Last Updated: August 20th, 2024
What Is Peg.co?
Peg.co is an influencer marketing platform that tries to preach quality over quantity. Before we move on to the Peg reviews and features, let’s hear the story behind Peg.
In 2014, Nic Yeeles realized that influencer marketing needs saving. In his opinion, the focus of influencer marketing has shifted in the wrong direction.
The reason this new marketing concept worked was the authenticity, the connection between influencers and their audience. Yeeles believed by losing focus on the human aspect of influencer marketing, the whole point is lost.
Reducing the main point of market connection to statistics and numbers takes the authenticity out of it. You’ll be overlooking creativity and lowering your impact by focusing on numbers.
So with the idea of fixing it all, Nic Yeeles founded Peg.co to help influencers and brands find each other, exclusively on YouTube. Today Peg focuses on both Instagram and YouTube and still prioritises quality over quantity. Now let’s take a look at what Peg can do for you today.
Peg Review: Pricing & Features + Best Alternative
In this section, we’ll take a look at Peg’s features, how the payment options work, and the best alternatives you can use.
Peg Features
Below is a list of the features you can find on Peg.co:
1. Influencer Discovery
Peg’s modest database consists of about 33k influencers on YouTube and Instagram. The platform allows you to search based on filters including keywords, audience demographic, brand affinity, and engagement levels.
This platform claims that it employs highly selective criteria for signing with new influencers. Peg also considers the controversies of YouTubers and makes sure you’re aware of them before making a choice.
While the idea of quality of quantity is sound, with something like marketing your team may just value quantity a lot more.
A smaller database means you may not be able to find an influencer that matches your requirements at all. Ainfluencer offers you more than 2M influencers to choose from; search and message as many people as you like and do it in a massive database for no charge at all.
2. Campaign Management
Peg.co gives you the means to easily manage your marketing campaigns, compose and send proposals, and track and measure results. One of the management tools it provides is the direct message feature.
This platform allows you to message your influencer of choice, and do it through the app. The messaging feature looks like any other app on your phone and can help you avoid jumping between various platforms.
3. Analytics and Reports
Peg gives you analytics and numbers throughout the process. Whether it’s following up on a campaign you started or picking an influencer based on their commercial success, Peg will offer statistics and data. That being said, the accuracy of this data is sometimes under scrutiny.
Peg Pricing
We love to include all details about using a platform but unfortunately, Peg pricing has not been disclosed on its website. However, based on our understanding, it varies based on different factors such as your use of the services, the size of your business, and your general needs.
The duration of each payment to Peg is for 6 months, or a year, as the platform believes in the long-term effect of marketing.
Signing up on this platform is completely free for influencers and agencies that work with them. However, they can’t use any features unless they pay for their preferred service. How much these services cost is not disclosed publicly
The lack of transparency on Peg’s website can lead to confusion or uncertain decisions. If you’re looking for a more transparent alternative, Ainfluncer is very clear about how each step of the process goes.
Furthermore, Ainfluencer lets you know that every step is completely free. Regardless of whether you’re an influencer or a business, you can sign up and use this platform’s many features for no charge at all.
Peg Reviews: What Customers Say?
Unfortunately, there aren’t any user reviews available for this platform. If any reviews become available on a trusted website, we’ll update this article and include them.
Peg Pros and Cons
Pros
- Strict influencers listing
- The “safety score”
- Direct chat features
Cons
- Small database
- Lack of transparency, especially about pricing
- Occasional glitches on the platform
- Difficult to get in touch with the company
If you’re looking for Peg alternatives that work better for you, we have a few options. Let’s start with the best one.
Ainfluencer: The Best Peg Alternative
Ainfluencer is a free marketing platform that can be perfect for your business. The first thing that sets this platform apart is the cost. It doesn’t matter if you’re a huge brand or influencer, or just starting. Ainflucer is open to talent of any size. Several things set this platform apart. Let’s take a look at some of those qualities:
Ainfluencer, you can find the most active creators who have organic followers.
Using an AI-powered search tool and more than 20 advanced filters, you can find the collaboration match in a couple of minutes.
1. 100% Free
When we mention that Ainfluencer is free, we don’t mean there is a free demo or a limited free plan. We’re not even talking about a free trial. Every feature such as influencer discovery, campaign management, and access to reports on this platform is completely free of charge.
2. Sizable Database
Ainfluencer has an impressive database of more than 2 million influencers. This platform is mostly focused on Instagram and TikTok. With the extensive filters to make your search easier, Ainflucers is sure to have someone for your niche.
3. Effortless Collaborations
Finding your next brand ambassador on Ainfluencer is very easy. Just sign up, use one of our extensive filters, and find the best match for yourself. What makes collaborations easier is the direct communications feature.
After you have your influencer/s of choice, Ainfluencer makes it easy and smooth to connect with them. Use the built-in messaging system to send your proposals, change your conditions, and get in touch with the brands or influencers you wish.
4. Streamline Campaign Setup
Setting up a campaign on Ainfluencer doesn’t take more than a few steps. Choose the specifics you wish and launch your campaign. The next step is sitting back and watching as influencers in your niche send their offers.
Note: As with everything else, setting up campaigns or sending proposals is completely free and unlimited on Ainfluencer. You can use Ainfluencer for a risk-free taste of influencer marketing.
So why waste time? Join the platform now and see all it has to offer.
| Features | Peg | Ainfluencer |
|---|---|---|
| Database of Influencers | 33K | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | On Request | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Instagram, YouTube | Instagram & TikTok |
| Number of Invitations | N/A | Unlimited |
| Number of Campaigns | N/A | Unlimited |
| Campaign Management | ✅ | ✅ |
| Detailed Insights | ✅ | ✅ |
Other Peg Alternatives
So Ainfluencer is the best alternative available, but if you want to know other platforms as well, here are a few available ones:
1. Intellifluence
This platform started as an SEO company in 2016. It quickly evolved into a full-fetched influencer marketing platform that offers a plethora of features. As of 2022, Intellifluence has more than 180,000 influencers to offer.
This platform offers a limited free plan, as well as several plans starting from $99 and ending at $599. If you’re looking to consider this platform, check out our Intellifluence review.
2. Tagger
Much like Peg, Tagger is a platform best suited for bigger businesses. This platform was purchased by Sprout Special and is now mainly known as Tagger by Sprout Special.
Another similarity between this platform and Peg is how neither of them shares their price details on their websites. Tagger has a database of 4M influencers which is way more than the database of Peg.
Learn more about this platform from our Tagger review.
3. Upfluence
In addition to the usual Instagram and TikTok, as well as the occasional YouTube, Upfluence has influencers from Pinterest, Twitch, Amazon, and more. This is in direct opposition with Peg which only has influencers from Instagram and YouTube.
Pricing information is only offered on request, and there are no free trials. If you want to know more about the pros and cons of using this platform, you can read our Upfluence review.
Conclusion
Could Peg be the one for you? There is a lot to consider when picking an influencer marketing platform. We have tried to give you everything you need to know to make a choice.
You can opt between a limited platform with no free plans, or the unlimited access that Ainfluencer can offer. The decision is in your hands!
FAQs
No. Peg.co offers no free plans for any of its features. Although there is a free trial, as soon as that period ends you will be forced to pay for six months to a year of services from this platform. The exact fee is not disclosed publicly.
While Peg does offer services to small businesses as well, the company is not recommended for it. Since each plan is at least six months, signing up can be a big risk for a small business.
This is a metric that attempts to rank influencers based on their history. Since anything that goes on the internet is permanent, you could tarnish your brand’s reputation by working with an influencer with controversies in their past. Peg’s safety score tries to help you avoid that.