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Best Amazon DSP Agencies: Top 17 Compared (2026)

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Best Amazon DSP Agencies in 2026: Top 17 Compared

17 Amazon DSP agencies and managed partners compared for 2026: what Amazon says about minimums, published fees, seat ownership and red flags.

By Cyrus NambakhshUpdated November 202624 min read
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An Amazon DSP agency buys display, video, audio and streaming TV ads on and off Amazon for you through Amazon’s demand-side platform, and measures them with tools such as new-to-brand sales and Amazon Marketing Cloud. This guide compares 17 Amazon DSP agencies and managed partners using what each says on its own website as read on 4 November 2026, and separates what Amazon states from what agencies claim.

Everything an agency says about its own results is labelled as an agency claim, because none were audited. Where a fee is not published we say so rather than guess. Numbers in the list are positions, not scores.

What Is an Amazon DSP Agency? The Short Answer

  • Amazon’s own managed service has a high floor. Amazon’s pages put it at typically about $50,000 a month, varying by country. Agencies quote lower entry points of $5,000 to $15,000, but those are agency claims.
  • Only one agency in this list publishes DSP fees. Clear Ads Agency charges from $850 a month plus 8% of ad spend (DSP Lite) to $2,500 plus 10% (full).
  • Ask who owns the DSP seat and the data. Sequence Commerce says the client owns both. Most others do not say.
  • DSP is not a first step. Agencies in this list say to run stable Sponsored Ads first, and some put the floor at about $3M a year in Amazon sales.
  • The product name is changing. Amazon’s DSP page now says DSP has evolved into Amazon Ads Agent, and trade press reported in September 2026 that the buying product is called DVA. We keep using ‘Amazon DSP’ because agencies and searchers still do.

Quick Comparison: Best Amazon DSP Agencies in 2026

17 Amazon DSP agencies compared on focus, best fit, DSP fee or minimum and engagement terms

Agency DSP focus Best for DSP fee or minimum Contract
1. Clear Ads AgencyAmazon PPC and DSP specialist with published DSP feesBrands above about $2.5M in annual revenue that want DSP fees in writing before a call.DSP Full from $2,500 a month plus 10% of ad spend. DSP Lite from $850 plus 8%. No minimum ad spend statedNot stated.
2. Envision HorizonsDSP and AMC practice for premium brandsPremium beauty, wellness, baby, pet and home brands that want awareness and conquesting beyond search.Not publishedAudit followed by an annual partnership.
3. Sequence CommerceFully managed DSP with AMC on every retainerBrands that can spend $35,000 a month or more on DSP and want to own their seat and data.Retainer not published, scoped after an audit. Its own floor is $35,000 a month in DSP spendMonth to month, no 12-month lock-in.
4. SalesDuoManaged DSP alongside PPC and marketplace operationsBrands that want DSP, PPC and marketplace operations from one growth partner.Custom. Own minimum and fees not statedNot stated. DSP seat ownership not stated.
5. TinuitiLarge performance agency with AMC and streaming TVBrands that treat Amazon as one channel in a wider media plan and want AMC depth.Not published. Its site points to Amazon’s general managed-service minimum of about $50,000Not stated.
6. Canopy ManagementDSP for sellers and brands with readiness thresholdsBrands already running Amazon ads that want to test DSP with a lower entry point.$5K minimum order fee on one page, ‘no fixed minimum’ on another. No agency fee publishedNot stated.
7. Podean (with Ad Advance)Retail media agency with Amazon DSP depth through an acquisitionCPG, beauty and apparel brands with enterprise budgets that want retail media across several marketplaces.Not publishedNot stated.
8. Acadia (formerly Bobsled Marketing)Multichannel agency with a long-running DSP seatMid-sized retail brands that want DSP with other retail media channels.Not publishedNot stated.
9. QuartileSoftware-led platform with a managed DSP optionBrands that want a platform plus service and are comfortable with an annual term.Not on its marketing pages. Fees per order form, paid in advanceOne-year term that auto-renews. There is a 60-day evaluation period.
10. My Amazon GuyLarge agency with DSP priced as an all-in budgetBrands wanting a larger agency with DSP, listings and account work together.About $10K to $15K a month including media, or from about $6,000 (its own figures)No contract term stated.
11. Avenue7MediaSmaller DSP agency with a published entry figureGrowing brands that want a smaller agency and a lower DSP entry point.Agency fee not stated. Its figure of $5,000 a month is ad spendNot stated.
12. Incrementum DigitalDSP and AMC with its own analytics platformCPG brands above about $3M in Amazon sales with stable sponsored ads.Not published. Fees are separate from mediaNot stated.
13. beBOLD DigitalBeauty-first agency with a stated DSP budget floorBeauty, baby and pet brands wanting a lower DSP entry point.$5,000 campaign budget minimum. Agency fee not statedNot stated.
14. TriviumSupplements and CPG agency with a three-month termSupplement and CPG brands that want a category specialist.Not published. Fee is in the quoteThree-month minimum term.
15. AMZ AdvisersFull-service agency that includes DSPEstablished brands wanting DSP inside a wider full-service engagement.Not publishedNot stated.
16. Seller InteractiveManaged DSP from a Toronto agencyEstablished brands that want DSP managed with the rest of the account.Not publishedNot stated.
17. AMZDUDESManaged DSP together with PPCBrands that want one team and no long contract.Not published for DSPMonth to month, no exit fees (agency claim).

