Last Updated: August 11th, 2024
What Is Insense?
Insense was founded by Danil Salukov in 2016 as a marketplace that connects creators to Instagram influencers to produce native content. After the rise of TikTokers and the popularity of this app, TikTok influencers were also included on Insense, and currently, there are more than 20,000 active creators on this platform.
This influencer marketing tool is based in Russia and claims to deliver cost-efficient results to brands in less than 10 business days. Till today, the company has helped over 1,700 brands to access UGC content and run influencer-based campaigns.
While Insense claims to provide some helpful features, to check their quality, we need to read Insense reviews to decide better.
Insense Review: Pricing & Features + Best Alternative
When you search for influencer marketing platforms, Incense is one of the available tools you can hear often. But is this platform worth trying? In this article, we will provide a full guide about what you need to know about this platform, from Insense reviews to its features and pricing plans.
Insense Features
Let’s start by checking Insense’s features to find out what it offers to brands.
1. Creator Marketplace
On Insense, you can discover over 20,000 Instagram and TikTok influencers and find the ones in your niche using filters such as location, gender, age, ethnicity, price, etc. After adding your filters, the platform will suggest a list of creators. You can check their profiles to view ratings and reviews from past collaborations and audience and account efficiency data.
If you like to collaborate with multiple influencers at the same time, you can create a personalized list and track the results in one place.
2. Campaign Management
If you don’t want to search and qualify for creators one by one, you can use the Insense campaign management feature. create the campaign, set your goals, and the platform will provide a list of creators that fit your campaign requirements.
Additionally, you have the option to manually add more creators to your campaign and keep track of their activity all in one dashboard.
3. Direct chat
You can use the Insense chat feature to talk directly with influencers and negotiate pricing, deliver feedback, and request specific content. By using this feature, you can streamline all communication in one location, make notes for your team members, organize your favorite creators, and receive notifications for every response.
4. Relationship Management
As mentioned above, you can collaborate with up to 50 influencers at the same time on multiple campaigns. Once you find the creator matches your preferences, you can set up a long-term campaign on the platform and collaborate with them over time. Using the Insense relationship management tool, you can quickly access critical campaign data, such as shipping information, creator activities, etc.
If you like to collaborate with more influencers on each campaign, there is a better Insense alternative to try.
On Ainfluencer, there is no limitation to the number of campaigns and creators you can work with at the same time! And the best part is that it’s completely free.
5. Performance
After running campaigns, it’s important to monitor your campaign performance and track the results. With the help of the Insense performance tool, you can understand and expand audience engagement by gaining in-depth views and reach statistics to analyze how your content performs on different platforms.
Insense Pricing
This platform provides two different services; One for manually selecting creators and setting campaigns and one for automating the process. Let’s check Insense pricing for each service.
Self Service
- Trial: $550/mo – This plan is only available for one month and you can try all the features including running one campaign and working with up to 10 creators.
- Brand: $500/mo – You can add one brand, run unlimited numbers of campaigns, and work with unlimited creators.
- Agency: $800/mo – You can add 5 brands, run unlimited numbers of campaigns, and work with unlimited creators.
Besides the package cost, you need to pay 7 to 20% commission cost to the platform for each payment you make to influencers.
As you can see, you can work with from 10 to 50 creators based on the package you choose. But on Ainfluencer, you can add as many creators as you want to your campaigns and run unlimited campaigns for free.
Managed Services
If you don’t have time to set campaigns and look for creators that match your requirements or even create UGC videos, you can try Insense managed services.
- Account manager: $1800/mo – save 40 hours by hiring a dedicated expert who can create and manage your campaigns.
- Ready-to-go UGC videos: $2,900 for 6 videos – A team of professionals can do the content research and create UGC videos for your page.
Insense Reviews: What Do Customers Say?
Since this platform doesn’t provide any free plans or trials, the best way to find out whether it is worth your money or not is by checking customers’ reviews. Let’s check Insense reviews together.
- On G2, the platform has a 4.5 rating score across 160 reviews.
- There are lots of happy customers who have used this service to run Instagram and TikTok campaigns with the help of influencers. But still, the app needs some improvements and has some glitches.
