. Grin
Grin focuses on working with eCommerce brands. What makes Grin stand out is its feature that allows users to directly request lists from the platform, making it easier and more efficient to manage influencer relationships. This deep connection with eCommerce platforms is something Grin does particularly well, offering a solution that BrandBacker might not cover as thoroughly.
Read Grin Reviews
Conclusion
BrandBacker is a platform designed to connect brands with influencers, helping to manage and track content marketing campaigns across various social media platforms. While it promises to offer robust tools for influencer analytics and content showcases, the platform’s lack of transparent pricing has some drawbacks and limitations.
If you’re seeking alternatives, Ainfluencer provides a more transparent, user-friendly, and cost-effective option, especially for Instagram and TikTok campaigns. Give it a try and take full advantage!
FAQs
According to their claims, here are some BrandBacker benefits if it fulfills its promises:
- Increase Brand Exposure
BrandBacker connects you with influencers who create and share content about your brand, reaching millions of people. They handle real-time analytics and content management to boost your marketing efforts.
- Engage and Educate Your Customers
By listing your brand in their directory, BrandBacker helps influencers create content that engages and informs your audience, raising brand awareness. - Influence Buying Decisions
Share content from influencers on your social media to build trust and influence potential customers before they buy. - Improve Brand Discoverability
Showcasing content from fans and influencers helps your brand get noticed and improves your search engine ranking. BrandBacker also tracks what’s being said about your brand.
Ainfluencer is the best alternative for BrandBacker. You may ask why? BrandBacker connects brands with around 30,000 influencers and helps track campaign performance, but it can be costly and lacks transparent pricing. In contrast, Ainfluencer is a free platform with over 2 million influencers on Instagram and TikTok. It’s user-friendly and lets you easily manage campaigns and communications.
