Last Updated: September 10th, 2024
What Is Klear?
Klear is an influencer marketing platform with an interesting history. Originally called Twtrland, the platform was dedicated to Twitter accounts and aimed to enhance their reach. When influencer marketing was developing into what it is today, Twtrland’s potential became obvious.
The Avigdor brothers founded the platform in 2011 and rebranded in 2015 as Klear. Instead of focusing on Twitter alone, Klear expanded to include Instagram and Facebook.
This transformation didn’t take too long, as the platform had already been collecting and analysing data on Twitter for 4 years. The newly tweaked algorithm started to collect data on three platforms, making Klear a full-fledged influencer marketing platform.
In this Klear review, we’ll go over everything the platform offers today and everything you need to know about using it.
Klear Review: Pricing & Features + Best Alternative
If you’re thinking of using Klear, then here is all the information you need to know beforehand. Let’s take a look at this platform’s features and pricing and what alternatives you could use instead.
Klear Features
First and foremost, here is a list of Klear’s most important features:
1. Influencer Discovery
Klear’s database has around 30 million influencer profiles and an AI algorithm that should help you find your best match. The platform claims to offer real-time analytics of all their influencers.
To help you vet the influencers you’re interested in, the platform offers audience insight analysis as well. However, it is worth mentioning that many users have complained about the accuracy of these analytics.
Note: If you’re looking for accurate influencer information, more than 20 filters to make your search easier, and unlimited searches, then you can opt for Ainfluencer. This influencer marketing platform offers you everything you need to start your influencer marketing journey for free.
2. Relationship and Campaign Management
Klear’s all-in-one relationship management tool allows you to message influencers, manage campaigns, check ROI, and get results all in one place. Contracts and payments are also integrated into the app.
This has been done in an effort to make your job easier. However, it does make the platform more complicated and harder to work with. The learning curve seems to cause trouble for some folks.
3. Reports and Analytics
Learning how your campaign has performed is important for the success of your overall marketing strategy. Klear tries to give detailed feedback on how successful your campaigns have been.
This platform measures metrics such as brand awareness, engagement, conversions over time, and overall sales related to your campaigns. The reports are also ready to be exported.
Klear Pricing
As Klear is now integrated into Meltwater, the three different plans aren’t just for Klear’s service. These plans include Klear in addition to other features that belong to Meltwater. Let’s take a look at each of them individually.
Essential: This plan is marketed as all the essentials you need for running your business, and nothing more. Unfortunately, there isn’t much information about the specifics of this plan, only that it is fit for smaller businesses and includes training courses.
Suite: From what we’ve gathered, this plan allows you to tailor the features you need. Once again, information regarding exactly what the offered features are or how much this plan costs is available.
Enterprise: This plan also offers a pick-and-choose approach to your package. The language used to describe the enterprise plan is very vague, but overall, it includes the following:
- A custom suite of solutions
- Managed Services and Premium Services
- Integrated solutions
The lack of transparency with Klear pricing can be burdensome for your business. To plan your marketing budget, you need to know the exact cost of services you’ll be using. But what platforms offer the complete transparency you need?
Ainfluencer doesn’t confuse its customers with different plans and various limitations. Instead, you get a unified response about its features and pricing. Ainfluencer is 100% free and offers a platform of more than 2M influencers and many other features. Don’t miss out!
Klear Review: What Do Customers Say?
One of the best ways to get to know a platform is by looking at your peers’ experiences. In this section, we’ll be going over user reviews of Klear on Capterra.
The first review is complaining about the influencer discovery feature and says the feature needs a redo:
Another user says they can’t find some influencers they were looking for, and that the platform needs to be more inclusive:
Someone is struggling with the inaccuracy of filters, saying the ‘Skill’ filter makes them miss out on good influencers:
This person isn’t complaining about any specific features, but saying the pricing doesn’t match the value:
And last but not least, the problems with categories being too limiting are also present:
Klear Pros and Cons
Pros
- Sizable Database
- Good Customer Support
- Direct Chat
- Exportable Reports
Cons
- Filters Being Too Limiting
- Steep Pricing
- Counter-intuitive
- Steep Learning Curve
So, with all that in mind about Klear, let’s take a look at some alternatives your business could benefit from. Starting with the best one: Ainfluencer!
