Ainfluencer for Tech and Gadget Brands
A device is worth real money, so this guide is about exposure: what is at risk in each route, what insurance covers at checkout, and which route keeps the device with you.
What this guide covers
The Tech, Gadgets and Appliances pool
About 9,100 creator accounts picked a category in this branch. It is a modest pool spread over twelve categories.
| Category | Creator accounts, rounded |
|---|---|
| Other | 2,900 |
| Electronics | 2,500 |
| Smartphone | 2,300 |
| Tech | 1,500 |
| Appliances | 1,500 |
| Cell Phones / Accessories | 1,100 |
| Gadgets | 1,100 |
| Computers | 800 |
| Tablets | 800 |
| Furniture / Decor | 800 |
| TV | 500 |
| Wearables | 500 |
- Other is the biggest row, and it tells you nothing about the creator. Open profiles before you invite.
- Furniture / Decor sits in this branch, so home brands search it too.
- Counts are accounts that picked the category, including some still in review. One creator may appear in several rows.
How much value is on the line in each route
In a paid deal the escrow protects the fee. It does not protect a device you ship, so think about the item separately.
| Route | What you risk | What protects you |
|---|---|---|
| Gifting | The product, because nothing is returned and no fee is paid | Requirements you set, and the creator’s reviews and history |
| Paid collaboration with a shipped device | The fee and the device | Escrow for the fee, optional insurance for the device |
| Paid collaboration without a device | The fee | Escrow, until you approve |
| Affiliate | Nothing up front. Commission is charged after a sale | Commission is billed about 35 days after the sale |
- A gifting program has no checkout, so there is no insurance there.
- For a costly device, consider a paid collaboration where you ship it and insure it, or an affiliate campaign that does not move a device.
- Do not move a gifting card to Shipped until the parcel really leaves. The address locks at that point.
Insurance, step by step
At checkout of a paid collaboration there is an optional insurance switch for physical products you ship to the creator.
- The creator’s offer arrives, and you press Pay.
- On the checkout page switch on Insurance.
- Enter the value of the product.
- The fee is a percentage of that value, shown on screen. It is not part of the platform fee base.
- Tick the terms and pay.
| Covers | Notes |
|---|---|
| Product not returned | For items the creator keeps without delivering |
| No-show creators | When the creator does not deliver |
- If you need to make a claim, contact support with the offer details.
- The minimum payment is $10 including insurance. A checkout stays open for 30 minutes.
- Cards that need extra bank verification are not supported at checkout. Use another card, the wallet, Stripe or PayPal.
Sending a device from Shopify
On a Shopify campaign you can send the product from the inbox once the offer is paid.
| Step | What happens |
|---|---|
| Send via Shopify | Pick the product. One unit of each is sent |
| Address | Use the creator’s default, enter another, or request one |
| Order | A free order is created in your store and marked fulfilled |
| Tracking | Pick the carrier, enter the number and Submit and Track |
| Updates | Track123 reports in transit, out for delivery and delivered, and both sides are notified |
- The request address option does not currently let the creator reply. Get the address in the chat and choose Enter a different address.
- Brands with several Shopify stores should check that the right store is connected.
- Without Shopify, ship by hand and share the tracking number in the chat.
Find creators who can review hardware
A tech buyer wants a creator who can show the product working.
| Filter or tab | Use |
|---|---|
| Categories | Electronics, Smartphone, Gadgets, Wearables, Computers or Appliances, one per search |
| Quality | Great, Good or OK |
| Followers | Nano to Mega, or a custom range |
| Influencer fees | A rough estimate to avoid creators over budget |
| Gallery and reviews | On the full profile, to see past products and how brands rated them |
- Ask for Insights in the chat. The creator uploads audience screenshots for the last 90 days.
- The platform fee on a paid offer is Free 25%, Starter 20%, Pro 15% and Ultimate 3%, added on top of the price.
Approval, revisions and results
Review the delivery before you release the money.
| Item | Detail |
|---|---|
| Approve it | Releases the creator’s payment. You cannot undo it |
| Disapprove it | The money stays held, and you are refunded 14 days after the start date unless the creator resubmits |
| Revisions | After payment, up to two by default. A higher price is paid first |
| Analytics | Likes, comments, views and saves from the creator’s link, read about an hour, a day, three days and a week after submission |
- A campaign shows in Analytics only after an approved delivery with a readable link.
- If nobody approves, you are refunded about ten days after a readable link or upload.
- You can write a review after the deal. It is checked by our team before it appears.
Questions tech and gadget brands ask
Is a gifted device protected?
No. Gifting has no checkout, so there is no insurance. Consider a paid collaboration.
What does insurance cover?
Product not returned and no-show creators, for physical products you ship in a paid collaboration.
How do I make a claim?
Contact support with the offer details.
Does escrow protect my device?
No. Escrow holds the fee. Insurance is the option that relates to the device.
Can I avoid shipping a device at all?
Yes. An affiliate campaign pays commission on sales and sends nothing to a creator.
From product to protected parcel
The tech route in order.
Ready to get your hardware reviewed?
Create a brand account and search the Electronics, Smartphone and Gadgets categories.
