Last Updated: June 28th 2024
What Is Tagger?
Founded in 2015, Tagger Media has established itself as a known influencer marketing and social intelligence platform. The main idea of this company was to make influencer marketing more effective and accessible for brands of all sizes.
Tagger’s influencer marketing capabilities were merged with Sprout Social’s social media management software in August 2023. It was when Sprout Social acquired Tagger Media for $140 million. Now the platform is mostly known as Tagger by Sprout Social.
Unlike other influencer marketing platforms that primarily focus on influencer data, Tagger takes a different approach by emphasizing social listening to provide a deeper understanding of the social landscape.
Was it successful in this approach? Read this Tagger review to find out.
Tagger Review: Pricing & Features + Best Alternative
Tagger claims to be a comprehensive research and analytics tool designed to help users gain insights into their social media presence and optimize their marketing strategies.
But how can you trust it without knowing all its pros and cons? Go ahead and read the complete Tagger review!
Now, let’s get started!
Tagger Features
Tagger positions itself as a versatile tool for social media research and analytics. Its primary focus is social listening and understanding the broader social conversations related to a brand.
Now, let’s dive into its features!
1. Tagger Creator Profile Discovery
Like most influencer marketing platforms, Tagger also offers tools to search for influencers based on different options. Furthermore, the platform offers over 50 filters and reporting features for finding and analyzing influencers.
Here are other options in this group:
- Search with Signals: Through ‘Signals,’ users have the capability to analyze social content, posts, and profile data, enabling them to formulate effective marketing strategies and closely monitor discussions relevant to their brand.
- Curate Brand Ambassadors with Sync: With ‘Sync,’ you can effectively catch the attention of influencers through its customizable landing page feature. This functionality allows users to create landing pages tailored to their specific needs, making it particularly useful for establishing ambassador programs.
2. Campaign Management
Tagger’s campaign management tool offers modular customization, collaboration features, CRM functionalities, and global payment options.
This tool provides the following features:
- Workflow Management: Tagger helps users manage their marketing workflow from collaborating with various stakeholders, such as brand partners, agencies, creators, and content writers, to plan and execute influencer campaigns at scale.
- Modular Activation: Tagger offers a modular activation tool that enables users to customize their workflow. This feature allows users to configure their workflow according to their specific needs, including features like Creator CRM, post-planning tools, and pacing dashboards.
- Versatile CRM Platform: Tagger’s platform claims to be comprehensive and versatile. It offers functionalities such as connecting, hiring, and activating creators for campaigns, engaging with creators through messaging, sharing profiles and campaigns with collaborators, contract submission and signing, content review and approval, and managing lists of current and potential creator partners.
- Campaign Status Overview: Tagger provides users with a top-down view of their campaign’s status in terms of budget, approvals, outreach, and hiring.
- Global Payment: Tagger claims to facilitate payments to creators in any currency around the world.
Although all these features might sound interesting to advertisers, they can be Tagger’s drawback too because it can be overwhelming for users who are trying to learn how to utilize the entire product.
Most users prefer a more straightforward process in which creating a campaign doesn’t take much time. They would like to easily connect with influencers with just a few clicks. Timing is everything, isn’t it?
If you want to test a simpler platform, you can always count on Ainfluencer. Creating an influencer marketing campaign and finding an influencer will only take a few clicks. You don’t need to take much time learning how to work with this platform. Everything is out there in a simple, user-friendly platform.
3. Analyze and Measure
Tagger provides different options to its clients to track the progress of their campaigns, these features include:
- Measure with Report Builder: According to their claims, this feature aims to deliver data that is easy to visualize, enabling users to measure and report ROI effectively.
- Affiliate & Link Tracking: Tagger offers an affiliate solution that claims to be flexible and versatile. The platform allows users to customize their approach to affiliate marketing, giving them control over their strategies.
Tagger also promises to provide tools for campaign performance monitoring, key insights, and metric measurement, all within its platform.
Additionally, users can create audience retargeting pools on platforms such as Facebook Ads Manager and Google Ads using this data.
One of Tagger’s features is its link-tracking tool with UTM that enables users to gather essential performance data. The platform claims that this data can then be imported into analytics tools like Google Analytics.
You may also consider what its costs are. Let’s jump right into it!
Tagger Pricing
In the previous design, Tagger media had a page dedicated to its pricing plans. But currently, in the new design, the pricing is not clear anymore. Therefore, if you want to know Tagger media pricing information, you must request it.
However, in the previous pricing plan, the Tagger platform had offered three different options based on various preferences. But, still it lacked a free trial.
Tagger Reviews
Now it’s time to see what Tagger customers say about this platform. Are they completely satisfied or they have found some drawbacks that made them not find this platform useful for their business?
Let’s see.
Some users have reported encountering bugs within the Tagger platform. While these issues are not described as critical, they can still be frustrating and disrupt the user experience. It’s important to note that no software is entirely bug-free, but these bugs are worth considering.