Only one agency here publishes a DSP fee, and several state a minimum that is ad spend rather than a fee, so the table says ‘not published’ instead of an estimate. All 17 were read on their own websites on 4 November 2026 and may have changed since.

Top 17 Amazon DSP Agencies and Managed Service Partners in 2026

1. Clear Ads Agency

Amazon PPC and DSP specialist with published DSP fees. Brooklyn, New York and Croydon, UK. Clear Ads works only on Amazon PPC and DSP and publishes its DSP fees. Full DSP management starts at $2,500 a month plus 10% of ad spend (up to 200 ASINs), and DSP Lite starts at $850 a month plus 8% of ad spend (up to 5 ASINs). DSP is offered self-service and managed. It lists Amazon Ads Advanced Partner status (agency claim). Its eligibility rule is annual revenue above $2.5M through one marketplace ($1.5M for consumables), plus review and traffic thresholds.

  • Best for: Brands above about $2.5M in annual revenue that want DSP fees in writing before a call.
  • DSP fee or minimum: DSP Full from $2,500 a month plus 10% of ad spend. DSP Lite from $850 plus 8%. No minimum ad spend stated
  • Contract: Not stated.
  • Watch out for: Revenue thresholds gate DSP, and the rates should be confirmed because we could not tell when its pricing page was last updated.

2. Envision Horizons

DSP and AMC practice for premium brands. Launched in New York in 2017 by Laura Meyer. Envision Horizons has dedicated DSP and Amazon Marketing Cloud pages. They cover audience targeting built on shopping behaviour, AMC-based lookalikes, conquesting and defensive campaigns, and full-funnel activation across video, display and retargeting. Its myHorizons platform combines advertising, operations and profitability data. It lists Amazon Ads Advanced Partner status. It reports a fragrance brand with 127% year-on-year growth using DSP and a 75% new-to-brand rate for Harry’s UK with streaming TV and DSP (agency claims).

  • Best for: Premium beauty, wellness, baby, pet and home brands that want awareness and conquesting beyond search.
  • DSP fee or minimum: Not published
  • Contract: Audit followed by an annual partnership.
  • Watch out for: Annual partnership is the stated model, so it is a poor fit for month-to-month testing, and its case studies are undated.

3. Sequence Commerce

Fully managed DSP with AMC on every retainer. Brampton, Ontario and New York. Founded 2019. Sequence Commerce says it has 50+ marketplace specialists and manages DSP display, online video, streaming TV and streaming audio, with Amazon Marketing Cloud included in every retainer. The DSP retainer is not published and is scoped after a free audit as one fixed fee with no spend-based markup. It states that the client owns its DSP seat, AMC instance, audiences and data, and that typical launch takes 30 days. It claims a 3x average target ROAS across DSP accounts in 2025 and a 28% average new-to-brand lift (agency claims).

  • Best for: Brands that can spend $35,000 a month or more on DSP and want to own their seat and data.
  • DSP fee or minimum: Retainer not published, scoped after an audit. Its own floor is $35,000 a month in DSP spend
  • Contract: Month to month, no 12-month lock-in.
  • Watch out for: It says it is not for brands under $35,000 a month in DSP spend or those wanting self-service, and its site names Advanced Partner in one place and Verified Partner in another.