The Best Klear Alternative: Ainfluencer
Ainfluencer is a DIY influencer marketing platform that can be your perfect solution to influencer marketing. This platform offers you services from searching for your correct influencer to running campaigns and getting detailed analytics.
alternative to Klear and arguably your smartest choice? Here are a few qualities that help Ainfluencer stand out:
1. Easy Discovery
Arguably, the most important step in your influencer marketing journey is finding the right creators. Without the correct influencers, your strategy is not going anywhere, regardless of how much time and money you sink into it.
Ainfluencer is here to make this process easier. This platform offers you more than 2M influencers. Sometimes, the big database can be more overwhelming than pleasant, but Ainfluencer takes care of this by adding more than 20 filters to its discovery tool.
You can search through influencers by age, gender, location, demographic, keyword, and so many other criteria. The best part is these filters will be delivering what they promise, as opposed to filtering out potential perfect matches due to a small mismatch.
2. Smooth Communication Opportunities
Often, platforms give you contact numbers to agencies that work with influencers, or, at best, an email address from the influencer. Searching, finding, and reaching out to an influencer through email can be more time-consuming than necessary.
Ainfluencer puts you two steps ahead of your competitors by providing a direct chat opportunity. Enjoy the in-app messaging platform that is made to communicate directly with creators. Work out the kinks in your collaboration easier and faster than ever before.
3. Streamline Campaign Setup
With Ainfluencer, setting up your exact dream campaign only takes a few minutes. Choose your perfect influencers and give them the exact details you’re looking for and let’s wait for their proposals. Or set up your campaign and wait for creator proposals to flood in.
Either way, bringing your perfect vision to life only takes a few steps with this platform.
4. Free and Unlimited
Last but certainly not least, Ainfluencer will not cost you anything. This platform is 100% free and, more importantly, unlimited. Create and manage as many campaigns as you want, open and analyze all the profiles you wish for, and get detailed insights into your campaigns all without worrying about your budget.
This platform does not limit any of its features and doesn’t include any paid-for services. Ainfluencer is 100% free and dedicated to staying that way. So sign up now for free to enjoy everything you need for your next marketing strategy!
| Features | Klear | Ainfluencer |
|---|---|---|
| Database of Influencers | 30M | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | On Request | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Instagram, TikTok, YouTube | Instagram & TikTok |
| Number of Invitations | N/A | Unlimited |
| Number of Campaigns | N/A | Unlimited |
| Campaign Management | ✅ | ✅ |
| Detailed Insights | No | Yes |
Other Klear Alternatives
If you’re looking to know the market better before picking your platform, here are three other Klear alternatives:
1. Modash
Modash is an example of modernity over experience. This platform was founded in 2018 and has frontline technology helping its clients. Modash’s pricing makes it out of budget for many, but they are very transparent about exactly what they offer and how much it would cost you.
To learn more about Modash and whether it’s the right choice for you or not, check out our extensive Modash review.
2. Humanz
Humanz is an influencer marketing platform with an extensive filtering feature, and relatively accurate data. Overall, Humanz excels where Klear lacks. However, this platform is heavily reliant on AI.
If you want to know more about Humanz and its drawbacks, you can get all the information you need in our Humanz review.
3. Influencity
Influencity is a traditional influencer marketing platform that offers influencer discovery, analysis, and campaign management. This platform also offers a ‘Create Your Own Platform’ plan that allows you to pick the features you need and only pay for them.
More information about this platform is available in our Influencity review.
Conclusion
By this point, you know everything you need to pick your influencer marketing platform. This Klear review was written to give you an understanding of how to match the platform with your business and what other options you have.
If you’re on a tight budget, it seems obvious that the correct choice is a platform with more transparency and options, such as Ainfluencer. The choice is yours!
FAQs
Klear had a couple of rebranding in its history. Nowadays, they’re still called Klear, but as part of Meltwater. A social media monitoring company, Meltwater needed an influencer marketing platform. Klear was merged into Meltwater in 2021.
Klear was founded by the Avigdor brothers. Eytan, Guy, and Noam Avigdor founded the company as an outreach tool for Twitter accounts. Later, they changed it to include more platforms and rebranded it as Klear.
This score is a rating system that grades an influencer from 0-100 to indicate the strength of that content creator. Unfortunately, the exact basis of this rating system is unclear.
