Ainfluencer for Home and Garden Brands
Home creators are tagged in three branches of the category tree, and Garden is two separate categories. This guide shows where to search, how to send a large item from the inbox and when insurance makes sense.
What this guide covers
One product, three branches to search
Home creators are tagged in three places, so a home brand searches all three.
| Branch | Category | Creator accounts, rounded |
|---|---|---|
| Home / Garden / DIY | Home | 3,500 |
| Home / Garden / DIY | Interior Design | 2,200 |
| Home / Garden / DIY | DIY | 1,700 |
| Home / Garden / DIY | Garden | 1,000 |
| Home / Garden / DIY | Furnishing | 800 |
| Home / Garden / DIY | Garden / Gardening | 700 |
| Home / Garden / DIY | DIY / Assembly | 600 |
| Home / Garden / DIY | Renovations | 400 |
| Home / Garden / DIY | Constructions | 200 |
| Lifestyle / Fashion / Beauty | Interior | 1,300 |
| Tech / Gadgets / Appliances | Furniture / Decor | 800 |
| Tech / Gadgets / Appliances | Appliances | 1,500 |
- Garden and Garden / Gardening are two separate categories, so search both.
- Interior sits under Lifestyle and Furniture / Decor under Tech, both outside the Home branch.
- Appliances, under Tech, is where kitchen and household appliance creators are tagged.
- Counts are accounts that picked the category, including some still in review. One creator may appear in several rows.
Search plan for a home brand
Run one search per category and save the best creators to a list as you go.
| Product | Start with |
|---|---|
| Sofa, table or storage | Home, Interior Design, Furnishing, then Interior and Furniture / Decor |
| Planters and tools | Garden and Garden / Gardening, DIY |
| Paint, tiles or fittings | Renovations, DIY, Constructions |
| Flat pack furniture | DIY / Assembly, Furnishing |
| Kitchen appliances | Appliances, Home |
- Open the full profile and read the gallery. A home creator’s gallery tells you what their rooms look like.
- Reveal a handle only for creators you would invite. Reveals are permanent, and hiring a creator reveals them for free.
- Use Address ready to ship on a gifting campaign to see who has an address saved.
Sending something large
A paid collaboration on a Shopify product can send the item from the inbox, which suits bulky goods better than a manual gift.
- Create the campaign with I am a Shopify user and pick your store and one product.
- When the creator’s offer is paid, a Product Tracking box appears in the inbox.
- Choose Send via Shopify and pick the product. One unit of each is sent.
- Choose the creator’s default address, enter another, or request one.
- Ainfluencer creates a free order in your Shopify store and marks it fulfilled. Nothing is charged.
- After you ship, pick the carrier, enter the tracking number and choose Submit and Track.
- Delivery updates come from Track123, and both you and the creator are notified when it is delivered.
- The request address option does not currently let the creator reply. Get the address in the chat and choose Enter a different address.
- A wrong carrier often shows no record. You can edit the tracking number until delivery.
- A paid Shopify campaign is for one product. A range needs an affiliate campaign, which accepts many.
Insurance for something worth protecting
At checkout there is an optional insurance switch for physical products that you ship to the creator.
| Item | Detail |
|---|---|
| Switch | Insurance, at checkout of a paid collaboration |
| You enter | The value of the product |
| Fee | A percentage of that value, shown on screen. It is not part of the platform fee base |
| Covers | Product not returned, and no-show creators |
- Digital collaborations do not need it.
- Insurance is part of paid collaborations. A gifting program has no checkout.
- If you need to make a claim, contact support with the offer details.
Brief for content that needs a room
Home content is shot in a space, so the brief should say which space.
| Brief field | Suggestion |
|---|---|
| What influencers do | Create and publish content, or only create content for you |
| Platforms and post types | Instagram Feed, Story or Reel, TikTok Video, YouTube Video |
| Post duration | Permanent suits a product that is shown in a home for a long time |
| Bio link | Switch it on if you want the creator to link your product page |
| Upload some content | Add up to ten images or videos, such as dimensions and room shots |
- State the sizes and colours so creators can say whether the product fits their space.
- For content only deals, the creator uploads files instead of a post link.
What a paid deal costs, in numbers
A $300 offer on each plan shows how the platform fee changes the total.
| Plan | Fee | You pay in total |
|---|---|---|
| Free | 25%, $75 | $375 |
| Starter | 20%, $60 | $360 |
| Pro | 15%, $45 | $345 |
| Ultimate | 3%, $9 | $309 |
- Insurance, if you switch it on, is a separate line and is not part of the fee base.
- The money is held in escrow until you approve the delivery.
- The shipped item itself is your own cost. Shopify creates a free order, so you carry the stock and postage.
Questions home and garden brands ask
Where are interior design creators?
Under Home, Interior Design in the Home / Garden / DIY branch, and Interior under Lifestyle.
Why are there two Garden categories?
Garden and Garden / Gardening are separate. Search both.
Can I send a sofa?
On a Shopify paid collaboration, yes, from the inbox. Consider insurance for a high value item.
Can I send several products?
A paid Shopify campaign sends one unit of each product you pick. A campaign for a whole range is an affiliate campaign.
Does Ainfluencer track the parcel?
On the Shopify route, yes, through Track123. In a gifting program, no.
From showroom to the creator’s room
The home and garden route in order.
Ready to show your product at home?
Create a brand account and search the Home, Garden and Interior categories.