Targeting & Audience
Set gender, language, country, and follower size to reach exactly the creators (and audiences) you want.
In your campaign brief, under Targeting → Demographics, you can specify creator gender (male, female, non-binary, or no preference). This filters the marketplace so only matching creators see your campaign in their “For You” feed.
Yes — you can select multiple of each. Multiple countries works well for brands with regional footprint (e.g. US + CA + UK), and multiple languages help bilingual content (e.g. English + Spanish for the US Hispanic market).
Creators see your campaign in their feed if their audience or own profile matches at least one of your selections.
There’s no native city filter today, only country-level. Workaround: use hashtag and keyword targeting (#AustinFoodie, #MelbourneFitness) which surfaces creators whose content references the city. Combine with manual discovery for the most precise local targeting.
Yes — the slider lets you set a min and max follower count. Common ranges:
- Nano (1K-10K) — highest engagement, lowest cost.
- Micro (10K-100K) — sweet spot for most DTC brands.
- Mid-tier (100K-1M) — strong reach, moderate cost.
- Macro/celebrity (1M+) — high reach, premium pricing.
For affiliate-led campaigns, smaller creators often outperform larger ones on conversion rate. See the Ainfluencer Score to evaluate true fit beyond follower count.
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Create your free brand account, or let our team walk you through it on a quick demo.
