Last Updated: April 9th, 2025
What Is Insense?
Insense was founded by Danil Salukov in 2016 as a marketplace that connects brands to Instagram influencers to produce native content. The platform has developed into a SaaS solution that brings together content sourcing, campaign management, creator collaboration, and content distribution. These capabilities will make it easier for brands and agencies to run and scale influencer and UGC campaigns from a single hub.
With the rise in TikTok’s popularity, Insense also began supporting TikTok influencers. Currently, there are more than 20,000 active creators on this platform.
This influencer marketing tool is based in Russia and claims to deliver cost-efficient results to brands in less than 10 business days. Today, Insense brings in between $2M and $5M in yearly revenue, with users spending an average of 3 minutes and 44 seconds on the platform—showing strong interest and engagement.
So far, the company has helped over 1,700 brands to access UGC content and run influencer-based campaigns. While Insense highlights a range of useful features, it offers a creator marketplace with advanced filters to help brands find the right influencers, tools to simplify campaign management, and built-in messaging for easy communication between brands and creators.
To truly understand what Insense offers, it’s best to take a closer look at what this article covers. By going through its features, pros, and cons, we can get a better idea of how useful it is. Let’s jump in and find out.
Insense Review: Pricing, Features, Pros & Cons + Best Alternative
When you search for influencer marketing platforms, Incense is one of the available tools you can hear often. Insense is frequently mentioned as a helpful solution for brands and agencies looking to have user-generated content (UGC) and influencer marketing campaigns.
But is this platform worth trying? As a trusted partner of TikTok and Meta, Insense has positioned itself as a strong and effective marketplace that connects brands with over 20,000 active creators, offering mobile-first assets designed to enhance engagement and boost return on ad spend (ROAS).
In this article, we will provide a full guide about what you need to know about this platform, from Insense reviews to its features and pricing plans. Additionally, we will also explore how Insense simplifies campaign management by centralizing content sourcing, creator relationships, and performance tracking in one streamlined platform.
Insense Features: What You Can Expect from the Platform
Curious about this platform’s features? Let’s start by exploring what Insense has to offer for brands. Whether you’re running a small campaign or scaling up your influencer marketing efforts, understanding the platform’s features can help you decide if it’s the right fit. Here’s a deep dive into Insense features.
1. Creator Marketplace
The first feature we’ll dive into is the creator marketplace, where brands can discover and connect with influencers for their campaigns. On Insense, you can discover over 20,000 Instagram and TikTok influencers and find the ones in your niche using filters such as location, gender, age, ethnicity, price, etc. After adding your filters, the platform will suggest a list of creators. You can explore creator profiles to see past ratings, reviews, and audience insights. Engagement rates, follower demographics, and account performance data are some of the key insights you can find on the platform.
If you like to collaborate with multiple influencers at the same time, you can create a personalized list and track the results in one place. Moreover, the platform also focuses on UGC creators who excel at creating original and engaging content, like product demos, reviews, and unboxing videos, instead of just traditional sponsored posts.
2. Campaign Management Dashboard
If you don’t want to search and qualify for creators one by one, you can use the Insense campaign management feature. Just like other marketing platforms, Insense offers tools to manage influencer collaborations from start to finish. This allows marketers to create campaigns, set briefs and goals, and coordinate with multiple creators at the same time. create the campaign, set your goals, and the platform will provide a list of creators that fit your campaign requirements.
The dashboard gives you a quick hint of each campaign’s progress and content deliveries. Plus, it offers handy features like product shipment tracking, so e-commerce brands can keep tabs on delivery status, making it easier to stay on top of everything!
Additionally, you have the option to manually add more creators to your campaign and keep track of their activity all in one dashboard.
3. Direct chat Chat and Collaboration Tools
You can use the Insense chat feature to talk directly with influencers and negotiate pricing, deliver feedback, and request specific content. With Insense capabilities, brands and influencers have a real-time in-app chat messenger, gathering all of your messages. Say goodbye to endless emails and scattered messages—everything you need is right at your fingertips!
