Top 12 Influencer Marketing Agencies in India and Mumbai (2026)
Top 12 influencer marketing agencies in India and Mumbai compared, with regional-language creators and what the CCPA and ASCI rules require from brands. For India’s rules on influencer advertising, see the ASCI influencer advertising guidelines.
Confluencr, Chtrbox, Grynow, Kofluence, WhizCo, UnAverage, Brandwitty, Panache Talents, Ykone, Moris Media and Plixxo are the Indian and India-active agencies we compared, with Ainfluencer, our own service, at number one. Ainfluencer is not an Indian agency. Mumbai is where most of them keep an office, so the guide also covers the search for an influencer marketing agency in Mumbai, and it sets out the advertising rules that India now enforces on brands and creators alike.
We looked at the rankings that currently appear for these searches before writing. Where an agency’s site loaded, the description comes from it, and where it did not, from search results and directories. Indian rankings are heavily self-published, because most are written by agencies that list themselves, so we treat them as leads. Numbers the agencies quote are theirs and have not been audited. Nobody paid to appear, and no agency here publishes a price list.
Best Influencer Marketing Agency in India by Goal
Pick the goal first, then read that entry
| Your goal | Start with | Why |
|---|---|---|
| The biggest name among Indian agencies | Confluencr | Calls itself India’s largest influencer marketing agency |
| Regional and pan-India campaigns | Grynow | Says it runs campaigns across regional, pan-India and international markets |
| Creator reach in Mumbai | Kofluence | Says it gives access to 750K+ creators and serves Mumbai neighbourhoods |
| Direct-to-consumer growth with sales as the goal | UnAverage | A D2C-focused agency whose vertical is powered by the team behind WhizCo |
| Influencer work with creative technology | WhizCo | Described as mixing influencer work with CGI and AR filters |
| A Mumbai talent-style agency | Panache Talents or Brandwitty | Both describe themselves as Mumbai influencer agencies |
| One platform across markets | Ainfluencer (ours) | Marketplace plus managed campaigns, packages from $7,999 |
Influencer Marketing Agencies in India Compared
The twelve in the order they are reviewed below
| # | Agency | Known for | Best for | Published price |
|---|---|---|---|---|
| 1 | Ainfluencer (ours) | Marketplace plus managed campaigns | Brands running several markets | From $7,999 per campaign |
| 2 | Confluencr | Large Indian influencer agency | Brands wanting scale | Not public |
| 3 | Chtrbox | Influencer and digital marketing, Mumbai | Brands wanting content plus creators | Not public |
| 4 | Grynow | Regional and pan-India influencer campaigns | Brands targeting regional languages | Not public |
| 5 | Kofluence | AI-powered creator matching, Mumbai | Brands wanting data-led selection | Not public |
| 6 | WhizCo | Influencer work plus creative technology | Brands wanting AR and CGI content | Not public |
| 7 | UnAverage | D2C growth agency in Delhi | D2C brands | Not public |
| 8 | Brandwitty | Mumbai agency with 10+ years | Start-ups and enterprises | Not public |
| 9 | Panache Talents | Mumbai influencer matching | Brands wanting customised plans | Not public |
| 10 | Ykone | Luxury and beauty with a Mumbai office | Beauty and luxury brands | Not public |
| 11 | Moris Media | Mumbai agency | Brands wanting a long-standing agency | Not public |
| 12 | Plixxo | Influencer marketing platform and agency | Brands wanting managed creators | Not public |
Reviews of the Best Influencer Marketing Agencies in India
1. Ainfluencer: One Account for India and Other Markets (our own service)
A reminder before you read on: this is our own service, and it is not an Indian agency. Ainfluencer pairs a managed influencer and affiliate service with a self-serve creator marketplace on Instagram, TikTok and YouTube. Managed packages begin at $7,999 for a one-month campaign with 25 creators, shown on its own page. Indian rules now hold brands responsible for what endorsers say, so ask how every post is checked before it goes live.
- Best for: Brands that want hands-on help, or want Indian campaigns beside other markets from one account.
- Pricing: From $7,999 per campaign package
2. Confluencr: A Large Indian Influencer Agency
On its site Confluencr calls itself India’s largest influencer marketing agency, with more than six years of campaigns built on a large influencer network. Rankings add offices in Bengaluru and Mumbai, 700 or more brands and creators in 16 countries. Ask how the claim of being the largest is measured.
- Best for: Brands that want an agency with scale and a broad creator network.
- Pricing: Not public
3. Chtrbox: Influencer and Digital Marketing From Mumbai
Chtrbox describes itself as an influencer marketing and digital marketing company in India, with creators on Instagram, YouTube, Facebook, LinkedIn and X and a content arm called Chtrsocial. Directories list it as a Mumbai pioneer from 2016, based in Andheri West, with Amazon and Nykaa among clients and a place in the Good Creator Co network.
