Top 12 Influencer Marketing Agencies in Singapore (2026)
Top 12 influencer marketing agencies in Singapore compared, with KOL terms, management versus marketing agencies and what the ASAS and MAS rules require. For Singapore’s advertising code, see the ASAS page on social media advertising guidelines.
Gushcloud, KOL Digital, Kobe, Partipost, StarNgage, AnyMind Group, One9ninety, X10 Media, Taproot, Ykone and The Influencer Marketing Factory are the influencer marketing agencies and platforms that recur for Singapore, with Ainfluencer, our own service, at number one. Ainfluencer is not a Singapore agency. Singapore brands search for a KOL agency as often as an influencer agency, and many agencies here run campaigns across Southeast Asia, so this guide explains the terms, separates talent management from marketing, and sets out the advertising rules.
Before writing, we compared the rankings that currently show for these searches. Each description comes from the agency’s own website where it loaded, and from search results where it did not. A number of Singapore rankings are written by agencies that list themselves, so they were used as leads only. Figures quoted are the agencies’ own. Nobody paid to be included, and no agency here publishes a price list.
Best Influencer Agency in Singapore for Your Brief
Match the brief to an agency, then read that entry
| Your brief | Start with | Why |
|---|---|---|
| Full KOL campaign management across Southeast Asia | KOL Digital | Says it has 10,000+ vetted KOLs across Singapore and Southeast Asia |
| An AI-driven creator search and award-winning agency | Kobe | Based in Singapore, five-time Gold Award winner for Influencer Agency of the Year by its own account |
| Nano-influencer campaigns at lower cost | Partipost | Focuses on nano-influencers and performance |
| Creator management and licensing | Gushcloud | Describes itself as a creator management and licensing company |
| A platform plus agency in one | StarNgage | Marketplace, platform and agency with 8M+ vetted influencers |
| A long-established social agency | One9ninety | Social and influencer agency established in 2008 |
| One platform across markets | Ainfluencer (ours) | Marketplace plus managed campaigns, packages from $7,999 |
Influencer Agencies in Singapore Compared
The twelve in the order they are reviewed below
| # | Agency | Known for | Best for | Published price |
|---|---|---|---|---|
| 1 | Ainfluencer (ours) | Marketplace plus managed campaigns | Brands running several markets | From $7,999 per campaign |
| 2 | Gushcloud | Creator management and licensing | Brands wanting managed creators | Not public |
| 3 | KOL Digital | KOL campaign management | Brands targeting Southeast Asia | Not public |
| 4 | Kobe | AI-powered influencer agency | Brands wanting data-led selection | Not public |
| 5 | Partipost | Nano-influencer platform | Brands with smaller budgets | Not public |
| 6 | StarNgage | Platform, marketplace and agency | Brands wanting a large creator pool | Not public |
| 7 | AnyMind Group | Brand enablement platform | Brands wanting influencer plus commerce tools | Not public |
| 8 | One9ninety | Social and influencer agency since 2008 | Brands wanting a Pan-Asian agency | Not public |
| 9 | X10 Media | Performance and B2B influence | B2B and performance campaigns | Not public |
| 10 | Taproot | Regional marketing and PR | Smaller campaigns | Not public |
| 11 | The Influencer Marketing Factory | TikTok, Instagram and YouTube campaigns | Brands wanting a US-based agency | Not public |
| 12 | Ykone | Luxury and beauty | Beauty and luxury brands | Not public |
Reviews of the Best Influencer Marketing Agencies in Singapore
1. Ainfluencer: One Account for Singapore and the Region (our own service)
Before you read on: this is our own service, and it is not a Singapore agency. Ainfluencer pairs a managed influencer and affiliate service with a self-serve creator marketplace on Instagram, TikTok and YouTube. Managed packages begin at $7,999 for a one-month campaign with 25 creators, shown on its own page. Singapore’s advertising code expects clear labelling, so ask how each post is checked before it goes live.
- Best for: Brands that want hands-on help, or want Singapore campaigns beside other markets.
- Pricing: From $7,999 per campaign package
2. Gushcloud: Creator Management and Licensing
Gushcloud’s site describes it as a creator management and licensing company with a presence across North America, Asia and the Middle East that helps creators monetise through representation, content publishing and capital financing. Rankings place its headquarters in Singapore. It sits on the talent side as much as the brand side, so ask which creators it represents and how conflicts are handled.
- Best for: Brands that want access to managed creators.
- Pricing: Not public
3. KOL Digital: KOL Campaign Management
KOL Digital says it manages a whole influencer campaign, with a network of more than 10,000 vetted KOLs across Singapore and Southeast Asia matched to ten or more industries, and more than 500 launch stories. One 2026 ranking, published by the agency itself, puts it first, so weigh that claim accordingly.
