Top 12 Influencer Marketing Agencies in Germany and Berlin (2026)
Top 12 influencer marketing agencies in Germany and Berlin compared, with a German terms glossary and what the labelling rules require from brands. For Germany’s labelling rules, see the state media authorities’ guide to labelling advertising (in German).
The leading influencer marketing agencies in Germany include Pulse Advertising, Intermate, Lucky Shareman, Reachbird, Glowstaff, Tonka, Studio71, InfluenceME, ChannelBuzz, LikeYaa and Ykone, with Ainfluencer, our own service, at number one. Ainfluencer is not a German agency. German brands often search for an Influencer-Agentur, and Berlin is only one of several bases, so this guide covers the whole country, has a short section on Berlin, and explains the labelling rules that decide how German campaigns have to be run.
We compared the lists that currently rank for these searches and kept the agencies that recur in them. Each description comes from the agency’s own website, which we could read for most of them, and from search results for the rest. Several rankings are published by agencies that list themselves, so they were used as leads. Results the agencies quote are their own. Nobody paid to appear, and we show public prices where they exist.
Best Influencer Agency in Germany for Your Brief
Match your brief to a type of agency, then read that entry
| Your brief | Start with | Why |
|---|---|---|
| A large, multi-country programme | Pulse Advertising or Intermate | Both run international networks, Pulse as an independent global agency |
| Creator-led brand growth and commerce | Lucky Shareman | Creator-driven social agency since 2015 |
| Specialist influencer agency with legal checks built in | Reachbird | Says it manages contracts, publication and legal approvals |
| Campaigns for start-ups and mid-sized firms | Glowstaff | Concepts for start-ups, mid-sized firms and corporations since 2017 |
| Creator network plus media distribution | Studio71 | Combines a creator network with an influencer marketing service |
| Agency plus software in Munich, Hamburg and Berlin | InfluenceME | Consulting, own software and media in one offer |
| Seeding and UGC campaigns | InfluenceME | Names seeding and UGC production among its main offers |
| One platform across markets | Ainfluencer (ours) | Marketplace plus managed campaigns, packages from $7,999 |
Influencer Agencies in Germany Compared
The twelve in the order they are reviewed below
| # | Agency | Known for | Best for | Published price |
|---|---|---|---|---|
| 1 | Ainfluencer (ours) | Marketplace plus managed campaigns | Brands running several markets | From $7,999 per campaign |
| 2 | Pulse Advertising | Global independent network | International brands | Not public |
| 3 | Intermate | Social-first agency with in-house studios | Brands wanting content and influencers together | Not public |
| 4 | Lucky Shareman | Creator-driven social campaigns | Consumer brands | Not public |
| 5 | Reachbird | Data-based influencer specialist | Brands wanting reporting and legal checks | Not public |
| 6 | Glowstaff | Instagram, TikTok and YouTube campaigns | Start-ups and mid-sized firms | Not public |
| 7 | Tonka | Berlin agency with an influencer network | Brands wanting PR and influencers | Not public |
| 8 | Studio71 | Creator network and influencer service | Brands wanting reach with young audiences | Not public |
| 9 | InfluenceME | Agency plus own software | Brands wanting a seeding or UGC campaign | Not public |
| 10 | ChannelBuzz | Influencer agency since 2010 | Brands wanting a long-established agency | Not public |
| 11 | LikeYaa | Berlin creator marketing agency | Brands wanting social-first creative | Not public |
| 12 | Ykone | Luxury and beauty with German offices | Beauty and luxury brands | Not public |
Reviews of the Best Influencer Marketing Agencies in Germany
1. Ainfluencer: One Account for Germany and Beyond (our own service)
A reminder before you read on: this is our own service, and it is not a German agency. Ainfluencer combines a managed influencer and affiliate service with a self-serve creator marketplace on Instagram, TikTok and YouTube. Managed packages begin at $7,999 for a one-month campaign with 25 creators, a price shown on its own page. German labelling rules fall on the advertiser as well as the creator, so ask how every post is checked for a clear label before it goes live.
- Best for: Brands that want hands-on help, or want German campaigns beside other markets from one account.
- Pricing: From $7,999 per campaign package
2. Pulse Advertising: An Independent Global Network
Pulse calls itself an independent global influencer marketing and social media agency and says its focus is strategy, content and data. Rankings place its headquarters in Hamburg with a Berlin office. It is the name that appears most often in German lists, which makes it the safe starting point but not necessarily the best fit for a small budget. Ask which team would run your German account.
- Best for: International brands that want one agency across several countries including Germany.
- Pricing: Not public
3. Intermate: Social-First With In-House Studios
Intermate says it has worked social-first since 2014, has around 250 people and belongs to an independent global agency network of more than 1,300 people in 20 offices and 55 markets. It offers strategy, content and influencer marketing with its own technology and content studios, all in-house. A ranking lists it in Berlin and notes that SAMY Alliance acquired it in 2025.
- Best for: Brands that want creators and social content from the same team.
