Last Updated: April 13th 2025
What Is Tagger?
Founded in 2015, Tagger Media has established itself as a well-known influencer marketing and social intelligence platform. The main idea of this company is to make influencer marketing more effective and accessible for brands of all sizes. Tagger first got its start as a music recommendation engine, but it soon changed its tune and shifted into influencer marketing. By tapping into its powerful analytics, it now helps brands dig deeper into social conversations and uncover valuable insights.
Tagger’s influencer marketing capabilities were merged with Sprout Social’s social media management software in August 2023. This followed Sprout Social’s acquisition of Tagger Media for $140 million. Now the platform is mostly known as Tagger by Sprout Social. This acquisition helps Sprouts Social strengthen its spot in the social media software world by offering a one-stop shop for building and running well-rounded social strategies
Unlike other influencer marketing platforms that primarily focus on influencer data, Tagger takes a different approach by emphasizing social listening to provide a deeper understanding of the social landscape.
Tagger stands out for making influencer marketing smoother and smarter. With tools like Signals to track trending topics and the Profile Discovery Tool to find creators who truly match your brand, it helps you build stronger, more targeted collaborations.
Tagger Review: Pricing, Features, Pros & Cons + Best Alternative
Finding the right influencer marketing platform can feel more overwhelming than finding your way through a maze. With so many options out there, brands need tools that make influencer discovery, campaign management, and analytics and stress-free, but let’s be honest, many platforms either miss the mark or come with a hefty price tag.
In this Tagger review, we’re taking a close look at Tagger to explore how it operates against other options that might better suit your needs.
While some platforms provide large databases and detailed analytics, others focus more on connecting users or integrating with e-commerce. One notable option is Ainfluencer, a free marketplace that’s becoming increasingly popular with brands.
But if you are looking for a perfect alternative that does everything Tagger does with many free tools, check out Ainfluencer. It’s a free influencer marketing platform with a database of 2 million influencers.
So, what makes Tagger tick? We’ll walk you through its features, pricing, and what users are saying, then compare it with top alternatives (including Ainfluencer) to help you find your perfect match.
Tagger Features: What the Platform Has to Offer
Tagger positions itself as a versatile tool for social media research and analytics. Its primary focus is social listening and understanding the broader social conversations related to a brand and leveraging psychographic analysis to better grasp audience interests and preferences.
Now, let’s dive into its features!
1. Tagger Creator Profile Discovery
Like most influencer marketing platforms, Tagger also offers tools to search for influencers based on different options including over 50 filters and reporting features for finding and analyzing influencers.
Here are other options in this group:
- Search with Signals: Through ‘Signals,’ users have the capability to analyze social content, posts, and profile data, enabling them to formulate effective marketing strategies and closely monitor discussions relevant to their brand.
Signals is considered an all-in-one tool that listens to social media and gathers data. It quickly processes complex queries and finds relevant content from a large collection of social posts.
- Curate Brand Ambassadors with Sync: With ‘Sync,’ you can effectively catch the attention of influencers through its customizable landing page feature. This functionality allows users to create landing pages tailored to their specific needs, making it particularly useful for establishing ambassador programs.
2. Campaign Management
Are you looking for an easier way to manage influencer campaigns? Tagger’s campaign management tool offers customizable features, collaboration options, CRM tools, and global payment solutions. It simplifies the entire process by providing everything you need for planning, executing, and analyzing your campaigns.
This tool provides the following features:
- Workflow Management: Tagger helps users manage their marketing workflow from collaborating with various stakeholders, such as brand partners, agencies, creators, and content writers, to plan and execute influencer campaigns at scale.
- Modular Activation: Tagger offers a modular activation tool that enables users to customize their workflow. This feature allows users to configure their workflow according to their specific needs, including features like Creator CRM, post-planning tools, and pacing dashboards.
- Versatile CRM Platform: Tagger’s platform claims to be comprehensive and versatile. It offers functionalities such as connecting, hiring, and activating creators for campaigns, engaging with creators through messaging, sharing profiles and campaigns with collaborators, contract submission and signing, content review and approval, and managing lists of current and potential creator partners.
- Campaign Status Overview: Tagger provides users with a top-down view of their campaign’s status in terms of budget, approvals, outreach, and hiring.
- Global Payment: Tagger claims to facilitate payments to creators in any currency around the world.
Although all these features might sound interesting to advertisers, they can be Tagger’s drawback too because it can be overwhelming for users who are trying to learn how to utilize the entire product.
While these features are powerful, they can also overwhelm users who prefer a simpler, more intuitive interface. Most users prefer a more straightforward process in which creating a campaign doesn’t take much time. They would like to easily connect with influencers with just a few clicks. Timing is everything, isn’t it?