By using this feature, you can streamline all communication in one location, make notes for your team members, organize your favorite creators, and receive notifications for every response.
With the chat feature, brands can negotiate rates in no time, provide feedback, request content revisions, and share files without any trouble. You can even stay on top of things by organizing creators with labels or notes, plus get notified when new messages come in to keep things running smoothly.
However, some users note that the chat system could benefit from improvements, such as the ability to filter conversations by campaign.
4. Relationship Management
As mentioned above, you can collaborate with up to 50 influencers at the same time on multiple campaigns. Once you find the creator matches your preferences, you can set up a long-term campaign on the platform and collaborate with them over time. Using the Insense relationship management tool, you can quickly access critical campaign data, such as shipping information, creator activities, etc.
If you like to collaborate with more influencers on each campaign, there is a better Insense alternative to try.
On Ainfluencer, there is no limitation to the number of campaigns and creators you can work with at the same time! And the best part is that it’s completely free.
5. Performance
After running campaigns, it’s important to monitor your campaign performance and track the results. With the help of the Insense performance tool, you can understand and expand audience engagement by gaining in-depth views and reach statistics to analyze how your content performs on different platforms.
If you think these are the only features the platform has to offer, think again! Insense packs in even more tools to make things run smoother for both creators and brands. Let’s take a closer look at what else it brings to the table.
Additional Feature of Insense
Since we don’t want to overwhelm you, let’s give you a quick hint of the additional features the platform has to offer.
- Content Creation and Approval: Once creators start creating content, Insense lets brands quickly review and approve it before publishing. Creators upload UGC, and brands can ask for changes if needed. After approval, assets are ready for download.
- Influencer Licensing: One of Insense’s standout features is its smooth integration for licensed ads. With creator licensing, influencers can give brands the green light to run ads using their handle and content. In just one click, you can launch paid Facebook or TikTok ads that look like they’re coming straight from the influencer. Plus, with integrations to Meta and TikTok, setting up and tracking these ads is a breeze
- Secure Payment System: Insense makes payments fast by handling transactions between brands and creators. Brands load their account with a budget and pay creators through the platform, which holds funds safely until the work is done. Creators get paid through PayPal or bank transfer once their content is approved.
- Managed Services: The platform offers optional managed service packages for an extra cost. Brands can pay for a dedicated account manager to handle campaign setup and creator management. This service is perfect for brands with the budget but lacking the time or expertise to manage influencer campaigns.
- Analytics and Reporting: With Insense, you can track your campaign performance easily. Once your influencer content goes live—whether organic posts or ads—the platform gathers metrics like views, impressions, engagement rates, and click-throughs, so you can see the results. It also provides audience insights for each piece of content, helping you figure out which creator’s posts worked best.
- Creative Briefs & Matching: To start a campaign, brands fill out an interactive creative brief that outlines project requirements. The platform then uses these briefs to match you with creators who fit your campaign needs. The system ensures everyone’s on the same page, specifying content formats, style guidelines, deadlines, and
Understanding Insense Pricing
This platform provides two different services; One for manually selecting creators and setting campaigns and one for automating the process. Let’s check Insense pricing for each service.
1. Self Service
- Trial ($550/month): This plan is available for one month only. You can try all the features, including running one campaign and working with up to 10 creators.
- Brand ($500/month): You can add one brand, run unlimited campaigns, and work with unlimited creators.
- Agency ($800/month): You can add up to five brands, run unlimited campaigns, and work with unlimited creators.
In addition to the subscription fee, the platform charges a 7–20% commission on influencer payments. Depending on your plan, you can work with 10 to 50 creators. But on Ainfluencer, you can add as many creators as you want to your campaigns and run unlimited campaigns for free.
2. Managed Services
If you don’t have time to set campaigns and look for creators that match your requirements or even create UGC videos, you can try Insense managed services.