4. SalesDuo

Managed DSP alongside PPC and marketplace operations. Offices in New York, Newark (Delaware), Seattle, Dubai and Bengaluru. SalesDuo runs Amazon DSP and Amazon Marketing Cloud together with Sponsored Ads, listings and Seller or Vendor Central work, so DSP sits inside a wider growth plan. It lists Amazon Ads Verified Partner status. It publishes who it is a poor fit for, including brands that want guaranteed results or whose campaigns are too new to test.

  • Best for: Brands that want DSP, PPC and marketplace operations from one growth partner.
  • DSP fee or minimum: Custom. Own minimum and fees not stated
  • Contract: Not stated. DSP seat ownership not stated.
  • Watch out for: No DSP fee or minimum is public, and DSP and AMC work is usually scoped separately.

5. Tinuiti

Large performance agency with AMC and streaming TV. Founded 2004 as Elite SEM, renamed Tinuiti in 2019. Tinuiti claims Amazon Ads Advanced Partner status and AMC accreditation, and says it was the first agency partner with AMC access (agency claims). Its Amazon DSP work sits beside streaming TV, paid search and social, and its Bliss Point platform adds incrementality and media mix modelling. Its published DSP case studies include Poppi, GNC and R+Co (agency claims).

  • Best for: Brands that treat Amazon as one channel in a wider media plan and want AMC depth.
  • DSP fee or minimum: Not published. Its site points to Amazon’s general managed-service minimum of about $50,000
  • Contract: Not stated.
  • Watch out for: No own DSP fee or minimum is public, and Amazon is one practice among many.

6. Canopy Management

DSP for sellers and brands with readiness thresholds. Austin, Texas. Operating since 2015. Canopy runs DSP display, video, streaming on Fire TV and Twitch, Alexa audio, retargeting, new-to-brand audiences and off-Amazon reach. Its DSP page lists a $5K minimum order fee against $35K to $50K for Amazon’s managed service. Its guide says there is no fixed minimum, so its own pages disagree. Its readiness guidance gives thresholds of about 100,000 sessions and $100,000 in sales a month.

  • Best for: Brands already running Amazon ads that want to test DSP with a lower entry point.
  • DSP fee or minimum: $5K minimum order fee on one page, ‘no fixed minimum’ on another. No agency fee published
  • Contract: Not stated.
  • Watch out for: Its own pages conflict on minimums, and it publishes no agency fee.

7. Podean (with Ad Advance)

Retail media agency with Amazon DSP depth through an acquisition. Podean founded 2019 by Mark Power. Remote company. Podean says it holds Advanced Amazon Partner status (agency claim) and runs Marketplace Media on Amazon, Walmart and Target through its RPM platform, plus Amazon Marketing Cloud analysis. Its own site never names Amazon DSP. The DSP depth comes from Ad Advance, which it acquired in a deal announced on 19 February 2026 and whose Streamline software is being folded into Podean’s Purvey.AI platform.

  • Best for: CPG, beauty and apparel brands with enterprise budgets that want retail media across several marketplaces.
  • DSP fee or minimum: Not published
  • Contract: Not stated.
  • Watch out for: Integration after the deal is new, DSP is not a headline service on Podean’s own site, and the focus is enterprise.

8. Acadia (formerly Bobsled Marketing)

Multichannel agency with a long-running DSP seat. Atlanta, Georgia per Bobsled’s notice. Bobsled joined Acadia in early 2022. Acadia has an Amazon DSP service page. Its pages describe an early DSP and AMC practice that dates back to Bobsled, a DSP seat it leases to brands and agencies, and DSP paired with PPC for mid-sized retail brands. It claims Amazon Ads Advanced Partner status. It says AMC makes sense from about $100K a month in DSP spend. We could read only part of its site, so some of this comes from search excerpts of its own pages.

  • Best for: Mid-sized retail brands that want DSP with other retail media channels.
  • DSP fee or minimum: Not published
  • Contract: Not stated.
  • Watch out for: It is a full-service agency, so DSP is one line among many, the Bobsled name is retired and part of its site could not be read.

9. Quartile

Software-led platform with a managed DSP option. Founded 2018, New York roots. Quartile’s DSP page uses Amazon Marketing Cloud data to build audiences, with new-to-brand, retargeting and competitor-searcher targeting and a dedicated strategist. It claims 5,300+ brands and sellers in 32 countries and average partner gains of 38% in revenue and 41% in ROAS, though these are blended averages with no baseline or time window (agency claims). Its terms of service are public: fees are due in advance and are non-refundable, the initial term is one year and auto-renews, and you opt out with 60 days’ written notice before term end.

