Last Updated: March 29th, 2025
What Is Heepsy?
In 2016, Heepsy was founded by Xabier Vicuna who has a degree in finance. Heepsy is an influencer marketing tool that helps brands and agencies find social media influencers and manage influencer campaigns. The company is headquartered in Loiu, Spain, and helps businesses to connect with social media influencers globally.
Heepsy’s influencer database now includes over 11 million profiles available on Instagram, TikTok, and YouTube from all around the world. The platform offers advanced search filters, allowing users to search for influencers based on specific locations, categories, audience demographics, and engagement rates. Additionally, Heepsy provides analytics tools to evaluate influencer performance, including reach, engagement rates, and audience authenticity metrics.
We’ll explore everything in this Heepsy review including its pricing, features, pros and cons, and online reviews. And if you didn’t find it compelling we introduce you to the best Heepsy alternatives, one of which is Ainfluencer. This platform is free to use with a secure escrow system for payments that guarantees safety.
Heepsy Review: Pricing, Features, Pros & Cons + Best Alternative
Influencer marketing is going to be one of the most important methods for marketing in the coming years and it is mostly thanks to the rise of social media and many influencers in all of the available niches. As we said before, Heepsy is one of these platforms that is performing well in the market.
Are you thinking about using Heepsy to run social media campaigns with influencers? This review will provide you with everything you need to know, from its features to its pros and cons, along with real user reviews. At the end, we’ll also walk you through some alternatives in case this platform doesn’t meet your needs.
Heepsy Features
Let’s start by checking the Heepsy features that can help brands to run campaigns on Instagram, TikTok, and YouTube.
1. Influencer Search and Discovery
Heepsy provides a database of more than 11M influencers across Instagram, TikTok, and YouTube. You can use advanced search filters such as category, niche, location, engagement, and follower count to find the right creators to collaborate with.
These filters make it easy to find the right influencers, such as micro-influencers in a city or fitness influencers with high engagement. The platform also has a “lookalike” feature to find similar influencers, helping you grow your reach and engagement.
2. Influencer Insights and Analytics
After finding influencers, you need to make sure their followers are the same as your target market. Using Heepsy’s Influencer analytics tool, you can understand your influencer’s audience location, age range, interests, etc. You can also see which of these influencers have collaborated with your competitors in the past.
Additionally, the platform also analyzes audience validity, helping brands avoid influencers with fake followers. Marketers can see top-performing posts, predicted reach, and overall performance, making it easier to choose the right influencers for their campaigns.
3. Campaign Management and Creation Tools
If you don’t have enough time to search for influencers and analyze them, you can use Heppsy’s campaign creation tool. After creating your campaign, the platform will show it to relevant influencers. You will receive thousands of offers and proposals from creators who want to collaborate with you. Therefore, you can compare influencers to find the right collaboration partner.
Heepsy will give you the option to create lists (called “boards”) to organize influencers for different campaigns and keep notes on them. It works like a simple CRM, allowing you to save conversations and track outreach. You can contact influencers directly through the platform or download their contact info in a single file for emailing.
Heepsy also provides campaign tracking tools. You can monitor influencer posts, track clicks and sales, and measure results. View all proposals from creators in one place and ignore the ones that don’t match your expectations. After finding the right creators, you can start negotiating with them.
4. Influencer CRM
As we previously mentioned, CRM is a feature of Heepsy. If you work with multiple influencers at the same time, you can manage your connections using Heepsy’s influencer CRM. With this tool, you can organize your collaborations, add creators to each board you want, categorize your conversations, and track the impact of your collaborations.
You can group influencers into lists and monitor the progress of each collaboration, which is especially useful if you’re working with many influencers at the same time.
5. Brand Ambassador Search
With the ambassador search tool, you can discover potential ambassadors among your TikTok, Instagram, and YouTube followers, email signups, and customer base. After identifying these creators, you can start contact by sending bulk emails to invite them to negotiations.
This is useful for finding loyal fans who might be great micro-influencers for your brand. Moreover, you can also invite mega influencers to join your brand ambassador program for a greater impact.
6. Shopify Integration
Heepsy’s Shopify integration tool allows you to link your Shopify store, set up campaigns for each product catalog, and identify influencers who can assist in promoting your store. With Heepsy’s integration with the Shopify tool, you don’t need to track the traffic and sales manually; this tool will send you reports automatically.
Based on your plan, you can track a certain number of influencer posts each month to measure how well sponsored content is doing.
