Last Updated: November 4th, 2024
What Is Lolly?
In 2021, Lolly was founded by Andrew G. and Harry Singh as an influencer marketing platform that connects brands with influencers across Instagram, TikTok, and YouTube. Andrew, the CEO, graduated from Middlesex University with a degree in business, and Lolly was his first startup.
The company is headquartered in Los Angeles, California, United States, and has a second office in London. It has around 50 employees and claims to be the #1 influencer marketing tool. However, to determine the accuracy of this claim, it’s essential to check Lolly’s reviews, features, and pricing.
Lolly Review: Pricing & Features + Best Alternative
Are you thinking about using Lolly to run and manage social media campaigns with the help of influencers? Here is everything you need to know about this platform including features, pricing, and customers’ reviews.
Lolly Features
Let’s start by checking the different features that Lolly offers to help you make a better decision.
1. Influencer Discovery
Lolly provides a database of over 20M creators across Instagram, TikTok, and YouTube to work with. You can use different filters such as engagement rate, follower count, location, category, and more to find the right influencer partner.
Next, you can access insights into influencer profiles and view their audience demographics, influencer performance (average likes, past collaborations, etc), and their best-performing content.
Based on the package you purchase, you can access up to 5,000 influencer searches and up to 500 influencer analyses per month. While this may be enough for small businesses, larger companies require more campaign and influencer discovery tools. Additionally, the pricing will increase as you use more features. So let’s introduce you to a better alternative.
Ainfluencer is a free influencer marketing platform with a database of over 2M active creators across Instagram and TikTok. Using this tool, you can create unlimited campaigns and invite as many influencers as you need. You can check influencers’ profiles to view their latest account insights, engagement metrics, and past collaborations without any limits. So if you are looking for affordable Lolly alternatives, Ainfluencer can help you.
2. Influencer CRM
Lolly provides a built-in influencer CRM tool to connect, manage, and hire influencers for your campaigns. You can automate messaging to influencers, pay them inside the app, and manage interactions.
However, CRM tools allow you to connect your email to Lolly and communicate with influencers by sending emails. However, the platform does not offer an in-app chat feature for quick negotiations with creators, so it may take some time to hear back from influencers. Let’s check a better alternative that immediately connects you with influencers.
Ainfluencer is one of the best Lolly alternatives with lots of advanced features. You can use an AI-powered search tool and lots of advanced filters (such as engagement metrics, locations, budget, etc) you find the best collaboration match in a few minutes. Then, use the in-app chat feature to negotiate and ask influencers for any data you need.
3. Campaign Management
After discovering the right influencers, you can create custom lists and add influencers to them. Use the list to create multiple campaigns and manage them all in a single dashboard.
Lolly Pricing
Lolly offers three different plans to choose from based on your needs. The cost of service is hidden, and you need to request a demo to learn more. Let’s explore the features included in each plan:
- Starter: On this plan, you have access to 1,000 influencer discovery searches, view detailed profiles of 100 influencers, and find 50 influencers’ emails.
- Teams: On this plan, you have access to 2,000 influencer discovery searches, view detailed profiles of 250 influencers, and find 100 influencers’ emails.
- Business: On this plan, you have access to 5,000 influencer discovery searches, view detailed profiles of 500 influencers, and find 250 influencers’ emails.
After requesting a demo through Lolly’s website, their support team will contact you to provide pricing information. They also offer a 7-day free trial to test the features.
Lolly Review: What Do Customers Say?
One of the best ways to find out how a service works is by checking their customer’s feedback on different websites. So let’s take a look at Lolly reviews together to determine if it’s worth trying.
- Unfortunately, there are not many Lolly reviews on different reviewing websites.
- On G2, it has a 4.7 rating score across 17 reviews.
- Most users are satisfied with the influencer discovery tool and its ability to easily connect with the right influencers.
- However, it might take some time to receive a response from influencers inside the app.
- According to Lolly’s reviews, the customer support team is very helpful and available 24/7.
- However, there isn’t enough information about the influencers’ audience on their profiles.
- In contrast to G2, TrustPilot has lots of negative reviews, giving the platform a low 2.3 rating score.
