Ecommerce Skills for Claude Code

A store has about a dozen repeating jobs and most of them are not merchandising. They are the conversion path, the price, the emails, the first week after signup and the month before someone cancels. Fourteen real Agent Skills cover those, and every one below is a file you can download and read before you install it.

Every entry below links to the raw SKILL.md so you can read it before you install anything. None of these were written by us, and none of them are ours to support.

The 14 skills, with download links

Skill	Group	What it does	Size
cro	The conversion path	Finds where a page loses people and proposes specific changes	897 words
signup	The conversion path	Optimises signup, registration and trial start	1,602 words
popups	The conversion path	Builds and optimises popups, modals and slide-ins	1,792 words
ab-testing	The conversion path	Designs an experiment properly, including run length	1,664 words
pricing	Price and offer	Works through pricing, packaging and monetisation	2,002 words
offers	Price and offer	Designs the offer itself rather than the copy around it	1,434 words
paywalls	Price and offer	Creates and optimises upgrade screens and paywalls	904 words
emails	Lifecycle	Builds and optimises sequences, drips and automations	1,239 words
sms	Lifecycle	Plans and optimises SMS and MMS marketing	2,549 words
onboarding	Lifecycle	Optimises the first session and activation	1,520 words
churn-prevention	Lifecycle	Reduces churn, builds cancellation flows and save offers	2,796 words
referrals	Growth and measurement	Creates and analyses referral and affiliate programmes	1,269 words
apify-ecommerce	Growth and measurement	Scrapes pricing, reviews, bestsellers and seller data	2,343 words
analytics	Growth and measurement	Sets up or audits tracking and measurement	1,222 words

Word counts are the size of the instruction file itself, which is a fair proxy for how much the skill actually knows. Every link was checked and returns the file directly.

What an Agent Skill actually is

A skill is a folder with a SKILL.md inside it. The file opens with a few lines of YAML and then becomes ordinary Markdown instructions. Claude reads the description to decide when the skill applies, then follows the body. There is no code to run and nothing to configure.

---
name: cro
description: When the user wants to optimize, improve, or increase conversions on any marketing page or form, including homepage, landing pages, pricing pages, fea...
---

# Cro
...

That is the whole format. It means you can read exactly what a skill will do before you give it to an agent, which is not true of most tooling.

Three ways to install

Pick one. The first is the fastest and the third is the one to use if you care what you are running.

1. Clone the repository

cd ~/.claude/skills
git clone https://github.com/coreyhaines31/marketingskills.git
git clone https://github.com/apify/awesome-skills.git

2. Download one skill

mkdir -p ~/.claude/skills/cro
curl -o ~/.claude/skills/cro/SKILL.md \
  https://raw.githubusercontent.com/coreyhaines31/marketingskills/main/skills/cro/SKILL.md

3. Read it first, then install

curl -s https://raw.githubusercontent.com/coreyhaines31/marketingskills/main/skills/cro/SKILL.md | less

Restart Claude Code afterwards, or run /skills to confirm it loaded. A skill in ~/.claude/skills is available in every project; one in .claude/skills inside a repository is available only there.

The conversion path

cro

Finds where a page loses people and proposes specific changes. Why it earns a place here: The first skill to install. Everything else compounds on top of it.

Download cro · 897 words

signup

Optimises signup, registration and trial start. Why it earns a place here: Where a surprising share of checkout abandonment actually happens.

Download signup · 1,602 words

popups

Builds and optimises popups, modals and slide-ins. Why it earns a place here: The email capture that funds everything below.

Download popups · 1,792 words

ab-testing

Designs an experiment properly, including run length. Why it earns a place here: Keeps the other three honest.

Download ab-testing · 1,664 words

What asking for it looks like:

Here is my product page and my checkout funnel numbers. Find the step losing the most people, and give me three changes to test there ranked by effort against likely gain.

Price and offer

pricing

Works through pricing, packaging and monetisation. Why it earns a place here: The single highest leverage change most stores never test.

Download pricing · 2,002 words

offers

Designs the offer itself rather than the copy around it. Why it earns a place here: Bundles, thresholds and what a discount should be attached to.

Download offers · 1,434 words

paywalls

Creates and optimises upgrade screens and paywalls. Why it earns a place here: For subscription and membership stores.

Download paywalls · 904 words

What asking for it looks like:

My AOV is flat and discounting is eating margin. Propose a bundle and a free shipping threshold that raise AOV without a sitewide discount, and say what each one assumes.

Lifecycle

emails

Builds and optimises sequences, drips and automations. Why it earns a place here: Abandoned cart, post purchase and winback, in that order of value.

