Last Updated: April Third, 2025
What Is Collabstr?
As a leading influencer marketing platform, Collabstr connects brands with creators across TikTok, Instagram, YouTube, and more. Our Collabstr review explores the platform’s offerings, what it lacks, and its unique approach to influencer marketing.
Founded in 2019, Collabstr has established itself as a trusted platform for both brands and influencers. Unlike some competitors, Collabstr focuses on providing a streamlined marketplace experience rather than a comprehensive marketing suite.
Collabstr offers key features like finding influencers, managing campaigns, and handling secure payments. While competitors like Ainfluencer, Traackr, and Modash aim to be all-in-one platforms, Collabstr focuses on being a simple, specialized tool for influencer collaborations.
In this Collabstr review, we’ll go over all the features the platform has to offer, the pricing structure, how real users have reviewed it, how the platform promises to help you go viral on TikTok, and the best alternatives you can check out in 2025.
Collabstr Review in 2025: Feature, Pricing, Reviews, and Top Alternatives + Pros & Cons
If you’ve used Collabstr before, you probably know what we mean by it’s more of a tool than a marketing platform. There are ten tools offered by Collabstr, all of which you’d expect to see put together neatly in a package.
Let’s start by listing the tools, and then moving towards the features in our Collabstr review.
Most important tools of Collabstr include:
- Influencer Price Calculator,
- Instagram Fake Follower Checker,
- TikTok Fake Follower Checker,
- Instagram Engagement Rate Calculator,
- TikTok Engagement Rate Calculator,
- Influencer Campaign Brief Template,
- Influencer Contract Template,
- Influencer Analytics & Tracking,
- Instagram Reels Downloader,
- TikTok Video Downloader
- Hashtag Performance Analyzer,
- Content Performance Predictor,
- Social Media Aggregator Tool,
- Dynamic Caption Generator,
- Competitor Analytics Tool.
While these tools are available to use, their accuracy has been under scrutiny for a while. Many users find that they can’t rely on the information provided by these tools.
Collabstr Features
It’s time to get to the real deal. It wouldn’t be a Collabstr review without a comprehensive list of the platform’s features. This is a detailed look into exactly what Collabstr can do for your business.
1. Search & Discovery
The first set of features Collabstr offers is related to searching and finding the right influencers, or content, for your business. This set includes:
- Influencer Discovery: Collabstr enables you to search through a large network of influencers across platforms like Instagram, TikTok, and YouTube. With advanced filters such as niche, audience demographics, engagement rates, and location, finding the perfect match for your brand is much easier.
- Chat and Negotiations: It can be difficult to find the contact information of creators you’ve liked, or even reach out to them on various platforms. Collabstr’s chat feature simplifies communication, making negotiations faster and more efficient. This feature also includes conversation tracking tools and setting reminders for follow-ups.
- Purchasing Content: This platform also offers a feature that allows you to purchase UGC. User-generated content is a great way to build trust within your community. Additionally, Collabstr provides guidance on how to effectively connect UGC into your marketing strategy.
2. Campaigns
Campaigns are the basis of any marketing effort, and influencer marketing is no different. Instead of contacting influencers one by one, brands can post their campaign details online. Influencers can then apply with their own pitch and pricing.
To help make the campaigning process easier, Collabstr offers the following features:
- Campaign Creation: You can set up your campaign, mention all the criteria you need, and wait for creators to send in their applications. Collabstr also allows you to share campaign briefs externally using unique links, making collaboration seamless even outside the platform.
- Campaign Management: Collabstr includes features like organized content management and secure payment tracking, ensuring smooth operations. Although it’s not as comprehensive as some competitors, it remains a useful tool for managing influencer collaborations.
- Analytics and Results: Collabstr tracks key metrics like ROI and lead generation to give you a picture of how your campaigns have performed. It also offers detailed social media statistics like engagement rates, audience demographics, and reach, giving brands the chance to refine their strategies effectively.
3. Payments
Collabstr ensures secure payments for both businesses and creators by acting as an escrow service. When brands purchase collaborations through the platform, payments are held securely until the work is delivered and approved. This system protects both parties: creators are assured of receiving payment, and brands are safeguarded against non-delivery of work.
Additionally, all communication, including negotiations and file sharing, can be managed with an in-app chat, keeping messages and files organized in one place. This will reduce the need for external emails or messaging apps, making it easier to track conversations and ensure that all sides are on the same page.
4. Analytics and Tracking
Collabstr offers a one-click tracking dashboard for campaigns, allowing brands to track down their post performances in real time across Instagram, TikTok, and YouTube. Metrics update every 24 hours, and results can be organized by campaign with report generation, removing the need for manual tracking. This makes it easier to measure ROI in influencer marketing.
5. Transparent Pricing
If you are frustrated with back-and-forth negotiations, Collabstr simplifies the process by allowing influencers to set their own rates for posts, videos, and reviews. Brands can see pricing upfront, making it easy to budget and choose the right creators without hassle.
The platform also allows brands to browse the marketplace for free, with no upfront fees or subscription costs. This means businesses can explore influencer profiles, compare pricing, and plan their campaigns without any financial commitment until they’re ready to book a creator.