- Best for: Brands that want one team to run a campaign from start to finish.
- Pricing: Not public
4. Kobe: An AI-Powered Singapore Agency
Kobe describes itself as a Singapore-based influencer agency connecting Southeast Asian and global brands with more than 14 million creators, and as a five-time Gold Award winner for Influencer Agency of the Year. Those are its own claims, so ask which award body and years it means.
- Best for: Brands that want AI-assisted creator search from a Singapore team.
- Pricing: Not public
5. Partipost: Nano-Influencer Campaigns
Partipost calls itself the number one influencer marketing platform in Asia and focuses on nano-influencers, arguing that they bring higher engagement and a better chance of conversion. It markets a self-built campaign model that is meant to be affordable and scalable.
- Best for: Brands with limited budgets that want many small creators.
- Pricing: Not public
6. StarNgage: Platform, Marketplace and Agency
StarNgage describes a platform, marketplace and agency covering Instagram, TikTok and YouTube, with more than 8 million vetted influencers and tools to find, manage and track campaigns. It is listed as part of Hashmeta.
- Best for: Brands that want to choose between software and managed service.
- Pricing: Not public
7. AnyMind Group: A Brand Enablement Platform
AnyMind calls itself an end-to-end brand enablement platform with proprietary software for brand building, e-commerce, marketing and logistics, and its news page highlights live-commerce tools. Influencer work is one part of a wider stack, so it suits brands that want commerce tools too.
- Best for: Brands that want influencer work tied to commerce and logistics.
- Pricing: Not public
8. One9ninety: A Pan-Asian Social Agency Since 2008
One9ninety describes itself as an award-winning social media and influencer marketing agency established in 2008 and headquartered in Singapore, with more than 100 brands served across the Pan-Asian region.
- Best for: Brands that want an experienced social agency with influencer work included.
- Pricing: Not public
9. X10 Media: Performance and B2B Influence
Listed for performance-led work and LinkedIn-focused B2B influence. A ranking notes that TSL Media Group acquired it in March 2024. We could not read its own site, so check current ownership and services.
- Best for: B2B and performance-focused brands.
- Pricing: Not public
10. Taproot: Smaller Campaigns With Regional Experience
Often recommended for smaller campaigns, per a ranking, which credits it with more than 15 years of client-side regional marketing and public relations experience. Its own site did not load for us.
- Best for: Smaller brands that want a regional PR background.
- Pricing: Not public
11. The Influencer Marketing Factory: A US Agency Serving Singapore
A US-based agency whose Singapore page says it serves the city on TikTok, Instagram and YouTube, from finding influencers to tracking results, and notes the role of key opinion leaders in Singapore’s social media landscape.
- Best for: Brands that want a US-based agency with a Singapore offer.
- Pricing: Not public
12. Ykone: Luxury and Beauty
A Paris-founded agency with a Singapore page. For its background in luxury and beauty, see our guide to influencer marketing agencies in France. We could not read the Singapore page, so ask which team would run a local campaign.
- Best for: Beauty and luxury brands that want a European agency with an Asian presence.
- Pricing: Not public
Other Singapore Names in Rankings
We could not verify enough about these to give them an entry. Elixir Digital is aimed at SMEs and start-ups, Narrators is described as having regional scale, though its own domain showed an unavailable-store page when we checked, and Socially Powerful and The Goat Agency also appear in lists. Ask each for current client references.
KOL, Influencer or Creator: What Singapore Brands Mean
Singapore marketers often say KOL, key opinion leader, where others say influencer. In practice the terms overlap, and agencies use all three, so search for each when you build a shortlist.
Terms you will meet when hiring in Singapore
| Term | What it usually means |
|---|---|
| KOL | Key opinion leader. A creator or expert whose recommendation carries weight in a category |
| Influencer | A creator with an audience that a brand pays or gifts to promote a product |
| Nano-influencer | A creator with a small, tight audience, often paid in products or modest fees |
| Finfluencer | A creator who talks about finance, subject to extra financial rules |
| Talent management | Representing creators and negotiating their deals, as opposed to planning campaigns for brands |
Influencer Management Agency or Influencer Marketing Agency in Singapore?
Many Singapore searches ask for an influencer management agency. A management agency works for the creator, signing them and taking a share of their deals. A marketing agency works for the brand, planning the campaign and finding creators. Gushcloud sits closer to management, while KOL Digital, Kobe and One9ninety sell campaigns to brands. Our guide to influencer management agencies explains the difference.
- Ask who the agency answers to. A manager’s first duty is to the creator.
- Ask about conflicts. An agency that represents creators may steer your brief toward its own roster.