- Pricing: Not public
4. Lucky Shareman: Creator-Driven Brand Growth
A social media agency, founded in 2015, that describes joining creators, content, community, commerce and performance into measurable brand growth. Its site says a campaign for Luvos-Heilerde was shortlisted for the DIGITAL MEDIA AWARD Germany 2026. A ranking places it in Hamburg.
- Best for: Consumer brands that want storytelling and measurable growth.
- Pricing: Not public
5. Reachbird: A Specialist With Legal Checks Built In
Reachbird presents itself as a specialist influencer marketing agency that builds campaigns on data-based creative strategy and covers the chain from strategy to reporting. Its site says it also handles communication, contract negotiation and publication, and ensures legal requirements and approvals are met, which matters in Germany.
- Best for: Brands that want strategy, reporting and compliance from one specialist.
- Pricing: Not public
6. Glowstaff: Instagram, TikTok and YouTube Campaigns
Glowstaff says it has run influencer marketing in Germany since 2017 on Instagram, TikTok and YouTube, with concepts for start-ups, mid-sized businesses and large corporations, plus cooperations and product placements. It runs a separate page for Berlin and its surroundings. A ranking places it in Cologne.
- Best for: Start-ups and mid-sized firms that want project-based campaigns.
- Pricing: Not public
7. Tonka: A Berlin Agency With an Influencer Network
Tonka describes itself as a Berlin-based influencer marketing agency with a large network of influencers and bloggers on many topics. It selects creators to share a client’s message and ties influencer work to wider PR.
- Best for: Brands that want PR and influencer work from a Berlin team.
- Pricing: Not public
8. Studio71: A Creator Network With an Influencer Service
Studio71 describes an influencer marketing and digital content agency with a creator network and a full-service influencer offer across creators of all sizes. The domain buzzbird.de, which rankings list as a Berlin agency, now redirects to Studio71’s influencer marketing page, so check whether Buzzbird still trades under its own name.
- Best for: Brands that want reach with young audiences and a managed creator network.
- Pricing: Not public
9. InfluenceME: Agency and Software in Three Cities
InfluenceME calls itself an influencer marketing agency and platform in Munich, Hamburg and Berlin, offering consulting and project management, its own software and media. Its site promotes seeding and UGC campaigns and amplification through social ads on Instagram, Facebook and TikTok.
- Best for: Brands that want one provider for campaign management, software and media.
- Pricing: Not public
10. ChannelBuzz: Influencer Marketing Since 2010
ChannelBuzz says it has worked as an influencer marketing agency since 2010, with access to influencers on all channels and at all reach levels. It lists topics from fashion and gaming to health and personal development.
- Best for: Brands that want a long-established agency with broad creator access.
- Pricing: Not public
11. LikeYaa: A Berlin Creator Marketing Agency
A Berlin influencer agency that focuses on social media and says it has more than seven years in the creator economy, building influencer campaigns, social content and strategies with a community focus.
- Best for: Brands that want a Berlin team with social-first creative.
- Pricing: Not public
12. Ykone: Luxury and Beauty With German Offices
A Paris-founded agency that a ranking lists with offices in Munich and Berlin. For its background in luxury, fashion and beauty, see our guide to influencer marketing agencies in France. Ask which German team would run your account.
- Best for: Luxury and beauty brands that want a German office linked to a European agency.
- Pricing: Not public
Other German Agencies in Rankings
We could not verify enough about these to give them an entry. The Influencer Marketing Factory has a Berlin page and lists a presence in Germany. BOLD.Unite is described as a Berlin agency for cultural collaborations on Instagram and TikTok. HAPPYGANG, Kontx and FINN Partners Germany also appear. Ask each for current client references.
Best Influencer Marketing Agencies in Berlin
Berlin search volume is small next to the national searches, because German brands choose agencies by fit, not by postcode. Tonka and LikeYaa are Berlin agencies, Glowstaff runs a Berlin page, InfluenceME and Pulse Advertising have Berlin offices, and Intermate is listed there. Ykone has offices in Berlin and Munich.
What a Berlin base is useful for
| You need | Choose | Why |
|---|---|---|
| Shoots, events or creators in the city | A Berlin team such as Tonka or LikeYaa | Creators and crews are close |
| A start-up or tech audience | A team used to young companies, such as Glowstaff | Concepts for start-ups are part of its offer |
| Several German cities | InfluenceME | Offices in Munich, Hamburg and Berlin |
| Germany plus other countries | Pulse Advertising or Intermate | International networks with German offices |
Berlin, Hamburg or Munich?
German agencies are spread across the country. Pulse Advertising and Lucky Shareman are listed in Hamburg, InfluenceME has a Munich office, Glowstaff is listed in Cologne, and Berlin hosts Tonka and LikeYaa. Choose on the agency’s experience in your category, not on its city, unless the campaign depends on being in the room.
