How Gifting Campaigns Work for You
No fee means no escrow. What you are really trading, when your address locks, and the two steps only you can take.
What this guide covers
What you are actually agreeing to
A free product in exchange for a post. No fee is paid, and because there is no money, there is no escrow protecting you.
| A gifting campaign | A paid collaboration | |
|---|---|---|
| What you receive | A product | A fee, minimum $10, plus anything else agreed |
| Is money held for you | No | Yes, the full price, before you start |
| If the brand goes quiet after you post | You have the product, and that is all | The money is already held and approval releases it |
| Your time | Still real work | Still real work |
Judge it like a purchase, not a payment. Would you have bought this product for what the content costs you to make? If the answer is no, a gifting deal is a poor trade however good the brand sounds.
Finding and requesting a gift
Gifting campaigns live in the Gifting tab of Explore. You request them, or a brand invites you.
You must be in a country they ship to
Brands set a ship-to list. If you are outside it, you will not be matched.
Save your shipping address first
Brands filter on address ready to ship. Without one you are invisible to the filter and slow to fulfil.
A request is not an acceptance
The brand reviews it. They can reject, and a rejection is final.
A brand can invite you instead
That arrives as a request waiting for your answer.
If a brand shared a link to their gifting page and the join button does not work, that is a known fault on our side. Find the campaign in the Gifting tab of the app instead.
Your address, and when it locks
The brand sees your address only once they accept you. Before that, nobody has it.
| Your stage | Can you change your address? |
|---|---|
| Requested | Yes |
| Pending Acceptance | Yes |
| Accepted, awaiting ship | Yes |
| Shipped | No. It is frozen as the record of where the parcel went |
Check your address before you request, not after. Once the brand marks it shipped, a wrong address has to be sorted out with them directly in the chat, and the parcel is already moving.
Gifting chats are not masked, so you can share an address there even before anything is paid. That is different from a paid offer chat, where contact details are hidden until the brand pays.
The stages you move through
The brand moves most of these. Two of them are yours.
| Stage | Who moves it | What it means |
|---|---|---|
| Requested | You | You asked for the gift |
| Pending Acceptance | The brand invited you | They asked you. Accept or decline |
| Accepted, awaiting ship | The brand | They said yes. Your address is now visible to them |
| Shipped | The brand | It is on its way. Ask for the tracking number in the chat |
| Received | You | Tap Confirm Received when it arrives |
| Creating content | The brand | They know you are working on it |
| Completed | You | Tap Tell the brand I posted and paste your link |
Posting and telling them
There is no Submit Post URL button here. Gifting has its own step.
Confirm Received when it arrives
This is how the brand knows to expect content. Skipping it stalls the whole card.
Post what you agreed
Tags, hashtags and the disclosure. Nothing checks your caption automatically on any campaign type.
Tell the brand I posted
Then paste your post link. This moves the card to Completed.
There is no tracking integration
If you want a tracking number, ask in the chat. The brand has it; the platform does not.
Keep it in the Ainfluencer chat. If a gifting brand later becomes a paying client, the record of what you delivered and when is the thing that makes the second conversation easy.
What to be careful about
The honest risks, since nothing is held on your behalf.
Taking a product and not posting
This is one of the things an admin can suspend an account for, and it is the fastest way to lose access.
Shipping that never arrives
Raise it in the chat early. The brand has the tracking and the platform does not.
Exclusivity you did not notice
Some programmes require you not to post for a competitor. Read the requirements before requesting.
A programme that disappears
A brand can delete a gifting programme even with gifts in transit. If a card vanishes, message support with the brand name.
If a product arrives and you genuinely cannot post about it, say so in the chat and offer to return it. Brands remember both the creators who did that and the ones who went quiet.
From spotting a gift to the brand marking you complete
Who does what, in order.
Looking for gifting campaigns?
Open the Gifting tab in the app, and save a shipping address first.