7. Team Collaboration
One of the handiest features of Heepsy is its team collaboration service. Heepsy offers multi-user accounts which allow marketing teams to collaborate easily. Several team members can access the platform, share influencer lists, and work on campaigns together. This feature helps avoid overlap and ensures smooth integration, making teamwork more efficient and organized.
8. Data Export
You can easily export your influencer lists and reports in CSV or XLS formats which is really great for reporting or if you want to connect with other tools or systems. For instance, after creating a campaign, you can export the performance data and add it to your overall marketing report. This feature helps you organize your results and share insights with your team more easily.
To keep it short and clean, Heepsy offers a noticeable set of features for brands focusing on Instagram, TikTok, and YouTube. With its strong search filters, detailed analytics, list management, and campaign tools, Heepsy helps brands manage all aspects of influencer marketing in one simple platform.
Now, let’s take a look at what it offers in terms of pricing.
If you are on a budget and looking for a free alternative to find influencer partners for your campaign, Ainfluencer is what you need. Using this tool, you can search across more than 2M Instagram and TikTok influencers for free and run safe campaigns.
Heepsy Pricing Plans
One of the most important aspects of choosing an influencer marketing platform is its price, isn’t it? Let’s see if Heepsy is affordable? or should you go for one of Heepsy alternatives? The good news is that at least Heepsy provides a free plan for everyone to check out its features before purchasing any plans.
1. Free plan
Heepsy offers a free plan with highly limited features. With the free plan, you can create an account and use the basic influencer search to find creators, along with trying out some features at no cost. However, the free plan has some major limitations: you can only view a small number of results and won’t have access to detailed analytics (like audience data and engagement metrics) or contact information.
Simply put, the free plan allows you to explore the platform and do basic searches, but to access all of Heepsy’s features, you’ll need to upgrade. Keep in mind, Heepsy doesn’t offer a time-limited free trial for premium features, only the ongoing free plan with limited options.
2. Paid Plans
For paid plans, Heepsy has been very generous by offering three subscription tiers: Starter, Plus, and Advanced, all available on a monthly basis. The company frequently promotes a 30% “forever” discount on these plans if you sign up through their website.
So, if you want to use the advanced features of this platform, you can try one of the packages below:
1. Starter – $69/month
Let’s start with Heepsy’s most basic option, the starter plan. The Starter Plan gives you 15,000 influencer search results per month and access to analytics for 50 influencers. You can also contact up to 50 influencers directly. It includes basic search filters like location, category, and follower count, but lacks advanced options like audience gender and performance metrics. Campaign reporting is not included. This plan is best for small teams new to influencer marketing, but may feel limiting if you need to reach or analyze more influencers.
2. Plus – $199/month
The Plus Plan is ideal for brands managing multiple influencer campaigns and are basically more familiar with the market. It offers 40,000 search results, 1,000 influencer analytics views, and the ability to contact up to 1,000 influencers per month. It includes advanced search filters like audience demographics (age, gender, etc.), engagement rate, and audience gender. You can also track up to 100 influencer posts monthly to measure campaign success. Plus, it helps you identify influencers who are already your customers or followers. This plan is great for medium-sized businesses or agencies needing deeper insights and better campaign tracking.
3. Advanced – $299/month
The last option of Heepsy is about an advanced plan that includes all features with high usage limits. You get 60,000 search results, 3,000 influencer reports, and the ability to contact 3,000 creators each month. It offers everything in the Plus plan, plus Shopify integration for tracking e-commerce campaigns. You can also monitor up to 300 influencer posts per month for in-depth insights. With exclusive support, this plan is perfect for large professional brands, agencies, or businesses running extensive influencer programs.
As you can see, Heespy is better for medium to large businesses that can afford the prices and it’s not suitable for smaller brands and those that are at the start of their career. One thing to remember is that all of the above prices are based on the %30 discount that Heepsy claims is going to be forever on their official website.
Heepsy Reviews: What Customers Say?
One of the best ways to find out whether a platform is worth trying or not is by reading their customers’ reviews. So let’s check Heepsy reviews together.
- On G2, Heepsy has a 4.5 rating score across 40 reviews.
- According to customer reviews, the interface is user-friendly, and even beginners can use it without any help.
- There are lots of five-star ratings from happy users who have effectively utilized the platform to discover and connect with influencers within their specific niche.
- The pricing can be high for many users, especially if you want to use advanced filters.
- On Trustpilot, this platform has a 3.9 rating score across 46 reviews.
- There are some reports from users who canceled the subscription but didn’t get a refund.
- According to the reviews, the database for Spanish creators is complete and you can find hundreds of creators in every niche. However, no one has said anything about finding creators from other countries. Are they really available?
