Metricool Review 2026: Pricing, Limits and Who It Suits
Metricool is a social media management tool that plans, publishes and measures across eleven networks from one dashboard. It is cheaper than most of its competitors, the free plan is unusually generous, and there are two restrictions on that free plan that decide whether it is usable for you at all.
This review uses prices taken from Metricool’s own pricing page on 5 October 2026. Unlike several tools in this category, it publishes them openly rather than putting them behind a demo call.
What Metricool does
It covers the full loop for channels you own: a planner for scheduling, an inbox for replies, analytics for what happened, competitor tracking, and reporting you can send to a client. The networks it connects are Instagram, TikTok, YouTube, Facebook, LinkedIn, Twitter/X, Pinterest, Threads, Twitch, Bluesky and Google Business Profile.
Three things set it apart from the obvious rivals. It reports on paid ads alongside organic, which most schedulers leave out. It prices by number of brands rather than by user seats, which changes the maths completely for agencies. And it ships a Metricool MCP server, so an AI assistant can query your social data directly, which is included even on the free plan and is rare in this category today. If that layer is unfamiliar, our guide to MCP servers covers what it is.
Metricool pricing
Four tiers, priced per month on annual billing, which Metricool says saves up to 24% against monthly. Figures below are the USD prices from its pricing page.
| Plan | From | Brands | What it adds |
|---|---|---|---|
| Free | $0 | 1 | 20 posts a month, 5 competitors, 30 days of analytics, AI assistant, Metricool MCP |
| Starter | $20 | 5, or 10 for $36 | Unlimited publishing, 100 competitors, LinkedIn, unlimited analytics history, PDF and PPT reports, Canva and Google Drive |
| Advanced | $53 | 15, up to 50 | Team and client management, roles, post approval, full X analytics, custom report templates, Data Studio connector, API for Zapier and Make |
| Custom | Quote | Custom | White label, dedicated account manager, custom AI credits |
The pricing ladder is unusual and worth reading carefully, because the headline number is not what most people end up paying. Each tier has brand bands inside it: Starter is $20 for five brands and $36 for ten, and Advanced runs from $53 for fifteen brands upward. If you manage one brand, the entry price is genuinely low. If you manage twelve, you are on Advanced whether or not you need any Advanced feature.
The two limits on the free plan
The free tier is the reason most people try Metricool, and it has two restrictions that are easy to miss in the feature list.
LinkedIn and Twitter/X are excluded. The free plan connects all your networks except those two. For a B2B brand or an agency whose clients live on LinkedIn, that is not a limitation, it is a blocker, and the fix is the $20 Starter plan.
X is still partly paywalled above free. Starter gives you access to an X add-on rather than including X outright, and complete Twitter/X analytics only arrive on Advanced at $53. If X reporting is central to your work, price the Advanced tier from the start rather than the one on the homepage.
The third constraint is milder: 20 scheduled posts a month on free. That is roughly one post every working day across all networks combined, so it suits testing the tool rather than running an account on it.
Metricool pros and cons
Pros
- Paid ads reporting alongside organic, which is rare at $20 a month
- A free plan, which SocialBee and Loomly do not offer
- G2 4.5 out of 5 across 98 reviews, with analytics the most praised part
- Every network in one place, including the ones cheaper tools skip
- Best-time-to-post guidance drawn from your own account data rather than a generic chart
Cons
- Auto-renewal is the dominant complaint in its own reviews, not a stray one
- Reviewers describe the refund policy as anti-consumer, including a refusal fifteen minutes after a renewal charge
- The free plan excludes both X and LinkedIn
- Running several brands means switching between accounts one at a time
- Reports of accounts disconnecting after content was scheduled weeks ahead
- Support described as slow specifically on billing questions
What real users say about Metricool
Metricool scores, as reported by each review platform
Bar length is the score as a share of 5. Read 5 October 2026. Both scores are good, and neither tells you about the thing most likely to annoy you, which is billing rather than the product.
The ratings
Reported aggregate scores put Metricool at 4.5 out of 5 on G2, from a smaller sample of around 83 reviews, and 4.2 on Trustpilot. Both are respectable and both sit below Publer and SocialBee in the same comparison, which is worth knowing given Metricool is often recommended first on price.
The praise is consistent and matches the product: easy to use, everything centralised, and good scheduling.
Three complaints that recur
The interface. The most common criticism is that the UI is cluttered and navigation is harder than it should be. This is the usual cost of fitting planning, analytics, ads reporting and an inbox into one dashboard, and it is the trade for the breadth that makes Metricool good value.
Support. Users report long waits and unhelpful responses. On a tool whose main argument is price, support is usually where the saving comes from, and that appears to be the case here.
Double-posting. A recurring report is content publishing twice. This complaint appears for most schedulers because they all depend on platform APIs, but it is specific enough here to test deliberately during the trial rather than discovering it on a client account.
How to read that
None of these are reasons not to use Metricool, and the ads-alongside-organic reporting remains genuinely hard to get elsewhere at this price. They are reasons to run the free plan on a real account for a fortnight before moving a client onto it, which costs nothing and answers all three questions.
