How to Find Who You Follow on Amazon (2026 Guide)

Following creators, brands, and authors on Amazon is a great way to keep up with storefronts, seasonal picks, and exclusive deals, and it pairs well with knowing the best products to sell on Amazon. The problem is that Amazon removed the easy link that used to live on your profile page, so many shoppers cannot figure out where their list went. The good news: your following data still exists, and there are quick ways to reach it. Below we walk through the fastest desktop shortcut, the app steps, and how to manage your list, so you never lose track of the accounts you care about.

Why Your Amazon Following List Disappeared

You are not imagining it. Amazon used to show a clear “Who You Follow” link right on your profile page, then removed it during a redesign. The interface now changes based on your device, region, and account version, which is why the button appears for some shoppers and not others. The backend data is untouched, though, so your follows still shape your recommendations, they are just harder to see. That is exactly why the direct link is the most reliable route.

How to Find Who You Follow on Amazon (Desktop)

On a computer, you have two options: the instant direct link, or the full menu path if you prefer navigating.

Method 1: The direct link (fastest)

1. Log in to Amazon. Go to Amazon.com and sign in so the page loads your account.
2. Open the follow page. Paste amazon.com/gp/profile/follow/recommendations into your address bar and press enter.
3. Review your list. You will see every creator, brand, and author on your list, with links to their storefronts, a great starting point for finding UGC creators for your brand.
4. Bookmark it. Save the link so you can skip the menu hunt next time.

Method 2: Through the menu

1. Hover over Account & Lists. Find it in the top-right corner of Amazon.com.
2. Open Your Account. Click it in the dropdown menu.
3. Scroll to Ordering and shopping preferences. Look for a link named “Your Profile,” “Your Amazon Profile,” or “Following.”
4. Open your public profile. On that page, find the “Who You Follow” section near your name to see the full list.

If the menu link is missing entirely, do not worry, that is the known glitch, and the direct link above always works.

How to Find Who You Follow on the Amazon App

On mobile, the list is a little more buried, but still reachable in a few taps.

1. Open the Amazon Shopping app on your phone or tablet and make sure you are logged in.
2. Tap the person icon at the bottom of the screen (third from the left) to open Your Account.
3. Scroll to the bottom of the page. Look for two options near the end.
4. Choose your list. Tap Following for stores and brands you follow, or Who You Follow for authors and influencers.

Using the latest app version helps, since older versions sometimes hide these links. If you cannot find them, the desktop direct link is the most dependable fallback.

How to Manage or Unfollow Accounts

Once you find your list, cleaning it up keeps your recommendations sharp and your inbox quieter.

1. Open your following list using the desktop link or the app steps above.
2. Find the account you no longer want to follow in the grid or list.
3. Tap or click Unfollow next to their name; on desktop it is usually an overlay on their profile picture.
4. Repeat as needed. There is no bulk unfollow, so remove accounts one at a time.

A quick tip: review your list once a quarter. Many shoppers follow a brand or author impulsively at checkout, then forget, which clutters recommendations and emails over time.

Troubleshooting: I Still Cannot See My List

If the page will not load or looks empty, run through these quick checks.

• Confirm you are logged in. The follow page only loads for a signed-in account; log in, then reopen the link.
• Refresh and retry. A simple page refresh clears most temporary glitches.
• Update the app. Older app versions may hide the Following links entirely.
• Check region support. Some marketplaces and regions do not fully support the follow feature yet.
• Try the public profile route. Search “public profile” in the Amazon search bar, open your Amazon Public Profile, and look for “Who You Follow” below your name.

Why Following Creators on Amazon Is Worth It

Following is not just a bookmark. Amazon creators and influencers build personalized storefronts full of curated recommendations, so following them is the easiest way to keep up with what they actually use and love. Their picks often surface seasonal favorites and deals you would not find by searching alone, and if you are just starting out, our Amazon affiliate guide for beginners explains how creators earn from those links. If you enjoy discovering products this way, our guide to how to find Amazon influencers shows how to discover more creators worth following, and the best Amazon influencer tools can help you go deeper.

Quick Reference: Where to Find Your Follows

Final Thoughts

Amazon may have hidden the button, but your following list is only a link or a few taps away. The direct desktop link is the most reliable route, the app works in four taps, and a quarterly cleanup keeps your recommendations relevant, the same discipline that powers a good influencer marketing strategy plan. Bookmark the link, tidy your list, and you will never lose track of the creators, brands, and authors you love.

Amazon changed the layout, not the feature. Once you know the direct link, finding who you follow takes seconds, and managing your list keeps your whole shopping experience sharper.