- Some users have reported that the customer service may not be as helpful as expected. Customers have mentioned that it takes at least a day for them to receive a response.
- The platform is overpriced and difficult to use! Bulk emailing isn’t possible, and there are very few top influencers. At $249/month, it’s not worth it—plus, they ignored the customer’s refund request.
- The influencers are essentially the same as those on free platforms. Some customers were charged over $250 without permission and received nothing in return. Many others faced the same issue, and the company simply hides behind its terms. If you request a refund—even without using the service—they refuse and tell you to “use your credit.”
Overall this platform has its pros and cons. Let’s summarize the benefits and drawbacks of this tool.
Heepsy Pros and Cons
In this section, we’ll walk you through the pros and cons of the platform to help you make an informed decision.
Pros
- Advanced filters to match a brand’s target audience.
- Detailed insights on audience demographics, engagement, and authenticity.
- Simple interface that’s easy for beginners to navigate.
- Campaign management for streamlined influencer outreach, collaboration, and payment.
- Marketplace where influencers can apply to your campaigns directly, speeding up the process.
- E-commerce integration with Shopify to track sales and traffic from campaigns.
- Free plan to try basic features before upgrading.
- Dedicated support on higher plans for personalized assistance.
- Regular updates to improve platform features and functionality.
Cons
- Limited features on the free version.
- 12% commission for each payment.
- No refund after cancellation.
- Heepsy plans start at $69/month, which is too expensive for small businesses.
- Influencers with under 3,000 followers can’t be added to campaigns, limiting options for smaller creators.
- Advanced filters and analytics are only available in higher-tier plans.
- Heepsy only integrates with Shopify and lacks support for other tools like CRMs or social media managers.
- Heepsy only covers Instagram, TikTok, and YouTube, with limited support for other platforms.
- Data like follower counts and engagement may be outdated, requiring verification.
- Support can be slow for lower-tier users, with delayed responses.
- Some users find the interface inefficient, requiring too many clicks for certain tasks.
Ainfluencer: The Best Heepsy Alternative
Heepsy may provide helpful features, but it’s not the perfect option. To identify creators in your niche, the cost of service can be a lot for many brands. Besides the packaging price, you need to pay a 12% commission to the platform for each payment you make. But there is a better alternative that is totally free for all collaboration tools and gets 0% commission from brands.
Ainfluencer is a free and end-to-end influencer marketing platform with a database of more than 5M active creators across Instagram, TikTok, and YouTube. On Ainfluencer, you can find the most active creators who have organic followers.
Using an AI-powered search tool and more than 20 advanced filters, you can find the collaboration match in a couple of minutes.
As a brand, you don’t need to pay anything for the platform and can use all the features for free. Ainfluencer guarantees to help you receive the results you want from your collaborations. That’s why it keeps your money on its trust-escrow system before delivering it to influencers.
You might be wondering how Ainfluencer makes money if it’s 100% free. Ainfluencer operates without charging fees to brands or influencers. Payments are handled directly between brands and influencers, and the platform takes a small commission from these transactions. Both sides can use Ainfluencer’s features and tools, making it a unique space in the influencer marketing space.
Here is a list of some of the things you can expect from Ainfluencer:
- 100% Free: You don’t need to worry about any extra charges like other brands.
- Unlimited Campaigns: Create as many campaigns as you need without any restrictions.
- AI-Powered Search Tool: Find influencers quickly using advanced filters like audience demographics, engagement rate, location, and niche.
- Advanced Filtering: Locate influencers using over 20 smart filters, including audience size, location, engagement rate, gender, and niche.
- Multi-Language Support: Available in six languages, including Spanish, Portuguese, Russian, French, Hindi, and English.
- End-to-End Communication: Negotiate terms, share deliverables, and finalize deals with influencers through an integrated chat system.
- Podcast Insights: Offers insights into the latest influencer marketing strategies through its podcast series.
- Escrow Payment System: Payments are held securely until the influencer delivers on the agreed terms, ensuring a fair and safe collaboration.
- Influencer Insights: Access detailed profiles showcasing influencers’ past collaborations, reviews, and audience metrics.
- Built-In Affiliate Program: Integrate with Shopify or Google Analytics to set up affiliate campaigns with coupon codes and unique links for influencers.