- All the reviews on TrustPilot warn users about scams.
The other user mentioned that users are not notified if their application is not approved. Additionally, some companies take a long time to respond or may not get back to users at all.
Now, let’s summerize all the pros and cons of Lolly.
Lolly Pros and Cons
Pros
- 7-days free trial
- Available support team
- Supporting major social media platforms
Cons
- Lack of in-app chat feature
- Hidden pricing
- Limited influencer discovery search
Well, you may need an alternative!
The Best Lolly Alternative: Ainfluencer
So far, we checked Lolly’s features, pricing, and customer reviews together. This tool provides a user-friendly and massive database of influencers for brands that want to run campaigns. However, it lacks an in-app messaging feature and the number of searches is limited. So let’s introduce you to a better alternative.
Ainfluencer is a free and end-to-end influencer marketing platform with a database of over 2M active creators across Instagram and TikTok. With the help of an AI-powered search tool and more than 20 advanced filters, it only takes a few minutes to access a list of influencers who are your perfect match.
By checking influencers’ profiles on Ainfluencer, you can view their latest account insights, past collaborations, and engagement metrics. You can use the in-app chat feature to talk directly with influencers, negotiate, ask for any data you need, and invite them to your campaigns. You can invite unlimited influencers, create unlimited campaigns, and manage them together.
As an all-in-one platform, Influencer provides everything you need for influencer payment, campaign tracking, and campaign reports. You don’t need to pay any additional fees to the platform and can use all the features for free. So if you are looking for affordable Lolly alternatives, Ainfluencer is your answer!
| Features | Lolly | Ainfluencer |
|---|---|---|
| Database of Influencers | 20M | +2M |
| Filtering | Keyword filtering | AI-powered search engine/
More than 20 filters |
| Pricing Options | On Request | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Instagram, TikTok, YouTube | Instagram, Tiktok |
| Number of Invitations | 50 to 500 | Unlimited |
| Number of Campaigns | N/A | Unlimited |
| Campaign Management | No | ✅ |
| Detailed Insights | No | Yes |
Other Lolly Alternatives
Are you looking for similar tools to run and manage social media campaigns? Here are some of the known Lolly alternatives to try.
1. Impact
One of the Lolly alternatives that provides a built-in chat feature to communicate with influencers is Impact. Using this tool, you have access to a database of over 800k creators across multiple social media platforms including Instagram, Facebook, TikTok, etc. You can discover influencers, manage campaigns, manage content, and access analytics on Impact.
Read Impact Reviews.
2. Later
With a database of over 10M influencers across Instagram, TikTok, YouTube, Facebook, Twitter, Pinterest, and LinkedIn, Later is one of the available Lolly alternatives. Using this tool, you can discover creators and access detailed analytics of their engagement, engagement rates, conversions, and their values.
Read Later Reviews.
3. Influencer Hero
If your main focus for running campaigns is Instagram, TikTok, and YouTube, Influencer Hero is one of the Lolly alternatives to try. The platform provides a database of 30M creators and features such as influencer discovery, influencer CRM, influencer outreach, and campaign tracking.
Read Influencer Hero Reviews.
Conclusion
In this article, we provided a full guide on Lolly’s reviews, features, and pricing. Lolly offers a massive database of creators across Instagram, TikTok, and YouTube. However, the number of searches is limited depending on the package you choose, and the pricing increases with additional features.
We have also introduced a better alternative that is completely free. Ainfluencer provides unlimited use of every feature you need, including influencer discovery, campaign creation, campaign management, and campaign tracking.
FAQs
Lolly doesn’t provide a free plan and the pricing structure is hidden. To find out the cost of the service, you must request a demo through their website and wait for the support team to get back to you. Additionally, Lolly provides a 7-day free trial to test the features.
If you are looking for affordable Lolly alternatives to discover influencers and manage campaigns, Ainfluencer is what you need. Ainfluencer provides influencer discovery, campaign creation, campaign management, influencer payment, and campaign tracking for zero cost.
Lolly is an influencer marketing platform that connects brands with influencers across Instagram, TikTok, and YouTube. The company was founded by Andrew G. and Harry Singh in 2021.
