Influencer Marketing Skills for Claude Code and AI Agents

An Agent Skill is a single Markdown file that teaches Claude Code, Cursor or any compatible agent how to do one job properly. This page lists 16 of them that apply to influencer and creator marketing, with the exact download link and install command for each. Every file below was fetched and checked on 6 September 2026, so nothing here is a name you then have to go and hunt for.

Together the 16 files carry about 25,454 words of instructions, all of it MIT or Apache licensed and free. Take the whole set or take one file. The table is the short version, and the sections under it explain what each one is actually good for, including the three that have real problems.

The 16 skills, with download links

Three caveats belong with that table rather than after it. Two of these files ship with the description field still set to the template placeholder, and one is written in Portuguese. Both problems are called out in the sections below, because neither is visible from a directory listing and both change how you install the file.

What an Agent Skill actually is

A skill is a folder with a SKILL.md inside it. The file opens with a few lines of YAML and then becomes ordinary Markdown instructions. This is the real opening of the influencer-marketing file, shortened:

---
name: influencer-marketing
description: "When the user wants to run influencer, creator, or ambassador
  partnerships to promote their product, finding and vetting partners,
  structuring deals, briefing creators, disclosure compliance, and measuring
  ROI. Also use when the user mentions 'influencer marketing,' 'creator
  partnerships,' 'sponsorships,' ... or 'FTC disclosure.'"
metadata:
  version: 1.1.0
---

# Influencer & Creator Marketing

You are an expert in influencer, creator, and ambassador marketing...

The description line is the whole mechanism. The agent does not read all 16 files on every request. It reads only the description of each, then loads the body of the one that matches. That is why a placeholder description is not cosmetic: a skill whose description says nothing will never be chosen, no matter how good the body is.

The practical consequence is that you can write your own. A skill is a text file. If your programme has a rule that no creator under a 2 percent engagement rate gets an offer, that rule belongs in a SKILL.md in your own repository, and from then on the agent applies it without being reminded.

Three ways to install, all verified

Each command below is quoted from the source repository’s own README, not reconstructed. Pick one method and stay with it.

1. The installer, one skill at a time

npx skills is Vercel’s open source installer. It reads the repository, finds the skill by name and drops it in the right place for your agent.

# see everything in a repository first
npx skills add coreyhaines31/marketingskills --list

# then install only what you want
npx skills add coreyhaines31/marketingskills --skill influencer-marketing

# several at once
npx skills add coreyhaines31/marketingskills --skill influencer-marketing social analytics

# from the Apify set
npx skills add apify/awesome-skills --skill apify-influencer-brand-collabs

2. The plugin marketplace, inside Claude Code

This installs a whole collection and keeps it updated. Type these at the Claude Code prompt, not in a shell.

/plugin marketplace add coreyhaines31/marketingskills
/plugin install marketing-skills

/plugin marketplace add sickn33/agentic-awesome-skills
/plugin install agentic-awesome-skills

3. Straight download, no tooling

Every Download link in the table above is a plain text file. If you would rather not run an installer, or you are putting the skill somewhere other than Claude Code, this is the whole procedure:

mkdir -p ~/.claude/skills/influencer-marketing
curl -sL https://raw.githubusercontent.com/coreyhaines31/marketingskills/main/skills/influencer-marketing/SKILL.md \
  -o ~/.claude/skills/influencer-marketing/SKILL.md

Restart the agent and it is available. Use .claude/skills/ inside a project instead of ~/.claude/skills/ if the skill should apply to one project only. For agents other than Claude Code the path differs, but the file does not: the same SKILL.md works in Cursor, Windsurf, Codex and Gemini CLI.

Discovery and vetting

This is where an agent earns its place, because the work is mechanical and high volume. All four depend on Apify, which is a paid service with a free tier, so budget for the API token before you install them.

apify-influencer-discovery

This is the closest thing on the list to automated discovery, and it is honest about the dependency: it drives Apify Actors, so it needs an Apify account and an API token. It has its own Limitations section, which is more than most skills bother with.

npx skills add sickn33/antigravity-awesome-skills --skill apify-influencer-discovery

690 words. Download SKILL.md · View on GitHub · Listing

apify-influencer-brand-collabs

The most specific skill here and the one with the least overlap with anything else. It chains Actors and works out the direction from the data rather than asking. It also states its own cost and time, which almost nothing else does. Maintained under the Apify organisation.

npx skills add apify/awesome-skills --skill apify-influencer-brand-collabs

990 words. Download SKILL.md · View on GitHub

apify-brand-reputation-monitoring

Pairs with discovery rather than replacing it. Also Apify dependent.

