Last Updated: November 10th, 2024
What Is Influencer Intelligence?
One of the oldest names we can find across influencer marketing platforms is Influencer Intelligence. The company started its work in 1989 under the name of ‘The Red Pages’. At that time, there wasn’t anything known as influencers. The Red Pages was a directory that required a subscription and listed over 25,000 celebrities.
The directory helped marketers choose the right celebrities for endorsements and ad campaigns. A small team researched the celebrities, providing details about their background, past endorsements, awards, and contact information for the celebrities’ agents.
Over the years, the company evolved significantly, especially with the rise of social media, leading to its rebranding as Influencer Intelligence around 2012. This transition allowed the company to leverage more comprehensive data analytics in the influencer marketing space, aligning its services with contemporary marketing trends and needs
Today, Influencer Intelligence is an influencer marketing platform with a database of more than 150,000 creators. This platform, claims to be a hybrid influencer marketing solution that combines machine learning and AI with a team of social media experts.
Influencer Intelligence Review: Pricing & Features + Best Alternative
In this guide, we will review the Influencer Intelligence platform, its features, and pricing, and will introduce you to influencer intelligence alternatives. So, make sure to check this guide to make a better decision.
Influencer Intelligence Features
Let’s start by checking what features does Influencer Intelligence offers to help brands grow their business.
1. Competitor and Influencer Benchmarking
The first step for planning a growth strategy is understanding your market and top competitors. With the Influencer Intelligence Competitor and influencer benchmarking tool you can monitor other brands in your industry, the influencers they work with, and the success of their campaigns.
2. Influencer Search
Want to run influencer marketing campaigns? On Influencer Intelligence, you have access to a database of more than 150,000 creators across different social media platforms. You can search using filters such as gender, age, location, audience, brand endorsements, and social performance.
While these filters can help you find active influencers, you might not find the best match who has the same audience as your target market. On Ainfluencer, you can search among more than 500,000 active influencers using an AI-powered search engine and more than 20 filters.
3. Influencer Evaluation
After finding influencers, you can compare them using metrics such as engagement rate, follower count, sentiment, past brand collaborations, etc. You can add the ones you like to work with to your list and access direct influencer contacts, agents, management, and publicist details.
4. Campaign Measurement and Reporting
After running each campaign it’s important to track and analyze the results to find any gaps. Influencer Intelligence provides ROI metrics such as earned media value, engagement rate, and sentiment to track your campaigns.
Influencer Intelligence Pricing
Unfortunately, Influencer Intelligence doesn’t provide any information about their plans and pricing on their website. You can request a demo by providing some information about your business and their team will reach out to you.
Since the pricing is not visible and to test the platform you need to request a demo, it might not be the perfect solution for all brands, especially if time and budget are important to your business.
When it comes to influencer intelligence alternatives, nothing can beat Ainfluencer in the case of pricing.
Ainfluencer is a free influencer marketing platform that provides everything you need in one place. Using this tool, you can create unlimited campaigns on Instagram and TikTok, invite as many influencers as you need, manage campaigns, and track results without paying a penny to the platform.
Influencer Intelligence Review: What Do Customers Say?
One of the best ways to find out whether a platform is legit and working well or not is by checking its customers’ reviews. While Influencer Intelligence claims to be a trusted platform with hundreds of clients around the world, it’s not submitted on any reviewing websites.
By checking reviewing websites such as G2, Trustpilot, TrustRadius, Reddit, and even Quora, we couldn’t find any reviews from their customers.
Influencer Intelligence Pros and Cons
Pros
- User-friendly interface
- Campaign tracking tool
Cons
- The subscription cost is not visible
- There are no reviews from real customers.
- Limited filters to search influencers
- Limited database of creators
- You can’t talk with influencers in the app.
Well, you may need an alternative!
Ainfluencer: The Best Influencer Intelligence Alternative
If you are worried about the safety of Influencer Intelligence and are looking for a better alternative with more features, Ainfluencer is the platform you need. Ainfluencer is a safe and end-to-end influencer marketing platform with a vast network of more than 500,000 creators across Instagram and TikTok.
On Ainfluencer, you can use more than 20 advanced filters to find creators in your niche. The AI engine will suggest a list of influencers based on your targeting criteria in a couple of seconds. You can check each creator’s profile to view their latest insight, past collaborations, and collaboration costs.
Using the app’s chat tool, you can talk with each influencer, invite them to your campaign, ask for any type of data you want, and set the collaboration fee. As a brand, you don’t need to pay any additional fee to the platform and you can use all the features for free. So if you are ready to run safe collaborations, give Ainfluencer a try now!
| Features | Influencer Intelligence | Ainfluencer |
|---|---|---|
| Database of Influencers | 150K | +2M |
| Filtering | Filters | AI-powered search engine/
More than 20 filters |
| Pricing Options | $99 - $800 | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Instagram, Tiktok | |
| Number of Invitations | N/A | Unlimited |
| Number of Campaigns | N/A | Unlimited |
| Campaign Management | No | ✅ |
| Detailed Insights | No | Yes |
Other Influencer Intelligence Alternatives
While we believe Ainfluencer is the best alternative to Influencer Intelligence and can provide everything you need for free, there are some other alternatives to check.
1. Upfluence
If you like to run campaigns on multiple social media platforms, Upfluence is one of the available options that can help you. On Upfluence, you can search over 3M influencers on Instagram, TikTok, Twitter, YouTube, Amazon, Pinterest, and Twitch. Besides managing influencer-based campaigns, you can monitor and manage all of your affiliate programs in one place.
Upfluence provides three different packages to choose from based on your needs. However, there is no visible pricing for any of them and you need to contact their team.
Read Upfluence Review.
2. CreatorIQ
If you are not sure about the impact of collaborating with social media influencers on your growth, CreatorIQ provides predictable data of your marketing strategy. This influencer marketing platform helps you discover trends, find influencers related to your industry, manage multiple campaigns at the same time, access detailed analytics of your performance, and monitor your competitors.
CreatorIQ doesn’t provide visible pricing on its website. You need to schedule a call with one of their specialist and ask for information about the cost of service.
Read CreatorIQ Review.
3. Influencity
If you are looking for creators across TikTok and YouTube, Influencity with a database of over 250M creators is a great option. You can use more than 30 filters you can find creators in your niche, analyze their audience and fake followers, invite them to your campaign in bulk, and manage multiple campaigns.
Read Influencity Review.
Conclusion
Influencer Intelligence is one of the oldest influencer marketing platforms with a rich history dating back to 1989. While it offers valuable features for influencer marketing such as competitor and influencer benchmarking, there are lots of downsides such as the limited creator database and lack of messaging tools for contacting influencers.
For those looking for a better influencer intelligence alternative with more extensive features, Ainfluencer can be a great choice. The platform provides a network of over 2M creators, an advanced AI-powered search engine, secure messaging, and free access to all features.
FAQs
Unfortunately, this platform doesn’t provide any free plans or trials to test the features. On their website, there is no information about the subscription cost. You need to request a demo including your business information and their team will reach back to you.
The number of creators on Influencers on Influencer Intelligence is limited and you can search among 150,000 using basic filters. The best Influencer Intelligence alternative is Ainfluencer which provides a database of more than 500,000 active influencers.
You can use the AI-powered search tool and more than 20 advanced filters to find creators for free.