So what are you waiting for? If you want to grow your business and collaborate with active influencers, join Ainfluencer for free now!
| Features | Heepsy | Ainfluencer |
|---|---|---|
| Database of Influencers | 7M | +1M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | $62-$258 | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Instagram, TikTok, YouTube | Instagram & TikTok |
| Number of Campaigns | One free in the demo | Unlimited |
| Campaign Management | ✅ | ✅ |
| Detailed Insights | ✅ | ✅ |
Other Heepsy Alternatives
While Ainfluencer can provide everything you need for running effective influencer-based campaigns, there are other tools in the market. Here are some of the Heepsy alternatives you can try.
1. Modash
If you are looking for a larger database of creators across Instagram, TikTok, and YouTube, Modash is one of the Heepsy alternatives that can help you. This influencer marketing tool lists all the public creators who have at least 1k followers and there are many accounts on its database. Their packages cost from $90 to $800 per month.
Read Modash reviews.
Pros:
- Large Influencer Database
- Advanced Filtering
- Fake follower detection
Cons:
- Pricing Concerns
- Occasional Bugs
- Customer Service Issues
2. CreatorIQ
Knowing the latest trends in your market helps you to attract more customers and grow your brand. While most influencer marketing tools only focus on finding creators for collaboration, CreatorIQ provides a trend analysis feature. Using this tool you can find the most popular content and encourage your influencers to align with these trends.
Read CreatorIQ Review.
Pros:
- Large Influencer Database
- Automated Workflow
Cons:
- Pricing Concerns
- Lacks A/B Testing Feature
3. Tagger
Do you want to manage influencer campaigns across multiple platforms seamlessly? Tagger is an all-in-one influencer marketing solution that allows brands to discover, engage, and manage influencers across platforms like Instagram, TikTok, Twitter, YouTube, and Twitch. With its advanced analytics and social listening tools, Tagger helps users filter influencers by audience demographics, engagement rates, and psychographics to ensure precise targeting. Its centralized dashboard simplifies campaign management, from influencer outreach to performance tracking and reporting.
Read Tagger review.
Pros:
- Advanced Analytics,
- Robust Search,
- Streamlined Campaign.
Cons:
- Hidden Pricing,
- One-Year Commitment,
- Not Ideal for Small Businesses.
4. Upfluence
Do you want to run multiple campaigns across different social media platforms? On Upfluence, you can search among more than 3M influencers across Amazon, Instagram, Twitter, TikTok, Pinterest, YouTube, Twitch, and WordPress. Upfluence doesn’t provide visible pricing, and you need to contact their support team for customized plans.
Check out Upfluence reviews.
Pros:
- Automated Workflow
- Detailed Analytics
Cons:
- Hidden Pricing
- Complex Setup
- No Short-Term Commitments (One Year Registration)
5. Captiv8
If you are looking for a Heepsy alternative with more features, Captiv8 offers a more comprehensive set of features compared to Heepsy, including fraud detection, audience scoring, and predictive analytics. Additionally, Captiv8 provides more advanced filtering options, including the ability to search captions, bios, and images. However, its pricing is not visible.
Read Captiv8 Review.
Pros:
- Comprehensive Features
- Detailed Analytics
- Chrome Extension
Cons:
- Hidden Pricing
- Requires a Six-Month Commitment
- High Cost
Conclusion
In this Heepsy Review, we tried our best to check out all its features and read what its customers say about its platform to see whether it’s a suitable platform for your influencer marketing projects. We discovered that although the platform has a good rank among its users, some users have raised concerns about the pricing and customer support, which made us check out Heepsy alternatives, too.
As an alternative, Ainfluencer offers a free and end-to-end influencer marketing platform with a database of over 1 million active creators across Instagram and TikTok. So if you are looking for a cost-effective Heepsy alternative, join Ainfluencer for free now!
FAQs
Heepsy is an influencer marketing tool that allows you to find your collaboration match for running social media campaigns. You can search among more than 7M influencers across Instagram, TikTok, and YouTube using advanced filters.
Heepsy offers features that help you track the performance of your influencer campaigns. You can monitor key metrics such as engagement rates, audience demographics, and the overall success of your collaborations. This allows brands to measure the effectiveness of their campaigns and make data-driven decisions for future strategies.
Yes, Heepsy is a safe platform for both brands and influencers. It helps brands find the right influencers to collaborate with, while allowing influencers to earn money through brand partnerships. However, some users might find the service cost a bit high for their budget. Furthermore, the problem has already been solved by considering options like Ainfluencer.
Heepsy makes sure influencers are real by using its “Audience Authenticity Filter.” This tool checks an influencer’s followers to see if they are original or fake. It looks at things like how much engagement the influencer gets and how active their followers are. By using this feature, Heepsy helps brands avoid influencers with fake followers and ensures they work with influencers who have real, engaged audiences.