The features of the platform are still in development. Collabstr offers helpful extras like an Influencer Price Calculator to estimate fair rates based on platform and follower count. It also has a fake follower checker for Instagram and TikTok to audit audience quality. Plus, brands can use its UGC creator marketplace to source high-quality content (photos/videos) from creators, even if they’re not posting on their own socials.
Ainfluencer, on the other hand, offers over 1M influencers and lets you refine your search by factors like influencer size, platform, gender, and location, as well as more than 20 filtering options.
Moreover, Ainfluencer has no limits on offers or campaigns and provides smart invitations based on your campaign goals. You can also view influencers’ previous collaborations and audience details directly on their profiles.
Collabstr Pricing
There are four different subscription plans with Collabstr, including a free one. In order to deliver a full Collabstr review, we’ll explore each plan in detail.
1. Basic Plan
Like most influencer marketing platforms, Collabstr offers a free basic plan with no subscription fees. Brands can sign up and browse the influencer marketplace at no cost and they can pay when they negotiate with an influencer.
2. The Pro Plan
For $299/month, Collabstr offers a very limited version of its already limited features to users. This means that The Pro subscription gives you all the features of the Basic plan, plus some extra tools to help improve your influencer marketing.
This includes the following:
- 1 campaign per month,
- Live tracking for 5 posts,
- Search filters,
- Direct messaging,
- And 20 credits for fake followers and engagement checker tools.
These limitations make the almost $300 price tag seem rather steep. This is especially true when other free alternatives are available with significantly more features.
3. The Premium Plan
Collabstr offers an exclusive plan that costs you $399/month. The Premium subscription includes all the features of the Pro plan, but with even more benefits and fewer restrictions. With this plan, you get access to the following:
- Unlimited campaigns per month,
- Live tracking for 15 posts,
- 50 credits for fake followers and engagement checker tools,
- And priority customer service.
With this package, the marketplace fee is reduced to 5% on transactions, helping you save money on each collaboration. Premium subscribers also get priority customer support, ensuring faster assistance whenever you need it.
This plan is ideal for brands that want maximum flexibility, better tracking, and cost savings on every campaign.
When we first started writing this Collabstr review, it seemed as if the platform was optimized for small businesses. With each tool being separated and the promises of a free plan, Collabstr has the appearance of a budget-friendly platform.
A more in-depth look revealed that we could not be more wrong. The free plan offers you almost nothing at all, and the pro plan is severely limiting as well. In order to be able to actually use Collabstr, you will need to invest quite a bit. Even then, the ROI seems rather low.
Alternatively, you can opt for a platform like Ainfluencer. This platform is actually free, without any paid subscriptions, and offers you plenty of unique and unlimited features. We’ll learn more about Ainfluencer in the alternatives section.
What Real Users Say About Collabstr?
No Collabstr review can be completed without real-user reviews, so let’s take a look into how other users have experienced Collabstr.
The most comprehensive review we could find was regarding their pricing structure. While taking commissions on a free plan makes sense, it’s surprising to see a commission fee on a paid subscription plan:
The platform also seems to skip on offering customer support, which is supposedly part of their paid subscriptions:
Another common complaint is about fake influencers. It’s shocking to see so many users complaining about fake influencers without any action from the platform:
The shortest review you have probably heard about is likely this one. The user has complained that the platform has done nothing and is a complete waste of time:
Creators reported being involved in a project or sponsorship where they assisted content ideas but were still charged money. The project was marked as complete, and the payout was made. However, later on, money was withdrawn from their bank accounts without their consent:
Some brands have mentioned that the collaboration is a total disappointment. They paid the creator but received no results:
And last but not least, users found the marketing strategy to be unethical. Voicing complaints about paying the platform without ever meaning to:
Ainfluencer: The Best Collabstr Alternative
We promised to complete our Collabstr review with the best alternatives in the business. Ainfluencer is the first name on our list. If you’re looking for an innovative, DIY, highly customizable, easy-to-use, and free platform, then Ainfluencer is your best choice.
One of the best content marketing tools, Ainfluencer is a free platform with more than 5 million influencers and more than 100,000 brands. With a focus on global connections, and making influencer marketing available to everyone, Ainfluencer is geared towards just about anyone who wants to harness the power of influencers.
To get to know this platform better, let’s take a quick look at the key features it offers.
Ainfluencer Features
This platform offers everything you expect from an influencer marketing platform, such as campaign creation, management, influencer invitations, and search features. Not only are the “default features” offered, but they’re also completely unlimited.
There is no credit system with Ainfluencer. Whatever you have access to, you have without limitations. Other than that, the platform also offers unique features such as:
1. 100% Free Platform
One of the things that sets Ainfluencer apart from competitors is the pricing structure. You can often see platforms that market themselves as free, but end up putting most of their features behind a paywall.
Ainfluencer doesn’t do that. Everything on this platform is 100% free for businesses. The only payments made to the platform are a 10% cut from the influencer’s side. So with Ainfluencer, you get access to whatever you could possibly need without paying a single penny.