Here’s a user’s feedback in this regard:
Moreover, the clients have expressed a desire for a more automated content tracking feature. Specifically, they wish for a functionality that would automatically track all mentions and coverage of a brand’s profile without relying on influencers to sign up.
There’s also another drawback that will make you switch to other similar tools.
Some users have reported that Tagger can be a bit slow when running on their laptops. This might result in delays or slower performance when using the platform.
Here’s a user’s comment that proves our claim:
As you can see, considering these limitations and bugs, Tagger is not the best option for most advertisers. That’s why we have decided to list Tagger alternatives
Ready?
Ainfluncer: Best Tagger Alternative
Ainfluencer serves as a comprehensive influencer marketplace for brands seeking collaborations with influencers across diverse niches such as fashion, beauty, and music.
Advertisers can easily join Ainfluencer for free, create as many campaigns as they like, and search for influencers on a list of +2M creators who are active on Instagram and TikTok. The influencer discovery is done based on different filters including gender, location, category, number of followers, hashtags, and your budget.
Now finding the right influencer is easier than before as you can access a list of influencers who are aligned with your preferences.
Furthermore, those who may doubt if an influencer will be effective for their business can check out reviews and ratings on each influencer to see if previous collaborations were successful. In the end, they can also leave their comments about each influencer to help other advertisers find the creator who brings more engagement.
Ainfluencer’s Core Values
- Access to the Right Influencers: Ainfluencer has an extensive database of influencers which is easy to search.
- In-depth Analytics: You can dive into influencers’ niches, audiences, and past experiences to make informed choices.
- Effective Campaign Management: It helps you easily run successful campaigns with Ainfluencer’s intuitive tools.
- Limitless Walkthroughs: You’ll receive all the guidance you need to navigate the influencer marketing landscape.
- Secure and Convenient: It conducts unlimited offers, negotiations, and payments securely within the app.
- DIY Campaigns: Ainfluencer enables you to set your campaign preferences your way for maximum customization.
- Boost Visibility: You’ll effortlessly increase brand awareness through influencer partnerships.
- Responsive Support: You can expect top-notch customer support whenever you require assistance.
| Features | Tagger | Ainfluencer |
|---|---|---|
| Database of Influencers | 4M | +2M |
| Pricing Options | No Free Trial | Free |
| Influencer Search | Yes | Yes |
| Number of Invitations | Not Mentioned | Unlimited |
| Number of Campaigns | Not Mentioned | Unlimited |
| Campaign Management | Yes | Yes |
| Detailed Insights | Yes | Yes |
No matter your industry, Ainfluencer simplifies the process of finding and collaborating with the right influencers.
Join Ainfluencer today and set your brand on the path to marketing success!
Other Tagger Alternatives
Here are other Tagger competitors:
1. Upfluence
While both offer influencer marketing solutions, Upfluence specifically mentions affiliation capabilities, which isn’t highlighted for Tagger in the given information.
2. Heepsy
Both Heepsy and Tagger are software-as-a-service (SaaS) platforms for influencer marketing. Heepsy has a broader database of influencers on Instagram, YouTube, TikTok, and Twitch. Furthermore, Heepsy is a better option for small businesses but Tagger complicated interface makes it a better option for brands and large companies.
Read Heepsy Reviews
3. IZEA
Both platforms offer solutions for influencer marketing, with Tagger potentially focusing on analytics and social media integration, while IZEA offers a larger creator network and comes with a more affordable pricing.
Conclusion
While Tagger offers a range of valuable features, it’s important to consider potential limitations and user feedback, such as occasional bugs and performance issues on certain devices. We tried to check different aspects of this platform on Tagger review to see its pros and cons in detail and help you find the perfect alternative to it.
For those seeking an alternative, Ainfluencer emerges as a robust solution, offering an all-in-one influencer marketplace for brands and influencers alike.
FAQs
Tagger is a multifaceted digital marketing research tool that offers a range of services. These services include influencer search and discovery, campaign management, an influencer marketplace, and third-party analytics.
Tagger’s capabilities extend beyond traditional influencer platforms, making it a robust solution for digital marketing research.
Tagger does not publicly disclose its pricing plans on its website. To obtain detailed information about their pricing structure, you will need to contact Tagger directly.
Typically, Tagger operates as a Software as a Service (SaaS) company, which means users are required to pay a subscription fee for access to their services. It’s worth noting that Tagger primarily caters to larger businesses and may not be cost-effective for smaller enterprises.
Tagger media pricing is not clear but based on the previous pricing plans, this platform doesn’t have any free version. However, you can check out its demo before purchasing either of its plans.
Yes, Tagger is a legitimate platform and many brands and influencers are using it. However, it’s hidden pricing plans and complex user interface may be some of the reasons why people would like to find Tagger alternatives.