- Best for: Brands that want campaign content and creators from the same team.
- Pricing: Not public
4. Grynow: Regional and Pan-India Campaigns
Grynow calls itself the best influencer marketing agency in India and says it works with influencers, KOLs and ambassadors on 360-degree campaigns across regional, pan-India and international markets. A listing places it in Gurugram with operations in the Middle East, the US, the UK and Southeast Asia and a focus on regional and vernacular creators.
- Best for: Brands that need regional-language reach across India.
- Pricing: Not public
5. Kofluence: AI-Powered Matching With a Mumbai Focus
Kofluence describes itself as an AI-powered influencer marketing agency in Mumbai with access to more than 750,000 creators, serving brands across Bandra, Andheri East, Powai and Lower Parel with campaigns on Instagram, YouTube, Facebook and X. The size of the pool is its own figure, so ask how many of those creators are active and available to you.
- Best for: Brands that want data-led creator selection in Mumbai.
- Pricing: Not public
6. WhizCo: Influencer Work With Creative Technology
A New Delhi agency founded in 2017, per a ranking, that pairs influencer work with creative technology such as CGI and AR filters. Its own site would not load for us, so ask for current case studies. UnAverage’s site says its D2C vertical is powered by the team behind WhizCo.
- Best for: Brands that want novel formats alongside creators.
- Pricing: Not public
7. UnAverage: A D2C Growth Agency in Delhi
UnAverage describes itself as a D2C and digital marketing agency in Delhi covering SEO, Google Ads, social, branding and performance marketing, with a D2C growth vertical powered by the team behind WhizCo. A ranking recommends it where influencer spend is tied to sales.
- Best for: D2C brands that want influencers connected to performance marketing.
- Pricing: Not public
8. Brandwitty: A Mumbai Agency With a Decade of Work
Brandwitty describes itself as a leading influencer marketing agency in Mumbai with more than 10 years of experience, offering creators from all categories to start-ups and enterprises. Its site claims an average return of 6 to 1 on influencer investment, a statistic to test against its own case studies.
- Best for: Start-ups and enterprises that want a Mumbai-based team.
- Pricing: Not public
9. Panache Talents: Customised Plans From Mumbai
Panache Talents describes itself as a Mumbai influencer marketing agency that matches top influencers with brands and builds customised influencer plans. Its site gives few specifics, so ask for client references and sample plans.
- Best for: Brands that want a plan written around their market.
- Pricing: Not public
10. Ykone: Luxury and Beauty With a Mumbai Office
A Paris-founded agency whose Mumbai office, opened in 2021, is its second in India according to its page. For its background, see our guide to influencer marketing agencies in France. Ask who runs an Indian campaign day to day.
- Best for: Luxury and beauty brands that want an Indian office tied to a European agency.
- Pricing: Not public
11. Moris Media: A Long-Standing Mumbai Agency
Moris Media calls itself Mumbai’s best influencer marketing agency for 2026, which is a self-description. We could only confirm it from a listing, so check current services and clients directly.
- Best for: Brands that want to review a long-running Mumbai agency.
- Pricing: Not public
12. Plixxo: A Platform With Managed Campaigns
Plixxo appears in rankings as an influencer marketing platform with managed campaign services. Its own site would not load for us, so treat the listing as a lead and ask for a demo and references.
- Best for: Brands that want a platform with an agency option.
- Pricing: Not public
Other Names and a Caution
One Impression appears in many rankings, but its own domain returned a not-found page when we checked, so confirm that it still operates before you contact it. Qoruz and Impulze are software tools for in-house teams, not agencies. Dot Media, OPA, Third Eye Productions and Glad U Came also recur in Mumbai lists. Ask each for current client references.
Best Influencer Marketing Agencies in Mumbai
Mumbai is the centre of Indian entertainment, fashion and advertising, and search interest in its agencies is large. Kofluence and Chtrbox name specific Mumbai neighbourhoods, Brandwitty, Panache Talents and Moris Media are Mumbai agencies, Confluencr and Ykone have Mumbai offices. Choose by the type of work.
Mumbai influencer agencies by the kind of work
| You are buying | Type of agency | Entries above |
|---|---|---|
| Creators in Mumbai neighbourhoods and retail districts | Local specialists | Kofluence, Chtrbox |
| A campaign across many Indian cities | Pan-India agencies | Confluencr, Grynow |
| Entertainment, fashion or beauty with celebrity access | Mumbai-based agencies | Panache Talents, Moris Media, Ykone |
| Sales-led D2C campaigns | Performance agencies | UnAverage, Brandwitty |
Mumbai, Delhi NCR or Bengaluru?
Indian agencies sit in several hubs: Mumbai for entertainment and consumer brands, Delhi and Gurugram for D2C and platforms such as UnAverage, WhizCo and Grynow, and Bengaluru for technology brands, where Confluencr also has an office. Pick on category experience, since all of them run campaigns nationally.