If you want to test a simpler platform, you can always count on Ainfluencer. Creating an influencer marketing campaign and finding an influencer will only take a few clicks. You don’t need to take much time learning how to work with this platform. Everything is out there in a simple, user-friendly platform.
3. Analyze and Measure
Tagger provides different options for clients to track the progress of their campaigns. These features include:
- Measure with Report Builder: According to their claims, this feature aims to deliver data that is easy to visualize, enabling users to measure and report ROI effectively.
- Affiliate & Link Tracking: Tagger offers an affiliate solution that claims to be flexible and versatile. The platform allows users to customize their approach to affiliate marketing, giving them control over their strategies.
Tagger also promises to provide tools for campaign performance monitoring, key insights, and metric measurement, all within its platform.
Additionally, users can create audience retargeting pools on platforms such as Facebook Ads Manager and Google Ads using this data.
One of Tagger’s features is its link-tracking tool with UTM that enables users to gather essential performance data. The platform claims that this data can then be imported into analytics tools like Google Analytics.
4. Social Listening and Intelligence
Want to make smarter marketing decisions? This unique creator listening and business intelligence tool helps marketers craft better strategies. It quickly processes complex queries and finds the most relevant content from a massive library of social posts, giving you the insights you need to make informed choices.
It helps users by providing features like:
- Trend Analysis: Helps users spot trends in the creator community and track keyword performance and audience insights to improve influencer and social media strategies.
- Competition Monitoring: Lets users keep an eye on their competition, showing what’s working for them and what’s not, giving you an edge in the market.
You might think we’ve covered everything, but there’s still more to explore! Let’s take a look at some of the other great features. Tagger also offers:
- Communication & Collaboration: Easily manage influencer requests with a public portal and pre-qualifying questions, plus tools for smooth teamwork and better campaign management.
- Data Analysis & Visualization: Track over 9 billion social conversations for insights, and easily visualize 300+ metrics like likes and comments to make smart decisions.
- Integration & Compatibility: Collect data from all major social media platforms in one place with API integration for a complete view of your social activity.
You may also consider what its costs are. Let’s jump right into it!
Tagger Pricing
One important thing to note is Tagger’s pricing which could be a huge drawback of this platform. Tagger doesn’t list its prices on the website, so users need to contact the company directly for a quote. Like many other enterprise influencer marketing platforms, Tagger works on a subscription-based model with pricing that’s tailored to the client’s needs. This typically means paying either annual or monthly fees, which can be quite high.
Tagger is definitely not a good option for small businesses and is considered more of an enterprise-level tool. Reviews often mention that Tagger offers far more data than a small business might need.
In the past, Tagger offered different pricing for various needs, but now they’ve removed detailed pricing info from their site. As we previously mentioned, customers must request a demo or a price quote. Tagger doesn’t offer a free trial, and there’s no free version for smaller teams to test the platform.
Additionally, the cost of Tagger depends on factors like the number of users, campaigns, or influencers being managed, and any additional features. Unofficial sources suggest that Tagger’s pricing can run into the thousands of dollars per month for enterprise clients, with contracts usually requiring annual commitments. So, while Tagger is a powerful tool, it may be too expensive for smaller brands, who may prefer a more affordable or transparent alternative.
Tagger Reviews
Now it’s time to see what Tagger customers say about this platform. Are they completely satisfied or they have found some drawbacks that made them not find this platform useful for their business?
Let’s see.
Some users have reported encountering bugs within the Tagger platform. While these issues are not described as critical, they can still be frustrating and disrupt the user experience. It’s important to note that no software is entirely bug-free, but these bugs are worth considering.
Here’s a user’s feedback in this regard:
Moreover, the clients have expressed a desire for a more automated content tracking feature. Specifically, they wish for a functionality that would automatically track all mentions and coverage of a brand’s profile without relying on influencers to sign up.
There’s also another drawback that will make you switch to other similar tools.
Some users have reported that Tagger can be a bit slow when running on their laptops. This might result in delays or slower performance when using the platform.
Here’s a user’s comment that proves our claim:
As you can see, considering these limitations and bugs, Tagger is not the best option for most advertisers. Given these concerns, it’s worth exploring alternative platforms.
Ready?
Tagger Pros and Cons
Looking to learn more about Tagger? Here’s a quick look at the pros and cons of the platform to help you decide if it’s the right fit for your needs.
Pros
- Large Influencer Database: Tagger offers a global database with millions of influencers, from micro-influencers to celebrities, making it easy to find the right fit for any niche or region.