  • Best for: Brands that want a platform plus service and are comfortable with an annual term.
  • DSP fee or minimum: Not on its marketing pages. Fees per order form, paid in advance
  • Contract: One-year term that auto-renews. There is a 60-day evaluation period.
  • Watch out for: Annual terms and prepaid, non-refundable fees, and its results are blended averages that are not DSP-only.

10. My Amazon Guy

Large agency with DSP priced as an all-in budget. Atlanta, Georgia. My Amazon Guy runs DSP display, video, audio and Amazon Marketing Cloud audience insights with new-to-brand targeting, alongside listings and account work. Its page quotes a full-funnel DSP programme at $10K to $15K a month including media, and its blog says it can often start at $6,000 a month. It claims Amazon Ads partner status and Amazon DSP results up to 33x ROAS (agency claim).

  • Best for: Brands wanting a larger agency with DSP, listings and account work together.
  • DSP fee or minimum: About $10K to $15K a month including media, or from about $6,000 (its own figures)
  • Contract: No contract term stated.
  • Watch out for: Its figures include ad media, not only agency fees, and its own guide to agencies ranks itself first.

11. Avenue7Media

Smaller DSP agency with a published entry figure. Location not stated. Avenue7Media has a dedicated DSP page covering audit and planning, optimization, creative and full-funnel analytics across audio, display, video and in-app placements, on and off Amazon and on connected TV. Its FAQ says DSP spend through an agency ‘can start at $5,000 a month’, which is ad spend, not a fee. It lists Amazon Ads Verified Partner status, which is a different tier from Advanced.

  • Best for: Growing brands that want a smaller agency and a lower DSP entry point.
  • DSP fee or minimum: Agency fee not stated. Its figure of $5,000 a month is ad spend
  • Contract: Not stated.
  • Watch out for: No DSP case study is published, its results are not DSP-specific and team size is stated two ways.

12. Incrementum Digital

DSP and AMC with its own analytics platform. Location not stated. Incrementum runs Amazon advertising including DSP and AMC, with DataOwl, its analytics platform that brings together sales, ads, DSP and AMC data. It claims Amazon Ads Advanced Partner status and finalist placing at the 2023 Amazon Ads Partner Awards (agency claims). Its guidance says DSP is not for brands under about $3M in Amazon sales, and that agency fees are separate from media.

  • Best for: CPG brands above about $3M in Amazon sales with stable sponsored ads.
  • DSP fee or minimum: Not published. Fees are separate from media
  • Contract: Not stated.
  • Watch out for: No fee or minimum is public, and its case studies are undated.

13. beBOLD Digital

Beauty-first agency with a stated DSP budget floor. Costa Mesa, California. beBOLD manages DSP alongside Sponsored Ads and listings. It states a $5,000 campaign budget minimum, against Amazon’s direct service at $35,000 and a three-month commitment, though its own blog pages give conflicting figures of $35K to $50K. It lists Amazon Ads Verified Partner status and focuses on beauty, baby and pet brands.

  • Best for: Beauty, baby and pet brands wanting a lower DSP entry point.
  • DSP fee or minimum: $5,000 campaign budget minimum. Agency fee not stated
  • Contract: Not stated.
  • Watch out for: Its blog and site figures conflict, and it is beauty-first.

14. Trivium

Supplements and CPG agency with a three-month term. Location not stated. Trivium offers DSP management alongside PPC, creative and account management, and describes itself as a verified Amazon Ads partner (agency claim). Its DSP fee is ‘in the quote’, with a three-month minimum term. It claims 300+ brands and a focus on CPG, health and wellness and supplements.

  • Best for: Supplement and CPG brands that want a category specialist.
  • DSP fee or minimum: Not published. Fee is in the quote
  • Contract: Three-month minimum term.
  • Watch out for: No DSP fee or minimum is public, and the specialism is narrow.

15. AMZ Advisers

Full-service agency that includes DSP. Agency since 2016. Location not stated. AMZ Advisers lists DSP among its services alongside PPC, listings, vendor consulting and international expansion, and claims Amazon Ads Advanced Partner status (agency claim). It publishes no DSP fee or minimum of its own, and two of its DSP and AMC pages look written by software vendors, so read them as vendor content.

