Amazon Seller Skills for Claude Code

Nobody has published an Amazon specific Agent Skill. What exists is a set of general marketing skills, and about fifteen of them do jobs an Amazon seller does every week: pricing a listing, writing bullets, reading ad performance, watching what competitors changed. This is the honest version of that list, with the download link for each one.

Every entry below links to the raw SKILL.md so you can read it before you install anything. None of these were written by us, and none of them are ours to support.

The 15 skills, with download links

What an Agent Skill actually is

A skill is a folder with a SKILL.md inside it. The file opens with a few lines of YAML and then becomes ordinary Markdown instructions. Claude reads the description to decide when the skill applies, then follows the body. There is no code to run and nothing to configure.

---
name: aso
description: When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' '...
---

# Aso
...

That is the whole format. It means you can read exactly what a skill will do before you give it to an agent, which is not true of most tooling.

Three ways to install

Pick one. The first is the fastest and the third is the one to use if you care what you are running.

1. Clone the repository

cd ~/.claude/skills
git clone https://github.com/coreyhaines31/marketingskills.git
git clone https://github.com/apify/awesome-skills.git

2. Download one skill

mkdir -p ~/.claude/skills/aso
curl -o ~/.claude/skills/aso/SKILL.md \
  https://raw.githubusercontent.com/coreyhaines31/marketingskills/main/skills/aso/SKILL.md

3. Read it first, then install

curl -s https://raw.githubusercontent.com/coreyhaines31/marketingskills/main/skills/aso/SKILL.md | less

Restart Claude Code afterwards, or run /skills to confirm it loaded. A skill in ~/.claude/skills is available in every project; one in .claude/skills inside a repository is available only there.

Listing and conversion

aso

Audits a store listing against its category and rewrites the parts that lose the click. Why it earns a place here: The closest thing to an Amazon listing skill. Written for app stores, and the structure of title, bullets, images and keywords maps almost one to one.

Download aso  ·  2,348 words

cro

Finds where a page loses people and proposes specific changes. Why it earns a place here: Your detail page is a conversion page. This treats it like one.

Download cro  ·  897 words

copywriting

Writes or rewrites marketing copy for a page, ad or email. Why it earns a place here: Bullets and A+ content, where most listings are weakest.

Download copywriting  ·  1,257 words

ab-testing

Designs an experiment properly, including how long to run it. Why it earns a place here: Stops you calling a winner on four days of data, which is the commonest mistake in listing tests.

Download ab-testing  ·  1,664 words

What asking for it looks like:

Audit this ASIN listing against the top three results for my main keyword. Compare title length, bullet structure, image count and A+ modules, then give me the five changes ranked by likely effect on conversion.

Pricing and offers

pricing

Works through pricing, packaging and monetisation decisions. Why it earns a place here: Multipacks, bundles and the price ladder across your catalogue.

Download pricing  ·  2,002 words

offers

Designs the offer itself, not the copy around it. Why it earns a place here: Coupons, subscribe and save, and what a lightning deal should actually contain.

Download offers  ·  1,434 words

What asking for it looks like:

Here is my catalogue with cost, current price and 90 day units. Propose a price ladder and two bundle options, and say what each assumes about elasticity so I can check it.

Advertising

ads

Plans and reviews paid campaigns across the major ad platforms. Why it earns a place here: Not Amazon Ads specifically, but campaign structure, negative keywords and bid logic transfer directly.

Download ads  ·  4,092 words

ad-creative

Generates and iterates ad creative at volume. Why it earns a place here: Sponsored Brands headlines and video, where variety is the constraint.

Download ad-creative  ·  3,252 words

What asking for it looks like:

Here is 30 days of Sponsored Products search term data. Find the terms worth a negative keyword, the ones worth their own exact campaign, and tell me which of my current bids are buying traffic that never converts.

Competitors and market

competitor-profiling

Researches and profiles a competitor from a URL. Why it earns a place here: Run it on the three ASINs above you before you change anything.

Download competitor-profiling  ·  2,043 words

competitors

Builds comparison and alternative pages. Why it earns a place here: For the off Amazon content that earns the Brand Referral Bonus.

