Last Updated: November 20th, 2024

What Is Smartfluence?

Smartfluence is a platform designed to connect brands with social media influencers in a streamlined, efficient way. By using advanced AI technology, it helps brands find and work with influencers on different social media platforms, including YouTube and TikTok, in various languages. If you’re keen to learn more about Smartfluence, read our complete Smartfluence review.

With Smartfluence, brands can manage their campaigns in one place, track their results instantly, and connect with influencers worldwide. Its simple dashboard lets businesses of any size use influencer marketing in a way that’s time-saving.

While Smartfluence offers various tools for campaign management and influencer searches, there are also several Smartfluence alternatives available for brands seeking other options. We also explore some of the best Smartfleunce alternatives for you.

Smartfluence Review: Features & Pricing + Best Alternative


Founded in 2023 in France, the platform seems to be new to this market. So, in this Smartfluence review, we’ll go over the main features and the details of its pricing options. 

We’ll also take a look at what customers say about using this platform and suggest some of the best Smartfluence alternatives you might want to consider.

smartfluence homepage

Smartfluence Features

In this section, we’ll take a closer look at Smartfluence features:

#1 Smart Influencer Search

Smartfluence uses AI to help you quickly find influencers who match your brand’s needs. You can search on TikTok, Instagram, and YouTube. The platform scans profiles based on criteria you set like audience interests, engagement rates, or location. So, you get the most relevant results without doing a lot of manual work.

However, Smartfluence hasn’t mentioned the number of influencers on its database or whether they are checked for fake followers or not. This is not a good sign for some brands who want to ensure their social media marketing will be effective.

If you want to make sure you are connected with influencers who are active and have been successful in their previous collaborations, you can join Ainfluencer for free and search for influencers on its database which holds 2M creators on Instagram and TikTok. 

#2 Automated Workflow 

Smartfluence automates the whole process of working with influencers, from finding and choosing them to managing communications. Once you set up your preferences, the platform takes over many tasks, like keeping track of collaborations and sending reminders. This saves time and reduces errors, making it easy to handle multiple campaigns at once.

3. Campaign Management

HooZu oversees the campaign’s content quality and offers support to optimize content ideas. This feature ensures that the campaign consistently performs well.

Smartfluence Pricing

According to their website, Smartfluence offers pricing plans that are not clear. Here’s a breakdown of their typical options:

  • France Impact: Provides a full service to connect businesses with influencers aligned with specific goals, helping ensure quality collaborations.
  • International Reach: Access to influencers in multiple countries and languages, supporting businesses looking to reach global audiences.
  • Customized Growth: Tailored influencer research to find the best matches for the brand.
Smartfluence pricing

If you’re keen to know about Smartfluence’s exact costs, click “Discover” on their website and book a Google Meet to discuss pricing in detail.

Unlike Smartfluence, which has an unclear pricing structure, and asks you to schedule a meeting to discuss pricing, Ainfluencer is completely free to use and easy to get started with.

Smartfluence Reviews: What Do Customers Say

An effective way to learn about a platform is to look at real users’ experiences. However, since this platform is still quite new, no user reviews are available.

Smartfluence Pros and Cons

Pros

  • With automation, users can handle routine tasks quickly.
  • The platform has a simple design that’s easy to use.
  • It’s available in several languages, making it accessible to users around the world.

Cons

  • An unclear pricing
  • No disclosed size for the influencer database
  • Website navigation is challenging and lacks essential company and service details.
  • No free plan or free trial.

Ainfluencer: The Best Smartfluence Alternative

While Smartfluence offers AI-driven tools for influencer discovery and campaign management, it has some limitations that might be concerning for brands. First, Smartfluence’s unclear pricing structure means brands need to schedule a meeting just to understand the costs involved, which can be inconvenient and time-consuming. 

Additionally, Smartfluence doesn’t disclose the size or quality of its influencer database, making it difficult for brands to gauge its reach or effectiveness. This lack of transparency could be a drawback for businesses seeking a predictable and reliable influencer marketing tool.