- Advanced Social Listening: Tagger’s “Signals” feature tracks social media conversations to provide deep insights, helping brands spot trends and understand their audience better.
- Detailed Analytics: Tagger offers detailed metrics on influencers and campaigns, including audience demographics and engagement, to help brands make data-driven decisions.
- Influencer CRM & Collaboration: Tagger allows teams to organize, rank, and collaborate with influencers, streamlining content approval and contract management.
- E-commerce Integration: Tagger connects with e-commerce platforms like Shopify to create product gifting campaigns and track influencer sales, making ROI tracking easier.
- Global Payments & Legal Support: Tagger handles payments in multiple currencies and supports contract e-signing, simplifying the operational side of influencer marketing.
Cons
- High Price: Tagger is expensive with no free plan or trial, making it hard for small businesses to afford.
- Lack of Pricing Transparency: Prices aren’t listed, so you have to go through demos and calls to get a quote, which can be time-consuming.
- Steep Learning Curve: With so many features, it’s hard for new users to get the hang of the platform without training.
- Cluttered Interface: The interface feels crowded, making it difficult to set up campaigns quickly, especially for teams wanting simple tools.
- No Influencer Marketplace: You can’t browse influencers easily. You have to reach out to them directly or invite them to Tagger.
- Limited Content Tracking: Tagger doesn’t automatically track all mentions unless influencers are part of the campaign, requiring extra work.
- Missing Instagram Story Data: Tagger doesn’t pull Instagram Story metrics by default, which is important for tracking engagement.
- Data Inaccuracies: Some users say the data isn’t always up-to-date, with certain metrics lagging behind.
- Platform Gaps: Tagger lacks strong support for platforms like Twitch and niche markets, making it harder to find influencers in these areas.
- Performance Issues: The platform can be slow, especially with large data sets, which disrupts workflows.
- No Self-Serve Signup: You can’t sign up and start using Tagger right away; it requires a demo and training first.
Ainfluncer: Best Tagger Alternative
Ainfluencer serves as a comprehensive influencer marketplace for brands seeking collaborations with influencers across diverse niches such as fashion, beauty, and music.
Advertisers can easily join Ainfluencer for free, create as many campaigns as they like, and search for influencers on a list of +2M creators who are active on Instagram and TikTok. The influencer discovery is done based on different filters including gender, location, category, number of followers, hashtags, and your budget.
Now finding the right influencer is easier than before as you can access a list of influencers who are aligned with your preferences.
Furthermore, those who may doubt if an influencer will be effective for their business can check out reviews and ratings on each influencer to see if previous collaborations were successful. In the end, they can also leave their comments about each influencer to help other advertisers find the creator who brings more engagement.
Ainfluencer’s Core Values
- Access to the Right Influencers: Ainfluencer has an extensive database of influencers which is easy to search.
- Grow Campaigns with Less Work: Brands can use automation tools to make their marketing easier. This helps them find influencers, manage deals, and track results more quickly and efficiently.
- In-depth Analytics: You can dive into influencers’ niches, audiences, and past experiences to make informed choices.
- 100% Free for Influencers: Ainfluencer is completely free to use. Influencers of any size—from nano to macro—can join and work with brands without paying any subscription fees or upfront costs.
- Effective Campaign Management: It helps you easily run successful campaigns with Ainfluencer’s intuitive tools.
- Connect with Global Brands: The platform helps influencers connect with over 100,000 brands from around the world, offering lots of chances to work on different projects and promote products.
- Limitless Walkthroughs: You’ll receive all the guidance you need to navigate the influencer marketing landscape.
- Secure and Convenient: It conducts unlimited offers, negotiations, and payments securely within the app.
- Smart Matching with AI: Ainfluencer uses smart technology to match brands with the best influencers. It looks at things like age, interests, and online behavior to create more effective and personalized campaigns.
- DIY Campaigns: Ainfluencer enables you to set your campaign preferences your way for maximum customization.
- Detailed Influencer Insights: Brands can see useful information about each influencer, like how good their content is, how much people engage with it, how many people they reach, and their earning potential.
- Boost Visibility: You’ll effortlessly increase brand awareness through influencer partnerships.
- Easy Collaboration Tools: The platform makes it easy for influencers and brands to talk, send proposals, and make deals directly in the app.
- Responsive Support: You can expect top-notch customer support whenever you require assistance.
- Great for Small Businesses: Ainfluencer is built to help small businesses. They can find micro-influencers and run campaigns without needing big budgets or long contracts.
But the most common question people ask is: How does Ainfluencer make money if it’s 100% free for both brands and influencers?
