Use Case Guide · For Car and Vehicle Brands

Ainfluencer for Car and Vehicle Brands

Cars holds about 86 percent of the creators in the Cars, Yachts and Jets branch, and the marine and aviation categories are tiny. This guide shows how to search around the one big category, run a campaign with a small pool and ship a part that has to fit.

Stop 1

One big category and a long tail

The Cars / Yachts / Jets branch holds about 8,000 creator accounts, and almost all of them are in one category.

CategoryCreator accounts, roundedShare of the branch
Cars6,900About 86%
Yachts500About 6%
Jets400About 5%
Motors300About 4%
Jets and Planes200About 2%
Boats100About 2%
  • The shares add up to more than 100 because one creator can pick several categories.
  • Counts are accounts that picked the category, including some still in review, so search shows fewer.
  • For car accessories, parts and care products, Cars and Motors are the two to search.
  • A boat or yacht brand has a pool of a few hundred accounts, so every invite counts.
Stop 2

Searching around the one big category

Cars is large enough to narrow, and the small categories are worth adding as separate searches rather than filters.

ProductSearch these
Car care, wash and detail productsCars, then Motors
Accessories and partsCars, Motors, and Gadgets under Tech for in-car devices
Dash cams and in-car electronicsGadgets, Electronics and Cars
Boat and yacht gearBoats, Yachts
Aviation merchandiseJets, Jets and Planes
  • Add Location and Language to match the countries you ship to. Parts fit by region, so a wrong market wastes a gift.
  • Use Quality, Followers and the fee estimate to narrow Cars. Do not stack them on the small categories.
  • Open a full profile and read the gallery to see what kind of cars the creator shows.
  • Reveals a month are Free 5, Starter 50, Pro 100 and Ultimate 6,000, and invitations a month are Free 5, Starter 50, Pro 500 and Ultimate 50,000.

See How to Find and Invite Creators.

Stop 3

Choosing a route for a part that has to fit

A product that depends on a model, size or fitting suits a route where the creator chooses or confirms it first.

RouteFit for a vehicle product
GiftingThe creator asks for the gift and picks an address. You can set requirements and limit one product per creator per quarter
Paid collaborationA fixed fee. After payment you can ship from the inbox on a Shopify campaign
AffiliateCommission on sales through tracked links, with products from your Amazon or Shopify store. Nothing is shipped to a creator
  • In the chat, agree the make, model and year before you ship. Gifting has no field for it.
  • Affiliate campaigns skip manual review and go live as soon as products are assigned.
  • Affiliate commission is billed about 35 days after a sale, so plan for the wait.

See How to Run an Affiliate Program.

Stop 4

Shipping bulky or valuable parts

Large and costly items need a shipping plan and, sometimes, insurance.

Setting or stepWhat it does
Ship from and Ship toIn a gifting program, the countries you send from and to. Only creators in those countries are matched
Send via ShopifyOn a paid Shopify campaign, creates a free order in your store and marks it fulfilled
Track123 trackingOn the Shopify route, reports in transit, out for delivery and delivered
InsuranceAn optional switch at checkout of a paid collaboration, for physical products you ship to the creator
  • Insurance covers product not returned and no-show creators. You enter the product value, and the fee is a percentage of it, shown on screen.
  • Gifting has no checkout, so it has no insurance and no tracking. Share the tracking number in the chat.
  • The address locks when you mark a gifting card Shipped.
  • Shipping rules for vehicle parts, batteries and liquids differ by country and carrier. Ainfluencer does not check them.

See Ainfluencer for Tech and Gadget Brands for a longer look at insurance.

Stop 5

What a paid deal costs, in numbers

Here is a $250 offer on each plan, with the platform fee added on top.

PlanFeeYou pay in total
Free25%, $62.50$312.50
Starter20%, $50$300
Pro15%, $37.50$287.50
Ultimate3%, $7.50$257.50
  • Insurance is a separate line and is not part of the fee base.
  • The money is held in escrow until you approve. If nobody approves, you are refunded to your wallet.
  • The minimum offer is $10.
Stop 6

Running a campaign with a small pool

When the right creators number in the hundreds, an open campaign can attract the wrong offers.

  • The wizard lets you choose Only invited influencers, so only people you invite can send offers.
  • You can also choose Allow all influencers to make offers, which suits Cars.
  • Invitations go out in grouped emails at 06:00 and 18:00 UTC.
  • Save creators to a list so you can invite them to the next campaign without searching again.
  • Every new paid campaign is reviewed by our team before creators see it. Edits to a live campaign send it back to review.
Stop 7

Questions car and vehicle brands ask

Where are the car creators?

Mostly in Cars, with about 6,900 accounts. Motors adds about 300.

Is there a boat creator pool?

Boats has about 100 accounts and Yachts about 500, so it is small.

Can I make sure a part fits?

Agree the make, model and year in the chat before you ship. The wizard has no field for it.

Does Ainfluencer ship for me?

No. On a Shopify paid campaign you can send from the inbox, otherwise you ship by hand.

Can I limit offers to invited creators?

Yes, with Only invited influencers in the wizard.

From garage to creator

The vehicle brand route in order.

1Search Cars and Motors, and add Gadgets or Electronics for devices.
2Match Location and Language to the markets you ship to.
3Choose gifting, affiliate or a paid collaboration.
4Agree make, model and year in the chat.
5Ship, with insurance on a costly paid deal.
6Open the creator’s links and approve or ask for a change.

Ready to put your product on the road?

Create a brand account and search the Cars and Motors categories.

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