Last Updated: November 6th, 2024
What Is Open Influence?
Open Influence is an influencer marketing platform founded by Eric Dahan in 2013. It was first announced under the name ‘Insta Brand’ and later rebranded as Open Influence. This London-based company claims to help collaborations between brands and influencers. It also has offices in Los Angeles, New York, London, Milan, and Hong Kong.
The platform works with tens of thousands of influencers across major social media platforms including Facebook, Instagram, LinkedIn, YouTube, TikTok, and Pinterest.
On the website, you can find two separate sections for brands and influencers. On one side, Influencers can create a profile and connect it to their social media page so the platform can recommend them to brands. On the other side, the brands can sign up and search for influencers in their niche.
The brand side of this platform is what we are going to check on the Open Influence review.
Open Influence Review: Pricing & Features + Best Alternative
To make sure whether Open Influence is worth trying or not, we’ve provided a full guide to check its features, pricing, and customer reviews. Let’s see how this platform works.
Open Influence Features
Are you thinking about boosting brand awareness using Open Influence? Let’s start by looking at its features.
1. Campaign Co-pilot
If you don’t have a dedicated marketing team for running influencer campaigns, Open Influence can help you. The platform provides full campaign management for businesses of all sizes to automate every part of their campaign. It helps with:
- Influencer search
- Reach out to creators
- Legal Opt-in
- Content
- Scheduling
- Reporting
With the help of the Open Influence agency, you can save tons of time by running helpful influencer marketing campaigns. It claims to provide the best strategy based on competitor analysis.
However, it might not be the perfect solution for all brands because most of them would like to have control over the campaigns they create or search for influencers and see influencers’ insights to analyze which one is a better option for their campaign.
That’s when Ainfluencer can help. By joining the platform, which is free for all brands, you can search influencers based on different filters including category, country, language, gender, etc. and see their profile and previous collaborations.
This can help you understand how effective an influencer might be.
Ainfluencer connects you with 2M creators on Instagram and TikTok, you can select each influencer and send your invitation. Furthermore, campaign creation is free on this platform and you have control over every steps of your campaign.
It is worth checking Ainfluencer out for free to see the features it offers for free.
2. Studio
For creators, Open Influence provides a set of tools that can be helpful for content creation and the quality of photos/videos they make. It includes tools for:
- Video production
- Post-production
- Live streaming
- Aerial Videography
- Virtual reality
The creators that can join the platform are in the following categories:
- Alcohol & Spirits
- Automotive
- Beauty & Personal Care
- CPG
- Entertainment
- Fashion
- Financial
- Insurance
- Travel
Open Influence Pricing
There is not enough information about this platform and the pricing on the Open Influence website. However, by taking a look at the influencer marketing bub, we can find some details about their pricing. The packages are designed based on the number of influencer searches and filters:
- Basic: $50/mo – 50 searches a month and 20 results per search. Filter by influencer gender, follower count, hashtags, or locations.
- Pro: $100/mo – 150 searches, 50 results. Filters are the same as the Basic plan.
- Premium: $500/mo – 500 searches, 1500 results. The same filters as the basic plan + filtering by social channel, audience demographics, and image recognition labels.
Although the price of Open Influence is not that high for small businesses, it is still worth using a free alternative to this platform.
Ainfluencer is a free influencer marketing platform that provides everything you need in one place. Using this tool, you can create unlimited campaigns on Instagram and TikTok, invite as many influencers as you need, manage campaigns, and track results without paying a penny to the platform.
So if you are searching for an affordable alternative to ApexDrop, Ainfluencer is what you need.
Open Influence Review: What Do Customers Say?
Unfortunately, Open Influence is not submitted on any reviewing websites. This can be a huge downside for a company with more than 10 years of activity. So we don’t have access to any organic reviews from their customers.
Open Influence Pros and Cons
Pros
- Supporting multiple social media platforms
- Two sides for brands and influencers
Cons
- Limited database of influencers
- The platform is not submitted on reviewing websites
- The information about the service and pricing is limited on the website.
