Last Updated: April 9th, 2025
What Is Klear?
Klear is an influencer marketing platform with an interesting history. Originally called Twtrland, the platform was dedicated to Twitter accounts and aimed to enhance their reach. When influencer marketing was developing into what it is today, Twtrland’s potential became evident. In this Klear review, we’ll take a short look at the platform’s history and then move on to the more important details.
The Avigdor brothers founded the platform in 2011 and rebranded in 2015 as Klear. Instead of focusing on Twitter alone, Klear expanded to include Instagram and Facebook.
This transformation didn’t take too long, as the platform had already been collecting and analysing data on Twitter for 4 years. The newly tweaked algorithm started to collect data on Facebook and Instagram as well, making Klear a full-fledged influencer marketing platform.
In 2021, was purchased by Meltware. So while Klear is no longer an independent platform, it is now part of a much bigger company. With Maltware, you can use an all-in-one solutionm to meet all of your needs.
Our Klear review will include everything the platform offers today and everything you need to know about using it. Moreover, we will introduce the top Klear alternatives, including Ainfluencer, a completely free influencer marketing platform.
Klear Review: Pricing & Features + Best Alternative
If you’re thinking of using Klear, you need to know the platform well. Let’s take a look at some key features of Klear and then move on to pricing and what Klear alternatives you could use instead.
Klear Features
To deliver a fully comprehensive Klear review, we’re going to introduce you to the main features first.
1. Influencer Discovery
Since the mergent, Klear as part of Meltwater offers you more than 30 million influencers to pick from. While this is an impressive number of creators, it does bring up a prominent issue.
It is impossible to truly search through 30 million creators, and certainly impossible to ensure all of those are real and active influencers. While Klear offers an AI tool and some filters to help make this search easier, it is still incapable of reassuring users of its efficiency.
Another step taken to address this issue is the influence scoring system. Each influencer is assigned a score that determines their overall value. This score is comparative, meaning how valuable a creator is in comparison to others.
Note: If you’re looking for a 100% active influencer database, accurate information, more than 20 filters, and unlimited searches, then you can opt for Ainfluencer. This influencer marketing platform offers you everything you need to start your influencer marketing journey for free.
2. Manage & Maintain Relationships
Collaborating with influencers doesn’t have to end after campaigns. Klear can help you manage and maintain these relationships to the best of its capabilities. The platform reminds you to send the necessary messages, track your collaboration history, and maintain connections.
3. Influencer Insights
In an effort to make the 30 million database seem less intimidating, the platform provides you with insights into the creators’ social analytics, true reach, and other similar criteria. While this function is helpful, it is not as comprehensive as it could be.
A platform such as Ainfluencer offers you direct screenshots, and even insights into the influencers’ past. This includes their previous partnerships and their niche content. We’ll explore this platform more in the alternatives section.
4. Manage Campaigns
Typically influencer marketing platforms offer you support through your campaigns from start to finish. While Klear doesn’t offer a streamlined experience like its competitors, the platform offers some management tools for crafting influencer debriefs, tracking deliverables, and sending messages.
5. Measure & Analyze
The last part of each campaign is measuring and analyzing your work. This platform measures:
- Return on investment,
- True reach,
- Post and account engagements,
- And aggregated mentions.
Tracking and results are important to make the necessary changes in your campaigns.
6. Social Listening
Each instance your brand is mentioned on social media is an opportunity. It could be user feedback, constructive criticism, or even free advertisement. Social listening helps you make use of these opportunities by informing you of these instances.
Klear Pricing
As Klear is now integrated into Meltwater, the three different plans aren’t just for Klear’s service. These plans include Klear in addition to other features that belong to Meltwater.
Since this switch has been made, many users have found the platform to be more than they need.
It’s not just the features that exceed expectations, it’s also the pricing. Before the merger, Klear offered a limited free plan that no longer exists. While no exact pricing is available, Reddit users cite a minimum of $10k/month, which is not affordable for most businesses.
With all of that in mind, let’s take a look at each of these plans individually.
Essential Plan:
This plan is marketed as all the essentials you need for running your business, and nothing more. Unfortunately, there isn’t much information about the specifics of this plan available, only that it is supposed to be fit for smaller businesses and includes training courses.