Download emails · 1,239 words

sms

Plans and optimises SMS and MMS marketing. Why it earns a place here: Higher consent bar, far higher open rate.

Download sms · 2,549 words

onboarding

Optimises the first session and activation. Why it earns a place here: For anything with an account, not just software.

Download onboarding · 1,520 words

churn-prevention

Reduces churn, builds cancellation flows and save offers. Why it earns a place here: Subscription stores only, and worth more than any acquisition work there.

Download churn-prevention · 2,796 words

What asking for it looks like:

Write the abandoned cart sequence for a $60 product with a 40 percent repeat rate. Three emails, and tell me what each one is for rather than just giving me copy.

Growth and measurement

referrals

Creates and analyses referral and affiliate programmes. Why it earns a place here: The cheapest acquisition channel a store has, and usually the worst run.

Download referrals · 1,269 words

apify-ecommerce

Scrapes pricing, reviews, bestsellers and seller data. Why it earns a place here: Competitor pricing without a subscription.

Download apify-ecommerce · 2,343 words

analytics

Sets up or audits tracking and measurement. Why it earns a place here: Install this before you trust a single number above.

Download analytics · 1,222 words

What asking for it looks like:

Design a referral programme for a store with 8,000 customers and a $60 AOV. Tell me the reward on both sides and how to stop it being gamed.

Installing the whole stack at once

If you want all 14 rather than one, both repositories clone in a single command and Claude Code picks up everything inside them.

cd ~/.claude/skills
git clone https://github.com/coreyhaines31/marketingskills.git
git clone https://github.com/apify/awesome-skills.git
git clone https://github.com/apify/agent-skills.git

That pulls in far more than the 14 listed here, which is a trade rather than a free win. A model choosing between eighty skills picks worse than one choosing between fifteen, because the descriptions start to overlap. If you notice the wrong skill firing, delete the folders you do not use.

A working order, not a shopping list

Installing all of them at once is how most people try this and it is why most people conclude it does nothing. The skills compound in a specific order, because several of them are worthless until the measurement underneath them is real.

Step	Install	Why here
1	analytics	Everything below produces numbers. This decides whether you can trust them
2	cro	Tells you which of the work already done is actually paying
3	cro	The cheapest gain available, and it needs the two above to prove itself
4	cro	The one closest to your specific job. By now you can measure whether it helped
5	ab-testing	Keeps every later change honest

Four weeks is enough for this order. Adding the fifth skill in week one instead of week four is the difference between knowing what worked and having an opinion about it.

What this actually replaces

Worth being concrete, because the honest answer is smaller than the pitch and still worth having.

It replaces the blank page. A skill is a checklist someone who knows the job already wrote down. The first draft arrives structured instead of empty.
It replaces remembering. The steps you skip under deadline pressure are the ones a skill does not skip.
It does not replace the decision. Every skill here produces options and reasoning. Choosing between them is still yours, and a skill that sounds confident is not evidence.
It does not replace your data. A skill is instructions, not a connection to anything you own.

What none of these skills are

They are not operator specific, and it is worth being plain about that before you download anything. Nobody has published a skill built for a DTC or Shopify operator. These are general marketing skills whose instructions happen to transfer well, and the transfer is better in some than others: the pricing and conversion skills need almost no translation, the advertising ones need you to map the platform yourself.

They also do not have access to your data. A skill is instructions, not a connection. If you want an agent that can read your live numbers, that is an MCP server, which is a different piece and covered in our guide to influencer marketing skills for Claude Code and AI agents.

Frequently asked questions

Are these Agent Skills free?

Yes. Every skill listed here is a public file in a public repository, and the links go straight to the raw Markdown. The Apify skills call the Apify platform, which has its own pricing once you go past the free tier, but the skill files themselves cost nothing.

Do I need Claude Code to use them?

No. A SKILL.md is plain Markdown instructions, so any agent that accepts custom instructions can use one. Claude Code has the tidiest loading mechanism, which is why the install commands above use it.

Is there a skill built specifically for a DTC or Shopify operator?

Not in any public repository we could find. Everything here is a general marketing skill that transfers. That is worth knowing before you install: the pricing and conversion skills need almost no adaptation, the advertising ones need you to map the platform names yourself.

How do I know what a skill will do before I run it?

Read it. That is the real advantage of the format over a plugin or an API. Every download link on this page returns the instruction file directly, so you can see exactly what an agent is being told to do in a few minutes.

Where do these skills come from?

Two public repositories, both linked on every entry: coreyhaines31/marketingskills for the marketing set and apify/awesome-skills for the data collection ones. Neither is ours, and neither is supported by us.