The answer is simple—Ainfluencer takes a small commission from the payments brands make to influencers. Neither the brand nor the influencer pays any upfront fees, and the platform only earns a small portion of the money from each completed deal.
| Features | Tagger | Ainfluencer |
|---|---|---|
| Database of Influencers | 4M | +2M |
| Pricing Options | No Free Trial | Free |
| Influencer Search | Yes | Yes |
| Number of Invitations | Not Mentioned | Unlimited |
| Number of Campaigns | Not Mentioned | Unlimited |
| Campaign Management | Yes | Yes |
| Detailed Insights | Yes | Yes |
No matter your industry, Ainfluencer simplifies the process of finding and collaborating with the right influencers.
Join Ainfluencer today and set your brand on the path to marketing success!
Tagger Alternatives: Notable Platforms to Consider
Here are other Tagger competitors:
1. Upfluence
As an is an all-in-one platform, Upfluence helps brands run both influencer and affiliate marketing campaigns in one place. With Upfluence, brands can easily find top affiliates, set up commission plans, and track sales using built-in tracking tools. It supports different ways to share profits, which is great for brands that want flexible partnership options.
Tagger, on the other hand, focuses more on influencer marketing and social media insights. It helps brands discover the right creators, manage campaigns, and measure success with powerful data tools. Tagger is especially strong when it comes to tracking trends and improving campaign results.
The big difference? Upfluence includes affiliate marketing features, making it more handy for brands that want to use both influencer and affiliate strategies. It also makes hiring easier with smart AI tools and ready-to-use contract templates.
In short, both platforms are strong in their own way—Upfluence offers more all-around tools, while Tagger is perfect for deep influencer insights and smart campaign management.
2. Heepsy
Trying to decide between Heepsy and Tagger for your marketing campaigns? Heepsy is great for small businesses. It’s easy to use, budget-friendly and has a huge database of over 11 million influencers. It even offers a free plan and helps you spot real, engaging influencers on Instagram, YouTube, TikTok, and Twitch.
However, Tagger is built for bigger brands. It offers powerful tools like social listening, real-time data, and custom workflows. While pricing isn’t listed publicly, it’s packed with advanced features and integrates with Sprout Social, making it ideal for large-scale campaigns.
In conclusion, Heepsy is simple, affordable, and great for small businesses. Tagger is more advanced, with powerful tools for large, data-driven brands. Choose Heepsy for ease, or Tagger for depth.
3. IZEA
Tagger is a great choice for large brands that need advanced analytics, social listening tools, and custom workflows. It helps manage complex campaigns across different regions and provides deep insights, but its pricing isn’t publicly available, which can make it hard for smaller businesses to access.
IZEA, however, offers a vast network of over 4.3 million content creators across major platforms like Instagram, YouTube, TikTok, and Twitch. It’s more affordable and accessible, with clear pricing starting at $130/month and a free plan to test the platform. IZEA also offers AI-powered tools like FormAI for content creation and analytics, making it an appealing choice for smaller teams.
In summary, Tagger is best for big, complex campaigns with advanced needs while, IZEA is better for smaller businesses looking for an affordable, easy-to-use platform with a large creator network.
Conclusion
While Tagger offers a range of valuable features, it’s important to consider potential limitations and user feedback, such as occasional bugs and performance issues on certain devices. This review examined various aspects of the platform to evaluate its strengths and weaknesses.
For those seeking an alternative, Ainfluencer emerges as a robust solution, offering an all-in-one influencer marketplace for brands and influencers alike.
FAQs
Tagger is a multifaceted digital marketing research tool that offers a range of services. These services include influencer search and discovery, campaign management, an influencer marketplace, and third-party analytics.
Tagger’s capabilities extend beyond traditional influencer platforms, making it a robust solution for digital marketing research.
Tagger does not publicly disclose its pricing plans on its website. To obtain detailed information about their pricing structure, you will need to contact Tagger directly.
Typically, Tagger operates as a Software as a Service (SaaS) company, which means users are required to pay a subscription fee for access to their services. It’s worth noting that Tagger primarily caters to larger businesses and may not be cost-effective for smaller enterprises.
Tagger does not offer a free trial or a free version of its platform. However, you can request a demo to explore its features before committing to any plans. Since Tagger’s pricing is not publicly available, the demo gives potential users a chance to understand how the platform works and decide if it meets their needs before making a purchase.
Tagger is a legitimate platform widely used by brands and influencers for influencer marketing, so yes it is totally regulated. It offers powerful tools for campaign management, social listening, and analytics. However, its hidden pricing and complex user interface can be drawbacks for some users, which is why some may prefer to explore alternatives that offer more transparency and simplicity.