npx skills add sickn33/antigravity-awesome-skills --skill apify-brand-reputation-monitoring

688 words. Download SKILL.md · View on GitHub · Listing

apify-ultimate-scraper

Not an influencer skill, but it is the layer the three above sit on. Install it if you want the agent to fall back to raw scraping when a purpose built skill runs out of road.

npx skills add apify/agent-skills --skill apify-ultimate-scraper

598 words. Download SKILL.md · View on GitHub · Listing

Strategy and positioning

These decide what the campaign is for before anyone is contacted. They need no API keys and no accounts, which makes them the cheapest place to start.

influencer-marketing

The single most complete file on this list. It carries a model spectrum that runs from a one off paid post through gifting and ambassador cohorts to the unpaid advocate, a compensation benchmark section, a disclosure section it marks non negotiable, and a run of show checklist split across sourcing, deal, execution and post campaign.

npx skills add coreyhaines31/marketingskills --skill influencer-marketing

2,683 words. Download SKILL.md · View on GitHub · Listing

content-strategy

Useful next to a creator programme because it decides what the creator content is supposed to support. Carries a 60/30/10 calendar split and a searchable versus shareable distinction that maps cleanly onto paid creator work.

npx skills add coreyhaines31/marketingskills --skill content-strategy

2,754 words. Download SKILL.md · View on GitHub · Listing

marketing-psychology

The largest file here. Relevant to creator work mainly through its pricing psychology and persuasion sections, which are what you reach for when a creator’s audience is warm but the offer is not converting.

npx skills add coreyhaines31/marketingskills --skill marketing-psychology

3,044 words. Download SKILL.md · View on GitHub · Listing

social-proof-architect

Built around a trust gap framework and a decision matrix, with an explicit ethical guardrail section that refuses fabricated proof.

npx skills add sickn33/antigravity-awesome-skills --skill social-proof-architect

906 words. Download SKILL.md · View on GitHub · Listing

brand-perception-psychologist

Worth running before a creator brief, because the brief inherits whatever positioning confusion the brand already has.

npx skills add sickn33/antigravity-awesome-skills --skill brand-perception-psychologist

824 words. Download SKILL.md · View on GitHub · Listing

Outreach

Neither of these was written for creator outreach specifically. Both transfer well anyway, because qualifying a list and writing a first message are the same problem in both worlds.

prospecting

Written for sales lists, but the qualification framework and the compliance guardrails transfer directly to building a creator shortlist.

npx skills add coreyhaines31/marketingskills --skill prospecting

2,433 words. Download SKILL.md · View on GitHub

cold-email

The shortest of the coreyhaines31 files and the most immediately usable. Its Data and Benchmarks section is what stops the agent inventing reply rates.

npx skills add coreyhaines31/marketingskills --skill cold-email

1,108 words. Download SKILL.md · View on GitHub

Content and publishing

What happens after a creator says yes: turning one asset into a schedule, and keeping the voice consistent across channels.

social

Carries hook formulas and a repurposing system, which is the part that matters when one creator asset has to become six posts.

npx skills add coreyhaines31/marketingskills --skill social

2,248 words. Download SKILL.md · View on GitHub

content-creator

MIT licensed and self contained. The weakest signal on this list, zero stars on the host repository, so read the file before you trust it.

npx skills add gaitans/ai-mancare --skill content-creator

926 words. Download SKILL.md · View on GitHub · Listing

social-orchestrator

The only skill here that treats several channels as one campaign rather than several posts.

npx skills add sickn33/antigravity-awesome-skills --skill social-orchestrator

1,247 words. Download SKILL.md · View on GitHub · Listing

Measurement

The pair that decides whether you can prove any of it worked. Install these before the campaign, not after it.

analytics

The reason a creator campaign is measurable at all. Most programmes that cannot prove return failed here, not at the creative.

npx skills add coreyhaines31/marketingskills --skill analytics

1,222 words. Download SKILL.md · View on GitHub

attribution

Opens with an explicit boundaries section saying what it will not claim, which is the correct posture for attribution and rarer than it should be.

npx skills add coreyhaines31/marketingskills --skill attribution

3,093 words. Download SKILL.md · View on GitHub

Installing the whole influencer stack at once

If you want the full set rather than a single file, this is every command, in the order they should run. It installs 16 skills from four repositories.

