Last Updated: September 23, 2024
What is Popular Pays?
In 2013, Popular Pays was founded by Allan Holmes, Corbett Drummey, and Nathan Michaels as a platform that connects brands with content creators across various social media platforms, including Instagram, TikTok, YouTube, and Facebook. The company has around 50 employees and 25 investors. It is headquartered in Chicago, Illinois, United States and with multiple offices across the U.S.
Its parent company, Lightricks, is an AI-first company with 5 main products, including:
- Popular Pays: An influencer marketing platform acquired by Lightricks in 2022,
- Facetune: A leading selfie-editing app that allows users to enhance their portraits with various retouching tools.
- Photoleap: Formerly known as Enlight Photofox, this app offers extensive photo editing capabilities.
- Videoleap: A versatile video editing app designed for both beginners and professionals, enabling users to create high-quality videos effortlessly
- LTX Studio: Introduced in 2024, this platform leverages AI for video generation and editing.
They claim to have over 15 million monthly users across all their products, making them one of the well-known names in the industry. However, to find out whether their influencer marketing tool is worth trying or not, it’s essential to check Popular Pay reviews, features, and pricing.
Popular Pays Review: Features & Pricing + Best Alternative
In this Popular Pays review, we’re going to elaborate more on this platform, go over its features, pricing, and services, and explore what real users say about their experience with this tool. Finally, we’ll introduce you to the best alternative to Popular Pay.
Popular Pays Features
As a brand, it’s important to pay attention to what influencer marketplaces provide in terms of features and services, as well as how much they cost. Popular Pays, like most influencer marketing platforms, offers a set of features that allow businesses to enhance their influencer marketing strategies.
Let’s take a closer look:
1. Influencer Discovery
Popular Pays provides a database of over 100,000 influencers across TikTok, Instagram, Facebook, and YouTube. To find the right creators in your niche, you can filter them by category, demographic, location, gender, etc. Even though this platform supports major social media channels, the number of influencers is limited, so you might not be the best collaboration match for this tool.
One of the best Popular Pays competitors that can provide a massive database of active creators is Ainfluencer. Using this tool, you can discover over 2M creators across Instagram and TikTok with the help of an AI-powered search tool and over 20 advanced filters. The best part is that it’s completely free!
2. Influencer Insights
After finding creators using filters, you can check their profile on Popular Pays to learn more about each influencer. You can view their audience insights, previous brand collaborations, content samples, and contact information. The platform provides audience analytics, including age, gender, location, and interests, to help you determine if they fit your target market or not.
3. Campaign Creation
Instead of checking and inviting influencers manually, you can set up multiple campaigns and wait for influencers to apply for them. You can use the ready templates on Popular Pays to speed up the process and optimize them based on your goals.
Another tool that allows you to set unlimited campaigns and manage them at the same time is Ainfluencer. This free influencer marketing tool allows you to create unlimited campaigns and invite as many influencers as you need to them.
4. Campaign Measurement
The most important part of running campaigns is analyzing the results. Using the Popular Pays campaign tracking tool, you can discover your top-performing content across different social media platforms and access your influencer marketing KPIs.
Popular Pays Pricing
Popular Pays lacks transparency regarding its pricing on their website. This absence of pricing details can prove inconvenient for potential users who are interested in assessing the cost-effectiveness of Popular Pays for their specific needs. To obtain more information about their pricing, users are encouraged to reach out to their sales team directly.
However, by checking different sources and Popular pays reviews, it appears that their packages start at $999 per month. The pricing seems high considering the limited features and the size of their creator database. So why invest in this tool when there are better alternatives available for free?”
Ainfluencer is one of the top Popular Pays alternatives that allows brands to discover Instagram and TikTok influencers in their niche with zero cost. This platform provides free unlimited access to influencer discovery, campaign management, campaign creation, and tracking tools.
Popular Pays Review: What Do Customers Say?
The best way to find out whether a platform provides what it claims or not is by checking customers’ feedback. Here, we will check Popular Pays reviews.
- On G2, this platform has a 4.4 rating score among over 200 reviews.
- Most users are happy with the campaign creation tool and have collaborated with influencers for UGC content.
- However, the quality of influencers is not the best, and there are many inactive accounts on the platform.
- The platform has a user-friendly interface, and it’s easy for beginners to set up campaigns.
- Another problem with this service is the limited influencer database. As we mentioned, there are only 100,000 creators on this platform, and it’s not easy to find influencers in every niche.
There are some drawbacks with Popular Pays that users need to know about in order to make an informed decision. For example, one of the main disadvantages of this platform is that there is no in-app chat feature for brands to contact influencers directly.
Users need to contact their target influencers through Threads, which can be inconvenient for some.