- Ask about fees. Find out whether the creator’s fee, a management commission and an agency fee are separate lines.
Using Singapore as a Base for Southeast Asia
Several agencies here sell reach across Southeast Asia, including KOL Digital, Kobe and One9ninety. Ask any of them which countries they cover with local creators, in which languages, and who handles each market’s advertising rules, since a Singapore agency may subcontract outside the city. For other Asian and Pacific markets, see influencer marketing agencies in India and agencies in Australia.
Singapore Influencer Rules for Brands: ASAS, SCAP and MAS
Influencer advertising in Singapore falls under the Singapore Code of Advertising Practice, enforced by the Advertising Standards Authority of Singapore (ASAS), with extra rules for financial content from the Monetary Authority of Singapore (MAS). This summary comes from marketing and legal commentary, not from the official texts, so it is general information and not legal advice. We found no 2026 change to the disclosure rule itself.
The main points for brands working with Singapore creators
| Topic | What applies |
|---|---|
| Disclosure | Posts that are paid or incentivised need a clear label, placed where viewers see it without expanding a caption |
| Gifted product | Commentary says disclosure is needed when a creator receives payment, free products or another benefit |
| Shared responsibility | Commentary says the brand shares the duty with the creator, so disclosure cannot be left to the creator alone |
| Financial content | Reported MAS digital advertising guidelines took effect on 25 March 2026 and cover financial institutions and the external marketers they use, including finfluencers |
| Other sectors | Commentary notes extra limits for healthcare and that property advertising is regulated by the Council for Estate Agencies |
| Enforcement | Mainly self-regulatory, with sanctions and reputational damage as the consequences |
- Write the label into the brief. Require a clear disclosure at the start of each post.
- Treat gifts as advertising. See our guides to gifting versus seeding and product gifting platforms.
- Check sector rules. Finance, healthcare and property briefs need extra review before any creator posts.
What Influencer Agencies in Singapore Charge
None of these agencies publish a price list, apart from Ainfluencer with packages from $7,999. Send the same one-page brief to three agencies and ask each for a written quote that separates the agency fee from the creator budget and extras. See how agencies structure their pricing for the usual models.
How to Choose an Influencer Agency in Singapore
- Market coverage. Check which Southeast Asian countries the agency covers with local creators.
- Management or marketing. Know whether the agency works for creators or for you.
- Proof tied to results. Ask for sales, sign-ups or visits, not only reach. Our influencer marketing KPIs guide lists the numbers to request.
- Independence of rankings. Several lists are written by agencies that include themselves. Ask for references you can call.
- Pool claims. Ask how many creators in a stated network are active and available for your campaign.
Questions to Ask Every Singapore Agency
- Who checks the label on each post, and what happens when one is missing?
- Do you represent any of the creators you recommend to us?
- Which results can you show from a campaign in our category?
- Which countries do you cover with local creators?
- Who owns the content, and for how long may we use it in paid ads?
Looking for a wider view? Read our roundup of the best influencer marketing agencies.
Frequently Asked Questions
What is the best influencer marketing agency in Singapore?
There is no single best. KOL Digital suits full KOL campaigns across Southeast Asia, Kobe suits AI-assisted search, Partipost suits nano-influencer budgets, and One9ninety suits brands that want an established social agency. Match the agency to your goal and budget.
What does KOL mean in Singapore marketing?
KOL means key opinion leader. In Singapore it is used for creators and experts whose recommendations carry weight, and agencies often use it interchangeably with influencer.
What is the difference between an influencer management agency and an influencer marketing agency?
A management agency represents creators and takes a share of their deals. A marketing agency works for the brand, planning campaigns and finding creators. Gushcloud sits closer to management, while KOL Digital, Kobe and One9ninety sell campaigns to brands.
How much do influencer marketing agencies in Singapore charge?
Only Ainfluencer shows prices, with packages from $7,999. For the others, request a written quote that separates the agency fee from the creator budget and extras.
Do influencers have to disclose paid posts in Singapore?
Yes. The Singapore Code of Advertising Practice, enforced by ASAS, expects a clear label on paid or incentivised posts where viewers see it, and commentary says gifted product counts.
Are there extra rules for finance influencers in Singapore?
Yes. Commentary reports MAS digital advertising guidelines effective 25 March 2026 that cover financial institutions and the external marketers they use, including finfluencers. Check the MAS site before briefing a finance creator.
Can a Singapore agency run campaigns across Southeast Asia?
Several say so, including KOL Digital, Kobe and One9ninety. Ask which countries they cover with local creators and who handles each market’s rules.
Which Singapore agency is best for nano-influencers?
Partipost focuses on nano-influencers. Ask for examples of campaign cost and results in your category.