- Account manager: $1800/mo – save 40 hours by hiring a dedicated expert who can create and manage your campaigns.
- Ready-to-go UGC videos: $2,900 for 6 videos – A team of professionals can do the content research and create UGC videos for your page.
Additionally, Insense is a premium platform with no free plan, and even the trial costs $550. Plus, there’s a commission fee (7–20%) on payments to influencers. For example, if you pay an influencer $1,000, Insense may take $100–$200 in fees, adding to the total campaign cost. The only factor left to consider is that the platform isn’t ideal for small or medium-sized brands; it’s more suited for large brands with significant capital to invest.
Insense Reviews: What Do Customers Say?
Since this platform doesn’t provide any free plans or trials, the best way to find out whether it is worth your money or not is by checking customers’ reviews. Let’s check Insense reviews together.
- On G2, the platform has a 4.5 rating score across 160 reviews.
- There are lots of happy customers who have used this service to run Instagram and TikTok campaigns with the help of influencers. But still, the app needs some improvements and has some glitches.
- While most brands are happy with Insense’s services, there are some reports about the low-quality influencers on the app.
- On the app store, the app version has a 4.4 rating based on 1,200 reviews.
- Creators seem to have lots of problems with the support team. The platform fails to guarantee timely payments and lots of creators haven’t received their collaboration fee.
- There are lots of reviews from creators who got scammed on the app.
- Since the number of influencers on this app is limited, it’s not easy to find collaboration partners in every niche.
- There are lots of reviews from brands who love the service but the pricing is too high for them.
Now that you’ve read customer reviews, let’s move on to the next parts to summerize the pros and cons of this platform.
Insense Pros and Cons
Now that you’ve read Insense reviews, let’s summarize the pros and cons of this service to help you make a better decision.
Pros
- Optional Managed Support,
- IOS App,
- Streamlined Campaign Management,
- Fast UGC Content Creation,
- Large Creator Network,
- Licensed Ads Feature,
- Secure Payments and Legal Protection,
- User-Friendly Interface,
- Collaboration Features,
- Platform Improvements.
Cons
- Limited Filtering Criteria,
- A Limited Number of Influencers,
- Lots of Creators with Less Than 1K Followers!
- High Pricing,
- High Commission Fees,
- Variable Creator Quality,
- Payment Issues,
- No Direct Integration,
- Managed Services Learning Curve,
- Inconsistent Support,
- Interface Issues,
- Limited Platform Focus,
- E-commerce Focused.
Ainfluencer: The Best Insense Alternative
In the previous parts, we checked Insense reviews, features, and pricing. One of the biggest cons of this platform is the cost of service which can be high for many brands. Also, the number of creators is limited compared to similar platforms. That’s why Ainfluencer can be the best alternative to Insense. But let’s see why!
Ainfluencer is a free and end-to-end influencer marketing platform with a database of over 2 million active influencers across Instagram and TikTok. This platform uses an AI-powered search tool and more than 20 filters to help you find the best influencer match. You can check each creator’s profile to view their latest insights, engagement metrics, and past collaborations.
Then use the in-app chat feature to talk with influencers and invite them to your campaign with a simple click. As a brand, you don’t need to pay anything to the platform and you can use all the features for free. To make sure your money is safe and you will receive the results you expect from your campaign, Ainfluencer will keep your money in its escrow system before delivering it to influencers.
So what are you waiting for? Join Ainfluencer for free now and start growing your brand.
| Features | Insense | Ainfluencer |
|---|---|---|
| Database of Influencers | 200K | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | $550-$2,900 | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Instagram & TikTok | Instagram & TikTok |
| Number of Campaigns | Limited | Unlimited |
| Campaign Management | ✅ | ✅ |
| Detailed Insights | ✅ | ✅ |
Other Insense Alternatives
Are you looking for more similar platforms for running influencer marketing campaigns? Here are some Insense alternatives to try.
