Vetting & the Ainfluencer Score
Read creator profiles, audience analytics, and proof of work before you commit a dollar.
The signal you can filter and sort on is a quality rating with three levels: Great, Good and OK. It appears on every result card and is one of the search filters.
Alongside it, each profile carries the things worth actually reading before you pay anyone:
| Signal | What it tells you |
|---|---|
| Engagement rate | How much of the audience reacts. Compare it against others in the same niche rather than in the abstract |
| Ratings and reviews | What other brands said after working with them. Reviews are checked by our team before they appear |
| Past collaborations | Whether they have delivered before, and for whom |
| Audience breakdown | Age, gender and location, so you can check the audience is the one you are paying for |
| Published content | What they have actually made for other brands |
Weigh reviews and past collaborations above the headline numbers. A creator with a smaller, engaged audience and three completed deals is a safer first booking than a larger account with no track record on the platform.
Click any creator’s profile from search or the Favorite List. You’ll see: full audience demographics (age, gender, geography), engagement rate vs. niche benchmark, past campaign history with other brands, review ratings, content samples, and live Instagram/TikTok insights.
Every Active profile shows:
- Identity: name, handle, country, language, niche.
- Audience: demographics breakdown, top locations, age and gender split.
- Performance: engagement rate, growth trajectory, fraud signals.
- Track record: past collaborations, brand reviews, campaign completion rate.
- Quality signals: Ainfluencer Score, Quality Score (Great/Good/OK), media kit.
A short checklist that costs a few minutes and avoids most bad bookings:
- Engagement against the niche, not against the internet. Two per cent can be strong in one category and weak in another.
- Audience location and age actually match who you sell to.
- Reviews from other brands, and at least one or two completed collaborations.
- Quality rating of Great or Good.
- Their recent content, opened and watched. Does it look like something you would be happy to be in?
- How fast they replied while you were negotiating. It predicts how fast they will reply after you pay.
That last one is the most undervalued. The most common refund on this platform is a creator who accepted and then went quiet, and the warning sign was usually already there in how long they took to answer a message.
Profile → Past Collaborations shows results from completed campaigns where the creator and brand both agreed to publish stats. For affiliate-led campaigns, you’ll see total clicks, conversions, and approximate revenue generated. For paid campaigns, you see content engagement (views, likes, shares).
For your own real-time tracking after a deal is live, see Review & Approval workflow.
Ready to launch your first campaign?
Create your free brand account, or let our team walk you through it on a quick demo.