  • Best for: Established brands wanting DSP inside a wider full-service engagement.
  • DSP fee or minimum: Not published
  • Contract: Not stated.
  • Watch out for: No DSP-specific pricing, and some of its DSP content is third-party material.

16. Seller Interactive

Managed DSP from a Toronto agency. Began in Toronto in 2010. Seller Interactive offers managed DSP only, with no self-service. It publishes no DSP fee or minimum of its own. Its guide says DSP is not for new sellers, low-margin products or brands still fixing their PPC.

  • Best for: Established brands that want DSP managed with the rest of the account.
  • DSP fee or minimum: Not published
  • Contract: Not stated.
  • Watch out for: Managed only, no public pricing, and it says plainly that many brands are not ready.

17. AMZDUDES

Managed DSP together with PPC. Austin, Texas, with an office in Karachi. Since 2020. AMZDUDES manages DSP and Sponsored Ads as one strategy and describes itself as a certified Amazon Advertising Partner (agency claim). It publishes no DSP minimum or fee and offers managed service only. It says it works month to month with no exit fees.

  • Best for: Brands that want one team and no long contract.
  • DSP fee or minimum: Not published for DSP
  • Contract: Month to month, no exit fees (agency claim).
  • Watch out for: No DSP minimum or fee is public, and seat ownership is not stated.

How We Evaluated the Best Amazon DSP Agencies

We started from the agencies named across published lists of Amazon DSP agencies, then read each one’s own website: its DSP or retail media page, pricing, about page and case studies. We kept an agency only if it appeared active and described Amazon DSP as a real service. Several well-known names were left out because their own sites show no Amazon DSP practice, and one agency was dropped because its homepage says it closed in October 2026.

Most published lists are written by agencies or vendors that rank themselves first, so treat any ranking, including this one, as a starting point. Badges and results are the agencies’ own claims.

What Is Amazon DSP, and What Changed in 2026?

Amazon DSP is Amazon’s demand-side platform. It lets advertisers buy display, video, audio and streaming TV placements on Amazon properties and on other sites, using Amazon’s shopper signals. Two terms come up in every agency pitch: new-to-brand, which counts customers who have not bought from your brand in the last year, and Amazon Marketing Cloud, a clean-room tool for building audiences and analysing results from combined ad and purchase data.

The name is in flux. Amazon’s own DSP page now says that Amazon DSP has evolved into Amazon Ads Agent. Trade press reported in late September 2026 that the console and DSP merged into Amazon Ads Agent, with the buying product renamed DVA and an AI default called DVA+. We could not confirm that the ‘Amazon DSP’ label has been retired in every market, so check what your agency means. For the basics, read our complete Amazon DSP guide and the difference between it and Amazon Sponsored Display.

Amazon DSP vs Sponsored Ads

Sponsored Ads (Sponsored Products, Sponsored Brands and Sponsored Display) are self-serve ads bought inside Amazon Ads, and Amazon states they have no minimum spend. DSP buys placements across Amazon and other sites, including video, audio and streaming TV, and usually needs a bigger budget and more skill. Most brands that use DSP also keep Sponsored Ads running, because Sponsored Ads capture shoppers who are already searching and DSP reaches them earlier and later.

Amazon Marketing Cloud and New-to-Brand Reporting

Amazon Marketing Cloud is a privacy-safe analytics environment where DSP exposure can be joined to purchase data, which is how agencies test whether DSP ads lift sales. New-to-brand reporting shows how many buyers are new to your brand. Ask any agency which of the two it actually uses for reporting, and whether the AMC instance is yours.

What Does an Amazon DSP Agency Do?

Scope differs by agency, but the work described on the agency pages we read falls into the same few jobs. Treat this as typical scope, not a promise from any one agency.

Audience Building, Creative and Pacing

The agency builds audiences from Amazon shopper signals, briefs or produces display, video or audio creative, sets budgets and pacing, and adjusts bids as results come in. Creative is often billed separately, so ask what is included before you compare quotes.

Reporting by Funnel Stage

Good reporting separates upper-funnel measures such as reach, frequency and viewability from lower-funnel measures such as detail page views, new-to-brand sales and purchases. If a report shows only a blended ROAS, you cannot tell what DSP did.

The First 90 Days

A typical start is a discovery call and account audit, audience and creative setup, a short launch period, then a first review and a monthly reporting rhythm. Agencies describe these phases differently, so ask for the plan in writing.