German Terms for Influencer Marketing You Will Meet
A short glossary for brands hiring in Germany
| German term | Meaning |
|---|---|
| Influencer-Agentur | Influencer agency. May be a talent agency or a marketing agency, so ask which |
| Werbung / Anzeige | Advertising. The two labels commonly accepted at the start of a post |
| Kennzeichnung | Labelling of advertising |
| Abmahnung | A formal warning letter, often sent by a competitor or an association, demanding that a breach stop |
| Landesmedienanstalten | The state media authorities that supervise online media rules |
| Creator:innen | Creators, written with the gender-inclusive colon common in German marketing |
German Influencer Rules for Brands: What Werbung Labelling Requires
In Germany, influencer advertising is governed by competition law and media law together. This summary comes from legal and marketing commentary, not from the statutes or the regulators, so it is general information and not legal advice. We found no 2026 change to the laws. Check the current texts and ask a German lawyer before you finalise contracts.
The main points for brands working with creators who reach German audiences
| Topic | What applies |
|---|---|
| Competition law | The Unfair Competition Act (UWG), section 5a, requires commercial communication to be labelled clearly |
| Media and platform law | The Media State Treaty (MStV) and the Digital Services Act law (DDG) also apply, enforced by the Landesmedienanstalten |
| Civil enforcement | Competitors and associations can bring civil claims under the UWG, often starting with an Abmahnung |
| Label wording | “Werbung” or “Anzeige” at the start of the post is treated as safe. A platform’s paid partnership tool supplements a label but may not replace it |
| Payment | Commentary says a mention with no payment or comparable benefit generally is not commercial communication after the 2022 reform, though proof remains difficult |
| Brand responsibility | Commentary cites UWG section 8(2): a business owner can be liable for a breach by an agent, so brands share the risk |
| Guidance | The Wettbewerbszentrale published a labelling guide for social posts in August 2024 |
- Put the label in the brief. Require “Werbung” or “Anzeige” at the start of the post, and say so in the contract.
- Treat gifting with care. Whether a gifted product is a benefit needs a lawyer’s view, so decide your policy before you send product. See gifting versus seeding and product gifting platforms.
- Ask the agency. Find out who checks labels before and after posting and who pays if a warning letter arrives.
What Influencer Agencies in Germany Charge
None of these agencies publish a price list, apart from Ainfluencer with packages from $7,999. Send the same one-page brief to three agencies and ask each for a written quote that separates the agency fee from the creator budget and any extras. See how agencies structure their pricing for the usual models.
How to Choose an Influencer Agency in Germany
- German-language fit. Check how many of the agency’s creators are based in Germany and create in German.
- Legal process. Choose an agency that can say who checks every label and handles a warning letter.
- Proof tied to results. Ask for sales, visits or sign-ups, not only reach. Our influencer marketing KPIs guide lists the numbers to request.
- Independence of rankings. Many lists are written by agencies. Ask for references you can call.
- Ownership. Several agencies have been acquired, so confirm who owns the agency and who runs your account.
Questions to Ask Every German Agency
- Who checks the label on each post, and what happens when one is missing?
- How do you separate your fee from the creator budget?
- Which results can you show from a campaign in our category?
- How many of your creators live and publish in Germany?
- Who owns the content, and for how long may we use it in paid ads?
Looking at neighbouring markets? Compare agencies in the UK and London or agencies working in France, or read our roundup of the best influencer marketing agencies.
Frequently Asked Questions
What is the best influencer marketing agency in Germany?
There is no single best. Pulse Advertising and Intermate suit international programmes, Lucky Shareman suits creator-driven brand growth, Reachbird suits brands that want legal checks and reporting, and Glowstaff suits start-ups and mid-sized firms. Match the agency to your brief and budget.
Which influencer marketing agencies are based in Berlin?
Tonka and LikeYaa are Berlin agencies, InfluenceME and Pulse Advertising have Berlin offices, Ykone lists offices in Berlin and Munich, and Intermate is listed in Berlin. Check current offices before you decide.
What does Influencer-Agentur mean?
It is the German term for an influencer agency. It can mean a talent agency that represents creators or a marketing agency that plans campaigns for brands, so ask which one you are dealing with.
How must influencer posts be labelled in Germany?
Commentary says “Werbung” or “Anzeige” at the start of the post is treated as safe. A platform’s paid partnership tool supplements a label and may not replace it.
Is the brand responsible if an influencer does not label a post?
Commentary on UWG section 8(2) says a business owner can be liable for a breach by an agent, so brands should check posts and set the label requirement in the contract.
What is an Abmahnung?
A formal warning letter, often from a competitor or an association, demanding that a breach such as a missing label stop. Ask your agency who handles one and who pays.
How much do influencer agencies in Germany charge?
Only Ainfluencer shows prices, with packages from $7,999. For the others, request a written quote that separates the agency fee from the creator budget and extras.
Should I hire a Berlin agency or one elsewhere in Germany?
Choose a Berlin team when the work depends on being in the city. Otherwise choose on experience in your category, since agencies in Hamburg, Munich and Cologne work nationally.