Regional-Language Creators in India
A campaign in Hindi and English reaches a fraction of Indian audiences. Ask any agency how many of its creators work in Tamil, Telugu, Marathi, Bengali or other languages, and for examples. Grynow is described as strong in regional and vernacular creators, which you should verify with case studies.
Indian Influencer Rules for Brands: CCPA and ASCI Guidelines
India regulates influencer advertising in two ways: the Advertising Standards Council of India (ASCI), a self-regulatory body, and the Central Consumer Protection Authority (CCPA), which enforces the Consumer Protection Act 2019. This summary comes from legal and industry commentary, not from the official texts, so it is general information and not legal advice. Check the current ASCI and CCPA documents before you sign contracts.
The main points for brands working with Indian creators
| Topic | What applies |
|---|---|
| ASCI guidelines | ASCI’s influencer advertising guidelines have applied since June 2021 and ASCI itself does not levy fines |
| CCPA guidelines | Under the Consumer Protection Act 2019, the CCPA’s 2022 guidelines on misleading advertisements and endorsements cover endorsers such as influencers |
| Endorsement Know-hows | The Department of Consumer Affairs issued a booklet on 20 January 2023 setting out what an endorser owes, including disclosure of a material connection |
| Penalties | Commentary reports penalties of up to INR 10 lakh and up to INR 50 lakh for later breaches, and endorsement bans, though sources differ on the length. Confirm the figures with the CCPA |
| Shared liability | Commentary says liability is shared between the brand and the creator |
| Label placement | A disclosure should not be buried among hashtags or links, and should be in the language of the advertisement |
| Compliance record | An ASCI review reported that 98 percent of 1,173 influencer ads examined from April to September 2025 needed changes |
- Write the label into the contract. Require a clear disclosure at the start of each post and in each language used.
- Treat gifted product as a benefit. See our guides to gifting versus seeding and product gifting platforms.
- Check claims too. The rules cover misleading claims as well as labels, so brief creators on what they may say about a product.
What Influencer Marketing Agencies in India Charge
No agency here publishes a price list, apart from Ainfluencer with packages from $7,999. Send the same one-page brief to three agencies and ask for written quotes that separate the agency fee from the creator budget and any extras. See how agencies structure their pricing for the usual models.
How to Choose an Influencer Marketing Agency in India
- Language fit. Match the agency’s creators to the languages your customers use.
- Compliance process. Ask who checks labels and claims before posting, and how a complaint is handled.
- Proof tied to results. Ask for sales, sign-ups or store visits, not only views. Our influencer marketing KPIs guide lists the numbers to request.
- Independence of rankings. Many Indian lists are written by agencies that include themselves. Ask for references you can call.
- Creator pool claims. Ask how many creators in a stated pool are active and available for your campaign.
Questions to Ask Every Indian Agency
- Who checks the label and the claims in each post, and what happens when one is wrong?
- How do you separate your fee from the creator budget?
- Which results can you show from a campaign in our category, and which metric do they report?
- How many of your creators work in the languages we need?
- Who owns the content, and for how long may we use it in paid ads?
Planning across Asia? See influencer marketing agencies in Singapore or agencies in Australia, or read our roundup of the best influencer marketing agencies.
Frequently Asked Questions
What is the best influencer marketing agency in India?
There is no single best. Confluencr suits brands that want scale, Grynow suits regional campaigns, Kofluence suits data-led work in Mumbai, and UnAverage suits D2C growth. Match the agency to your goal, languages and budget.
Which influencer marketing agencies are based in Mumbai?
Chtrbox, Kofluence, Brandwitty, Panache Talents and Moris Media describe themselves as Mumbai agencies, while Confluencr and Ykone have Mumbai offices. Check current offices before you decide.
How much do influencer marketing agencies in India charge?
None of the agencies above publish prices except Ainfluencer, which shows packages from $7,999. For the others, request a written quote that separates the agency fee from the creator budget and extras.
Do influencers have to disclose paid partnerships in India?
Yes. ASCI’s guidelines and the Consumer Protection Act framework expect a clear disclosure of a material connection, and the Department of Consumer Affairs published endorsement guidance in January 2023.
Who is liable if an influencer’s ad is misleading?
Commentary says liability is shared between the brand and the creator, and the CCPA can penalise advertisers and endorsers. Ask your agency how it checks claims.
Does ASCI fine influencers?
No. ASCI is self-regulatory and does not levy fines. The statutory penalties come from the CCPA under the Consumer Protection Act.
Should I hire a Mumbai agency or one covering all of India?
Choose a Mumbai agency when the work is in the city or tied to entertainment. Choose national coverage and regional languages when your customers are spread across states.
Which agency is best for regional-language influencer marketing?
Grynow is described as strong in regional and vernacular creators, but verify it with case studies. Ask every agency for examples in the languages you need.