1. Grin
Looking for more control over your influencer marketing efforts? GRIN could be the solution you’re seeking. Unlike Insense, which provides a marketplace of influencers, GRIN is designed for brands that already have or want to build their own influencer network. It offers tools to manage relationships, track content, generate affiliate links and discount codes, and integrates with e-commerce platforms like Shopify.
GRIN is a good option for brands with a long-term influencer strategy, allowing them to manage outreach, product seeding, and performance tracking all in one place. It also tracks sales from influencer promotions, something Insense doesn’t offer.
While GRIN comes with a premium price, it gives brands more control and flexibility to work with influencers beyond a marketplace. Additionally, the platform is suited for medium to large brands.
Read our detailed review about Grin to learn more.
2. Upfluence
Are you looking for Amazon influencers who can promote your storefront? Upfluencer is one of the Insense alternatives that can help you. Using Upfluence, you can discover creators across Amazon, Instagram, Twitter, TikTok, Pinterest, YouTube, Twitch, and WordPress.
It makes it easy to find influencers using detailed search filters, manage campaigns, and track performance. You can also use its gifting feature to send products to influencers for reviews or promotions. Although you need to request a quote to know the pricing, many users like Upfluence for its easy-to-use design, helpful customer support, and clear payment process.
It also offers detailed reports to help track your return on investment (ROI) and campaign success. While it doesn’t offer a free trial and has limited email automation, Upfluence is still a strong choice for businesses of all sizes looking to grow through real and effective influencer partnerships.
For more information, dive into our full review of Upfluence to find out more.
3. Traackr
Have you collaborated with any influencers in the past that you were satisfied with the results? Using Traacker’s alike recommendations, you can find similar creators and run effective campaigns.
Traackr is a powerful influencer marketing tool that helps businesses find, manage, and track their work with influencers—especially in fashion, beauty, and consumer goods. It lets you search for influencers using filters like location and audience details, manage campaigns with content approvals, and see how well your campaigns are doing through detailed reports.
Traackr starts at $25,000 a year and doesn’t offer a free trial. But users like its in-depth features, strong data insights, and how it makes influencer marketing easier and more effective for growing brands.
Check out our in-depth review of Traacker to discover more.
4. Aspire (AspireIQ)
If you’re looking for an alternative to Insense, Aspire (formerly AspireIQ) is a strong option worth considering. It combines a creator marketplace with tools for managing influencer relationships, making it easy for brands to find influencers—from micro to macro—and build long-term partnerships or ambassador programs.
Aspire stands out with its smooth content review and approval process, as well as an easy-to-use collaboration hub. It also offers powerful tools for campaign management and in-depth analytics to help track performance and results.
The platform is best suited for bigger brands and agencies, as its pricing is on the higher side and tailored to each business’s needs. However, it’s often praised for its strong customer support, large influencer network, and helpful community features.
Explore our comprehensive Aspire review for more details.
Conclusion
Insense is an influencer marketing platform that has helped over 1,700 brands access user-generated content and run influencer-based campaigns. Customer reviews on G2 and app stores highlight both positive and negative aspects of the platform.
While some customers express satisfaction with running campaigns, others mention issues with the support team, payment delays, and the presence of low-quality influencers on the app.
For those looking for Insense alternatives, Ainfluencer stands as a potential choice due to its free and end-to-end influencer marketing platform with a vast database of over 2 million active influencers across Instagram and TikTok.
FAQs
Insense is an influencer marketing tool that connects brands with social media influencers and UGC content creators. On this platform, you can collaborate with over 20,000 Instagram and TikTok creators and run social media campaigns to boost your growth.
Yes, Insense is a legitimate influencer marketing platform. It connects brands with thousands of verified creators who have real, organic followers. The platform is easy to use, offers clear pricing, and helps manage campaigns from start to finish. Many businesses trust Insense for creating authentic, high-performing content.
If you change your mind about using Insense, you can’t delete your account but you can cancel your subscription. Contact their support team via email at [email protected] or by using the in-app chat tool 48 hours before your next renewal date.