Download competitors  ·  1,215 words

apify-ecommerce

Scrapes ecommerce data for pricing, reviews, bestsellers and sellers. Why it earns a place here: The only skill here that reads Amazon directly. Review mining and price tracking without a subscription.

Download apify-ecommerce  ·  2,343 words

apify-ultimate-scraper

Universal scraper across Instagram, TikTok, YouTube and 15 more. Why it earns a place here: Finding creators for off Amazon traffic, which is where the Referral Bonus actually comes from.

Download apify-ultimate-scraper  ·  598 words

What asking for it looks like:

Pull the reviews for these three competing ASINs and give me the complaints that repeat across all three. Those are the claims my listing should answer.

Measurement

attribution

Works out which marketing actually drove the conversions. Why it earns a place here: The offsite half of Amazon is uncounted unless you set this up.

Download attribution  ·  3,093 words

analytics

Sets up or audits tracking and measurement. Why it earns a place here: Before you trust any number in a report you did not build.

Download analytics  ·  1,222 words

launch

Plans a product launch or release. Why it earns a place here: New ASIN launches, where the first two weeks decide the ranking.

Download launch  ·  2,298 words

What asking for it looks like:

I drive traffic to Amazon from Instagram and a newsletter. Set up an attribution scheme that separates them, and tell me what the Brand Referral Bonus needs to be claimable.

Installing the whole stack at once

If you want all 15 rather than one, both repositories clone in a single command and Claude Code picks up everything inside them.

cd ~/.claude/skills
git clone https://github.com/coreyhaines31/marketingskills.git
git clone https://github.com/apify/awesome-skills.git
git clone https://github.com/apify/agent-skills.git

That pulls in far more than the 15 listed here, which is a trade rather than a free win. A model choosing between eighty skills picks worse than one choosing between fifteen, because the descriptions start to overlap. If you notice the wrong skill firing, delete the folders you do not use.

A working order, not a shopping list

Installing all of them at once is how most people try this and it is why most people conclude it does nothing. The skills compound in a specific order, because several of them are worthless until the measurement underneath them is real.

What this actually replaces

Worth being concrete, because the honest answer is smaller than the pitch and still worth having.

• It replaces the blank page. A skill is a checklist someone who knows the job already wrote down. The first draft arrives structured instead of empty.
• It replaces remembering. The steps you skip under deadline pressure are the ones a skill does not skip.
• It does not replace the decision. Every skill here produces options and reasoning. Choosing between them is still yours, and a skill that sounds confident is not evidence.
• It does not replace your data. A skill is instructions, not a connection to anything you own.

What none of these skills are

They are not seller specific, and it is worth being plain about that before you download anything. Nobody has published a skill built for an Amazon seller. These are general marketing skills whose instructions happen to transfer well, and the transfer is better in some than others: the pricing and conversion skills need almost no translation, the advertising ones need you to map the platform yourself.

They also do not have access to your data. A skill is instructions, not a connection. If you want an agent that can read your live numbers, that is an MCP server, which is a different piece and covered in our guide to influencer marketing skills for Claude Code and AI agents.

Frequently asked questions

Are these Agent Skills free?

Yes. Every skill listed here is a public file in a public repository, and the links go straight to the raw Markdown. The Apify skills call the Apify platform, which has its own pricing once you go past the free tier, but the skill files themselves cost nothing.

Do I need Claude Code to use them?

No. A SKILL.md is plain Markdown instructions, so any agent that accepts custom instructions can use one. Claude Code has the tidiest loading mechanism, which is why the install commands above use it.

Is there a skill built specifically for an Amazon seller?

Not in any public repository we could find. Everything here is a general marketing skill that transfers. That is worth knowing before you install: the pricing and conversion skills need almost no adaptation, the advertising ones need you to map the platform names yourself.

How do I know what a skill will do before I run it?

Read it. That is the real advantage of the format over a plugin or an API. Every download link on this page returns the instruction file directly, so you can see exactly what an agent is being told to do in a few minutes.

Where do these skills come from?

Two public repositories, both linked on every entry: coreyhaines31/marketingskills for the marketing set and apify/awesome-skills for the data collection ones. Neither is ours, and neither is supported by us.

Related reading

Amazon influencer marketing agencies, Amazon listing optimization, Amazon Attribution, finding influencers on Amazon, the Amazon Influencer Program requirements.