How Much Does an Amazon DSP Agency Cost? Minimum Spend and Fees

Amazon DSP Minimum Spend

Amazon’s own pages and agency pages say different things, so the two are separated below. The Amazon Ads FAQ is where Amazon states its managed-service minimum, read on 5 November 2026 and undated.

What Amazon says about DSP minimums and fees (Amazon Ads pages read 4 November 2026, undated)

Topic What Amazon’s pages state
Managed service minimumTypically about $50,000 USD, and it varies by country
Audio managed serviceAbout $25,000 USD
Self-service feesNo management fees on self-service
How DSP is pricedMedia cost plus a percentage technology fee and, on managed service, a percentage managed-service fee. Rates are not published
Sponsored AdsAmazon states only that Sponsored Ads have no minimum

Amazon DSP Agency Management Fees

What agencies in this list claim (their own pages, read 4 November 2026)

Agency Claim Note
Clear Ads AgencyDSP Full from $2,500 a month plus 10% of ad spend. DSP Lite from $850 plus 8%Fees, not ad spend. Revenue thresholds apply
Sequence CommerceNot for brands under $35,000 a month in DSP spendRetainer scoped after audit
Canopy Management$5K minimum order fee versus $35K to $50K for Amazon’s managed serviceIts guide says ‘no fixed minimum’
My Amazon GuyAbout $10K to $15K a month including media, from about $6,000Includes ad media
Avenue7MediaAgency-run DSP ‘can start at $5,000 a month’Ad spend, not a fee
beBOLD Digital$5,000 campaign budget minimumIts blog gives other figures

Some agencies also say there is no minimum for self-service DSP since late 2025. Amazon’s pages we read do not confirm that, so ask Amazon Ads or your agency for the current terms in your country before you plan a budget.

Creative Costs

Creative production for display, video and audio is often a separate line and varies by format. Ask for it as its own number, and ask who owns the finished assets.

Contract Length and Exit Terms

Terms range from month to month to annual. Before you sign, ask for the notice period, what happens to the DSP seat and audiences on exit, and whether any fee is prepaid and non-refundable.

Amazon DSP Self-Service vs Managed Service vs Agency-Managed

Three ways to run Amazon DSP

Route Who runs it Cost structure Good when Main risk
Amazon managed serviceAmazon’s teamMedia plus technology and managed-service fees, with a high minimumVery large budgets that want Amazon to run itHigh floor and less flexibility
Self-serviceYou or your teamMedia plus a technology fee, no management feeYou have in-house skill and timeEasy to waste spend without strategy
Agency-managedAn agency with a DSP seatMedia plus an agency fee that may be a retainer or a percentageYou want expertise without hiringSeat and data ownership may sit with the agency

When Is Your Brand Ready for Amazon DSP?

  • Sponsored Ads are stable. Agencies say to fix your Amazon Sponsored Products and Amazon Sponsored Brands first, because DSP adds reach, not a cure for weak listings.
  • You have proven hero products. DSP works best behind a few ASINs with reviews and conversion.
  • The budget is real. Sequence Commerce sets $35,000 a month, Clear Ads Agency sets revenue thresholds and Incrementum Digital cites about $3M in annual Amazon sales.
  • Margins can carry upper-funnel spend. Seller Interactive says low-margin products are a poor fit.
  • You can measure beyond last click. New-to-brand and AMC reporting are the usual measures, so ask how the agency uses them.

If you are still tuning ads, start with Amazon PPC agencies and our guide to ACoS versus TACoS.

How to Choose an Amazon DSP Agency: What to Check Before You Hire

  • A real DSP practice. Look for a dedicated DSP page, named ad types and AMC work, not one line in a long service list.
  • Seat and data ownership. Ask who owns the DSP seat, the audiences and the AMC instance if you leave.
  • Fee model. A percentage of media rewards spend, so tie some of the fee to new-to-brand or profit goals.
  • Minimums in writing. Separate the agency fee from the media budget and from Amazon’s own minimum.
  • Measurement. Ask how results are reported: new-to-brand, AMC, incrementality, not only ROAS.
  • Contract terms. Compare month to month with annual or three-month terms and the notice needed.
  • Category fit. A premium beauty brand and a supplement brand need different audiences and compliance care.