Ainfluencer Ainfluencer, on the other hand, offers a completely free and transparent platform, making it ideal for brands looking to avoid hidden fees. With over 2 million influencers on Instagram and TikTok, Ainfluencer’s vast and growing database allows brands to search and filter influencers by interests, location, gender, and more. 

Unlike Smartfluence, Ainfluencer provides unlimited campaign and invitation options, so brands of any size can reach a wide audience without restrictions. Moreover, influencers will come to you with their offers, so you can communicate, negotiate, and get started directly through the platform. It’s simple to use, making it perfect for brands of all sizes.

Still not convinced to sign up? Let’s explore some of its standout features:

  • A large database of influencers, with 10,000 new ones joining every month.
  • Easy campaign setup with options to choose from different types of influencers.
  • No limits on offers, campaigns, or invitations.
  • Smart filters to help you search by platform, influencer size, gender, and location.
  • A built-in chat system for discussing offers and managing payments.
  • Access to influencers’ past work, brand partnerships, and audience info on their profiles.
  • No need to share sensitive information like passwords.
  • 24/7 customer support for any issues.

Try it out and see how it can work for your brand!

Smartfluence vs. Ainfluencer

Features Smartfluenc Ainfluencer
Database of Influencers N/A +2M
Filtering Keyword filtering AI-powered search engine/
More than 20 filters
Pricing Options N/A Free
Influencer Search
Platforms Instagram, TikTok, YouTube Instagram & TikTok
Number of Campaigns N/A Unlimited
Campaign Management
Detailed Insights

Other Smartfluence Alternatives

Now, let’s explore other alternatives to Smartfluence:

1. BrandBacker

BrandBacker focuses on connecting brands with influencers to promote products through blogs, videos, and social media. It has tools to organize content, track campaign performance, and measure the impact of each promotion.

 

Read Brandbacker Review

Pros: 

  • Large Influencer Network
  • Influencer Scoring

Cons:

  • Hidden Pricing
  • Limited Campaign Management

2. Grin

Grin brings brands and influencers together with tools for every step of campaign management. From finding influencers to evaluating campaign results, it’s a comprehensive platform that simplifies influencer marketing.

 

Read Grin Reviews

Pros: 

  • Influencer Discovery Tools
  • Large Database of Influencers

Cons:

  • High Pricing
  • Learning Curve

3. Captiv8

Captiv8 uses AI to match brands with digital creators and influencers. It’s popular for making it easy to find influencers, create engaging content, manage campaigns, and measure success, all in one platform.

 

Read Captiv8 Review

Pros: 

  • Comprehensive Features
  • Detailed Analytics
  • Chrome Extension

Cons:

  • Hidden Pricing 
  • Six-Month Commitment
  • High Cost

4. CreatorIQ

CreatorIQ is a robust platform for large brands that want to manage influencer campaigns with detailed analytics and compliance support. It helps companies grow and measure their campaigns effectively and stands out for offering powerful tools that keep campaigns on track.

Read CreatorIQ Review

Pros: 

  • AI-Powered Influencer Discovery
  • Comprehensive Analytics

Cons:

  • Hidden Pricing
  • Performance Issues

Conclusion

In this Smartfluence review, we’ve explored how Smartfluence serves as an AI-powered influencer marketing solution for brands aiming to connect with influencers on platforms like YouTube, TikTok, and Instagram. However, for those seeking a cost-effective Smartfluence alternative, Ainfluencer offers free access to a vast influencer database and a straightforward, user-friendly campaign setup process.

FAQs

The best alternative to Smartfluence is Ainfluencer. It’s free to use and has a huge network of influencers, especially on Instagram and TikTok. Ainfluencer makes it easy for brands to connect with influencers, set up campaigns, and manage communication without extra costs. It’s ideal for brands looking for a straightforward, budget-friendly option to start influencer marketing.

No, Smartfluence is not free. It has various pricing plans, but the exact costs aren’t clear, and you need to book a meeting with them to get detailed pricing information.

Yes, Smartfluence is a legitimate platform. It provides tools for brands to connect with influencers using AI technology across platforms like YouTube, TikTok, and Instagram.