What Metricool’s negative reviews actually say
There is one dominant complaint here and it is not about the software. Reading Metricool’s one-star reviews in order, the same billing problem turns up from late 2024 through to mid-2026, which makes it a pattern rather than a bad week.
| Complaint | What reviewers describe | What to do about it |
|---|---|---|
| Auto-renewal charges | The clearest pattern in Metricool’s negative reviews. Reviewers describe annual renewals charged without notice, and the reports run from October 2024 to May 2026 rather than clustering in one bad month. One reviewer reports losing 638 euros, another reports being charged in full after cancelling. | Turn auto-renew off the day you subscribe, and put the renewal date in your calendar yourself. This is the one piece of advice in this review we would call non-optional. |
| Refunds | Reviewers report being referred to a policy stating refunds are not provided, including one refused fifteen minutes after a renewal charge. We cannot verify any individual dispute, and we are reporting what reviewers say rather than asserting it. | Assume a charge is final. That makes the renewal date the only control you have, which is why it matters more here than price. |
| Publishing errors and disconnections | Users report errors when posting, double-posting, and accounts randomly disconnecting after content was scheduled weeks in advance. The disconnection reports are the more serious of the two, because a disconnected account fails silently. | Check the calendar weekly rather than trusting it. If you schedule a month ahead, that habit is the difference between a gap you fix and a gap you discover later. |
| Multi-brand switching | Managing several brands means moving between accounts individually rather than seeing them together, which reviewers running agencies raise repeatedly. | If you manage more than about five clients, test this specific flow in the trial. It is a workflow cost that does not show up on a feature list. |
| Support speed | Communication delays on complex billing and account questions, with some reviewers reporting troubleshooting links instead of help. Worth setting against the many Trustpilot reviewers who praise the support team’s responsiveness, because both patterns are real. | Expect fast help on product questions and slow help on money questions, and plan the money ones in advance. |
Metricool is the clearest case in this set of a good product with a commercial problem attached. The praise is about the thing it does, analytics and scheduling across every network for $20. The complaints are almost all about the subscription rather than the software. That is a much better problem to have than the reverse, and it is also entirely avoidable: the single action that prevents most of what reviewers are angry about is switching off auto-renew on day one.
Who Metricool suits
A good fit if you are a freelancer, small team or agency managing several accounts on a real budget, you want paid and organic reporting in one place, and your reporting needs stop at a branded PDF. The per-brand pricing is the cheapest serious option at the five to fifteen brand range, which is exactly where most small agencies sit.
A poor fit if your work is LinkedIn-first and you want to stay free, if X analytics are central, or if you need deep social listening across the open web rather than tracking a defined set of competitor profiles. It is a management and reporting tool, not a listening platform.
Metricool alternatives
| Tool | Picks it over Metricool when | Trade-off |
|---|---|---|
| Sprout Social | You need social listening, deeper CRM and enterprise reporting | Several times the price |
| Hootsuite | You want the most established tool and broad integrations | Costlier, and the interface shows its age |
| Later | Visual planning for Instagram is the main job | Weaker analytics and ads reporting |
| Buffer | You want the simplest possible scheduler | Much thinner analytics, no ads reporting |
| Loomly | Content approval workflow matters most | Priced per user, which gets expensive for agencies |
Within this group Metricool competes almost entirely on price and on having ads data in the same dashboard. If neither of those is your constraint, the others are worth the comparison.
Where this fits with creator marketing
One thing worth being straight about, since we build Ainfluencer: it is not an alternative to Metricool, and anyone telling you otherwise is selling something. They solve different halves of the same problem.
Metricool manages the channels you own. It schedules your posts, reads your analytics and reports on your ads. What it cannot do is get your product in front of an audience you do not already have, because it has no creator side at all.
Creator marketing is the other half: paying people who already have the audience to post to it. The two sit together rather than competing, and the practical pattern is to use a management tool for your own channels while a marketplace handles creator sourcing, negotiation and payment. If you want the detail on that second half, our Billo review covers the produced-content model and where it differs from creator distribution.
Frequently asked questions
How much does Metricool cost?
Metricool has four tiers on annual billing: Free at $0 for one brand, Starter from $20 a month for five brands or $36 for ten, Advanced from $53 a month for fifteen brands and up to fifty, and a custom tier by quote. Pricing scales by number of brands rather than user seats, so the plan you need depends on how many accounts you manage, not how many people are in the team.
Is Metricool free, and what are the limits?
There is a genuine free plan, but with two restrictions that catch people out. It connects all your networks except LinkedIn and Twitter/X, and it caps you at 20 scheduled posts a month with 30 days of analytics history and 5 competitor profiles. For a LinkedIn-led brand or agency the free plan is not usable, and the fix is the $20 Starter tier.
Which social networks does Metricool support?
Eleven: Instagram, TikTok, YouTube, Facebook, LinkedIn, Twitter/X, Pinterest, Threads, Twitch, Bluesky and Google Business Profile. LinkedIn requires a paid plan, and full Twitter/X analytics only arrive on the Advanced tier.
Is Metricool better than Hootsuite or Sprout Social?
It is considerably cheaper and it reports on paid ads alongside organic, which both of those handle less directly at the entry tiers. Sprout Social wins on social listening, CRM depth and enterprise reporting, and Hootsuite on integrations and maturity. If budget and ads reporting are the constraint, Metricool usually wins; if listening is, it does not.
What is Metricool MCP?
An MCP server that lets an AI assistant query your Metricool data directly, so you can ask about your social performance in natural language instead of reading dashboards. It is included even on the free plan, which is unusual in this category, and MCP is the standard that lets an assistant connect to an outside system at all.
Can Metricool find influencers or run creator campaigns?
No. Metricool manages the channels you already own: scheduling, analytics, inbox and reporting. It has no creator sourcing, outreach or payment side, so it cannot put your product in front of an audience you do not have. That is a different kind of tool, and the two are normally used together rather than as alternatives.
The short version: Metricool is the best value in its category for anyone managing a handful of brands, and the ads reporting is a real advantage over the cheaper schedulers. Check two things before you commit. Whether you need LinkedIn, because the free plan will not give it to you, and how many brands you actually manage, because that is what sets your price rather than the headline number.