Questions to Ask Before Hiring an Amazon DSP Agency

  • Who owns the DSP seat, the AMC instance and the audience data?
  • Is your fee separate from the media, and is there a minimum monthly spend?
  • Which ad types will you run first: display, video, audio or streaming TV?
  • How do you measure success beyond last-click ROAS?
  • How long does launch take and when will I see the first report?
  • What happens to my campaigns and data if we part ways?
  • Which Amazon Ads partner tier do you hold, and where can I verify it?
  • Can I speak to a client in my category who has run DSP with you for over six months?

Red Flags When Hiring an Amazon DSP Agency

  • Guaranteed ROAS. DSP results depend on audiences, creative and competition.
  • An agency-owned seat with no data transfer clause. You can lose the audiences you paid to build.
  • Results that are not DSP-specific. Blended averages hide what DSP alone did.
  • Prepaid, non-refundable fees on a long auto-renewing term. Read the terms of service before you sign.
  • No stated minimum, then a high one on the call. Ask for the agency fee and the media budget separately.
  • An agency that ranks itself first in its own guide. Verify claims elsewhere.

How to Verify an Amazon Ads Partner (Verified and Advanced Status)

Amazon Ads runs a partner network with two tiers, Verified and Advanced, and a public Amazon Ads Partner Directory. A tier is one data point and not a guarantee of results. Agencies display badges on their own sites, and a few in this list state different tiers in different places, so check the directory yourself and ask the agency for the account it is listed under. Be careful with old badges: one agency’s page notes a status earned through 2024.

Amazon DSP Management Services: What an Agency Handles Beyond DSP

Most do, and the useful ones connect DSP to the rest of your account. For broader support, compare full-service Amazon FBA agencies and the best Amazon marketing services. If your listings are the weak point, read about Amazon listing optimization services and Amazon brand management agencies.

Frequently Asked Questions About Amazon DSP Agencies

What is the minimum budget for Amazon DSP?

Amazon’s pages say managed service typically needs about $50,000 a month, varying by country, and audio about $25,000. Agencies quote lower entry points from about $5,000 to $15,000, but those are their own claims and often include media.

How much does an Amazon DSP agency cost?

Most do not publish fees. Clear Ads Agency charges from $850 a month plus 8% of ad spend for DSP Lite and from $2,500 plus 10% for full DSP, while My Amazon Guy quotes about $10K to $15K a month including media.

What is the difference between Amazon DSP and Sponsored Ads?

Sponsored Ads, including Sponsored Display, are self-serve ad types inside Amazon Ads with no minimum. DSP buys across Amazon and other sites, including video, audio and streaming TV, and usually needs more budget and skill.

Can you run Amazon DSP without an agency?

Yes. Amazon’s FAQ says self-service campaigns use budgets you set and carry no management fee. You then need someone in-house who can build audiences, make creative and read the reports.

What is the difference between self-service and managed-service Amazon DSP?

Self-service means you run the campaigns yourself with a technology fee on media. Managed service means Amazon’s team runs them, which Amazon’s pages say typically needs about $50,000 a month.

What does an Amazon DSP agency do?

It plans audiences, produces or briefs creative, sets budgets and pacing, and reports on reach and sales, usually inside a seat it holds or one you own.

How should DSP performance be measured?

Look beyond ROAS. Ask for new-to-brand sales, reach and frequency, and Amazon Marketing Cloud analysis of how DSP exposure affects purchases.

Do I need DSP if my PPC is still scaling?

Usually not yet. Several agencies here say to get Sponsored Ads stable first and to have proven hero products before adding DSP.

Who owns my DSP seat and data with an agency?

It depends on the agency. Sequence Commerce says the client owns its seat, AMC instance, audiences and data. Others do not say, so ask before you sign.

Is Amazon DSP being renamed or replaced by Amazon Ads Agent?

Amazon’s own DSP page says DSP has evolved into Amazon Ads Agent, and trade press reported that the buying product is now DVA. Agencies still say Amazon DSP, so confirm which product your quote covers.

Can I use Amazon DSP without selling on Amazon?

Yes, in part. DSP can reach audiences on and off Amazon, and Amazon’s measurement tools track Amazon outcomes best, so ask how a destination outside Amazon would be measured.

Key Takeaways

  • Seventeen Amazon DSP agencies are compared above, with fees only where an agency publishes them.
  • Amazon’s own managed service typically needs about $50,000 a month, and agencies claim lower entry points of $5,000 to $15,000.
  • Only Clear Ads Agency publishes DSP fees, from $850 a month plus 8% of ad spend.
  • Own your seat and data, agree measurement beyond ROAS and check partner status in Amazon’s directory.