Many reviews also state that the interface is not as user-friendly or intuitive as some competitors, and the pricing can be high.
This user highlights that no free plans are available in Popular Pays, and they are also not happy with how the sales team handles the customers.
As evident from this user’s feedback, they have expressed their frustration, highlighting their inability to achieve even a single successful campaign. The worst part is that they were unable to cancel their subscription, a subscription they weren’t even aware of in the first place.
The authenticity of influencers is a crucial factor when it comes to influencer marketing platforms, and apparently, Popular Pays falls short in addressing this essential aspect.
Here’s another review pinpointing this issue:
Now that you’re familiar with Popular Pays, its pricing features, and drawbacks, and the feedback from their users, you must be eager to discover a more cost-effective alternative that can better meet your needs.
Popular Pays Pros And Cons
Now that you’ve read Popular Pays reviews, let’s summarize the benefits and drawbacks of this service.
Pros
- User-friendly interface
- Supporting multiple social media platforms
Cons
- Limited database of influencers
- Lack of in-app messaging feature
- Hidden pricing
- Lack of free plan or trial
- High pricing
- Limited filters
The Best Popular Pays Alternative: Ainfluencer
While Popular Pays provides some helpful features for discovering social media influencers, the number of creators on this platform is limited. The pricing is also high for many brands. But don’t worry! There is a better alternative that is completely free.
Ainfluencer is a free and end-to-end influencer marketing platform with a database of over 2M active creators across Instagram and TikTok. With the help of an AI-powered search tool and more than 20 advanced filters, you can find the right influencers in a few minutes. By checking their profiles on Ainfluencers, you can view their latest account insights, past collaborations, and engagement metrics.
As a brand, you won’t face any limits for using any of the features. You can set, manage, and monitor unlimited campaigns and invite as many influencers as you want. To ensure your money is safe, Ainfluencer will keep the collaboration cost on its trusted escrow system before delivering it to influencers.
Once you monitor your campaign results, influencers will receive their money. So what are you waiting for? If you are looking for a free Popular Pays alternative to run successful campaigns, join Ainfluencer for free now.
| Features | Popular Pays | Ainfluencer |
|---|---|---|
| Database of Influencers | 100K | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | $999/mo | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Instagram, TikTok, |
Instagram & TikTok |
| Number of Invitations | N/A | Unlimited |
| Number of Campaigns | N/A | Unlimited |
| Campaign Management | ✅ | ✅ |
| Detailed Insights | No | Yes |
Other Popular Pays Alternatives
Are you looking for similar tools to connect with influencers and run campaigns on social media? Here are some of the safe Popular Pays alternatives to try.
1. Captiv8
If you like to join more social media platforms and run campaigns on them at the same time, Captiv8 is one of the Popular Pays alternatives that can help you. This tool provides a database of over 30M creators across Instagram, Twitter, YouTube, TikTok, Pinterest, Twitch, and Facebook. It provides a set of features to discover creators, contact them inside the app, and manage campaigns.
Read Captiv8 Reviews.
2. BazaarVoice
Previously known as Affable.ai, BazaarVoice is one of the famous Popular Pays alternatives. You can discover thousands of creators across Facebook, YouTube, Twitter, and Instagram, manage multiple campaigns at the same time, and access detailed analytics.
Read BazaarVoice Reviews.
3. Grin
With a database of over 38M influencers, Grin is one of the known influencer marketing tools and popular Pays alternatives. Using this tool, you can find creators in your niche, find out how many fake followers they have, and connect with the most active influencers.
Read Grin Reviews
Watch the following video to learn more about the alternatives:
Conclusion
Popular Pays with a database of over 100,000 creators claims to be one of the top influencer marketing tools. While the platform provides some helpful features to create campaigns and discover influencers, according to Popular Pays reviews, it has lots of drawbacks.
The database of creators is limited and the platform doesn’t provide a built-in chat feature to talk directly with creators. If you are looking for a better alternative to fill these gaps, Ainfluencer can help you. Using this free tool, you can access everything you need including influencer discovery, influencer payments, campaign creation, management, and tracking in one place.
FAQs
No, Popular Pays is not a free influencer marketing platform. This tool doesn’t offer a free plan and users should subscribe to be able to use their services and features. For more information regarding their pricing structure, users should reach out to the Popular Pays sales team.
Popular Pays typically offers two main pricing plans: the Suite Plan, which provides access to all features, and the Single Buy Plan, which limits users to one campaign at a time. However, pricing details are not available on their website, so users need to contact their sales team for more information.
If you are looking for cost-effective Popular Pays competitors that offer better features, Ainfluencer is what you need. Using this tool, you can discover influencers, set campaigns, invite unlimited influencers, negotiate with them using the in-app chat feature, and track the results. This platform is completely free, and you can use all the features at no cost.
