Ainfluencer for Art, Craft and Music Brands
Makers and musicians turn your product into a finished piece. This guide covers the craft categories that overlap, the content only route that hands you the files, and how to send materials and instruments.
What this guide covers
The Art, Crafts, Music and Performing branch
The branch holds about 19,300 creator accounts in seventeen categories. Two clusters matter to a brand that sells a product: makers and musicians.
| Cluster | Category | Creator accounts, rounded |
|---|---|---|
| Makers | Craft / DIY | 1,300 |
| Makers | Painting / Fine Arts | 1,300 |
| Makers | Art | 1,300 |
| Makers | Design | 1,000 |
| Makers | Crafts | 500 |
| Makers | Sculpture | 100 |
| Musicians | Music | 8,000 |
| Musicians | Musical Instruments | 800 |
| Entertainment | General Entertainment, Film / Cinema / Performing, Movies, Performing, Dance | 11,300 together, with overlap |
- Music is the biggest category by far, but Musical Instruments is the closer match for a product that is an instrument or an accessory.
- The entertainment categories are large, and most are about performance rather than making.
- Counts are accounts that picked the category, including some still in review, so search shows fewer.
Three craft categories that overlap
Craft creators are spread over several categories with similar names, and a single search misses most of them.
| Category | Branch | Creator accounts, rounded |
|---|---|---|
| Craft / DIY | Art, Crafts, Music and Performing | 1,300 |
| Crafts | Art, Crafts, Music and Performing | 500 |
| DIY | Home, Garden and DIY | 1,700 |
| DIY / Assembly | Home, Garden and DIY | 600 |
- Search Craft / DIY, Crafts and DIY as three separate searches, then save the best creators to one list.
- The accounts overlap, so the same maker may appear twice. Use the list to remove duplicates.
- For paint, pencils and canvas, add Painting / Fine Arts and Art. For product design tools, add Design.
- For an instrument, search Musical Instruments, then Music.
A maker’s best deliverable is the content itself
In a paid collaboration the brand decides what influencers do. For a maker, one of the three options is often the most useful.
| Brief option | What the creator does | How they deliver |
|---|---|---|
| Post my existing content | Publish your files on their account | A link to the post |
| Create and publish content | Make the content and post it | A link to the post |
| Only create content for me | Make the content and hand it over | Upload Content with images or videos |
- A content only deal needs no post link. The creator uploads files from the phone, and you see them as the Final Delivered Result.
- Uploading moves the deal’s start date to seven days later. That is your approval window.
- You can download the files, copy a share link, or find them on the Contents page, which is for the account owner.
- A share link opens the files in a simple viewer without a login and does not expire.
- A brand can also order a dubbed version of a video in other languages. The creator is not asked, so agree usage in the chat first.
See Ainfluencer for UGC Creators for the creator’s side of the same route.
Brief the process, not just the product
A maker’s audience watches the work happen, so the brief should say which moment you want to see.
| Brief field | Suggestion |
|---|---|
| Platforms and post types | Instagram Feed, Story or Reel, TikTok Video, YouTube Video |
| Post duration | Permanent suits work that stays in a portfolio. A set duration must be at least four hours |
| Bio link | Switch it on if you want your product page linked |
| Caption | Up to 2,200 characters and 30 hashtags, with no contact details |
| Upload some content | Up to ten images or videos, for example materials or a finished example |
- Saving the upload step with at least one file submits the campaign for review by our team.
- Describe materials and techniques in the description so creators can say whether they use them.
Sending materials and instruments
Whether you gift a kit or send an instrument, you ship it yourself.
| Route | Shipping |
|---|---|
| Gifting program | You set Ship from and Ship to, the creator picks an address, and you move the card to Shipped |
| Paid collaboration on Shopify | Send via Shopify creates a free order, and Track123 tracks the parcel |
| Paid collaboration elsewhere | Ship by hand and share the tracking number in the chat |
- An instrument is a costly physical product. At checkout of a paid collaboration you can switch on insurance and enter its value.
- Insurance covers product not returned and no-show creators. Gifting has no checkout, so it has none.
- The address locks when a gifting card reaches Shipped.
What a paid deal costs, in numbers
A $120 offer on each plan shows the platform fee added on top.
| Plan | Fee | You pay in total |
|---|---|---|
| Free | 25%, $30 | $150 |
| Starter | 20%, $24 | $144 |
| Pro | 15%, $18 | $138 |
| Ultimate | 3%, $3.60 | $123.60 |
- The money is held in escrow until you approve the delivery.
- The minimum offer is $10.
Questions art, craft and music brands ask
Where are the craft creators?
In three places: Craft / DIY, Crafts and DIY. Search all three and save one list.
Should I search Music for an instrument?
Start with Musical Instruments, which has about 800 accounts, then add Music, which has about 8,000.
Can the creator hand me the content without posting it?
Yes. Choose Only create content for me, and the creator uploads files.
Can I share the files with my team?
Yes, with Copy share link in the inbox. Anyone with the link can view the files.
Does the platform check that my product is used?
No. Review the delivery yourself before you approve it.
From studio to shared files
The maker route in order.
Ready to put your tools in a maker’s hands?
Create a brand account and search the Craft, Art and Musical Instruments categories.