- While most brands are happy with Insense’s services, there are some reports about the low-quality influencers on the app.
- On the app store, the app version has a 4.4 score among 1.2 ratings.
- Creators seem to have lots of problems with the support team. The platform fails to guarantee timely payments and lots of creators haven’t received their collaboration fee.
- There are lots of reviews from creators who got scammed on the app.
- Since the number of influencers on this app is limited, it’s not easy to find collaboration partners in every niche.
- There are lots of reviews from brands who love the service but the pricing is too high for them.
Now that you’ve read customer reviews, let’s move on to the next parts to summerize the pros and cons of this platform.
Insense Pros and Cons
Now that you’ve read Insense reviews, let’s summarize the pros and cons of this service to help you make a better decision.
Pros
- Managed services can be helpful for businesses who don’t have time to manually run campaigns
- IOS App
Cons
- Limited filtering criteria
- A limited number of influencers
- Lots of creators with less than 1,000 followers!
- High pricing
Ainfluencer: The Best Insense Alternative
In the previous parts, we checked Insense reviews, features, and pricing. One of the biggest cons of this platform is the cost of service which can be high for many brands. Also, the number of creators is limited compared to similar platforms. That’s why Ainfluencer can be the best alternative to Insense. But let’s see why!
Ainfluencer is a free and end-to-end influencer marketing platform with a database of over 2 million active influencers across Instagram and TikTok. This platform uses an AI-powered search tool and more than 20 filters to help you find the best influencer match. You can check each creator’s profile to view their latest insights, engagement metrics, and past collaborations.
Then use the in-app chat feature to talk with influencers and invite them to your campaign with a simple click. As a brand, you don’t need to pay anything to the platform and you can use all the features for free. To make sure your money is safe and you will receive the results you expect from your campaign, Ainfluencer will keep your money in its escrow system before delivering it to influencers.
So what are you waiting for? Join Ainfluencer for free now and start growing your brand.
| Features | Insense | Ainfluencer |
|---|---|---|
| Database of Influencers | 200K | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | $550-$2,900 | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Instagram & TikTok | Instagram & TikTok |
| Number of Campaigns | Limited | Unlimited |
| Campaign Management | ✅ | ✅ |
| Detailed Insights | ✅ | ✅ |
Other Insense Alternatives
Are you looking for more similar platforms for running influencer marketing campaigns? Here are some Insense alternatives to try.
1. Grin
Although Grin doesn’t provide visible pricing on its website, it can be a great Insense alternative. Using Grin, you can search among more than 38M Instagram, TikTok, YouTube, and Twitter (currently known as X) influencers to find your collaboration match. You can find the creators, negotiate, make payments, and analyze the results on this platform.
Read Grin Reviews
2. Upfluence
Are you looking for Amazon influencers who can promote your storefront? Upfluencer is one of the Insense alternatives that can help you. Using Upfluence, you can discover creators across Amazon, Instagram, Twitter, TikTok, Pinterest, YouTube, Twitch, and WordPress.
Read Upfluence Reviews
3. Traackr
Have you collaborated with any influencers in the past that you were satisfied with the results? Using Traacker’s lookalike recommendations, you can find similar creators and run effective campaigns.
Conclusion
Insense is an influencer marketing platform that has helped over 1,700 brands access user-generated content and run influencer-based campaigns. Customer reviews on G2 and app stores highlight both positive and negative aspects of the platform.
While some customers express satisfaction with running campaigns, others mention issues with the support team, payment delays, and the presence of low-quality influencers on the app.
For those looking for Insense alternatives, Ainfluencer stands as a potential choice due to its free and end-to-end influencer marketing platform with a vast database of over 2 million active influencers across Instagram and TikTok.
FAQs
Insense is an influencer marketing tool that connects brands with social media influencers and UGC content creators. On this platform, you can collaborate with over 20,000 Instagram and TikTok creators and run social media campaigns to boost your growth.
Insense is a platform with thousands of verified creators. This app claims to only work with influencers who have real and organic followers and can help brands effectively.
If you change your mind about using Insense, you can’t delete your account but you can cancel your subscription. Contact their support team via email at [email protected] or by using the in-app chat tool 48 hours before your next renewal date.