Suite Plan:
From what we’ve gathered, this plan allows you to tailor the features you need. Once again, information regarding exactly what the offered features are or how much this plan costs is not available.
Enterprise Plan:
This plan also offers a pick-and-choose option for your package. The language used to describe the enterprise plan is very vague, but overall, it includes the following:
- A custom suite of solutions,
- Managed Services and Premium Services,
- Integrated solutions.
The lack of transparency with Klear pricing can cause trouble for your business. To plan your marketing budget, you need to know the exact cost of services you’ll be using. But what platforms offer the complete transparency you need?
Ainfluencer doesn’t confuse its customers with different plans and various limitations. Instead, you get a unified response about its features and pricing. Ainfluencer is 100% free and offers a platform of more than 5M influencers and many other features. Don’t miss out!
Klear Review: What Do Customers Say?
One of the best ways to get to know a platform is by looking at your peers’ experiences. In this section, we’ll be going over user reviews of Klear on Capterra.
The first review is complaining about the influencer discovery feature and says the feature needs a redo. Moreover, users also find the restrictions to be too limiting and makes the experience too frustrating:
Another user says they can’t find some influencers they were looking for, and that the platform needs to be more inclusive:
We mentioned the scoring system Klear provides, but this system seems to do more harm than good. This user mentions it as the “Skill” factor, saying it’s inaccurate and unreliable:
Even happy customers aren’t fully satisfied. Claiming the value and the pricing don’t match:
And last but not least, the problems with categories are also present. Users find the preexisting categories to be too limiting:
Klear Pros and Cons
Pros
- Sizable Database
- Good Customer Support
- Direct Chat
- Exportable Reports
Cons
- Filters Being Too Limiting
- Steep Pricing
- Counter-intuitive
- Steep Learning Curve
- Lack of Transparency,
- Lacking Micro-influencers,
- Inaccurate Score System,
- Bugs and Glitches.
So, with all that in mind about Klear, let’s take a look at some alternatives your business could benefit from. Starting with the best one: Ainfluencer!
The Best Klear Alternative: Ainfluencer
Ainfluencer is a DIY influencer marketing platform that can be your perfect solution for modern marketing. This platform offers you services from search and discovery to campaigns and detailed insights analytics.
alternative to Klear and arguably your smartest choice? Here are a few qualities that help Ainfluencer stand out:
1. Easy Discovery
Arguably, the most important step in your influencer marketing journey is finding the right creators. Without the correct influencers, your strategy is not going anywhere, regardless of how much time and money you sink into it.
Ainfluencer is here to make this process easier. This platform offers you more than 5M influencers and more than 20 filters including:
- Age,
- Gender,
- Location,
- Demographic,
- Keyword, and many other criteria.
The best part is these filters will deliver what they promise, instead of filtering out potential perfect matches due to a minor mismatch.
2. Smooth Communication Opportunities
Often, platforms give you contact numbers to agencies that work with influencers, or, at best, an email address. Searching, finding, and reaching out to an influencer through email can be more time-consuming than necessary.
Ainfluencer puts you two steps ahead of your competitors by providing a direct chat opportunity. Enjoy the in-app messaging platform that is made to communicate directly with creators. Work out the kinks in your collaboration easier and faster than ever before.
3. Streamlined Campaign Setup
With Ainfluencer, setting up your exact dream campaign only takes a few minutes. Choose your perfect influencers and give them the exact details you’re looking for or set up your campaign and wait for creator proposals to flood in.
Either way, bringing your perfect vision to life only takes a few steps with this platform.
4. Free and Unlimited
Last but certainly not least, Ainfluencer will not cost you anything. This platform is 100% free and, more importantly, unlimited. Create and manage as many campaigns as you want, open and analyze all the influencer profiles you wish for, and get detailed insights into your campaigns all without worrying about your budget.
