Last Updated: August 21st, 2024
What Is Webfluential?
Webfluential is an influencer marketing platform that started its work in 2013. This platform gives you the needed tools as a marketer and claims to maintain a certain quality of influencers.
To fullfill its claim, Webfluential doesn’t accept all influencers. Each influencer should send an application before signing up to the platform. Afterwards, applications will be reviewed in detail by a person, which makes it more difficult for influencers to get into this list.
Why is this significant? Well, there are a couple of reasons for that. First and foremost, Webfluential does this to maintain some standard of influencers. Secondly, influencers can have controversies in their past, which Webfluential tries to avoid via careful reviews. However, this will also give businesses a shorter list of influencers to collaborate with, which might not be pleasant to some brands.
This platform focuses on putting businesses’ and influencers’ interests in the same direction. The main goal is for both parties to benefit in the same way, which leads to everyone working for the same goal.
Now that the general purpose of the platform has been explained, let’s take a look at Webfluential review to see what this platform can do.
Webfluential Review: Pricing & Features + Best Alternative
First, let’s learn about the features Webfluential has to offer. Then we’ll move to Webfluential pricing options and eventually, we’ll look at some alternatives.
Webfluential Features
In this section, we’ll take a look at Webfluential’s main features.
1. Influencer Discovery
As this is the most important step in influencer marketing, you can find it on almost any platform. However, according to user feedback, the filtering process with Webfluential can be frustrating.
Every platform offers different filters you can pick from. That being said, there are a few filters you always expect to see. It’s not to say Webfluential doesn’t have those basic filters, but accessing them is more complicated than usual.
2. Influencer Analytics
Once again, this feature is a basic feature you expect and Webfluential does have it. However, this is also less straightforward than usual. Users have complained that reaching the statistics about influencers is a difficult process.
When the list of your influencers appears, you immediately have access to a star rating system. The problem is we don’t know what this rating is based on. There is a button that lets you know you can get more data about this influencer, but clicking it doesn’t give you the extra data.
To view the media kit a specific influencer has made, or their statistics and data, you need to first add them to one of your networks. After that you have to follow quite a few other steps to eventually reach the correct ‘View profile.’ This is counterintuitive for most users.
In general, there have been complaints about Webfluential not being particularly user-friendly for brands and businesses.
Note: Influencer data is an important part of any marketing strategy and a platform that has them at your fingertips can be very helpful. So what can you use to create a more user-friendly interface?
Ainfluencer gives you the chance to view any influencer on their database in great detail. Not only that, but Ainfluencer gives you a database of more than 2 million influencers. For comparison, Webfluential has a database of 15,000 influencers. So if you’re looking for a more user-friendly platform with more active influencers, join Ainfluencer now!
3. Campaign Management
Webfluential allows you to run multiple campaigns at the same time. This platform also assigns a campaign manager for your business. However this comes at an extra charge.
4. Campaign Analytics
As you run your campaigns, you can get live result analytics on Webfluential. This platform allows you to track how your campaign has performed and how it’s doing in comparison to your other ones.
Webfluential Pricing
Now let’s go over how much it would cost to use this platform. The first thing that jumps out is the lack of a free plan or a free trial.
This platform refers to plans as solutions, so let’s take a detailed look at each “Solution”:
- Self-Serve Software: Features such as influencer searching and collaborating are available in this plan. Webfluential does not go into detail about the limitations this solution has.
That being said, based on the other plans it appears campaigns may not be available in the self-serve solution. Standing at $100 a month, this is the most cost-friendly option on Webfluential.
- Managed Service Plan: There does not seem to be too big of a difference between this plan and the self serve software. It appears that you can run campaigns on this one and get a dedicated manager for your account.
Other than that, the details don’t seem very different. This plan comes at a hefty price of approximately $2500 per month.
- Performance eCommerce: Last but not least, certainly not the least in cost, is the performance eCommerce plan. Coming in at approximately $5000 a month, this plan has everything Webfluential can possibly offer.
As opposed to an account manager, you are now provided with a campaign strategist. You get daily budget management, detailed tracking of conversion and sales, and access to dashboard metrics. Note that the difference between an account manager and a campaign strategist isn’t specified.
It’s important to mention you can get almost all of what these plans offer for free. On Ainfluencer you can search through a massive database, send as many messages and run as many campaigns as you want, all for absolutely zero charge.
Webfluential Reviews: What Customers Say?
