Top 12 Influencer Marketing Agencies in Australia and Sydney (2026)

Social Soup, The Exposure Co., Hoozu, Vamp, Born Bred Talent, RISER Collective, Two Palms, New Moon, Blue Moon Marketing, Hello Social and Sling & Stone lead this list of Australian influencer marketing agencies, with Ainfluencer, our own service, at number one. Ainfluencer is not an Australian agency. Most of the others are in Sydney or have a Sydney office, so the guide also answers the search for an influencer marketing agency in Sydney, and it explains the difference between a talent agency and a marketing agency, which many searchers confuse.

Each entry draws on the agency’s own website where it let us in, and on search results and directory listings where it did not. Directories and rankings are often paid for or written by agencies, so they were used as leads only. Results the agencies quote are their own and unaudited. Nobody paid to be here, and where a price is public we show it.

Best Influencer Agency in Australia for Your Brief

Match your brief to an agency type, then read that entry

Australian Influencer Agencies Side by Side

The twelve in the order they are reviewed below

Reviews of Influencer Marketing Agencies in Australia

1. Ainfluencer: One Account for Australia and Other Markets (our own service)

A note before you read on: this is our own service, and it is not an Australian agency. Ainfluencer pairs a managed influencer and affiliate service with a self-serve creator marketplace covering Instagram, TikTok and YouTube. Managed packages start at $7,999 for a one-month campaign with 25 creators, shown on its own page. Because Australian rules make brands responsible for disclosure, ask how every post is checked before it publishes.

• Best for: Brands that want hands-on help or want to run Australian campaigns beside other markets.
• Pricing: From $7,999 per campaign package

2. Social Soup: Full Service With a Product-Trialler Community

Social Soup calls itself an award-winning Australian influencer marketing agency and describes full-service campaigns from strategy to delivery, using creators from mega to nano. It also runs a community it says has more than 200,000 product triallers and reviewers, which is the basis for its review and sampling work. Ask how much of a campaign uses that community and how much uses paid creators.

• Best for: Brands that want reviews, sampling and creator content together.
• Pricing: Not public

3. The Exposure Co.: End-to-End Campaign Management

A full-service agency based in Australia with global reach, which says it manages creative strategy, influencer management, contracts, payment and post-campaign analysis, across Instagram, TikTok, YouTube, Facebook and podcasts. It reports a network of more than 10,000 creators.

• Best for: Brands that want one team to handle contracts, payments and reporting.
• Pricing: Not public

4. Hoozu: A Sydney Specialist on Instagram and TikTok

A Sydney agency described in directory listings as strategy-led, with more than a decade in influencer and content marketing and a focus on Instagram and TikTok. Its own site would not load for us, so ask for current client references. People search for it by name, which suggests it is well known locally.

• Best for: Brands that want a Sydney-based specialist.
• Pricing: Not public

5. Vamp: Technology and Global Reach From Sydney

Vamp calls itself a tech-enabled influencer marketing agency with offices in Sydney, London and Dubai, working across more than 65 markets and with more than a decade of experience. Its site says it built technology and infrastructure to scale creator marketing globally. Ask which parts of an Australian campaign run on the platform and which on people.

• Best for: Brands running creator programmes across several markets.
• Pricing: Not public

6. Born Bred Talent: Talent Representation

On its own site, Born Bred Talent says it represents and builds long-term talent brands, working with a roster of influencers, creators and social celebrities on creative campaigns. That is closer to a talent agency than a campaign agency, so it suits brands that want managed creators. See the section below on talent agencies.

• Best for: Brands that want access to a managed roster.
• Pricing: Not public

7. RISER Collective: Mass Sampling and UGC

RISER describes itself as specialising in end-to-end product mass sampling, seeding and creation of user-generated content, using a community of more than 10,000 vetted micro-influencers on Instagram and TikTok. It is built for lifestyle brands launching products or running key sales periods.

• Best for: Lifestyle brands that need product in many hands quickly.
• Pricing: Not public

8. Two Palms: Long-Term Creator Partnerships

A Sydney agency whose focus, per a ranking, is long-term creator partnerships for businesses of any size. The same list shows Tourism Australia, GoPro, Amazon and Koala among its clients. Confirm current clients with the agency.

• Best for: Tourism and consumer brands that want ongoing creator relationships.
• Pricing: Not public

9. New Moon: Events and Creators for Luxury and Lifestyle

A Sydney-based experiential and influencer marketing agency that is part of a team across New York, Los Angeles and London. Its site describes launches, pop-ups, tours and cultural stunts, plus creator strategy and talent partnerships, for luxury, lifestyle and entertainment brands.