This platform does not limit any of its features and doesn’t include any paid-for services. Ainfluencer is 100% free and dedicated to staying that way. So sign up now for free to enjoy everything you need for your next marketing strategy!
| Features | Klear | Ainfluencer |
|---|---|---|
| Database of Influencers | 30M | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | On Request | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Instagram, TikTok, YouTube | Instagram & TikTok |
| Number of Invitations | N/A | Unlimited |
| Number of Campaigns | N/A | Unlimited |
| Campaign Management | ✅ | ✅ |
| Detailed Insights | No | Yes |
Other Klear Alternatives
If you’re looking to know the market better before picking your platform, here are three other Klear alternatives:
1. Modash
Modash is an example of modernity over experience. This platform was founded in 2018 and has frontline technology helping its clients. Modash’s pricing makes it out of budget for many, but they are very transparent about exactly what they offer and how much it would cost you.
Some key Modash features include:
- Influencer Discovery,
- Performance Analytics,
- Campaign Management,
- Audience Insights,
- Reporting Tools.
Modash has grown into a well-known platform in the past few years and continues to adapt new strategies.
To learn more about Modash and whether it’s the right choice for you or not, check out our extensive Modash review.
2. Humanz
Humanz is an influencer marketing platform with an extensive filtering feature, and relatively accurate data. Overall, Humanz excels where Klear lacks. However, this platform is heavily reliant on AI.
Let’s take a look at some of the more important Humanz features:
- Discovery Features,
- Humanz Influencer Marketing Academy,
- Campaign Management and AI-driven Analytics,
- Fraud Detection Tools,
- Sales Tracking.
This platform has a few additional tools as well, but none of these are free.
If you want to know more about Humanz, extra tools, and its drawbacks, you can get all the information you need in our Humanz review.
3. Influencity
Influencity is a traditional influencer marketing platform that offers most features you may need. This platform also offers a ‘Create Your Own Platform’ plan that allows you to pick the features you need and only pay for them.
Here is a short list of Influencity features:
- Influencer Discovery,
- Influencer Analytics,
- Campaign Management,
- Performance Results,
- Influencer CRM.
If you’ve been a part of the influencer marketing industry, you’re probably already familiar with Influencity.If you’re looking to learn more about the platform, check out this Influencity review.
4. TRIBE
If you’re short on time, TRIBE may not be your best option. However, if you can afford the time, TRIBE is a great Klear alternative. This platform includes an onboarding process that gives you the full scope of what it is capable of.
Some key TRIBE features include:
- Influencer Discovery and Management,
- Content Idea Center,
- Campaign Performance Tracking,
- Content Ownership Consult,
- Content Approval Center.
Furthermore, TRIBE offers a Pay-Per-Use and annual payment option depending on your company’s needs. As previously mentioned, this platform isn’t the most time-effective option out there, but it’s still a great choice.
If this Klear alternative has caught your attention, make sure to check out our TRIBE review as well.
5. Traackr
A full-scale marketing platform that also includes influencer marketing, Traackr does it all.
This platform’s main features include:
- Influencer Discovery,
- Campaign Management,
- Reports and Analytics,
- Benchmarking,
- Recruiting and Onboarding,
- Relationship Management,
- Product Seeding,
- Affiliate Marketing features and more.
You may be thinking with everything that Traackr offers, why would anyone opt for a different platform? Well, all those features cost you quite a bit. Traackr is one of the most expensive platforms in the industry.
Check out this Traackr review to understand the full capabilities and drawbacks of this platform.
Conclusion
By this point, you know everything you need to pick your influencer marketing platform. This Klear review was written to give you an understanding of how to match the platform with your business and what other options you have.
If you’re on the lookout for a better platform to ensure the most ROI, it seems obvious that you have significantly better choices, such as Ainfluencer. The choice is yours!
FAQs
Klear had a couple of rebrandings in its history. Nowadays, they’re still called Klear, but as part of Meltwater. A social media monitoring company, Meltwater needed an influencer marketing platform, hence, Klear was merged into Meltwater in 2021.
Klear was founded by the Avigdor brothers. Eytan, Guy, and Noam Avigdor founded the company as an outreach tool for Twitter accounts. Later, they changed it to include more platforms and rebranded it as Klear.
This score is a rating system that grades an influencer from 0-100 to indicate the strength of that content creator. Unfortunately, the exact basis of this rating system is unclear.