Unfortunately, no user reviews are available about this website. There are certain articles that talk about their personal experiences, however, user reviews with ratings are not found for this service at this time.
Webfluential Pros and Cons
Pros
- Automated influencer outreach
- Relatively affordable pricing
- 24/7 support
Cons
- Unfriendly user interface
- No free trials
- No free plans
- Small database
The lack of free trial or plans is one of the biggest downsides of Webfluential. Here are a few alternatives that might be better suited for your business.
Let’s start with the best possible alternative:
Ainfluencer: The Best Webfluential Alternative
Ainfluencer is a platform that can make the world of influencer marketing significantly easier. It doesn’t matter if you’re a brand looking for the perfect marketing partner, or an influencer trying to find the right business partnerships for yourself. Ainfluencer is the perfect platform.
There are many things that set Ainfluencer apart. We’re going to start with the most important one:
1. No Fees
If you’re worried about the hefty price tags on different platforms, then you’re in luck. Ainfluencer charges absolutely nothing for its many features. Access the list of influencers, send unlimited invitations, and start as many campaigns as you wish.
It’s the same for influencers as well. You can sign up and make unlimited proposals for businesses, all for free. Ainfluencer’s business model of complete transparency, paired with its cost-affective nature makes it very unique.
2. Easy Collaboration
Ainfluencer offers extensive filtering for your influencer discovery. This platform is mainly focused on TikTok and Instagram and includes more than 2 million influencers on these social media platforms.
You can filter your search by qualities such as audience type, main demographic, age, gender, location, and so much more.
3. Streamlined Campaign Setup
Enjoy the freedom and ease of starting a marketing campaign with Ainfluencer. Just plan the details you’re looking for and watch as influencers in your niche make their proposals. Alternatively, you can search for your influencer of choice, and send your invitation.
Ainfluencer makes campaigns easy and risk-free. Use the many tools this platform offers for a breezy marketing experience every step of the way.
4. Unlimited Opportunities
With Ainfluencer you get no limitations. Whether you’re a brand or an influencer, you will be free to run unlimited campaigns, receive and send as many proposals as you want, and access any other feature on the platform.
Ainfluencer is a free option that poses no limitations for anyone that chooses to register on it. Why go for the expensive and limiting platforms, when a limitless, risk-free choice is right at your fingertips?
| Features | Webfluential | Ainfluencer |
|---|---|---|
| Database of Influencers | 15K | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | Starts at $100 - No free trials | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Instagram, Facebook, YouTube | Instagram & TikTok |
| Number of Invitations | N/A | Unlimited |
| Number of Campaigns | N/A | Unlimited |
| Campaign Management | ✅ | ✅ |
| Detailed Insights | ✅ | ✅ |
Other Webfluential Alternatives
Now that you know everything about Webfluential, let’s get to know some other alternatives.
1. Grin
Both platforms offer search tools for influencers. It is worth mentioning that Grin is better recognized for having advanced filters for its influencer discovery feature. Grin’s database is also more sizable with over 70M influencers.
It is worth mentioning that this platform offers a free trial, which Webfluential lacks. That is not to say Grin is perfect. To learn more about this platform check out Grin review.
2. Upfluence
Upfluence is another platform that offers you features such as influencer discovery and campaign management. If we were to name a difference between Upfluence and Webfluential it would be the use of AI.
Upfluence uses ChatGPT to automate some tasks such as caption writing and brainstorming. Furthermore, this platform has a database of 3M influencers. To learn more about this platform, take a look at Upfluence review.
3. TRIBE
TRIBE has a database of more than 700Kinfluencers. You can search and find your best matches, send 1 invitation per campaign, and also pay per campaign. Much like Webfluential, TRIBE does not offer any free trials. For more information check out the TRIBE review.
Conclusion
Should your first pick be Webfluential? The choice is up to you. We have tried to make this decision easier by checking out Webfluential reviews, introducing the platform, explaining its features, and listing its pros and cons.
We have also introduced alternatives, including Ainfluencer, which is your best risk and cost-free option. The decision is yours!
FAQs
Signing up on Webfluential is free for influencers. There is no initial or monthly cost. However there is a process for influencers hoping to get listed on this platform which is already explained above.
The cheapest plan this platform offers is $100. This self-serve plan does not include an account or campaign manager, that comes at an extra cost. It’s also important to note that campaigns range from $1,000 to $100,00.
No Webfluential is a global company that works with influencers around the world.