- There are no free trials.
- Limited search filters
- There are only 10 categories of influencers
Well, you may need an alternative!
The Best Open Influence Alternative: Ainfluencer
While Open Influence provides automation tools and account managers, the database of creators is limited and you might need help finding the right match. That’s when open influence alternatives such as Ainfluencer can help you.
Ainfluencer is an end-to-end influencer marketing platform that acts as a bridge between influencers and brands across Instagram and TikTok. There are more than 500,000 active influencers on this app and the number is increasing. With the help of an AI-powered search engine and more than 20 filters, brands can find creators in their industry in a couple of seconds.
You can check each influencer’s profile to view their engagement metrics, past collaborations, and collaboration costs. To make sure you are happy with the collaboration result, Ainfluencer will keep the money in its trusted escrow system before delivering it to influencers.
In case of any issues or problems, you can always ask for a full refund. The best part is as a brand, you don’t need to pay any additional fees to the platform and you can use all the features for free. So what are you waiting for? Give Ainfluencer a try for free now!
| Features | Open Influence | Ainfluencer |
|---|---|---|
| Database of Influencers | 100K | +2M |
| Filtering | N/A | AI-powered search engine/
More than 20 filters |
| Pricing Options | $50 - $500 | Free |
| Influencer Search | ✅ | ✅ |
| Platforms | Facebook, Instagram, LinkedIn, YouTube, TikTok, and Pinterest |
Instagram, Tiktok |
| Number of Invitations | N/A | Unlimited |
| Number of Campaigns | N/A | Unlimited |
| Campaign Management | No | ✅ |
| Detailed Insights | No | Yes |
Other Open Influence Alternatives
While Ainfluencer is the best Open Influence alternative and can provide everything you want for free, there are some other influencer marketing tools to try. However, none of them are free!
1. Linqia
In 2012, Linqia was founded by Nader Alizadeh as a full-service that helps brands boost their growth by collaborating with social media influencers. With Linqia, you can find influencers across Instagram and TikTok, run campaigns, track different metrics, and access a dedicated manager for your marketing.
Similar to many other services, Linqia is not clear about the cost of service. You need to request a consultation and talk to the company about a plan that suits your needs.
Check Linqia Review.
2. Hype Auditor
With a database of more than 162M influencers, Hype Auditor is another influencer marketing platform in the market. Similar to other platforms, you can find your collaboration match using different filters, analyze creators’ accounts using their audience demographics, manage campaigns, and track KPIs.
Hype Auditor also provides some helpful tools to explore your market such as competitor analysis, global market research, and discover trends in your industry. The platform doesn’t provide visible pricing plans and you need to book a live demo with one of their experts for your customized package.
Check Hypeauditor Review.
3. Affable.ai
With the help of generative AI and lots of advanced filters, Affable.ai is another influencer marketing platform that connects brands and creators. On Affable.ai, you can manage more than 1,000 creators at the same time, run multiple campaigns, and monitor their results on your dashboard. This platform doesn’t provide any data about their pricing and you need to contact their team.
Check out Affable.ai Review.
Conclusion
Open Influence offers helpful features such as campaign co-pilot and studio tools for influencers, but it has limitations such as the number of influencers, limited search filters, etc. Considering these downsides, there are better alternatives in the market that are completely free.
Ainfluencer is one of the best Open Influencer alternatives with over 500,000 active influencers, an AI-powered search engine, a secure payment system, and influencer insights. If you want to improve your influencer marketing strategy by working with high-quality creators, give Ainfluencer a try now!
FAQs
Eric Dahan is the founder and CEO of Open Influence who created his platform in 2013. At that time, their purpose was related to fashion but with the growth of influencers, the platform changed its name and started focusing on influencer marketing.
If you want to contact their support team, you can send them an email. On their website, you can find the available email address and ask them any questions or help you want.