• Best for: Luxury and entertainment brands that want a physical event with creators.
• Pricing: Not public

10. Blue Moon Marketing: Managed Creators on Four Platforms

An agency whose listing describes full-service influencer management across Instagram, YouTube, TikTok and Facebook. Ask which platform it handles best.

• Best for: Brands that want creator management without an in-house team.
• Pricing: Not public

11. Hello Social: Influencer-Led Integrated Campaigns

A Sydney digital and social agency described as running influencer-led integrated campaigns, meaning creators sit inside a wider social plan rather than a standalone programme.

• Best for: Brands that want creators folded into a broader social plan.
• Pricing: Not public

12. Sling & Stone: Influencer Work With PR

Listed as pairing influencer work with public relations, with a focus on challenger brands and start-ups. We could only confirm this from a directory, so ask for references.

• Best for: Challenger brands that want PR and creators from one agency.
• Pricing: Not public

Other Names in Australian Rankings

We could not verify enough about these to give them an entry. Bastion is described as one of Australia’s largest integrated agencies. NC Media, Emote Digital, Contagious, Marmot and TEAM LEWIS also appear. International firms such as The Influencer Marketing Factory and Viral Nation run Australian campaigns. Ask each for current client references.

Influencer Talent Agency or Influencer Marketing Agency in Australia?

Many Australian searches ask for an influencer talent agency, and the two services are different. A talent agency works for the creator: it signs creators, negotiates their deals and takes a share. A marketing agency works for the brand: it plans a campaign, finds creators and manages delivery. Born Bred Talent and parts of Blue Moon Marketing sit on the talent side.

Who the agency works for

Our guide to influencer management agencies explains the creator side in more detail.

Best Influencer Marketing Agencies in Sydney

Sydney is where Hoozu, Vamp, New Moon, Two Palms and Hello Social operate, and it is the base most national brands start from. Choose the type of Sydney agency that matches the work.

Sydney influencer agencies by the kind of work

Sydney Agency or One Covering Australia and New Zealand?

A Sydney agency helps when the work is in the city: events, shoots and launches. A national agency helps when customers live in Melbourne, Brisbane, Perth or across the Tasman, since a Sydney roster leans toward Sydney audiences. Ask any agency where its creators live and whether it covers New Zealand.

TikTok Agencies in Sydney

Searches for a TikTok influencer agency in Sydney are steady. Hoozu concentrates on Instagram and TikTok, RISER works with micro-influencers on both, and Born Bred Talent is known for Gen Z creators. For more, see our guide to TikTok influencer marketing agencies.

Australian Influencer Rules for Brands: ACCC, AANA and Ad Standards

In Australia, influencer posts are advertising, and two regimes apply: the Australian Consumer Law, which bans misleading conduct, and the AANA Code of Ethics, applied by Ad Standards, which requires ads to be clearly identifiable. This summary comes from secondary commentary, not from the regulators’ own pages, so it is general information and not legal advice. Check the ACCC and Ad Standards before you finalise contracts.

The main points for brands working with Australian creators

• Say it in the contract. Require a clear label at the start of every post and prohibit instructing creators to hide a relationship.
• Gifting counts. A product sent for a post needs a label. See our guides to gifting versus seeding and product gifting platforms.
• Ask the agency. Find out who checks labels before and after posting, and what happens when one is wrong.

How Much Do Influencer Marketing Agencies in Australia Cost?

Almost none of these agencies publish rates. Ainfluencer lists campaign packages from $7,999. For the rest, give three agencies the same one-page brief and ask each for a written quote that separates the agency fee, the creator budget and any extras. Our guide to agency pricing models explains the usual structures.

How to Choose an Influencer Marketing Agency in Australia

• Know which side the agency works for. Talent agencies serve creators and marketing agencies serve brands.
• Disclosure process. Pick an agency that can describe how every post is checked.
• Proof tied to results. Ask for sales, visits or sign-ups, not only reach. Our influencer marketing KPIs guide lists the numbers to request.
• Reach beyond Sydney. Ask where creators live and whether New Zealand is covered.
• Independence of rankings. Many lists are written by agencies. Ask for references you can call.

Questions to Ask Every Australian Agency

• Who checks the label on each post, and what happens when one is missing?
• How is your fee separated from the creator budget?
• Which results can you share from a campaign in our category?
• How many of your creators live outside Sydney and Melbourne?
• Who owns the content, and for how long can we use it in paid ads?

Planning across the region? See agencies working in Singapore or agencies in the UK and London, or read our roundup of the best influencer marketing agencies.

Frequently Asked Questions