2. AI-Powered Matching
Five million influencers can be overwhelming, but imagine the possibilities with 5 million influencers at your fingertips. Having so many choices can seem paralyzing, this is why Ainfluencer makes use of an AI algorithm to help make your search process easier.
Other than that, there are more than 20 filters that can customize your search with. So you can hire the best social media influencers for your business. Ainfluencer has made searching easier for all users regardless of intent.
3. Transparent Communication
To skip all the tedious searches for contact information and the trouble of reaching out, Ainfluencer offers an in-app messaging feature. Forget about switching between three different platforms and sending hundreds of emails, you can chat with any creator you want without ever having to leave the app.
4. AI-Based Video Translation
We mentioned a focus on global content, this feature is where that shines through. An Ainfluencer offers a quick translation of any content, without sacrificing its cultural significance. You can easily transform your video into content for global audiences, with just a couple of clicks.
You can easily transform your video into content for global audiences, with just a couple of clicks.
5. Detailed Insights
Ever had the experience of chasing down a creator and begging them for a screenshot of their analytics? Well, you’ll never have to do that again with Ainfluencer. All influencers are required to share direct screenshots of all the apps they’re active in.
6. Multilingual Support
The platform supports six languages, with more to come very soon. This means that no matter where you are in the world, you can use Ainfluencer for your influencer marketing campaigns.
7. Escrow Payment System
Ainfluencer supports safe and riskless payments with the Escrow system. All payments are held with a secure third party until both parties are satisfied with the deliverables.
8. E-commerce Integrations
Your influencer marketing experience, especially for e-commerce businesses, is simplified through the platform’s seamless integration with the likes of Shopify. This feature allows brands to launch campaigns directly from their online stores and track performance in real time.
Collabstr Alternatives: Best Options Other Than Ainfluencer
While we stand by Ainfluencer being the best choice available, there are a few other platforms you can check out as well:
1. Later
Let’s start with a social media scheduling tool that later became a powerful platform for influencer marketing and social media management. Meet Later, a platform that supports Instagram, Facebook, TikTok, LinkedIn, X( Twitter), and Pinterest, offering features like auto-publishing, AI captions, a visual planner, and analytics. Later’s Media Library keeps your content synced across all your devices, while Linkin.bio helps drive more traffic.
In 2024, Later updated its influencer marketing services to focus on automated campaigns, discovering creators, and tracking results. Later is a good option if you need a platform that offers three service levels to help boost engagement and grow sales.
2. StoryClash
The second alternative is StoryClash, an AI-powered influencer marketing platform that helps brands find and analyze content creators. It tracks influencer content across TikTok and Instagram, using picture recognition to monitor mentions, hashtags, and Instagram Stories.
Its features include competitor monitoring, campaign management, and engagement tracking. With real-time collaboration reports and multi-channel data collection, StoryClash provides insights into audience behavior and campaign performance. Influencer managers use it to discover creators, track social media trends, and generate interactive reports for a competitive edge.
3. Izea
Founded in 2006 by Ted Murphy, IZEA was one of the first companies to pay bloggers for sponsored content. IZEA offers influencer marketing, content creation, campaign management, and analytics. With 18+ years of experience and 3.9 million collaborations, it helps brands connect with creators to increase engagement.
IZEA has generated over 30 billion views on TikTok and continues to develop with social-first content strategies, helping brands increase their impact and build consumer trust.
4. Upfluence
Last alternative is going to be Upfluence, an influencer marketing platform designed for large brands and agencies. It offers features like influencer discovery, relationship management, affiliate tracking, and e-commerce integrations. With a large influencer database and AI-driven tools, it helps brands manage long-term partnerships, track ROI, and collaborate within teams.
However, Upfluence is quite expensive, and it often requires custom pricing and long-term contracts. It works fine for mid-to-large companies with heavy influencer budgets, but smaller brands may find it overwhelming and out of their price range. Unlike Collabstr, Upfluence collects public data for its influencer database, which may result in contacting influencers who don’t expect outreach.
It might offer more advanced features than Collabstr, but the high cost makes it less accessible for smaller businesses.
Conclusion
The influencer marketing industry is filled with multiple platforms, making it difficult to find out which one is right for you. Whether you’re a brand or an influencer, you need specific details about pricing and features to make an informed decision. This also applies to Collabstr. To simplify your search and ensure a smooth experience, we’ve created this guide to help you have a better understanding of its pricing, features, pros, and cons. Therefore, make sure to use this guide wisely to maximize your profit in this market.
FAQs
While Collabstr offers a free plan, it’s very limited. The only feature you can use without a subscription is the marketplace. To access tools like messaging influencers, analytics, or campaign management, you’ll need to upgrade to a paid plan. So no, it is not free at all.
Although Collabstr is not ideal for small businesses, it is definitely not suitable for large brands either. It works better for small businesses or those new to influencer marketing. It lacks the advanced features and scalability that larger businesses need for managing complex or large-scale campaigns.
Yes, Collabstr is a legitimate platform, meaning it operates as promised without any unusual activities. However, some users have raised concerns about fake influencers on the platform. It’s important to verify influencers before starting a collaboration.