# strategy and positioning
npx skills add coreyhaines31/marketingskills \
  --skill influencer-marketing content-strategy marketing-psychology
npx skills add sickn33/antigravity-awesome-skills \
  --skill social-proof-architect brand-perception-psychologist

# discovery and vetting (needs an Apify API token)
npx skills add sickn33/antigravity-awesome-skills \
  --skill apify-influencer-discovery apify-brand-reputation-monitoring
npx skills add apify/awesome-skills --skill apify-influencer-brand-collabs
npx skills add apify/agent-skills --skill apify-ultimate-scraper

# outreach, content, measurement
npx skills add coreyhaines31/marketingskills \
  --skill prospecting cold-email social analytics attribution
npx skills add sickn33/antigravity-awesome-skills --skill social-orchestrator
npx skills add gaitans/ai-mancare --skill content-creator

Do not install all 16 on day one. The agent picks a skill by matching your request against every description it has loaded, and 16 overlapping marketing descriptions make that choice worse, not better. Start with influencer-marketing and analytics. Add discovery once you have an Apify token. Add the rest only when you hit the specific problem each one solves.

A working order for one campaign

MCP servers, the other half of the toolkit

A skill is instructions. An MCP server is a live connection to a data source. You usually want both: the skill knows what a good creator looks like, the server goes and gets the numbers. These are the influencer specific servers worth knowing about, all checked on the same day.

What a search of the marketplace will not tell you

Searching an MCP directory for “influencer marketing” today returns about 21 results. Checking each one against GitHub changes the picture considerably, and this is the part worth carrying away:

• 16 of the 21 come from one account, published within two days of each other. Every one has exactly 8 stars. Every one contains the same seven file skeleton, the same client.py, mcp_server.py and skill.json, with the subject changed. Most do not contain a SKILL.md at all, so they are not really Agent Skills despite the naming. They are a generated set.
• One listing points at a repository that returns 404. The marketplace entry is still live and still linked.
• Five are genuine independent projects. Those five are the table above.

None of this is unique to one directory. It is what an open marketplace looks like in the first year of a format. The defence is cheap and takes about thirty seconds: open the repository, look at the star count, look at the date of the last commit, and open the file you are about to hand your agent. If the description field is a placeholder or the code is one file of unexplained scraping, you have learned enough.

What none of these skills do

Worth stating plainly, because the category name oversells itself.

• None of them contact a creator. They draft. Sending is yours, and should stay yours.
• None of them see private analytics. A creator’s real reach and audience breakdown live behind a login. Anything scraped from outside is an estimate, including the authenticity scores.
• None of them negotiate. A rate is a conversation with a person who has their own information.
• None of them are accountable for disclosure. The influencer-marketing skill has a good compliance section and marks it non negotiable, but the FTC holds the brand responsible, not the tool.
• None of them replace watching the content. The single most useful vetting signal is still reading a creator’s comments for ten minutes.

For the manual checks that sit underneath all of this, our guide to auditing an influencer profile is the checklist these skills are automating, and AI in influencer marketing covers which parts of the job models currently handle well. If you would rather not run any of this locally, the free influencer marketing tools comparison covers the hosted equivalents, and influencer rates gives you the benchmark numbers the skills will ask you for.

Frequently asked questions

Are Agent Skills free?

All 16 on this page are, under MIT or Apache 2.0. The cost sits underneath them: the four Apify skills drive a paid service, and the agent itself is a paid subscription. The skill files themselves are text and cost nothing.

Do these only work in Claude Code?

No. A SKILL.md is a plain Markdown file with a YAML header, and Cursor, Windsurf, Codex and Gemini CLI all read the same format. Only the folder path differs. On a hosted assistant with no filesystem you can paste the raw URL and ask it to follow the file for the session.

Which one should I install first?

influencer-marketing from coreyhaines31/marketingskills. It is the largest, the most complete, it needs no API key, and it covers the parts of the job most likely to be done badly: deal structure and disclosure.

Can an agent actually find influencers for me?

Partly. apify-influencer-discovery and apify-influencer-brand-collabs do real discovery, but both drive Apify Actors and need a token, and what comes back is public data only. Treat the output as a shortlist to review, never as a decision.

How many skills should I install?

Two or three to begin with. The agent chooses a skill by matching your request against every description loaded, so a large overlapping set makes selection worse. Add each new one when you meet the problem it solves.

How do I know a skill is safe?

Open it. It is a text file, usually under 3,000 words, and you can read the whole thing in a few minutes. Check the star count and the last commit date on the host repository. Be more careful with anything that ships executable code alongside the Markdown, because that runs on your machine while the Markdown only advises the model.

Can I write my own?

Yes, and for a house rule you should. Create a folder under ~/.claude/skills/, put a SKILL.md in it with a name and a description, and write the instructions as ordinary Markdown. The description is the field that decides whether it ever gets used, so spend your effort there.